Tune Talk, one of Malaysia’s most recognised mobile brands, has successfully completed its transformation into a fully independent, cloud-native mobile network operator (MNO) through a strategic partnership with Mavenir, a network software provider specialising in AI-driven mobile infrastructure. This milestone enables Tune Talk to manage its network systems end-to-end, unlocking greater speed, agility and innovation as it prepares for its next phase of growth.
The transformation is driven by the adoption of Mavenir’s cloud-native OSS and BSS solutions, which provide Tune Talk with full control over its network operations and digital service platforms while establishing a strong software-based foundation for future expansion. By modernising its OSS and BSS layers, Tune Talk now operates an independent, software-defined network that supports faster service deployment, more personalised AI-driven customer experiences and enhanced network reliability.
This new architecture has already accelerated the rollout of various digital offerings, including MyDigital ID integration, Mastercard ID Theft Protection, complimentary Personal Accident Insurance, foodpanda benefits, as well as in-app streaming services such as drama and gaming subscriptions. At the same time, Tune Talk’s cloud-native operational environment incorporates zero-touch processes and self-healing automation, improving overall network stability while reducing operational overheads.
Looking ahead, the second phase of this transformation will further strengthen Tune Talk’s AI-driven capabilities through advanced orchestration and next-generation BSS. These enhancements are expected to boost network performance, speed up service delivery and unlock new revenue streams through more contextual and personalised offerings.
Tune Talk CEO Gurtaj Singh Padda described the achievement as the beginning of a new chapter for the company, reinforcing its ambition to build a smarter and more agile mobile network for Malaysia and beyond. He highlighted that these capabilities enable the company to move faster, scale personalisation and deliver greater value through AI-driven innovation for its growing customer base.
Mavenir President and CEO Pardeep Kohli expressed pride in successfully delivering the first phase of the partnership, noting that Tune Talk’s commitment to continuous innovation aligns with Mavenir’s cloud-native approach. He emphasised that such an approach is essential in providing the speed, flexibility and efficiency required to meet evolving customer demands.
With this deployment, Tune Talk now serves as a benchmark for cloud-native MNO operations not only in Malaysia but across the ASEAN region, demonstrating how modern OSS and BSS architectures can accelerate operator independence, enhance agility and support long-term digital transformation.
In conjunction with this milestone, Mavenir, in collaboration with Mobile World Live, will host a panel discussion at Mobile World Congress Barcelona #MWC26 titled “Built for More, Bound by Less: The Rise of a New Breed of MNO Embracing AI, Cloud and 5G.” The session will take place at Mavenir’s stand in Hall 2, 2H60 on Monday, 2 March from 1:15 PM to 1:45 PM, featuring Tune Talk CEO Gurtaj Singh Padda alongside industry speakers. The discussion will explore how mobile networks can thrive by combining cloud-native architectures, AI-driven insights and flexible monetisation strategies to differentiate through customer experience rather than price.
