MalaysianUpdates

Category: Brand & Industry Achievements

  • Breaking Barriers: First-Ever Malaysian Appointed as Global Chair of Prestigious Legal Powerhouse LAWorld

    Breaking Barriers: First-Ever Malaysian Appointed as Global Chair of Prestigious Legal Powerhouse LAWorld

    In a historic milestone for the Malaysian legal profession, Dato’ Mohamed Ridza Abdulla, Managing Partner of Mohamed Ridza & Co, has been appointed as the Global Chair of LAWorld, an international network of independent law firms. The appointment was formally approved on 8 May 2026 following a unanimous vote by members during the LAWorld Annual General Meeting held in Lisbon, Portugal. This election marks the first time a Malaysian has been chosen to lead the prestigious global organization since its inception three decades ago, signaling a significant shift in the leadership landscape of international legal networks.

    LAWorld operates as a non-exclusive legal network comprising nearly 70 independent mid-sized law firms, representing more than 1,500 lawyers practicing across over 100 cities worldwide. The network is designed to offer clients direct access to high-quality local legal expertise across various jurisdictions while maintaining the personalized, partner-led service culture of its member firms. Dato’ Mohamed Ridza’s elevation to the global chair follows nearly twenty years of dedicated involvement with the network, beginning in 2007 when Mohamed Ridza & Co first joined as the Malaysian representative firm. His leadership journey within the organization includes previous tenures as Treasurer and Chair of the Asia Pacific region. b

    Dato’ Mohamed Ridza Abdulla, Managing Partner of Malaysian law firm Mohamed Ridza & Co

    In addition to this global leadership transition, the network has also strengthened its regional talent pipeline with the appointment of Muhammad Akhlil, a senior associate at Mohamed Ridza & Co, as the Director of LAWorld’s NextGen Programme for the Asia Pacific region. This initiative is dedicated to cultivating the next generation of legal practitioners within member firms by focusing on leadership development, cross-border exposure, and the nurturing of emerging talent. Together, these appointments underscore a growing influence of Malaysian legal expertise on the international stage, providing a structured gateway for local clients to access overseas expertise and for international investors to engage with recognized Malaysian counsel.

    As he assumes the role of Global Chair, Dato’ Mohamed Ridza has established a strategic roadmap focused on expanding the network’s footprint in underrepresented regions such as Africa and the Gulf. His priorities include enhancing regional collaboration, scaling the NextGen Programme through international secondments, and strengthening digital governance across the network. By building a broader professional ecosystem, he aims to better support the cross-border needs of clients in an increasingly interconnected global market. Dato’ Mohamed Ridza noted that being part of such a network aligns with Malaysia’s historical identity as a trading nation, allowing the firm to act as a seamless one-stop center for both local and international clients navigating global markets.

    Dato’ Mohamed Ridza expressed his gratitude to the senior leadership teams of the member firms for their trust, acknowledging the significant responsibility of ensuring LAWorld continues to reach new heights in legal excellence. He highlighted that the personal nature of the network’s membership allows for expedited, high-quality legal advice across the globe, distinguishing it from other international legal structures. With his appointment taking effect immediately, the Malaysian legal community celebrates a new era of global representation and connectivity within the international commercial and legal landscape.

  • SAJI Raikan Kemeriahan Syawal Dengan Kempen “Menyala Lagi Raya”

    Hadir melancarkan majlis ialah Pengerusi FELDA, Dato Sri Ahmad Shabery Cheek, Pengarah Besar FELDA; Dato Dr Suzana Idayu Wati Osman, Ketua Pegawai Eksekutif Kumpulan FGV Holdings Berhad, Dato Fakhrunniam Othman, Ahli Lembaga Pengarah FGV Holdings Berhad; Nurul Muhaniza Hanafi dan Ketua Produk Pengguna Kumpulan FGV Holdings Berhad; Aznur Kama Azmir.

    FGV Holdings Berhad (FGV) menerusi jenama SAJI telah lebih 25 tahun bertapak sebagai antara jenama pilihan isi rumah di Malaysia. Dikenali dengan minyak masak berasaskan sawit berkualiti tinggi, SAJI kini berkembang sebagai jenama kulinari yang menawarkan pelbagai produk keperluan dapur termasuk marjerin, krimer, mi segera serta aneka bahan masakan seperti sos, kicap dan pes, selari dengan cita rasa dan gaya hidup pengguna Malaysia masa kini.

    Sempena musim perayaan tahun ini, SAJI melancarkan kempen Menyala Lagi Raya yang mengangkat tema semangat Aidilfitri yang sentiasa menyala dalam setiap rumah. Majlis pelancaran telah berlangsung pada Khamis, 12 Februari 2026 dalam suasana penuh bermakna di Menara Felda. Sebagai tunjang utama kempen, SAJI bakal mempersembahkan sebuah muzikal lagu Raya yang menggabungkan elemen hiburan, emosi dan tradisi dalam penceritaan yang dekat dengan realiti masyarakat. Lebih daripada sekadar karya kreatif, Menyala Lagi Raya mencerminkan komitmen berterusan SAJI dalam menyemarakkan sambutan Aidilfitri serta mengukuhkan peranannya sebagai teman setia di dapur rakyat Malaysia.

    Sejak diperkenalkan pada tahun 2000, SAJI telah menjadi sebahagian daripada kehidupan dan dapur rakyat Malaysia. Bukan sekadar minyak masak pilihan, SAJI kini terus berkembang selari dengan aspirasi FGV untuk menjadi Teman Kulinari rakyat Malaysia, membantu setiap keluarga menyediakan hidangan yang lazat, praktikal dan penuh kasih sayang. Kini, SAJI menguasai lebih 37 peratus pasaran minyak masak tempatan, mencerminkan kekuatan jenama serta kepercayaan pengguna yang kukuh selama lebih dua dekad. Sebagai antara pengeluar makanan terkemuka negara, FGV turut menerajui jenama seperti SERI PELANGI, ADELA, PREMEO dan GULA PRAI dalam menyokong agenda keterjaminan makanan negara dengan memastikan rakyat mempunyai akses kepada produk berkualiti, berkhasiat dan mampu milik.

    Dalam majlis yang sama, SAJI turut memperkenalkan maskot rasminya yang dinamakan Kak Ji sebagai simbol baharu jenama tersebut. Kak Ji bukan sekadar watak yang menceriakan, malah melambangkan nilai teras SAJI iaitu kualiti, kehangatan dan semangat dalam memasak. Maskot ini mencerminkan peranan SAJI sebagai keperluan asas dapur yang serbaguna, sentiasa menemani pelbagai jenis masakan dan menjadi sentuhan istimewa yang menyempurnakan setiap hidangan.

    Bagi memperkukuhkan kedudukannya sebagai pengeluar produk pengguna yang dinamik, SAJI turut memperkenalkan dua produk terbaharu iaitu SAJI Pelengkap Rasa dan SAJI Tepung Goreng Serbaguna. SAJI Pelengkap Rasa merupakan campuran rempah serbaguna yang boleh ditambah terus ketika memasak atau digunakan sebagai bahan perapan dan gosokan kering pada daging serta ikan sebelum dibakar atau dipanggang. Ia hadir dalam tekstur granul yang memudahkan penggunaan, dilengkapi pembungkusan zip lock untuk mengekalkan kesegaran, tanpa pewarna tambahan dan diperbuat daripada bawang asli bagi memberikan rasa yang lebih autentik.

    SAJI Tepung Goreng Serbaguna pula ditawarkan dalam dua variasi iaitu Gorengan Asli dan Gorengan Pedas. Produk ini dirumus khas untuk menghasilkan gorengan yang rangup dan keemasan, sesuai untuk pelbagai jenis hidangan. Selain kaedah gorengan menggunakan minyak, ia juga sesuai digunakan dengan air fryer, menjadikannya pilihan lebih praktikal dan serba guna untuk gaya masakan moden.

    Seperti tahun-tahun sebelumnya, kempen ini turut menampilkan Peraduan SAJI Beli & Menang dengan hadiah keseluruhan bernilai sehingga RM50,000. Untuk menyertainya, pengguna hanya perlu membeli produk SAJI, SERI PELANGI, PREMEO, ADELA atau GULA PRAI bernilai RM25 ke atas dan menghantar bukti pembelian melalui WhatsApp.

    Pada tahun ini, SAJI turut berkolaborasi bersama rakan strategik Felda Travel dan Seri Pacific Hotel bagi pelbagai inisiatif menarik. Menerusi kerjasama dengan Felda Travel, pemenang hadiah utama berpeluang menikmati Pakej Umrah Super Saver untuk dua orang bernilai RM5,555 seorang, atau pakej percutian setara bagi pemenang bukan Muslim dengan nilai keseluruhan hadiah sehingga RM10,000. SAJI juga mempersembahkan Inspirasi Citarasa Ramadan musim kedua, yang menampilkan 15 video resipi eksklusif hasil sentuhan chef terkemuka dari Seri Pacific Hotel. Menggunakan produk SAJI, setiap hidangan diinspirasikan khas untuk juadah berbuka dan sahur, dan telah disiarkan sepanjang Ramadan di platform media sosial rasmi SAJI termasuk Instagram dan Facebook. Selain itu, setiap pembelian pakej Buffet Ramadan di Seri Pacific Hotel sepanjang bulan Ramadan turut melayakkan penyertaan dalam peraduan SAJI Beli & Menang, di samping tawaran Pakej Balik Kampung SAJI yang dijual di hotel berkenaan.

    Dalam usaha mendekati pengguna secara lebih menyeluruh, SAJI juga akan menjalankan aktiviti pensampelan selama 320 hari di pasar raya terpilih di seluruh Malaysia bagi meningkatkan pengalaman penggunaan produk serta mengukuhkan hubungan jenama bersama pengguna. Orang ramai turut dijemput menantikan pelancaran muzik video Raya SAJI “Menyala Lagi Raya” yang bakal diperkenalkan tidak lama lagi menerusi platform media sosial rasmi SAJI di TikTok, Instagram, Facebook dan YouTube.

  • CHAGEE has become the first freshly brewed tea chain in Malaysia to receive recognition under the Healthier Dining Programme (HDP).

    CHAGEE has become the first freshly brewed tea chain in Malaysia to receive recognition under the Healthier Dining Programme (HDP).

    CHAGEE Malaysia has marked a significant milestone by officially earning the Healthier Dining Programme (HDP) logo for selected beverages, becoming the first freshly prepared beverage tea chain in the country to receive this prestigious recognition. This achievement underscores CHAGEE’s commitment to providing Malaysians with better beverage choices while preserving the brand’s hallmark quality, craftsmanship, and authentic tea culture.

    The HDP logo, introduced by the Ministry of Health Malaysia (MOH) under the broader Healthier Choice Logo (HCL) initiative, helps consumers easily identify freshly prepared beverages that meet strict nutrient criteria aligned with the nation’s dietary guidelines. As an extension of the HCL framework, the Healthier Dining Programme expands its focus to include both freshly prepared foods and beverages, setting nutrient-based benchmarks that encourage healthier dining habits across the country. Being awarded the HDP certification affirms CHAGEE’s efforts in crafting beverages that not only taste exceptional but also align with health-conscious standards.

    The certification covers CHAGEE’s full range of milk teas that meet HDP nutrient requirements, as well as most of its brewed teas that fall within the approved nutrient thresholds. These beverages were evaluated against criteria that include maintaining sugar content at 5 grams per 100 milliliters or less—an important guideline that supports healthier beverage consumption. In acknowledging the achievement, the HDP Secretariat commended CHAGEE’s successful efforts in meeting the required nutrient standards and contributing to the availability of healthier options for Malaysians.

    CHAGEE’s HDP-certified beverages reflect the brand’s dedication to responsible formulation and meticulous craftsmanship. Central to this approach is CHAGEE’s “Three Zeroes” philosophy—zero artificial flavoring in tea bases, zero artificial sweeteners, and zero trans-fat—which guides the brand’s product development across the region. Drinks that meet HDP criteria will now carry the HDP logo, while other beverages with richer profiles will continue to be offered, ensuring variety without compromising transparency. Clear labels in-store and across digital platforms will help customers easily identify which drinks are certified and make informed choices.

    To further support consumer awareness, CHAGEE recently introduced a Calorie Calculator feature on its mobile app, enabling customers to view estimated calorie information for their beverages before placing an order. This enhancement aligns with CHAGEE’s ongoing efforts to promote transparency and empower customers to make mindful decisions.

    Jonathan Ng, Director for Government and Public Affairs at CHAGEE APAC, described the certification as a meaningful achievement for the brand. “Earning the HDP logo is an important milestone for CHAGEE Malaysia. It reflects our belief that great tea can bring joy while also supporting well-being. We are grateful for the opportunity to work with MOH to provide healthier options of freshly prepared beverages in the market, and we hope this achievement encourages more brands to innovate and offer healthier, more transparent options,” he said.

    The attainment of the HDP logo strengthens CHAGEE’s role in contributing to Malaysia’s broader public health goals. Moving forward, the brand remains committed to responsible beverage innovation and will continue exploring ways to develop products that balance enjoyment with mindful choices. By offering high-quality beverages that cater to diverse preferences, CHAGEE aims to support healthier lifestyles for all Malaysians while continuing to elevate the nation’s modern tea culture.