Category: Marketing

  • From Scale to Trust: Strengthening Malaysia’s Digital Payments EcosystemBy Tee Kean Kang, Chief Executive Officer of Paydibs

    Malaysia’s digital payments ecosystem is expanding at an unprecedented pace, but scale alone does not define strength. In 2025, the country recorded 18.4 billion e-payment transactions, reflecting a 25 per cent year-on-year increase, with each Malaysian conducting an average of 538 digital transactions. DuitNow QR volumes have also doubled to three billion, supported by close to three million merchant touchpoints nationwide.

    While these figures reflect strong adoption, they also raise a more pressing question for the industry: whether trust is keeping pace as digital transactions become increasingly embedded in daily life. Reported fraud losses reached RM2.8 billion in 2025, highlighting the growing risks within an increasingly digital ecosystem. In the first quarter of the year alone, online fraud cases rose to 12,110, with total losses amounting to RM573 million. Although digital payments continue to scale rapidly, these figures point to a parallel reality in which confidence in the system is being tested in real time. This marks a clear inflection point, where the focus must shift from driving adoption at scale to strengthening trust and assurance at every stage of the transaction journey.

    Trust in payments is often discussed in abstract terms, but for businesses on the ground it is grounded in three core elements: visibility, control, and protection. Visibility ensures merchants can track transactions in real time, control provides certainty over fund settlements and supports cash flow management, while protection offers reassurance that businesses are safeguarded when unexpected issues arise. When any of these elements are weakened, trust can quickly erode, particularly for smaller businesses operating on tight margins.

    In practice, most payment failures do not occur at scale but at the edges of the system, where processes are fragmented and operational gaps are more likely to appear. For micro, small and medium enterprises (MSMEs), a delayed settlement or disputed transaction is not a minor inconvenience but a disruption to daily operations.

    Bank Negara Malaysia has already recognised this shift in focus. The priority is no longer solely on expanding digital payments, but also on preserving trust within the ecosystem. Frameworks such as the Shared Electronic Fraud and Theft policy establish shared accountability between financial institutions and users, while infrastructure enhancements such as RENTAS+ and the adoption of ISO 20022 standards improve transparency and resilience across the payment system. However, regulation alone is not sufficient to build trust; it must be reinforced through consistent, real-world experiences at the merchant level.

    Malaysia’s 1.2 million MSMEs sit at the centre of this transition. Unlike large enterprises, they often operate without extensive financial systems or dedicated risk management teams. Their exposure is immediate, and their tolerance for disruption is low. For these businesses, trust is not defined by policy or technical standards, but by whether payments are received as expected, whether transactions are transparent, and whether digitalisation simplifies rather than complicates operations. This is where the industry must move beyond enabling access and focus on delivering assurance.

    From an operational perspective, addressing this gap requires rethinking the purpose of payment infrastructure. Direct connectivity to national payment rails is not merely a technical enhancement; it removes intermediary layers, enabling faster access to funds and greater visibility over cash flow. This is not just about speed, but about certainty, which is essential for business stability.

    Similarly, consolidating multiple payment methods into a single platform or device goes beyond convenience. It reduces fragmentation, lowers operational risk, and ensures consistency in transaction outcomes. Unified terminals that support QR, card, and alternative payment methods within a single controlled environment reflect this approach. These are deliberate design choices aligned with how merchants operate, rather than how payment systems have traditionally been structured.

    Trust must also extend beyond transactions to address broader business risks. Many MSMEs remain underinsured, often due to the complexity or perceived disconnect between traditional insurance products and day-to-day operations. Embedding protection directly into payment infrastructure provides a more practical solution, where coverage such as business interruption, liability, and asset protection becomes part of the tools merchants already use. By integrating these safeguards into the payment experience, barriers to adoption can be reduced while businesses are better protected against unforeseen disruptions. This reflects a broader shift in fintech, where value is created not only through functionality, but through relevance and integration into real business needs.

    Paydibs, for example, has partnered with Great Eastern General Insurance to embed business protection directly into its payment terminals. Coverage for fire and flood damage, cash-in-transit loss, employer liability, and business disruption is bundled with the terminal merchants already use to accept digital payments. The principle is clear: businesses should not have to choose between digital growth and operational protection, as both should be built in by design.

    Eighteen billion transactions in a single year is a significant milestone, and Malaysia has clearly demonstrated its ability to achieve digital payment scale. Bank Negara Malaysia’s priorities for 2026, which emphasise stronger fraud prevention, cross-sector collaboration, and inclusive adoption, further reinforce trust as a foundational pillar for continued progress.

    In this environment, differentiation will no longer be defined by transaction volume or processing speed alone. It will be shaped by the ability to deliver systems that are resilient, transparent, and purpose-built to support businesses through both growth and uncertainty. Digitalisation accelerates when businesses have confidence in the systems they rely on, and that confidence is earned through consistent performance, clear visibility, and meaningful protection.

  • iQOO Powers MY HOK MKL Spring 2026 Playoffs as Official Device

    iQOO Powers MY HOK MKL Spring 2026 Playoffs as Official Device

    Kuala Lumpur, 2 April 2026 — iQOO Malaysia is strategically leveraging esports to strengthen its brand positioning, taking on the role of official gaming smartphone partner for the MY Honor of Kings League (HOK) MKL Spring 2026 Playoffs. By anchoring its presence at Sunway Velocity Mall Main Atrium, the brand transformed the tournament into a powerful experiential marketing platform that highlights both product performance and community engagement.

    The iQOO Activation Booth served as a key touchpoint, allowing consumers to directly experience the capabilities of its smartphones in a competitive gaming environment. Rather than relying solely on traditional advertising, the brand adopted a hands-on approach, enabling users to test gameplay performance under real tournament conditions. This strategy not only reinforces product credibility but also builds trust among gaming enthusiasts who prioritise performance and reliability.

    In addition, the integration of social-driven campaigns such as “Snap, Post & Win” reflects iQOO’s understanding of modern consumer behaviour, where digital sharing and peer influence play a significant role in brand visibility. The inclusion of interactive challenges and a substantial prize pool further enhances engagement, ensuring that visitors remain actively involved throughout the event.

    By merging esports, technology, and experiential marketing, iQOO Malaysia demonstrates a forward-thinking approach to brand building — one that resonates strongly with the fast-growing mobile gaming community in Malaysia.

  • “KOPITIAM You & Me” Marks Hock Kee Kopitiam’s First Step into Music

    “KOPITIAM You & Me” Marks Hock Kee Kopitiam’s First Step into Music

    In a bold move to redefine brand engagement, Hock Kee Kopitiam has introduced its first original brand song, “KOPITIAM You & Me,” in collaboration with 1119 TRIPLE1NINE and Danny Koo. The campaign has proven highly effective, with the official music video surpassing 100,000 views within six days of release and continuing to gain traction across digital platforms.

    The song’s concept—integrating menu items like Kopi Panas and Kolo Mee into its lyrics—demonstrates a strategic approach to brand recall and audience relatability. By tapping into emotional connections tied to everyday dining experiences, Hock Kee Kopitiam successfully transforms its offerings into cultural symbols. This initiative reflects a growing trend among brands leveraging music as a storytelling tool, creating deeper consumer engagement while strengthening brand identity in a competitive F&B landscape.

    Watch the MV: https://www.youtube.com/watch?v=WxojvAZUR2A

  • Malaysia’s “Banduan” Captures Global Spotlight in Action-Thriller Genre

    Malaysia’s “Banduan” Captures Global Spotlight in Action-Thriller Genre

    Malaysian cinema is gearing up for a powerful moment as Banduan, the highly anticipated action thriller by director Kroll Azry and led by star actor Aaron Aziz, prepares to storm theatres nationwide on 6 November 2025. Even before Malaysian audiences get their first look, the film has already piqued the interest of distributors in major international markets including the United Kingdom, United States, and Canada a rare feat that signals a rising appetite for homegrown stories told with cinematic ambition.

    Featuring a formidable cast that includes Rosyam Nor, Afdlin Shauki, Fadhli Masoot, and Adlin Aman Ramlie, Banduan pairs emotional intensity with high-octane, tightly crafted action sequences. Produced by Number Twenty One Media and Dream Warrior Pictures, the film stands as a testament to Malaysia’s evolving capabilities in filmmaking blending scale, style, and heart in a way that resonates both locally and globally.

    Adapted from the acclaimed 2019 Tamil blockbuster Kaithi, the film honours the essence of its inspiration while forging a path uniquely its own. The creators emphasise that this is not a simple remake, but a reinterpretation rooted in Malaysian culture, identity, and social realities. Through reworked character arcs, emotional beats, and storyline pacing, Banduan explores themes of redemption, fatherhood, authority, and sacrifice all framed through a distinctly Malaysian cinematic lens. The story takes place over one intense night, following Dali, a former prisoner on a desperate mission to reunite with his daughter, and Inspector Johari, who races against time to save his poisoned comrades. Opposing them is Rejab, a ruthless crime leader portrayed by Abi Madyan, pushing both men to confront moral boundaries and fight for survival.

    Aaron Aziz immersed himself deeply into the role, undergoing tactical training and even learning to drive a lorry for authenticity a new challenge in his extensive acting career. Director Kroll Azry praised his dedication, describing Aaron’s performance as one grounded in quiet strength, emotional depth, and human vulnerability.

    Beyond its storyline, Banduan carries a bold ambition: it marks the foundation for Malaysia’s first interconnected cinematic universe. While the film stands firmly as a self-contained narrative, the filmmakers have planted seeds for future expansions should audiences embrace the world. This vision, inspired by the legacy of Kaithi yet fully adapted to Malaysian sensibilities, reflects the growing confidence of the local film industry to build long-form storytelling worlds.

    The film will premiere in Malaysia and Brunei on 6 November, followed by Singapore on 13 November, and is set to make its international debut at the International Film Festival of Australia. Discussions with potential distributors across key global markets are already underway, marking a historic moment for the Malay-language action genre on the world stage.

    For producer and executive producer Kalyana Devan, the international attention is both encouraging and symbolic. According to him, global distributors were intrigued not only by the film’s origins but by how the Malaysian team re-imagined the narrative to reflect Southeast Asian cultural nuances, emotional dynamics, and narrative grit. This milestone, he believes, is not just for the film, but for Malaysian cinema at large a signal that the world is ready to listen to Malaysian voices in mainstream action storytelling.

    With its blend of adrenaline-charged action, moral conflict, emotional sincerity, and cinematic ambition, Banduan arrives with the promise of redefining what Malaysian films can be proudly local in spirit, yet undeniably global in vision and scale. Audiences nationwide can witness the rise of this new chapter in Malaysian storytelling when Banduan officially opens in cinemas on 6 November 2025.

  • FSF Xcel Launch Marks New Era in Financial Talent Development, Led by AICB

    FSF Xcel Launch Marks New Era in Financial Talent Development, Led by AICB

    The Asian Institute of Chartered Bankers (AICB) has officially launched FSF Xcel, Malaysia’s first industry-wide digital skills assessment platform for the financial sector. Introduced on 13 October 2025, the initiative marks a major milestone in benchmarking workforce capabilities and accelerating upskilling across the industry, in line with Malaysia’s vision for a more adaptive, sustainable, and future-ready financial ecosystem.

    Building on the success of the Future Skills Framework (FSF) introduced in 2024, FSF Xcel operationalises the framework through structured, industry-validated assessments that help financial institutions identify skill gaps, design learning pathways, and strengthen talent strategies. Covering 159 job roles and 157 critical skills, the platform assesses both technical capabilities and behavioural competencies essential for a modern financial workforce. Developed in collaboration with Accendo Technologies, a Malaysian AI-powered talent intelligence company and the official delivery partner of FSF Xcel, the platform combines global best practices with local insights to enhance Malaysia’s financial talent pipeline.

    The financial sector remains a key pillar of Malaysia’s economy, contributing approximately 6.7% to the nation’s GDP in 2024 and employing nearly 167,000 professionals. In alignment with Bank Negara Malaysia’s Financial Sector Blueprint 2022–2026, FSF Xcel supports the transition towards a digitally fluent and innovation-driven workforce one that embraces data, agility, and lifelong learning. The platform’s real-time analytics provide financial institutions with a unified competency language to guide workforce planning, benchmark performance, and nurture professional development. This collective approach strengthens Malaysia’s position as a leader in developing future-ready financial talent for the digital economy.

    According to Edward Ling, Chief Executive of AICB, FSF Xcel represents more than a technological advancement; it is a catalyst for transformation within the financial industry. He said, “FSF Xcel is more than a skills assessment platform, it is a catalyst for transformation. By equipping both employees and employers with data-driven insights to identify, measure, and strengthen their capabilities, it fosters a culture of continuous learning and professional excellence. Developed for the industry, with the industry, FSF Xcel reflects our shared commitment to building a resilient, competitive, and future-ready financial workforce.”

    YBhg. Datuk Dr Yvonne Chia, FCB, Chairperson of the MyMAHIR Future Skills Talent Council – Financial Sector and AICB Council Member, shared similar sentiments. “In a world where nearly 40% of today’s skill sets are expected to evolve or become obsolete by 2030, FSF Xcel empowers financial institutions to respond with agility and foresight. It reinforces Malaysia’s position as a regional hub for skilled, versatile, and innovative financial professionals,” she said.

    From the perspective of technology collaboration, Sharma Lachu, Founder and CEO of Accendo Technologies, emphasised the power of partnership in driving transformation. “FSF Xcel proves that vision can be translated into action. We are confident that Accendo’s partnership with AICB will drive the impetus for an industry-wide Digital Talent Passport, allowing individuals and organisations to thrive in this ever-changing world,” he said.

    The launch of FSF Xcel is backed by findings from AICB’s 2025 Workforce Baseline Study, which saw a 68% response rate from 99 financial institutions nationwide. The study revealed that 96% of respondents expressed strong interest in adopting a standardised digital assessment platform aligned with the FSF to close skill gaps and enhance workforce readiness. It also found that approximately 40,000 employees are expected to see their roles evolve due to automation, underscoring the growing urgency for targeted upskilling and reskilling initiatives across the sector.

    These insights reflect global trends highlighted in the World Economic Forum’s Future of Jobs Report 2025, which projects that 39% of current skill sets will become obsolete by 2030 and identifies skill gaps as one of the most significant barriers to business transformation in Malaysia.

    FSF Xcel will be rolled out progressively across financial institutions starting in the fourth quarter of 2025. AICB will continue to work closely with Bank Negara Malaysia, Accendo Technologies, industry associations, and learning partners to ensure smooth adoption and implementation. Through this collaborative effort, Malaysia’s financial sector is set to take a decisive step forward in cultivating a skilled, future-ready workforce equipped to lead in an evolving global economy.

  • Huawei and JS Solar Join Forces to Drive Malaysia’s Green Energy Future at IGEM 2025

    Huawei and JS Solar Join Forces to Drive Malaysia’s Green Energy Future at IGEM 2025

    Huawei Technologies (Malaysia) Sdn Bhd (Huawei Malaysia) and JS Solar Holding Berhad (JS Solar) have entered into a Memorandum of Understanding (MoU) at the International Greentech & Eco Products Exhibition & Conference Malaysia (IGEM) 2025, marking a significant step towards advancing smart solar and energy storage projects across Malaysia.

    The collaboration between Huawei Malaysia and JS Solar aims to accelerate the nation’s clean energy transition and support Malaysia’s carbon neutrality goals. Under this partnership, JS Solar’s renewable energy portfolio which includes Large-Scale Solar (LSS) farms, Ground-Mounted Self-Consumption Solar (SELCO) farms, hybrid rooftop systems, and Corporate Renewable Energy Supply Scheme (CRESS) project will benefit from Huawei’s cutting-edge digital power technologies.

    JS Solar’s Managing Director, Chai Jeun Sian, expressed optimism about the collaboration, emphasizing its strategic role in expanding JS Solar’s presence in East Malaysia. He stated that by integrating Huawei’s advanced Smart PV and energy storage technologies with JS Solar’s expertise in project delivery, the partnership will deliver reliable, efficient, and sustainable energy solutions. He added that this cooperation demonstrates both companies’ commitment to supporting Malaysia’s Net Zero aspirations and driving the nation’s renewable energy agenda forward.

    Huawei Malaysia’s Vice President of Digital Power Business, Chong Chern Peng, echoed this sentiment, highlighting the potential of Smart PV and energy storage solutions in optimizing power generation and improving energy management. He noted that Huawei’s technologies will enable JS Solar to enhance operational efficiency, ensure grid stability, and maintain consistent performance even in challenging conditions. The partnership, he said, reflects Huawei’s mission to establish a smarter and more resilient energy ecosystem for Malaysia’s future.

    As part of the agreement, JS Solar will serve as the Engineering, Procurement and Construction (EPC) partner, while Huawei Malaysia will contribute its technological expertise as the enabler of Smart PV systems. Huawei’s intelligent inverters and digitally managed systems will be integrated into JS Solar’s projects to optimize solar generation, improve grid reliability, and enhance long-term system performance through advanced monitoring and predictive maintenance.

    Both companies also plan to collaborate on the development of Solar + Battery Energy Storage System (BESS) technologies, exploring innovative business models and scalable solutions that boost renewable energy efficiency and strengthen grid resilience.

    The signing ceremony took place at IGEM 2025, held from 15 to 17 October 2025 at the Kuala Lumpur Convention Centre under the theme “Race Towards Net Zero: Inclusivity & Sustainability.” The MoU was signed by Chai Jeun Sian, Managing Director of JS Solar Holding Berhad, and Chong Chern Peng, Vice President of Huawei Malaysia, Digital Power Business. The event was witnessed by YBhg. Dato’ Leong Kin Mun and YBrs. Tuan Haji Ismail bin Mohd Amin, both Board Members of the Malaysian Green Technology and Climate Change Corporation (MGTC), alongside Ahmad Fareez bin Abd Jamil, Vice President of Business & Strategy at JS Solar, and Zhang Xiaoming, Director of Smart PV and ESS at Huawei Malaysia.

    At IGEM 2025, Huawei Malaysia participated under the theme “Powering Malaysia Forward,” showcasing its full range of Smart PV solutions, successful regional projects, and its flagship Grid-Forming Energy Storage System (ESS). Designed for applications across utility, commercial, industrial, and residential settings, the ESS plays a vital role in ensuring grid stability throughout the power value chain.

    During the event, Huawei Malaysia Solutions Expert, Damon Leong Wei Jie, delivered two technical presentations. His sessions, titled “24 Years of Excellence: High-Quality and Utmost Safety in Serving Malaysia’s Energy Transition” and “Debunking the Myth of String Inverters on Floating Solar Power Plants,” highlighted Huawei’s dedication to safety standards and clarified common misconceptions about inverter technologies in solar power systems.

    Since its inception in 2010, IGEM has established itself as Southeast Asia’s premier green technology exhibition, organized with the support of the Ministry of Natural Resources and Environmental Sustainability (NRES) and MGTC. Over the years, IGEM has generated more than RM58.1 billion in business leads and attracted over 650,000 visitors, including industry players, dignitaries, and companies from more than 122 countries.

  • Budget 2026: Building Stability, Powering Malaysia’s Property Renaissance

    Budget 2026: Building Stability, Powering Malaysia’s Property Renaissance

    Budget 2026 marks a return to steady and confidence-driven policymaking for Malaysia. In a time shaped by global economic headwinds and domestic cost-of-living challenges, the government’s commitment to fiscal discipline and targeted support provides much-needed reassurance. With a projected GDP growth of between 4.0 and 4.5 percent for 2026 and savings of approximately RM15.5 billion annually from subsidy rationalisation, the government has created fiscal space to focus on welfare, infrastructure, and housing programmes that directly benefit Malaysians.

    Stability in this context is not passive—it acts as an active catalyst that rebuilds confidence and sustains long-term growth. While Budget 2026 may not appear expansionary, its substance is stabilising. This environment of stability lays the foundation to restore market confidence, encouraging developers and homebuyers alike to make deliberate and sustainable decisions for the future.

    A key aspect of Budget 2026 lies in laying the groundwork for sustainable urban growth. The government’s allocation of RM6.09 billion to the Ministry of Housing and Local Government (KPKT) reaffirms its commitment to enhancing urban livability and community wellbeing. From this, RM143 million has been set aside for the maintenance of stratified housing, including lift replacements, while RM672 million will go towards the People’s Residency Programme (PRR) and Rumah Mesra Rakyat (RMR), benefiting more than 33,000 residents nationwide. Additional investments such as RM60 million for the construction and repair of public markets and stalls, and RM55 million for drainage upgrades within local authority areas, further strengthen community infrastructure and improve the overall quality of life in urban spaces.

    Malaysia’s housing policy is clearly evolving beyond mere quantity targets. The focus is shifting towards ensuring that homes and neighbourhoods are well-maintained, connected, and dignified. This marks an important transition towards a more mature and resilient housing ecosystem—one that balances affordability with livability and long-term sustainability.

    For homebuyers, Budget 2026 brings forward measures that offer both accessibility and assurance. The extension of the full stamp duty exemption for first-time buyers purchasing properties valued up to RM500,000 until December 2027 provides much-needed clarity and confidence, especially for those planning long-term commitments. Furthermore, the expansion of the Housing Credit Guarantee Scheme (SJKP) by an additional RM10 billion, bringing the total to RM20 billion, is expected to benefit another 80,000 Malaysians who may not qualify for traditional financing. These initiatives lower entry barriers to homeownership and empower more young and lower-income households to take their first step onto the property ladder.

    Such inclusive measures deserve recognition for promoting accessibility and confidence among aspiring homeowners. They align with the broader mission of helping Malaysians make informed and empowered property decisions. On the developers’ side, the introduction of a 10 percent special tax deduction, capped at RM10 million, for the conversion of commercial buildings into residential units is a progressive policy move. This incentive not only encourages adaptive reuse and urban sustainability but also helps address supply imbalances in key city centres such as Kuala Lumpur, Johor Bahru, and Penang. It reflects a pragmatic approach to urban regeneration and supports developers in diversifying their projects to meet shifting market demands.

    Confidence, in essence, must flow both ways across the housing ecosystem. Homebuyers seek assurance to plan and invest with certainty, while developers depend on consistent policies and incentives to innovate and expand responsibly. Budget 2026 strikes this balance effectively, setting the stage for renewed confidence that can drive sustainable recovery in the property sector.

    Overall, Budget 2026 reflects a phase of maturity and fiscal discipline in Malaysia’s economic management. By prioritising stability over rapid expansion, the government is choosing to rebuild trust through focused and practical initiatives. This balanced approach not only strengthens market confidence but also reinforces the foundation for long-term growth in the property sector. As market sentiment continues to improve, Malaysia’s next phase of property growth will depend on how effectively policy direction, urban planning, and market behaviour align.

    Affordability will remain a key concern, but it is stability and trust that will shape the country’s housing evolution in the years to come. Through continued property insights and market data, PropertyGuru and iProperty remain committed to supporting policymakers, developers, and home seekers alike, ensuring that today’s stability becomes the springboard for Malaysia’s next era of sustainable property growth.

  • Johor Bahru Tops Consumer Property Demand at 12th PropertyGuru Asia Awards Malaysia

    Johor Bahru Tops Consumer Property Demand at 12th PropertyGuru Asia Awards Malaysia

    Johor Bahru has emerged as Malaysia’s strongest growth region in 2025, according to new property demand data revealed at the 12th PropertyGuru Asia Awards Malaysia in partnership with iProperty. For the first time, the awards combined expert judging, market data, and consumer preferences to provide a data-driven picture of the property market, highlighting where Malaysians are looking to buy and invest, and which developers have successfully earned their trust.

    Drawing from millions of searches and engagement metrics across PropertyGuru.com.my and iProperty.com.my, the awards reflected a nationwide shift in demand patterns, moving from urban cores toward well-connected regional growth corridors, particularly in Johor and Selangor. This year’s findings show that Malaysians are gravitating towards integrated townships, mixed-use developments, and ESG-driven projects that combine lifestyle appeal, long-term value, and sustainable living. These trends align with evolving affordability considerations, infrastructure connectivity, and changing work-life priorities.

    The inaugural Consumer Demand Awards celebrated eight developments most sought-after by property seekers, with R&F Princess Cove and Leisure Farm leading the list and reflecting Johor Bahru’s increasing appeal among buyers. Johor also performed strongly in the office segment, with City Square Office Tower named the most in-demand office for lease in Johor, while Kuala Lumpur’s The Exchange 106 topped the office category in the capital.

    Dr. Lee Nai Jia, Head of Real Estate Intelligence at PropertyGuru Group, said that the data shows Malaysian home seekers are increasingly looking beyond traditional hotspots in the Klang Valley. Johor Bahru’s dominance across multiple categories reflects the city’s transformation into a vibrant regional hub, supported by large-scale infrastructure investments such as the RTS Link and the Johor–Singapore Special Economic Zone. These factors are enhancing cross-border accessibility and driving confidence among local buyers and investors. Rising engagement for well-planned, self-contained communities, where residents can live, work, and play within the same precinct, also signals a more mature property market where value, connectivity, and livability drive purchasing decisions, not just location alone.

    The People’s Choice Awards, determined through nearly 28,000 public votes, recognized ten developers most trusted by Malaysian consumers. The winners were Berinda Group, CPI Land, Gunung Impian Development Sdn Bhd, Mah Sing Group Berhad, Malton Berhad, Perbadanan Kemajuan Negeri Selangor, Platinum Victory, Tiland Group, Tropicana Corporation Berhad, and TRX City Sdn Bhd. These results reaffirm that consumers continue to place their trust in established developers who offer reliable quality and long-term value. The insights provide developers, investors, and policymakers with actionable information on which projects are in demand and which developers enjoy the highest levels of consumer trust.

    JLand Group emerged as Malaysia’s most decorated winner, securing the Best Developer title in both Malaysia and Southern Malaysia, as well as Best Industrial Developer. Its flagship project, Bandar Dato’ Onn in Johor Bahru, earned multiple awards, including Best Township Development, highlighting JLand Group’s leadership in integrated community development. Public developer PKNS stood out as an ESG frontrunner, earning both Sustainable Design Champion and Low Carbon Champion honors, underscoring its strong commitment to environmentally conscious design through projects such as Linkar 52, Aludra Residensi, and Galeria SA Sentral.

    Jules Kay, general manager of PropertyGuru Asia Property Awards and Events, said the awards capture more than excellence; they reveal what the market values most. Developers are setting benchmarks for sustainability, connectivity, and livability, while consumer data shows clear demand for quality developments. There is a visible move toward livable, well-connected communities, especially in regions like Johor and Selangor, where large-scale townships and mixed-use developments are reshaping the property landscape. At the same time, sustainability is no longer optional, as developers are embedding ESG principles into every project. This alignment between innovation, data, and consumer needs is expected to define Malaysia’s property success stories in the coming years.

    A total of seventy-three categories honored outstanding achievements in Malaysian real estate, spanning luxury residences, affordable housing, and innovative commercial developments nationwide. Marking its twentieth edition in 2025, the PropertyGuru Asia Property Awards series will culminate in the Grand Final in Bangkok on 12 December 2025. From Malaysia, twenty-three winners will advance to compete for the Best in Asia titles against entries from fourteen other markets on this international platform. For more information, the complete list of winners can be found at AsiaPropertyAwards.com.

  • Maxim Tanggung Yuran PSV: Peluang Baharu Buat Pemandu E-Hailing

    Maxim Tanggung Yuran PSV: Peluang Baharu Buat Pemandu E-Hailing

    Maxim Malaysia memperkenalkan satu inisiatif baharu bertajuk “PSV Tanpa Kos” bagi membantu individu yang berminat menjadi pemandu e-hailing tanpa perlu menanggung beban kewangan awal. Program ini diwujudkan bagi memberikan akses mudah kepada aplikasi Maxim, menawarkan bantuan kewangan, serta memperkasa rakan-pemandu baharu yang ingin memulakan kerjaya dalam industri e-hailing.

    Sebagai salah satu penyedia perkhidmatan e-hailing terkemuka di Malaysia, Maxim berhasrat untuk menghapuskan halangan kewangan yang sering dihadapi oleh pemandu baharu. Melalui program ini, syarikat akan menanggung sepenuhnya kos mendapatkan Lesen Kenderaan Perkhidmatan Awam (PSV), termasuk yuran kursus dan pemeriksaan perubatan yang diwajibkan oleh peraturan e-hailing di Malaysia.

    Kursus PSV ini penting bagi memastikan setiap pemandu dilatih dengan betul dan berada dalam keadaan kesihatan yang sesuai demi keselamatan penumpang. Kebiasaannya, proses ini menelan kos sekitar RM250 dan mengambil masa antara satu hingga dua minggu untuk diselesaikan. Namun, dengan inisiatif “PSV Tanpa Kos”, Maxim akan membayar balik sepenuhnya jumlah yuran PSV dan pemeriksaan perubatan kepada pemandu baharu setelah mereka menyerahkan resit rasmi kepada wakil syarikat. Bayaran balik ini akan dikreditkan terus ke dalam akaun Taxsee Driver dalam bentuk bonus.

    Selain itu, pemandu baharu juga dapat menikmati kelebihan tambahan apabila mereka mula menerima tempahan di platform Maxim. Mereka tidak akan dikenakan sebarang caj komisen pada peringkat awal kerana komisen platform akan ditolak secara automatik daripada baki bonus yang diterima. Ini membolehkan pemandu menyimpan 100% daripada pendapatan mereka sehingga jumlah kredit tersebut digunakan sepenuhnya, sekaligus memberi peluang untuk bermula tanpa tekanan kewangan.

    Pengarah Maxim Malaysia, Mohd Hazwan Musley, menegaskan bahawa program ini adalah satu bentuk pelaburan dalam kejayaan rakan-pemandu syarikat. Menurut beliau, lesen PSV merupakan piawaian wajib demi keselamatan dan profesionalisme dalam industri e-hailing. Dengan membiayai kos tersebut, Maxim bukan sahaja memudahkan proses pendaftaran, tetapi turut memastikan pemandu baharu mendapat permulaan yang lebih lancar dan penuh sokongan.

    Selain menanggung kos lesen, Maxim turut menyediakan bantuan menyeluruh untuk memudahkan proses pendaftaran lesen PSV. Syarikat akan membimbing pemandu langkah demi langkah sepanjang proses tersebut, mengadakan sesi pendidikan berkaitan keselamatan jalan raya dan penjagaan penumpang, serta bekerjasama dengan sekolah memandu bertauliah bagi memastikan akses latihan yang mudah dan berkualiti.

    Inisiatif ini memperlihatkan komitmen Maxim dalam mewujudkan peluang pendapatan yang mampan dan menarik untuk rakyat Malaysia. Dengan mengurangkan tekanan kewangan pada peringkat awal, Maxim berharap lebih ramai individu akan terdorong untuk menjadikan e-hailing sebagai kerjaya yang stabil, berdaya maju dan memberi ganjaran. Usaha ini juga membantu mengembangkan rangkaian pemandu bertauliah serta memastikan setiap perjalanan bersama Maxim lebih selamat dan profesional untuk semua penumpang.

  • Budget 2026: Strengthening Housing Affordability and Resilience in Malaysia

    Budget 2026: Strengthening Housing Affordability and Resilience in Malaysia

    As Malaysians anticipate Budget 2026, the property market stands at an important crossroads. The 13th Malaysia Plan has outlined ambitious housing reform targets, including the delivery of one million affordable homes by 2035. However, the true challenge lies in ensuring that these goals are not only aspirational but translated into measures that respond directly to current market realities.

    Recent data paints a picture of both challenges and opportunities. The National Property Information Centre reported that in the first half of 2025, Malaysia’s property transaction volume declined by 1.3 percent to 196,232 transactions, while transaction value rose by 1.9 percent to RM107.68 billion. This suggests a mixed environment in which fewer homes are changing hands, yet values remain resilient, reflecting cautious sentiment from buyers but also stable pricing trends. Such conditions highlight the need for policies that restore clarity and confidence in the market.

    Demand for affordable housing remains especially strong, particularly for properties priced below RM300,000. PropertyGuru listings show that as of September 2025, there were more than 20,500 properties nationwide under this threshold, including about 2,500 in Kuala Lumpur. Yet many of these homes are older units located far from public transportation networks or in need of significant renovation, underscoring that affordability is not determined by price alone but also by accessibility and quality.

    The challenge becomes clearer when affordability is measured against household income. NAPIC data reveals that the average house price in Malaysia stood at RM486,070 in the first quarter of 2025, well above what many B40 and lower M40 families can reasonably afford. While homes below RM300,000 are widely considered affordable, their availability in desirable locations remains limited. Encouragingly, however, buyer interest in this segment has shown resilience. Between April and June 2025, enquiries for homes under RM300,000 surged by 27.3 percent and remained steady through July. Although there was an 8.7 percent decline in such enquiries between December 2024 and September 2025 due to economic uncertainty, the recent rebound suggests that Malaysians are quick to re-engage when they sense greater stability and opportunity.

    Location continues to be a decisive factor. Demand is strongest in Kuala Lumpur, Selangor, Johor, and Penang, where job opportunities, infrastructure, and amenities are concentrated. Budget 2026 could therefore have a significant impact by encouraging the development of mid-priced, transit-linked homes in these key corridors. In the meantime, rent-to-own schemes remain a practical solution for many households, particularly those in the lowest B40 income group where rental affordability averages around RM1,500. Well-designed rent-to-own programmes can offer a realistic path to eventual ownership while meeting immediate housing needs.

    Another critical issue is aligning supply with actual demand. In recent years, developers have often focused on projects at higher price points, leaving a gap in the mid-market segment where most aspiring buyers are concentrated. NAPIC reported that new residential launches fell sharply in the first half of 2025, dropping by 46 percent to 23,380 units compared to 43,167 in the same period the year before. Meanwhile, the number of unsold completed homes rose by 16.3 percent to 26,911 units valued at RM18.6 billion. These figures reveal a clear mismatch between the types of housing being delivered and the needs of Malaysian households. Budget 2026 presents an opportunity to bridge this gap by supporting mid-market projects in urban centres, encouraging the redevelopment of underutilised land, and streamlining approval processes through digitalisation and more transparent timelines.

    Affordability, however, is only one part of building a future-proof housing market. Increasingly, Malaysians are seeking homes that are not just affordable but also sustainable, energy efficient, and socially inclusive. Developers are beginning to respond to this demand by incorporating environmentally friendly features into their projects, from preserving large green spaces within townships to embedding low-carbon, smart-city technologies. Many new buildings are also attaining higher levels of green certification, demonstrating improvements in energy, water, and resource efficiency. These advances prove that sustainability is not merely an abstract ideal but a practical standard that can be scaled across the sector.

    Budget 2026 could accelerate this shift by incentivising the use of green building technologies such as rooftop solar panels, water-efficient systems, and industrialised building systems that reduce waste and shorten construction time. At the same time, policies to encourage retrofitting older housing stock with energy-saving upgrades would help lower household costs while extending the value of existing properties. Equally important is social sustainability, which involves fostering mixed-income communities supported by public transportation, education, and healthcare access. Transparent disclosure of building performance standards, such as energy ratings and maintenance fund health, would also increase buyer confidence and encourage better asset management.

    By integrating sustainability with affordability, Malaysia can move towards a housing market that is not only larger but also stronger, more resilient, and aligned with long-term national goals. Budget 2026 should therefore be seen as more than a fiscal policy exercise. It is an opportunity to reflect the realities of the current market while shaping the aspirations of future generations. By focusing on affordability, ensuring supply meets real demand, and embedding sustainability at the heart of housing policy, the government can ensure that the vision of the 13th Malaysia Plan translates into tangible outcomes for Malaysians.

    PropertyGuru and iProperty remain committed to supporting this journey by working with policymakers, developers, and financial institutions to provide the insights and digital tools that empower Malaysians to make confident, informed decisions. With the right balance of policies, Budget 2026 can lay the foundation for a transparent, inclusive, and future-proof housing ecosystem, where every Malaysian has both the opportunity and the means to achieve homeownership.