MalaysianUpdates

Category: Corporate Social Responsibility (CSR)

  • Lifebuoy Malaysia Lancar Kempen “Kekal Segar & Bersih” untuk Perluas Akses Kebersihan kepada 2,300 Keluarga Kurang Berkemampuan

    Lifebuoy Malaysia Lancar Kempen “Kekal Segar & Bersih” untuk Perluas Akses Kebersihan kepada 2,300 Keluarga Kurang Berkemampuan

    Lifebuoy, jenama sabun antibakteria terkemuka dunia, dengan kerjasama Watsons Malaysia dan HOPE worldwide Malaysia, telah melancarkan kempen “Kekal Segar & Bersih” menerusi program pembangunan komuniti di Kampung Bindu, Chenderiang. Majlis pelancaran ini menghimpunkan pemimpin tempatan, keluarga serta rakan komuniti, sekali gus menandakan permulaan usaha berskala nasional yang akan diperluaskan merentasi beberapa negeri. Inisiatif ini memberi tumpuan kepada komuniti Orang Asli dan golongan yang kurang mendapat perhatian melalui usaha memperluas akses kepada sanitasi asas, pendidikan kebersihan serta sokongan keperluan harian.

    Sebagai sebahagian daripada kempen ini, Lifebuoy bersama rakan kerjasama akan memperkukuh akses kebersihan dalam kalangan komuniti rentan melalui penyediaan sokongan sanitasi serta pengagihan pek penjagaan kebersihan yang mengandungi produk Lifebuoy dengan formulasi 10X Perlindungan Kuman di lima lokasi terpilih. Inisiatif ini dimulakan di perkampungan Orang Asli di Perak sebelum diperluaskan dengan pembinaan 10 tandas di kawasan yang kurang mendapat perhatian di Seremban, Melaka, Gerik, Pulau Pinang dan Kuching. Selain itu, pengagihan pek penjagaan kebersihan turut diperluaskan kepada komuniti yang memerlukan di seluruh negara. Secara keseluruhannya, kempen ini menyasarkan untuk membantu sekitar 2,300 keluarga melalui penyediaan produk kebersihan asas dan keperluan harian bagi menyokong amalan kebersihan yang lebih baik dalam komuniti terlibat.

    Ketua Pembersihan Kulit Unilever Malaysia, Siti Suhaila Abd Hamid, berkata Lifebuoy telah lama komited dalam memperjuangkan pendidikan kebersihan kerana amalan mencuci tangan yang betul mampu menyelamatkan nyawa. Menurutnya, misi syarikat bukan sekadar menghasilkan produk kebersihan, tetapi juga melindungi nyawa melalui peningkatan kesedaran, peluasan pendidikan serta penambahbaikan akses kepada keperluan kebersihan asas. Beliau menambah bahawa melalui kempen “Kekal Segar & Bersih”, pihaknya berharap dapat memperluas akses kepada sanitasi serta memperkasa keluarga dengan ilmu dan amalan yang diperlukan bagi melindungi kesihatan mereka dan generasi akan datang.

    Majlis pelancaran tersebut melibatkan lebih 150 penduduk dari Kampung Bindu dan Kampung Landor, dengan penyerahan dua tandas komuniti dan empat tandas keluarga yang dibina serta ditaja oleh Lifebuoy Malaysia kepada keluarga yang sebelum ini tidak mempunyai kemudahan sanitasi mencukupi. Penambahbaikan ini memperkukuh akses kepada sanitasi yang selamat, yang merupakan hak asasi manusia serta asas penting kepada kesihatan dan kesejahteraan komuniti secara keseluruhan.

    Sepanjang program, keluarga turut diberi pendedahan mengenai cara kuman boleh merebak melalui sentuhan pada permukaan, makanan dan persekitaran, sekali gus menekankan kepentingan amalan kebersihan yang baik dalam melindungi kesihatan keluarga. Pengarah Negara HOPE worldwide Malaysia, Darick Wong, berkata akses kepada kemudahan sanitasi yang selamat serta pendidikan kebersihan secara langsung dapat meningkatkan kesejahteraan komuniti, selain membantu keluarga membina keyakinan untuk mengamalkan kebersihan yang baik setiap hari.

    Penduduk turut menerima pek penjagaan yang mengandungi kit kebersihan dan produk mandian daripada rangkaian Lifebuoy dengan formulasi 10X Perlindungan Kuman. Mereka juga menerima barangan keperluan asas daripada Watsons Malaysia termasuk barangan runcit bernilai RM69,000 bagi menyokong keperluan harian serta amalan kebersihan di rumah. Pelbagai aktiviti dan permainan interaktif turut dijalankan bagi membantu keluarga memahami cara kuman merebak serta kepentingan mengekalkan amalan kebersihan yang baik.

    Antara pengisian utama program ialah sesi pendidikan kebersihan interaktif yang dikendalikan oleh profesional penjagaan kesihatan bagi membantu ibu bapa memahami bagaimana amalan kebersihan asas dapat mencegah penyakit dan melindungi kesihatan keluarga. Sesi ini turut menampilkan demonstrasi glo-germ yang membolehkan peserta melihat dengan jelas bagaimana kuman boleh merebak melalui sentuhan harian. Visualisasi ini membantu mengukuhkan kefahaman tentang kepentingan amalan kebersihan yang betul, termasuk penggunaan sabun untuk menghapuskan kuman secara berkesan. Kanak-kanak pula mengambil bahagian dalam aktiviti pembelajaran dan mewarna di luar yang direka untuk memperkenalkan konsep kebersihan dengan cara yang menyeronokkan dan mudah difahami.

    Sebagai pelengkap kepada inisiatif ini, Lifebuoy dan HOPE worldwide Malaysia turut memperkenalkan program Latihan Jurulatih (Train-the-Trainer) yang bertujuan melengkapkan sukarelawan NGO dengan kemahiran dan pengetahuan untuk terus menyampaikan pendidikan kebersihan dalam komuniti masing-masing di seluruh Malaysia. Siti Suhaila Abd Hamid menambah bahawa ilmu yang disampaikan melalui kempen ini diharapkan dapat diteruskan dan diperluaskan walaupun selepas program berakhir, sekali gus mendorong perubahan positif dalam amalan kebersihan harian dari luar bandar hingga ke kawasan bandar.

    Kempen “Kekal Segar & Bersih” merupakan inisiatif berteraskan komuniti oleh Lifebuoy Malaysia dengan sokongan Watsons Malaysia serta dilaksanakan melalui kerjasama HOPE worldwide Malaysia. Program ini memberi tumpuan kepada peningkatan akses kebersihan, pemerkasaan pendidikan serta sokongan kepada komuniti Orang Asli dan golongan B40 di seluruh Malaysia.

  • Hock Kee Kopitiam and NASOM’s Charity Art Initiative Honors 810 Aspiring Young Creators

    Hock Kee Kopitiam and NASOM’s Charity Art Initiative Honors 810 Aspiring Young Creators

    Hock Kee Kopitiam has officially announced the successful conclusion of its nationwide art initiative, “Happy New Year 2026 with Hock Kee Kopitiam: The Most Joyful Wins.” The competition, which took place from 1 December to 31 December 2025, attracted a total of 810 young participants aged between 4 and 12 years. This initiative was designed to foster creative expression and youthful imagination among the younger generation, culminating in a diverse collection of artworks that celebrate cultural joy and community spirit.

    (From right to left) Nick Ng, Founder of Hock Kee Kopitiam presented a token of appreciation to Isaac from Two Creative Art & Design.

    In a strategic effort to integrate corporate social responsibility with artistic recognition, Hock Kee Kopitiam has launched an online exhibition and charity sale via its official website. The public is invited to purchase these children’s creations, with the organization committing 100% of all proceeds to the National Autism Society of Malaysia (NASOM). This initiative reflects Hock Kee Kopitiam’s commitment to utilizing its platform for significant social impact, ensuring that the creative efforts of young Malaysians contribute directly to the support and development of programs for the autism community.

    The selection of winners was conducted through a rigorous adjudication process, resulting in the recognition of 13 awardees each from Group A (4–6 years old) and Group B (7–9 years old), alongside 14 winners from Group C (10–12 years old). The judging panel comprised esteemed representatives from the creative and media sectors, including Hock Kee Brand Ambassador Bella Astillah, management executives from Hock Kee, and representatives from Two Creative Art & Design. The participation of media partners from Oriental Daily and Utusan Malaysia further underscored the transparency and prestige of the evaluation process.

    (From right to left) Nick Ng, Founder of Hock Kee Kopitiam, and Isaac from Two Creative Art & Design, in a group photo with the Group A (ages 4–6) winners of the “Happy New Year 2026 with Hock Kee Kopitiam: The Most Joyful Wins” nationwide colouring and drawing contest.

    Mr. Nick Ng, Chief Executive Officer of Hock Kee Kopitiam, stated that the initiative extends beyond mere artistic recognition, aiming to transform child-led creativity into a meaningful instrument for community welfare. By facilitating this charity sale, the organization seeks to provide a tangible contribution to NASOM while encouraging public engagement with a noble cause. This sentiment was echoed by Julian Wong, Chairman of NASOM, who emphasized that such collaborations are instrumental in fostering inclusivity and enhancing public awareness regarding the autism spectrum in Malaysia.

    Moving forward, Hock Kee Kopitiam continues to reinforce its dedication to community enrichment across its extensive network of outlets in Kuala Lumpur, Selangor, Johor, Perak, and Kelantan. The “Most Joyful Wins” initiative serves as a benchmark for how corporate entities can effectively mobilize local talent to address pressing social needs. For those interested in supporting the charity art sale, further details and the digital gallery are accessible through Hock Kee Kopitiam’s official online platforms.

  • Golf Amal Selebriti Kali Ke-5 Teruskan Legasi Kebajikan, Seru Penyertaan Korporat dan Individu

    Golf Amal Selebriti Kali Ke-5 Teruskan Legasi Kebajikan, Seru Penyertaan Korporat dan Individu

    Persatuan Karyawan Malaysia meneruskan komitmennya dalam memperjuangkan kebajikan penggiat seni tempatan melalui penganjuran Golf Amal Selebriti Kali Ke-5 yang akan berlangsung pada Ahad, 10 Mei 2026 bermula jam 12.00 tengah hari di Kota Seriemas Golf & Country Club, sebelum diteruskan dengan majlis Makan Malam Gala dan penyampaian hadiah.

    Penganjuran edisi kelima ini, dengan sokongan FINAS, membawa misi mengumpul dana kebajikan bagi membantu artis serta penggiat filem di bawah PROFIMA, di samping memperkukuh sinergi antara industri seni, sektor korporat dan masyarakat melalui sebuah platform berimpak tinggi yang berteraskan tanggungjawab sosial.

    Menurut Presiden Persatuan Karyawan Malaysia, pihak penganjur merakamkan penghargaan kepada Hans Isaac selaku Pengerusi FINAS serta Azmir Saifuddin Mutalib atas sokongan dan komitmen yang diberikan, termasuk penyertaan secara langsung dalam acara ini.

    Program ini merupakan kesinambungan daripada kejayaan penganjuran terdahulu di Templer Park Country Club, Staffield Country Resort, Kelab Golf Perkhidmatan Awam Malaysia dan Kota Seriemas Golf & Country Club, sekali gus membuktikan kesinambungan acara ini sebagai satu inisiatif kebajikan yang terus mendapat sokongan pelbagai pihak.

    Sehubungan itu, pihak penganjur menyeru syarikat korporat, GLC, institusi kewangan serta rakan strategik untuk tampil menyokong melalui penajaan, termasuk kategori Gold Sponsor sebanyak RM10,000 yang melayakkan penyertaan lapan pemain atau dua flight percuma, Silver Sponsor sebanyak RM5,000 dengan empat pemain atau satu flight percuma, serta Hole Sponsor sebanyak RM1,000 yang menawarkan dua pemain percuma.

    Semua penaja akan menerima liputan promosi menyeluruh menerusi kempen media, bahan publisiti rasmi, pengiktirafan semasa sidang media termasuk sesi penyerahan mock cheque, serta penjenamaan sepanjang hari kejohanan berlangsung.

    Selain penajaan korporat, penyertaan individu turut dibuka kepada pemain golf dan penyokong yang ingin bersama menyumbang kepada usaha kebajikan ini.

    Golf Amal Selebriti bukan sekadar sebuah kejohanan golf, tetapi merupakan platform kebajikan yang menyatukan industri, sektor korporat dan masyarakat dalam membantu artis serta pekerja filem yang memerlukan. Sokongan korporat yang diberikan bukan sahaja menaja sebuah acara, malah menjadi sumbangan bermakna kepada kebajikan penggiat seni yang telah banyak berjasa kepada landskap seni dan budaya negara.

    Sumbangan penajaan boleh disalurkan ke akaun Persatuan Karyawan Malaysia di Public Bank bernombor 3108024130. Untuk maklumat lanjut dan penyertaan, orang ramai boleh menghubungi Dato’ Freddie Fernandez di talian 012-2071400, menghantar emel ke fredez2009@gmail.com atau melayari laman web karyawan.my.

    Ayuh semua kaki golf, bersama beraksi sambil berbakti.

  • Nestlé Malaysia Shares the Blessings of Ramadan Across the Country

    Nestlé Malaysia Shares the Blessings of Ramadan Across the Country

    The success of Nestlé Malaysia’s Ramadan outreach was driven not only by its scale but also by the spirit of volunteerism that underpinned its efforts. Through the Nestlé Sayang Komuniti initiative, employees and young volunteers came together to support communities in need, embodying the true essence of Ramadan through acts of service and compassion.

    One of the key highlights was the preparation and nationwide distribution of MAGGI Bubur Lambuk, a cherished Ramadan tradition that brought people together while providing nourishing meals. This year, the initiative reached more than 400,000 individuals across over 300 locations, making it one of the largest community-driven efforts of its kind. Volunteers worked alongside local communities and students to prepare and distribute the meals, creating meaningful connections and shared experiences.

    The programme also engaged students from higher education institutions, including Universiti Teknologi MARA (UiTM), Universiti Malaysia Terengganu (UMT) and Universiti Malaysia Kelantan (UMK). Their involvement not only supported the logistical aspects of the initiative but also fostered a deeper sense of empathy, social responsibility and community spirit among the younger generation. Gotong-royong activities further strengthened bonds between volunteers and beneficiaries, reinforcing the importance of unity and cooperation.

    By placing youth and volunteerism at the heart of its initiatives, Nestlé Malaysia continues to inspire a culture of giving, empowering individuals to contribute meaningfully to society while building a more compassionate and connected community.

  • LazadaForGood brings together trusted local voices to deliver real community impact this Ramadan.

    LazadaForGood brings together trusted local voices to deliver real community impact this Ramadan.

    KUALA LUMPUR, 10 MARCH 2026 – Ramadan bazaars are more than just places to buy food — they are vibrant cultural hubs filled with stories, traditions and the hardworking spirit of local entrepreneurs. This year, Lazada Malaysia tapped into that essence through its LazadaForGood initiative, celebrating the people behind the stalls while extending the spirit of giving to the wider community. From Bazaar Ramadan Bangsar to Seri Sentosa, the initiative brought together food, culture and compassion in a meaningful way.

    With the involvement of familiar personalities such as Daniel Cheang and The Pretty Mamas, alongside YB Datuk Fahmi Fadzil, the initiative highlighted the importance of connection and shared experiences during the holy month. Meals purchased from vendors were later distributed at mosques, turning everyday transactions into acts of kindness. In doing so, LazadaForGood captured the true essence of Ramadan — a season rooted in generosity, gratitude and togetherness.

  • Bigo Live Bekerjasama dengan Kechara Soup Kitchen untuk Inisiatif Kebajikan Raya

    Bigo Live Bekerjasama dengan Kechara Soup Kitchen untuk Inisiatif Kebajikan Raya

    Bigo Live, sebuah platform penstriman langsung global, telah bekerjasama dengan Kechara Soup Kitchen (KSK), sebuah pertubuhan bukan kerajaan (NGO) tempatan, bagi melaksanakan inisiatif kebajikan sempena Hari Raya untuk menyokong komuniti yang memerlukan. Kempen yang dinamakan “Rise & Raise” ini menghimpunkan 20 pencipta kandungan teratas Bigo Live untuk terlibat dalam pengagihan pek bantuan secara langsung di lapangan serta kempen kutipan dana dalam talian melalui platform Bigo Live, yang berjaya mengumpul sebanyak RM10,000 untuk disalurkan kepada penerima manfaat KSK.

    Walaupun Hari Raya sering dikaitkan dengan kemeriahan dan kebersamaan keluarga, masih terdapat individu tanpa tempat tinggal serta keluarga bandar berpendapatan rendah yang berdepan dengan rasa terpinggir sepanjang musim perayaan. Melalui kerjasama ini, pelbagai usaha dilaksanakan untuk merapatkan jurang tersebut dengan menyediakan juadah panas untuk berbuka puasa, hamper Hari Raya, serta mewujudkan rasa kebersamaan kepada golongan yang memerlukan.

    Sepanjang bulan Ramadan hingga menjelang Syawal, pengguna Bigo Live di seluruh Malaysia telah menyertai siri siaran langsung berbentuk amal yang dikendalikan oleh 10 pencipta kandungan teratas platform tersebut. Melalui sesi ini, penonton berpeluang menghantar hadiah maya bertemakan Ramadan dalam aplikasi, dengan sebahagian hasil kutipan disalurkan terus kepada KSK. Dana yang dikumpulkan kemudiannya digunakan untuk pelbagai inisiatif termasuk pengagihan makanan panas, operasi bank makanan seperti penyelamatan dan pengagihan semula lebihan makanan kepada golongan memerlukan, serta program latihan kemahiran bagi membantu meningkatkan keupayaan kewangan jangka panjang.

    Menurut jurucakap Bigo Live Malaysia, platform ini percaya kepada kekuatan komuniti sama ada di alam digital mahupun di lapangan. Kerjasama bersama Kechara Soup Kitchen membolehkan sokongan dalam talian diterjemahkan kepada impak sebenar yang memberi manfaat kepada komuniti setempat. Pihaknya turut menghargai sumbangan para pencipta kandungan yang bersama-sama menyebarkan kegembiraan serta nilai kemanusiaan kepada mereka yang memerlukan.

    Sementara itu, wakil Kechara Soup Kitchen, Jien Howe Khong, berkata sokongan Bigo Live melalui program pengagihan makanan di sekitar Kuala Lumpur, termasuk sumbangan sebanyak RM10,000, amat dihargai kerana membantu menyediakan keperluan asas seperti makanan dan bantuan perubatan kepada individu tanpa tempat tinggal serta keluarga rentan. Beliau turut menambah bahawa penglibatan komuniti Bigo Live bukan sahaja memberi sumbangan kewangan, malah turut membawa keceriaan dan sentuhan kemanusiaan yang bermakna kepada mereka yang disantuni.

    Selain kempen kutipan dana digital, kakitangan Bigo Live bersama 20 pencipta kandungan teratas turut turun padang menyertai pasukan KSK dalam penyediaan serta pengagihan makanan di tujuh lokasi sekitar Kuala Lumpur. Mereka juga mengunjungi Pusat Gelandangan Medan Tuanku bagi menyampaikan bantuan makanan secara langsung kepada individu tanpa tempat tinggal serta golongan rentan lain.

    Bigo Live terus komited dalam memperkasa pencipta kandungannya untuk memberi impak yang lebih luas, bukan sahaja di platform digital tetapi juga kepada komuniti setempat. Sejak dilancarkan pada Mac 2016, platform ini kini memasuki tahun ke-10 sebagai salah satu komuniti penstriman langsung yang berkembang pesat di dunia, membolehkan pengguna berinteraksi secara masa nyata, berkongsi pengalaman serta menampilkan bakat kepada khalayak global.

  • MR D.I.Y. embraces the joy of unity and shared moments through its ‘Raya Sama-Sama’ celebration.

    MR D.I.Y. embraces the joy of unity and shared moments through its ‘Raya Sama-Sama’ celebration.

    In conjunction with Hari Raya Aidilfitri, MR D.I.Y. Group, through its philanthropic arm Yayasan MR D.I.Y., continued its annual outreach initiative, ‘Raya Sama-Sama’, reaffirming its commitment to community care and inclusivity. The initiative embodies the true essence of Aidilfitri—bringing people together, fostering compassion, and ensuring that no one is left behind during the festive season.

    As part of this nationwide effort, Yayasan MR D.I.Y. extended support to 13 charitable homes across Malaysia, contributing a total of RM21,000 to assist with festive preparations and essential daily needs. Each home received specially curated ‘Raya Sama-Sama’ care boxes, filled with Hari Raya decorations, household essentials, and MR D.I.Y. cash vouchers. These contributions enabled the homes to create a warmer, more meaningful celebration environment for their residents.

    Alex Goh, Vice President of Marketing distributed Raya money packets to children

    The initiative positively impacted over 820 individuals, including children, caretakers, senior citizens, and underprivileged families. By providing both practical support and festive cheer, the programme ensured that beneficiaries could experience the joy, warmth, and togetherness that define Hari Raya Aidilfitri.

    According to Chief Executive Officer Zaleha Mohd Mydin, the initiative reflects the deeper meaning of the celebration. She shared that Hari Raya is a time for connection, gratitude, and shared moments, and through ‘Raya Sama-Sama’, the foundation hopes to remind communities that they are surrounded by care and kindness during this special season.

    Bubur lambuk distribution at Masjid Taman Bukit Belimbing, Balakong, Selangor. 

    At Rumah Kebajikan Anak-Anak Yatim dan Asnaf Qaseh Ibu in Ampang, volunteers brought the celebration to life through engaging activities with the children, including interactive games and a lively dance session. The children also participated in decorating their home with festive items, creating a joyful and welcoming atmosphere. During the visit, MR D.I.Y. Group’s Vice President of Marketing, Alex Goh, presented RM3,000 worth of cash vouchers, along with goodie bags, green packets, and essential household items to support the home’s ongoing needs.

    Complementing these outreach efforts, Yayasan MR D.I.Y. also organised bubur lambuk distribution sessions at Masjid Taman Bukit Belimbing on 26 February, 5 March, and 12 March 2026. The initiative reached 5,000 recipients, further extending the spirit of generosity and community sharing beyond the charity homes.

    Festive cheer and laughter filled the space as residents and volunteers came together for Raya Sama-Sama, enjoying decorations, thoughtful gifts and the lively presence of the MR D.I.Y. PANDAi mascot.

    Through ‘Raya Sama-Sama’, Yayasan MR D.I.Y. continues to demonstrate how meaningful initiatives can uplift communities and strengthen bonds during festive seasons. By combining charitable contributions with genuine human connection, the programme highlights the importance of togetherness, compassion, and shared joy in celebrating Hari Raya Aidilfitri.

  • Lotus’s Malaysia Brings Joy to Gig Riders This Ramadan Through #KitakanJiran Initiative

    Lotus’s Malaysia Brings Joy to Gig Riders This Ramadan Through #KitakanJiran Initiative

    In conjunction with the Ramadan season, Lotuss Stores (Malaysia) Sdn. Bhd. (Lotus’s Malaysia) is extending the spirit of giving beyond its retail outlets through the #KitakanJiran Juadah Pembawa Senyuman initiative. As part of its broader Senyuman Ekstra Bernilai campaign, the programme focuses on sharing iftar meals with gig riders who work tirelessly delivering groceries and daily essentials across the country. Rooted in the values of compassion, generosity and sharing rezeki, the initiative aims to recognise the dedication of these riders while strengthening community connections during the holy month of Ramadan.

    According to Hanim Hamdan, Head of Communications and Sustainability at Lotus’s Malaysia, the initiative is a meaningful way for the company to show appreciation to gig riders who play an essential role in supporting communities every day. Through the programme, volunteers distribute freshly prepared iftar meal packs to riders who often spend long hours on the road. By delivering these meals, Lotus’s hopes to create small yet impactful moments of kindness while bringing the spirit of the Senyuman Ekstra Bernilai campaign to life.

    Lotus’s #KitakanJiran Volunteers, Coke Buddies together with volunteers from brand partner Mondelez were seen distributing packed meals and goodies for the gig riders surrounding Lotus’s Ampang.

    The outreach began at the Lotus’s Kota Bharu outlet before expanding to several locations in Penang, including Lotus’s Penang E-Gate, Lotus’s Sungai Dua, Lotus’s Tanjung Pinang, Lotus’s Seberang Jaya and Lotus’s Bagan Ajam. The programme has since continued across the Klang Valley, where volunteers gather to prepare and distribute iftar meals to riders stopping by the participating stores. Altogether, Lotus’s Malaysia has distributed more than 1,400 meal packs to gig riders nationwide during this Ramadan.

    The effort also saw strong participation from within the organisation, with over 100 volunteers from Lotus’s head office and 10 stores coming together to cook, prepare and pack the meals. For many employees, volunteering during Ramadan offers an opportunity to give back to society while practising the spirit of sadaqah. The initiative further strengthens Lotus’s ongoing partnership with Food Aid Foundation, marking their fifth year of collaboration. Since 2022, both organisations have contributed more than 6,000 meals to communities in need through various outreach programmes.

    Riders showing big smiles after receiving the surprise iftar meals in Kelantan and Pulau Pinang from #KitakanJiran volunteers and Coke Buddies.

    In addition, the programme receives support from several brand partners including Coca-Cola, Nestlé, Mondelez, F&N and All Kurma, reflecting a shared commitment to spreading festive goodwill during Ramadan and Hari Raya. The #KitakanJiran initiative forms part of the larger Senyuman Ekstra Bernilai campaign running across Lotus’s stores nationwide until 8 April 2026, offering festive promotions of up to 50 percent on more than 4,500 items, including essential goods under the Sumbangan Asas Rahmah programme. Through this campaign, Lotus’s Malaysia continues to celebrate the values of gratitude, generosity and togetherness while ensuring the joy of the festive season can be shared with families and communities alike.

    AppendixDetailsNotes / Locations
    Appendix 1: Participating Partners1. Nestlé (Malaysia) Berhad–
    2. Mondelez Malaysia Sales Sdn. Bhd.–
    3. Fraser & Neave Holdings Bhd.–
    4. All Kurma Sdn. Bhd.–
    5. Coca-Cola Refreshments (M) Sdn. Bhd.Official Beverage Partner
    Appendix 2: Participating StoresKlang Valley (4 Stores)Semenyih, Kajang, Shah Alam, Ampang
    Penang (5 Stores)Penang E-Gate, Sungai Dua, Tanjung Pinang, Seberang Jaya, Bagan Ajam
    East Coast (1 Store)Kota Bharu
  • CelcomDigi Introduces The MediHub, a 5G-Enabled Healthcare Facility for Employees

    CelcomDigi Introduces The MediHub, a 5G-Enabled Healthcare Facility for Employees

    PETALING JAYA, 19 December 2025 – CelcomDigi Berhad (“CelcomDigi”) has officially launched The MediHub, a 5G-powered healthcare facility aimed at providing employees with convenient access to professional healthcare services directly from the workplace. Situated at the CelcomDigi Hub, The MediHub promotes holistic employee wellbeing by offering comprehensive physical and mental health support through virtual consultations with licensed medical practitioners, psychiatrists, and psychologists. Beyond treating illnesses, the facility is designed to create a safe and supportive environment that enables employees to grow and thrive at work.

    The MediHub is divided into two dedicated zones: the Care Room and the Mind Room. The Care Room brings the clinic experience to the workplace virtually, allowing employees to conduct teleconsultations with licensed medical professionals via MediDoc, a secure telehealth platform. MediKiosk, a smart health station, complements these consultations by performing quick vital checks and generating instant health reports, ensuring each consultation is informed by accurate, real-time data. The Mind Room, on the other hand, focuses on mental wellness, offering private counselling, stress management sessions, and quiet relaxation spaces. Employees can also use self-assessment tools such as DASS-21 (Depression, Anxiety, and Stress Scale-21) to proactively monitor their emotional wellbeing and build mental resilience.

    T. Kugan, Chief Innovation Officer of CelcomDigi, highlighted that The MediHub reflects the company’s commitment to leveraging technology to enhance everyday healthcare for employees. By integrating 5G connectivity with AI-driven solutions from CelcomDigi’s AI Experience Centre (AiX), the initiative delivers scalable, convenient, and intelligent healthcare solutions. CelcomDigi’s AiX ecosystem, supported by over 56 local and global partners, encompasses more than 61 solutions across eight verticals, with 28 use cases already implemented to deliver real-time connectivity, AI-powered insights, and seamless user experiences.

    The launch of The MediHub reinforces CelcomDigi’s people-centered culture and dedication to employee wellbeing, building on its achievement as Malaysia’s first organization to obtain ISO 45003:2021 certification in 2024. The initiative demonstrates how digital healthcare, powered by 5G and AI, can be applied in practical ways to support employees’ physical and mental health, ensuring a thriving and high-performing workplace.

  • PayNet Rolls Out Digital Aid Programme to Support Flood-Affected Communities in Sabah

    PayNet Rolls Out Digital Aid Programme to Support Flood-Affected Communities in Sabah

    Payments Network Malaysia Sdn. Bhd. (PayNet) has partnered with Gobarakah Tech Sdn. Bhd. to deliver targeted digital flood relief to rural communities affected by floods and landslides in Penampang, Sabah. The initiative supported more than 140 individuals from 47 households across severely impacted areas, including Kampung Madsiang, Kampung Sogumau, Kampung Inobong, Kampung Limbata, and Country Heights, providing timely assistance during the challenging monsoon season.

    This initiative marks PayNet’s first digital aid deployment in rural Sabah and its second relief effort in Penampang. Eligible beneficiaries were verified and onboarded onto Gobarakah’s digital aid platform, where they received e-vouchers that could be redeemed for essential goods. The vouchers were utilized through Koperasi Wawasan Rakyat Sabah’s mobile supply trucks as well as selected local grocery stores, ensuring that aid reached communities efficiently despite logistical challenges. Earlier this year, PayNet also contributed to repairing the Madsiang Community Learning Centre, which was damaged during the 2024 floods.

    According to PayNet Group CEO Farhan Ahmad, the digital approach was designed to provide greater flexibility and dignity to affected residents. By allowing beneficiaries to choose the items they need most, the initiative not only empowers communities but also gives donors confidence that contributions reach the intended recipients. The programme further reflects PayNet’s commitment to leveraging technology for meaningful social impact, particularly in underserved and disaster-prone areas.

    The collaboration leverages Gobarakah’s digital aid platform, which enables transparent, traceable, and needs-based distribution of assistance. This approach helps minimize leakages and mismatched supplies often associated with traditional cash handouts or pre-packed food baskets. Gobarakah is also a participant in PayNet’s Fintech Hub programme, which aims to work with fintech innovators to develop safe, reliable, and practical solutions that address real-world challenges faced by Malaysians.

    Gobarakah CEO and Co-Founder Firdaus Mohamed said the partnership ensures end-to-end traceability of aid distribution while preserving the dignity and choice of beneficiaries, alongside promoting digital and financial inclusion. Meanwhile, local distribution coordinator Juddy Lasius expressed heartfelt appreciation for the collaboration, noting that the support had significantly eased the burden of flood and landslide victims at the temporary evacuation center in Penampang.

    Farhan added that Penampang was selected under PayNet’s PayNet Cambah East Malaysia social impact initiative due to the resilience shown by the local community. Despite recurring natural disasters, unstable internet connectivity, and intermittent power disruptions, residents continue striving to grow their businesses. PayNet’s goal, he said, is to ensure that digitalization delivers tangible and sustainable benefits, enabling rural communities to build self-sustaining cycles of shared prosperity and economic growth.

    For more details on the PayNet Cambah programme, please visit: https://paynet.my/beyond-
    payments/community-impact/paynet-cambah.html