TCL, a global pioneer in consumer electronics and smart technologies, proudly celebrates the grand opening of its first-ever TCL Brand Store in Malaysia, located at the iconic Sunway Pyramid. In partnership with Vivid Concepts, the launch signifies TCL’s commitment to bridging innovation and accessibility, offering Malaysians an immersive, hands-on experience with its latest range of advanced smart devices and appliances.
A first-of-its-kind retail experience
The new TCL Brand Store redefines the traditional retail model by transforming the customer journey into an interactive discovery of technology. Visitors can explore a variety of experiential zones featuring the brand’s signature innovations designed for exploration, demonstration, and seamless engagement. This strategic collaboration with Vivid Concepts, a trusted name in local retail connectivity, strengthens the link between online curiosity and offline engagement, offering Malaysians the opportunity to see, feel, and try TCL’s innovations up close.
Spotlight on premium innovations – from vision to performance
The store showcases TCL’s most cutting-edge products, including the 115” 115C7K Premium QD-Mini LED TV, a technological marvel that incorporates all-domain halo control and the CrystGlow HVA panel for exceptional clarity and contrast. Additional size options include 85”, 75”, and 65” to suit various home entertainment setups.
Another highlight is the 98C8K Premium QD-MiniLED TV, which boasts the CrystGlow WHVA Panel and an integrated Bang & Olufsen sound system, offering a top-tier cinematic experience. For gamers, both the C7K and C8K models come equipped with a 144Hz native refresh rate, 288Hz VRR, and TCL Game Master features for fluid, lag-free gameplay.
On display are also TCL’s smart home appliances, including the FreshIN 3.0 air conditioner with offline voice control and T-AI energy optimization, the stylish Free Built-IN refrigerator, and the TWD105-C31DG washer dryer with a DD inverter motor, direct drive, and magnetic levitation for quiet, powerful, and energy-efficient performance.
Celebrate the launch with exclusive in-store offers
To commemorate this exciting debut, TCL is offering limited-time in-store promotions from 30 May to 2 June 2025, with deals starting as low as RM699. Shoppers are invited to explore TCL’s innovative lineup and enjoy unbeatable value during this special launch period.
Expanding presence across Malaysia
The success of the Sunway Pyramid opening is only the beginning. TCL Malaysia has announced the upcoming launch of a second TCL Brand Store at IOI Mall Puchong on 7 August 2025, further reinforcing its growth strategy within the Klang Valley. TCL also plans to continue its collaboration with Vivid Concepts to enhance and expand its retail footprint across Malaysia.
About TCL
Founded in 1981, TCL Industries has evolved into a global leader in smart devices and home appliances, with a presence in over 160 markets. The company operates 20 manufacturing bases and 24 R&D centers worldwide, specializing in the innovation of TVs, air conditioners, refrigerators, washing machines, and more.
In 2023, TCL ranked No. 2 globally in TV shipments (25.26 million units) and No. 1 in the 98-inch TV category, while leading in China’s Mini LED and QLED segments. With over 30,000 patent applications and multiple accolades including CES Innovation Awards and Red Dot Design Awards TCL is at the forefront of the AIoT and smart home revolution.
In 2024, the company reported RMB 150.03 billion in revenue and RMB 49.3 billion in net profit, highlighting its continued trajectory in technology leadership and sustainable development.
A proud Olympic & Paralympic partner
TCL also marked a major milestone at the launch by announcing its new status as an Official Worldwide Olympic and Paralympic Partner in the Home Audiovisual Equipment and Home Appliances category. Through this partnership, TCL will provide cutting-edge technologies to enhance experiences for fans and athletes during the Olympic Games, from stadium digital displays to appliances in the Olympic Village.
As part of the IOC’s Olympic AI Agenda, TCL will play an instrumental role in advancing athlete engagement and fan interaction. Notably, TCL will support the “Athlete Moments” initiative, allowing athletes to instantly connect with loved ones after their events.