MalaysianUpdates

Category: Charity

  • Bigo Live Bekerjasama dengan Kechara Soup Kitchen untuk Inisiatif Kebajikan Raya

    Bigo Live Bekerjasama dengan Kechara Soup Kitchen untuk Inisiatif Kebajikan Raya

    Bigo Live, sebuah platform penstriman langsung global, telah bekerjasama dengan Kechara Soup Kitchen (KSK), sebuah pertubuhan bukan kerajaan (NGO) tempatan, bagi melaksanakan inisiatif kebajikan sempena Hari Raya untuk menyokong komuniti yang memerlukan. Kempen yang dinamakan “Rise & Raise” ini menghimpunkan 20 pencipta kandungan teratas Bigo Live untuk terlibat dalam pengagihan pek bantuan secara langsung di lapangan serta kempen kutipan dana dalam talian melalui platform Bigo Live, yang berjaya mengumpul sebanyak RM10,000 untuk disalurkan kepada penerima manfaat KSK.

    Walaupun Hari Raya sering dikaitkan dengan kemeriahan dan kebersamaan keluarga, masih terdapat individu tanpa tempat tinggal serta keluarga bandar berpendapatan rendah yang berdepan dengan rasa terpinggir sepanjang musim perayaan. Melalui kerjasama ini, pelbagai usaha dilaksanakan untuk merapatkan jurang tersebut dengan menyediakan juadah panas untuk berbuka puasa, hamper Hari Raya, serta mewujudkan rasa kebersamaan kepada golongan yang memerlukan.

    Sepanjang bulan Ramadan hingga menjelang Syawal, pengguna Bigo Live di seluruh Malaysia telah menyertai siri siaran langsung berbentuk amal yang dikendalikan oleh 10 pencipta kandungan teratas platform tersebut. Melalui sesi ini, penonton berpeluang menghantar hadiah maya bertemakan Ramadan dalam aplikasi, dengan sebahagian hasil kutipan disalurkan terus kepada KSK. Dana yang dikumpulkan kemudiannya digunakan untuk pelbagai inisiatif termasuk pengagihan makanan panas, operasi bank makanan seperti penyelamatan dan pengagihan semula lebihan makanan kepada golongan memerlukan, serta program latihan kemahiran bagi membantu meningkatkan keupayaan kewangan jangka panjang.

    Menurut jurucakap Bigo Live Malaysia, platform ini percaya kepada kekuatan komuniti sama ada di alam digital mahupun di lapangan. Kerjasama bersama Kechara Soup Kitchen membolehkan sokongan dalam talian diterjemahkan kepada impak sebenar yang memberi manfaat kepada komuniti setempat. Pihaknya turut menghargai sumbangan para pencipta kandungan yang bersama-sama menyebarkan kegembiraan serta nilai kemanusiaan kepada mereka yang memerlukan.

    Sementara itu, wakil Kechara Soup Kitchen, Jien Howe Khong, berkata sokongan Bigo Live melalui program pengagihan makanan di sekitar Kuala Lumpur, termasuk sumbangan sebanyak RM10,000, amat dihargai kerana membantu menyediakan keperluan asas seperti makanan dan bantuan perubatan kepada individu tanpa tempat tinggal serta keluarga rentan. Beliau turut menambah bahawa penglibatan komuniti Bigo Live bukan sahaja memberi sumbangan kewangan, malah turut membawa keceriaan dan sentuhan kemanusiaan yang bermakna kepada mereka yang disantuni.

    Selain kempen kutipan dana digital, kakitangan Bigo Live bersama 20 pencipta kandungan teratas turut turun padang menyertai pasukan KSK dalam penyediaan serta pengagihan makanan di tujuh lokasi sekitar Kuala Lumpur. Mereka juga mengunjungi Pusat Gelandangan Medan Tuanku bagi menyampaikan bantuan makanan secara langsung kepada individu tanpa tempat tinggal serta golongan rentan lain.

    Bigo Live terus komited dalam memperkasa pencipta kandungannya untuk memberi impak yang lebih luas, bukan sahaja di platform digital tetapi juga kepada komuniti setempat. Sejak dilancarkan pada Mac 2016, platform ini kini memasuki tahun ke-10 sebagai salah satu komuniti penstriman langsung yang berkembang pesat di dunia, membolehkan pengguna berinteraksi secara masa nyata, berkongsi pengalaman serta menampilkan bakat kepada khalayak global.

  • Nestlé Malaysia Celebrates Ramadan by Supporting 300,000+ Malaysians

    Nestlé Malaysia Celebrates Ramadan by Supporting 300,000+ Malaysians

    In the spirit of Ramadan, a month defined by compassion, unity, and generosity, Nestlé Malaysia brought these values to life through its “Ramadan Penuh Bermakna bersama Nestlé” programme, ensuring underprivileged communities nationwide had access to nourishing meals and essential food items during the holy month. Through close collaboration with local religious authorities, NGOs, media partners, and universities, Nestlé Malaysia’s efforts reached over 300,000 beneficiaries, supported by approximately RM2 million worth of food aid.

    Juan Aranols, Chief Executive Officer of Nestlé Malaysia, said, “The month of Ramadan calls on all of us to care for one another. In line with our ongoing efforts to uplift Malaysians, we are committed to easing the burden of underserved communities who may face additional challenges during this period. Through ‘Ramadan Penuh Bermakna bersama Nestlé,’ we work hand in hand with our partners and mobilise our Nestlé Sayang Komuniti employee volunteers to ensure that nourishing food reaches those who need it most, reflecting our promise of Good Food, Good Life.”

    Central to this year’s nationwide outreach was the packing and distribution of more than 15,000 Bakul Ramadan, alongside provisions for iftar and the nationwide distribution of MAGGI Bubur Lambuk. Working with various partners, Nestlé delivered essential products including MILO, MAGGI, NESCAFÉ, EVERYDAY Milk, NESTUM, NESTLÉ GOLD Cornflakes, and MAGGI to help families stay nourished throughout the fasting month.

    A key partner in these efforts was the Department of Islamic Development Malaysia (JAKIM), which helped distribute 1,500 Bakul Ramadan to vulnerable communities across the Klang Valley and other regions, including Tanjung Malim and Hulu Selangor. Nestlé also supported JAKIM’s Iftar MADANI programme by providing beverage sampling for breaking fast and contributed a two-week supply of NESCAFÉ and MILO products to 70 mosques, including those under JAKIM and six State Religious Authorities, benefiting nearly 40,000 mosque community members.

    Nestlé Malaysia also collaborated with media organisations to extend aid to the urban poor, East Coast communities, and charitable foundations supporting the homeless, indigenous children, and orphanages. Partnerships with PRESMA and Ali Maju further expanded outreach, enabling support for an additional 3,500 Ramadan Relief packages. Beyond these efforts, the company provided targeted community support through product contributions and financial aid via Malaysian Humanitarian Aid and Relief (MAHAR), benefitting 500 refugee households, and engaged in gotong-royong activities, including providing a year’s worth of food support to an orphanage in collaboration with the Selangor Youth Community (SAY).

    In addition to food aid, Nestlé continued its cherished tradition of preparing and sharing MAGGI Bubur Lambuk, reaching over 400,000 individuals across more than 300 locations nationwide, including zakat-eligible students at UiTM, UMT, and UMK. The initiative brought together Nestlé Sayang Komuniti volunteers and university students in meaningful gotong-royong efforts, strengthening the spirit of volunteerism among youth.

    With a longstanding presence in Malaysia since 1912, Nestlé remains committed to creating a positive impact in the communities it serves. Through “Ramadan Penuh Bermakna bersama Nestlé,” the company continues to uphold its promise of Good Food, Good Life, ensuring that care, generosity, and togetherness remain at the heart of every Ramadan.

  • Coca-Cola Malaysia Unites Communities Through Acts of Kindness This Ramadan

    Coca-Cola Malaysia Unites Communities Through Acts of Kindness This Ramadan

    Coca-Cola Malaysia is embracing the spirit of Ramadan through a series of nationwide initiatives aimed at uplifting underserved communities across the country. Guided by the theme “Rezeki Dikongsi, Berkah Diperolehi,” the campaign brings together NGOs, corporate partners and local communities to foster a sense of togetherness while extending meaningful support to those in need.

    The spirit of giving during Ramadan highlights how even the simplest gestures can create a meaningful impact, and Coca-Cola Malaysia brings this to life through activations that turn everyday moments into acts of kindness. At selected Bazar Ramadan locations, every Fanta sample distributed to the public contributed to a Fanta bottle being donated to underserved families, demonstrating how small collective efforts can drive real change. This spirit also extended to mosque-based initiatives, where volunteers came together to prepare iftar meals, transforming ordinary interactions into shared experiences rooted in compassion and unity.

    Efforts were also made to ensure that support reaches those who are often overlooked, so that no one is left behind during the festive season. This includes behind-the-scenes workers such as gig riders who continue to serve communities throughout Ramadan. As the official beverage partner, Coca-Cola Malaysia supported selected iftar programmes dedicated to recognising and appreciating their contributions. In addition, a wider food basket distribution programme is expected to benefit approximately 15,000 families nationwide, reaching both urban communities in Kuala Lumpur and rural areas such as Semporna, Sabah, enabling them to celebrate Ramadan with greater ease and joy.

    Amanda Lin, Senior Director of Franchise Operations at The Coca-Cola Company for Singapore, Malaysia and Brunei, shared that Ramadan serves as a reminder that meaningful connections are built on compassion and a shared sense of responsibility. She noted that the season presents an opportunity to work alongside partners and communities to encourage small acts of kindness that can create a wider positive impact.

    Collaboration remains a key pillar of the initiative, with partnerships involving organisations such as Yayasan Basmi Kemiskinan and Yayasan Ikhlas, as well as business partners including Lotus’s Malaysia and KFry, helping to ensure that assistance reaches communities where it is needed most. At the same time, employees are encouraged to act as brand ambassadors by sharing Coca-Cola beverages within their neighbourhoods and bringing people together through iftar gatherings.

    As part of its broader corporate social responsibility commitment, Coca-Cola Malaysia has invested approximately RM250,000 to support these Ramadan initiatives nationwide. This reflects a continued dedication to community well-being, with a focus on meaningful collaboration and collective impact.

  • MR D.I.Y. embraces the joy of unity and shared moments through its ‘Raya Sama-Sama’ celebration.

    MR D.I.Y. embraces the joy of unity and shared moments through its ‘Raya Sama-Sama’ celebration.

    In conjunction with Hari Raya Aidilfitri, MR D.I.Y. Group, through its philanthropic arm Yayasan MR D.I.Y., continued its annual outreach initiative, ‘Raya Sama-Sama’, reaffirming its commitment to community care and inclusivity. The initiative embodies the true essence of Aidilfitri—bringing people together, fostering compassion, and ensuring that no one is left behind during the festive season.

    As part of this nationwide effort, Yayasan MR D.I.Y. extended support to 13 charitable homes across Malaysia, contributing a total of RM21,000 to assist with festive preparations and essential daily needs. Each home received specially curated ‘Raya Sama-Sama’ care boxes, filled with Hari Raya decorations, household essentials, and MR D.I.Y. cash vouchers. These contributions enabled the homes to create a warmer, more meaningful celebration environment for their residents.

    Alex Goh, Vice President of Marketing distributed Raya money packets to children

    The initiative positively impacted over 820 individuals, including children, caretakers, senior citizens, and underprivileged families. By providing both practical support and festive cheer, the programme ensured that beneficiaries could experience the joy, warmth, and togetherness that define Hari Raya Aidilfitri.

    According to Chief Executive Officer Zaleha Mohd Mydin, the initiative reflects the deeper meaning of the celebration. She shared that Hari Raya is a time for connection, gratitude, and shared moments, and through ‘Raya Sama-Sama’, the foundation hopes to remind communities that they are surrounded by care and kindness during this special season.

    Bubur lambuk distribution at Masjid Taman Bukit Belimbing, Balakong, Selangor. 

    At Rumah Kebajikan Anak-Anak Yatim dan Asnaf Qaseh Ibu in Ampang, volunteers brought the celebration to life through engaging activities with the children, including interactive games and a lively dance session. The children also participated in decorating their home with festive items, creating a joyful and welcoming atmosphere. During the visit, MR D.I.Y. Group’s Vice President of Marketing, Alex Goh, presented RM3,000 worth of cash vouchers, along with goodie bags, green packets, and essential household items to support the home’s ongoing needs.

    Complementing these outreach efforts, Yayasan MR D.I.Y. also organised bubur lambuk distribution sessions at Masjid Taman Bukit Belimbing on 26 February, 5 March, and 12 March 2026. The initiative reached 5,000 recipients, further extending the spirit of generosity and community sharing beyond the charity homes.

    Festive cheer and laughter filled the space as residents and volunteers came together for Raya Sama-Sama, enjoying decorations, thoughtful gifts and the lively presence of the MR D.I.Y. PANDAi mascot.

    Through ‘Raya Sama-Sama’, Yayasan MR D.I.Y. continues to demonstrate how meaningful initiatives can uplift communities and strengthen bonds during festive seasons. By combining charitable contributions with genuine human connection, the programme highlights the importance of togetherness, compassion, and shared joy in celebrating Hari Raya Aidilfitri.