MalaysianUpdates

Category: Digital Entertainment

  • Discover Daily Horoscope and Zodiac Insights with Tune Talk NOVA

    Discover Daily Horoscope and Zodiac Insights with Tune Talk NOVA

    Tune Talk is introducing a new lifestyle feature to its mobile experience with the launch of Tune Talk NOVA, a subscription-based astrology service now available in the Tune Talk App.

    Across the Asia-Pacific region, astrology and horoscope content has grown into a mainstream digital lifestyle category, driven by strong cultural interest and increasing smartphone adoption. Industry insights show that the region is among the fastest-growing markets for astrology and horoscope subscriptions, with daily readings, zodiac compatibility, and personalised insights recording strong engagement, particularly among mobile-first Millennials and Gen Z users. This trend reflects a rising expectation for value-added, personalised experiences to be seamlessly integrated into everyday digital platforms.

    Tune Talk NOVA brings both Western and Chinese zodiac readings directly to users, offering quick, AI-driven daily forecasts alongside their usual mobile services.

    The feature includes daily, monthly and yearly horoscope readings, Western and Chinese zodiac profiles, shareable zodiac content, and compatibility insights. Designed to fit naturally into users’ daily routines, NOVA allows subscribers to check their daily forecasts before starting their day or explore compatibility with friends in a light and engaging way.

    To celebrate the launch, Tune Talk is offering first-time monthly subscribers one month of full NOVA access free via auto-renewal, with charges only applied from the second month onwards. Users may cancel within the first 30 days to avoid any fees. NOVA passes are available from as low as RM5 for one-day access, while monthly passes start from RM8 depending on plan eligibility. The feature is also complimentary for Epik+ 50 subscribers, while both Epik+ 50 and Epik+ 35 users can receive 100 Tune Talk Points by checking their horoscope readings for three consecutive days.

    Commenting on the launch, Gurtaj Singh Padda, Co-founder and CEO of Tune Talk, said there is a clear global shift towards personalised digital experiences that go beyond basic utility. He noted that services such as astrology and daily guidance have become part of how users engage with wellness and lifestyle content on mobile devices. With Tune Talk NOVA, he added that the company is responding to this demand by offering a simple, value-added feature that integrates naturally into subscribers’ everyday digital routines.

    For more information, visit www.tunetalk.com or follow @TuneTalk on Facebook, Instagram, and X.

  • Tune Talk Becomes a Fully Independent Cloud-Native Mobile Network Operator in ASEAN

    Tune Talk Becomes a Fully Independent Cloud-Native Mobile Network Operator in ASEAN

    Tune Talk, one of Malaysia’s most recognised mobile brands, has successfully completed its transformation into a fully independent, cloud-native mobile network operator (MNO) through a strategic partnership with Mavenir, a network software provider specialising in AI-driven mobile infrastructure. This milestone enables Tune Talk to manage its network systems end-to-end, unlocking greater speed, agility and innovation as it prepares for its next phase of growth.

    The transformation is driven by the adoption of Mavenir’s cloud-native OSS and BSS solutions, which provide Tune Talk with full control over its network operations and digital service platforms while establishing a strong software-based foundation for future expansion. By modernising its OSS and BSS layers, Tune Talk now operates an independent, software-defined network that supports faster service deployment, more personalised AI-driven customer experiences and enhanced network reliability.

    This new architecture has already accelerated the rollout of various digital offerings, including MyDigital ID integration, Mastercard ID Theft Protection, complimentary Personal Accident Insurance, foodpanda benefits, as well as in-app streaming services such as drama and gaming subscriptions. At the same time, Tune Talk’s cloud-native operational environment incorporates zero-touch processes and self-healing automation, improving overall network stability while reducing operational overheads.

    Looking ahead, the second phase of this transformation will further strengthen Tune Talk’s AI-driven capabilities through advanced orchestration and next-generation BSS. These enhancements are expected to boost network performance, speed up service delivery and unlock new revenue streams through more contextual and personalised offerings.

    Tune Talk CEO Gurtaj Singh Padda described the achievement as the beginning of a new chapter for the company, reinforcing its ambition to build a smarter and more agile mobile network for Malaysia and beyond. He highlighted that these capabilities enable the company to move faster, scale personalisation and deliver greater value through AI-driven innovation for its growing customer base.

    Mavenir President and CEO Pardeep Kohli expressed pride in successfully delivering the first phase of the partnership, noting that Tune Talk’s commitment to continuous innovation aligns with Mavenir’s cloud-native approach. He emphasised that such an approach is essential in providing the speed, flexibility and efficiency required to meet evolving customer demands.

    With this deployment, Tune Talk now serves as a benchmark for cloud-native MNO operations not only in Malaysia but across the ASEAN region, demonstrating how modern OSS and BSS architectures can accelerate operator independence, enhance agility and support long-term digital transformation.

    In conjunction with this milestone, Mavenir, in collaboration with Mobile World Live, will host a panel discussion at Mobile World Congress Barcelona #MWC26 titled “Built for More, Bound by Less: The Rise of a New Breed of MNO Embracing AI, Cloud and 5G.” The session will take place at Mavenir’s stand in Hall 2, 2H60 on Monday, 2 March from 1:15 PM to 1:45 PM, featuring Tune Talk CEO Gurtaj Singh Padda alongside industry speakers. The discussion will explore how mobile networks can thrive by combining cloud-native architectures, AI-driven insights and flexible monetisation strategies to differentiate through customer experience rather than price.

  • Tonton Powers the Next Chapter of Malaysian Esports

    Tonton Powers the Next Chapter of Malaysian Esports

    Kuala Lumpur, 12 March 2026 — A new chapter in Malaysia’s esports landscape unfolds as Tonton is officially named the Streaming Partner for the highly anticipated Mobile Legends Professional League Malaysia Season 17. Through its collaboration with MOONTON Games, fans nationwide can now enjoy every match live and on demand, bringing the excitement of competitive gaming closer to a broader audience. Complementing this effort, Media Prima steps in as the Official Content Partner, delivering exclusive coverage and highlights throughout the season.

    This partnership marks a significant step toward accelerating the growth of Malaysia’s esports ecosystem by bridging the gap between competitive gaming and mainstream audiences. Malaysia has established a strong presence in the global esports arena, particularly in Mobile Legends: Bang Bang, with notable achievements such as winning the MSC 2024 Championship and securing a gold medal at the Sukan SEA. These milestones highlight the nation’s growing influence, as well as the talent and dedication within its gaming community.

    As the Official Streaming Partner, Tonton ensures that all MPL Malaysia Season 17 matches are easily accessible to fans across the country. Building on the success of the previous season, which recorded 22 million total views and 12 million watch hours, this collaboration reinforces Tonton’s commitment to delivering content that resonates with Malaysians. Beyond live broadcasts, the platform enhances the viewing experience with exclusive features, including opportunities to win MLBB Diamonds, behind-the-scenes access to top esports athletes, and a dedicated MPL Malaysia content library that serves as a comprehensive hub for fans.

    This initiative not only strengthens Tonton’s position in the digital streaming space but also signals a transformative moment for Malaysian esports. By combining accessible technology, engaging content, and strategic partnerships, the collaboration sets the stage for continued growth—bringing fans closer to the action while elevating Malaysia’s presence on the global esports stage.