As the festive season shifts from Chinese New Year into Ramadan, the iconic 118-year-old fruity drink Vimto is marking the occasion in Malaysia with its Gongxi Kemeriahan Bonanza campaign. Through this initiative, consumers have the opportunity to win a share of RM100,000 in cash prizes, along with exclusive limited-edition festive collectibles available at selected activations.
Running until 31 March 2026, the campaign uniquely captures the overlap between Chinese New Year and Ramadan, reflecting Malaysia’s vibrant multicultural landscape. It mirrors how families transition from reunion celebrations into the meaningful routines of the fasting month.
Throughout this period, Vimto aims to be part of both festive gatherings and everyday moments among family and friends. From Chinese New Year hosting to the communal experience of breaking fast during Ramadan and Hari Raya, the brand positions itself as a familiar presence across occasions.
This seamless connection between celebrations highlights the versatility of Vimto’s Mixed Fruit Cordial. With its signature blend of blackcurrant, raspberry and grape, it serves as a refreshing addition to various traditions, recipes and social gatherings, encouraging Malaysians to elevate their festive experiences.
Matt Nichols, International Commercial Director and a fourth-generation member of the founding family under Nichols PLC, shared that Vimto has always been closely tied to moments that bring people together. In the Middle East, for instance, the drink is widely associated with iftar, and Ipsos research has even ranked it among the most prominent Ramadan brands in Saudi Arabia.
He noted that a similar tradition is gradually taking shape in Malaysia, where families are beginning to include Vimto in reunion dinners, iftar spreads and festive open houses. As the brand continues to grow its footprint across Southeast Asia, Malaysia stands out as a key market in introducing Vimto to new households while nurturing long-term festive traditions.
Locally, this heritage is reflected in how gatherings evolve from Chinese New Year meals to Ramadan iftar sessions and Hari Raya celebrations. Drinks that are easy to prepare, shareable and versatile naturally become part of hosting, and Vimto fits effortlessly into these moments with its distinctive flavour profile.
As Ramadan progresses, the campaign shifts its focus towards daily iftar occasions, where simplicity often guides food and beverage choices. Beyond being a refreshing drink, Vimto also lends itself to creative uses such as fruit mocktails and festive recipes including cookies, cakes and other sweet treats.
As Hari Raya approaches, attention turns to preparing for guests, from making drinks in advance to offering options that cater to different age groups. Shareable beverages and homemade delights play an important role in open house traditions, creating opportunities for reconnecting and spending quality time together.
By following the natural flow from Ramadan into Hari Raya, the campaign positions Vimto as a consistent companion rather than the focal point of celebrations. It becomes part of conversations, recipes and shared moments throughout the festive season.
From now until 31 March 2026, consumers who purchase Vimto Mixed Fruit Cordial can take part in the contest for a chance to win from the RM100,000 prize pool. Each week, 70 winners will receive RM100, while one grand prize winner will take home RM10,000, adding an extra layer of excitement to the festivities.
Taking part is easy. Consumers simply need to purchase a bottle of Vimto Mixed Fruit Cordial, scan the QR code on promotional materials and upload their receipt along with the required details.
More information and the full contest terms and conditions can be found at https://vimtogongxikemeriahanbonanza.myideascontest.com/Form.
Beyond the cash prizes, consumers can also look forward to exclusive limited-edition plushie tote bags, which will be available at selected sampling events nationwide. Details on locations and dates will be announced عبر Vimto Malaysia’s official social media channels.
Since entering the Malaysian market in October 2024, Vimto has steadily expanded its presence through its partnership with Universal NutriBeverage Sdn. Bhd. as the local manufacturer and Socma Trading (M) Sdn. Bhd. as the official distributor.
Today, the drink is widely available across major retailers such as 99 Speedmart, AEON, Giant, Mydin, TF Value Mart, Seibu, Isetan and HERO Market, as well as other outlets nationwide, making it easily accessible to consumers.
The campaign also underscores Vimto’s broader ambition to grow its presence across Southeast Asia, with Malaysia identified as a priority market. For the latest updates and festive promotions, consumers can visit Vimto Malaysia’s official website or follow the brand on Instagram and Facebook.
