Canon Marketing Malaysia has announced the 2026 lineup of its EOS Master Programme, reaffirming its long-standing commitment to empowering Malaysia’s photography and videography community through structured education, mentorship, and professional knowledge-sharing. The expanded programme now features three pillars — EOS Masters, EOS Mentors, and the newly introduced EOS Filmmaker — designed to support creators at different stages of their creative journeys.
First launched in 2023, the EOS Master Programme has continued to evolve alongside the rapidly changing creative landscape. In response to the growing importance of video-driven content and motion storytelling across industries, Canon has strengthened the 2026 programme with the introduction of EOS Filmmaker. This new category reflects Canon’s strategic focus on videography and hybrid workflows, ensuring that both still and motion creators receive relevant support and industry-aligned guidance.
The 2026 lineup brings together a total of 26 professionals, comprising 11 EOS Masters, 12 EOS Mentors, and 3 EOS Filmmakers. These individuals represent a diverse range of specializations, including astrophotography, commercial and event photography, human interest and photojournalism, portraiture, travel, underwater, wildlife, and wedding photography, alongside cinematic storytelling and digital video production. Each participant is recognized for their creative excellence, industry experience, and meaningful contributions to Malaysia’s imaging community.

The addition of EOS Filmmaker further underscores Canon’s commitment to supporting creators who work across cinematic, commercial, and digital video formats. As video-first platforms continue to dominate the content landscape, the programme aims to equip professionals with the skills, insights, and tools needed to thrive in an increasingly hybrid creative environment.
Throughout the year, EOS Masters and EOS Filmmakers will play an active role in nurturing creative talent through workshops, talks, training sessions, and Canon-led initiatives. These engagements are designed to provide practical, real-world insights while showcasing how Canon’s imaging ecosystem supports high-quality storytelling across both photography and videography.
Canon Marketing Malaysia President and CEO Masato Yoshiie highlighted that the EOS Master Programme reflects the company’s long-term vision of building a strong and credible creative community in Malaysia. He noted that the introduction of EOS Filmmaker allows Canon to evolve alongside creators, offering them the platform, knowledge, and tools needed to push creative boundaries in an ever-changing visual landscape. Echoing this sentiment, Edward Chang, Head of Image Communication Business Division at Canon Marketing Malaysia, emphasized the growing role of videography in modern storytelling and Canon’s commitment to providing meaningful learning experiences for creators working across multiple formats.
Guided by Canon’s Kyosei philosophy, which promotes working together for the common good, the EOS Master Programme continues to foster collaboration, mentorship, and innovation. Through this initiative, Canon remains dedicated to cultivating a vibrant, future-ready creative ecosystem in Malaysia.


