MalaysianUpdates

Category: Tourism & Travel

  • Explore Johor: The Highlight of MATTA Fair April 2026

    Explore Johor: The Highlight of MATTA Fair April 2026

    KUALA LUMPUR, 12 MARCH 2026 – Johor’s rich cultural heritage and vibrant traditions will take the spotlight at MATTA Fair April 2026, offering visitors a deeper appreciation of what makes the state truly unique. Organised by the Malaysian Association of Tour and Travel Agents, the fair provides an ideal platform to celebrate and promote Johor’s identity as part of the broader Visit Johor Year 2026 campaign.

    At the Johor Pavilion, culture comes alive through a series of carefully curated performances and activities that reflect the spirit of Bangsa Johor. Visitors can witness traditional showcases, experience heritage-themed programmes and engage with interactive exhibits that highlight the state’s customs, history and community values. This cultural immersion not only entertains but also educates visitors about Johor’s unique legacy.

    In addition to its cultural presentations, Johor is also set to introduce several new tourism products and attractions. Among the highlights are upcoming destinations such as Muzium Tokoh, Kompleks Warisan Sultan Abu Bakar and Kampung Sungai Melayu. These initiatives demonstrate a strong commitment to preserving heritage while creating new opportunities for tourism growth.

    By combining tradition with innovation, Johor continues to position itself as a destination that offers both authenticity and diversity. Its presence at MATTA Fair 2026 serves as a powerful reminder of the importance of cultural tourism in shaping meaningful travel experiences and sustaining local heritage.

  • MATTA Fair April 2026 – Embrace Green Travel, Preserve the Earth, Live Cleanly

    KUALA LUMPUR, 2 APRIL 2026 – MATTA Fair April 2026 is set to return from 3 to 5 April at the Malaysia International Trade and Exhibition Centre (MITEC), Kuala Lumpur, marking its 58th edition with record-breaking participation. Organised by the Malaysian Association of Tour and Travel Agents (MATTA), the event will feature 2,051 booths across 10 halls, making it the largest consumer travel fair in the country. A total of 332 organisations will participate, including travel agencies, tourism boards, hotels, and service providers, offering a wide range of travel products and services.

    This year’s edition highlights both domestic and international tourism, with Johor named Malaysia’s Favourite Destination and Macao as the International Favourite Destination. The fair also receives continued support from key partners such as Malaysia Aviation Group and RHB Bank, enhancing travel accessibility and providing additional benefits for visitors. According to MATTA President Nigel Wong, Malaysia’s tourism industry remains resilient despite global uncertainties, with strong demand driven by the country’s diverse attractions and well-connected infrastructure.

    Sustainability remains a key focus at MATTA Fair 2026 through the MESTI Pavilion, which features eco-conscious initiatives and organisations promoting responsible tourism. Visitors can also participate in various campaigns, including contests and interactive activities designed to enhance engagement. With free admission and extended operating hours, the fair aims to provide a comprehensive and accessible platform for travellers to plan their journeys while supporting sustainable tourism practices.

  • New Direct Flight Connects Chongqing to Kota Kinabalu

    New Direct Flight Connects Chongqing to Kota Kinabalu

    Tourism Malaysia recently welcomed the inaugural direct service by Chongqing Airlines, linking Chongqing Jiangbei International Airport with Kota Kinabalu International Airport on 19 March 2026. The milestone marks a significant step forward in strengthening air connectivity between China and Sabah.

    Operating flight OQ2193, the new route connects Chongqing and Kota Kinabalu using a modern Airbus A320neo with a capacity of up to 195 passengers. The service runs three times weekly on Tuesdays, Thursdays and Saturdays, departing Chongqing at 19:00 and arriving in Kota Kinabalu at approximately 23:15. This development enhances travel convenience from China, one of Malaysia’s key tourism markets, while supporting continued growth in visitor arrivals.

    The introduction of this service highlights increasing interest among Chinese airlines in expanding their presence in Sabah, driven by rising demand for the state’s unique tourism offerings. The route improves accessibility for travellers from Western China, offering easier access to Sabah’s natural beauty, rich cultural heritage and renowned Malaysian hospitality. Currently, Sabah is connected to 10 cities in China via major gateways such as Kota Kinabalu International Airport and Tawau Airport, with a total of 112 weekly flights.

    According to Director General of Tourism Malaysia, Mr Mohd Amirul Rizal Abdul Rahim, the launch reflects growing demand for Sabah as a preferred destination. He noted that the collaboration with Chongqing Airlines plays an important role in strengthening Malaysia’s position as an accessible destination for nature, culture and premium travel experiences, while supporting inbound tourism from China under the Visit Malaysia 2026 (VM2026) campaign.

    The inaugural flight arrival was marked by a welcoming ceremony attended by representatives from Tourism Malaysia, led by Sabah Director Ms Haryanty Abu Bakar, together with officials from the Sabah Tourism Board, Chongqing Airlines and Malaysia Airports Holdings Berhad. The event commemorated the successful launch of the new route and its importance to the tourism sector.

    This new Chongqing–Kota Kinabalu connection reflects ongoing collaboration between tourism authorities, airport operators and airline partners to enhance Malaysia’s air connectivity. It provides seamless travel options for leisure, business and group travellers, while reinforcing Kota Kinabalu’s role as a key gateway to East Malaysia.

    China continues to play a vital role in Malaysia’s tourism growth. In 2025, Malaysia recorded 4.7 million arrivals from China, marking a 25.1 per cent increase compared to the previous year and highlighting the strong demand from the market.

    In line with the goals of Visit Malaysia 2026 (VM2026), the new route is expected to further improve international access and strengthen Kota Kinabalu’s standing as a regional hub alongside Kuala Lumpur. It is also anticipated to drive repeat visits, boost tourism spending and enhance Malaysia’s appeal as a destination for leisure, culture, food and shopping experiences.

    Tourism Malaysia also expressed its appreciation to Chongqing Airlines and Malaysia Airports Holdings Berhad for their continued support and collaboration, and looks forward to further joint efforts in promoting Malaysia’s diverse tourism offerings to travellers from Chongqing and across China in conjunction with Visit Malaysia 2026 (VM2026).

  • Juneyao Airlines Launches Direct Flights Between Wuxi and Kuala Lumpur

    Juneyao Airlines Launches Direct Flights Between Wuxi and Kuala Lumpur

    Tourism Malaysia is celebrating the launch of Juneyao Airlines’ inaugural direct flight connecting Sunan Shuofang International Airport in Wuxi to Kuala Lumpur International Airport (KLIA) on 20 March 2026, marking a significant step in enhancing air connectivity between Malaysia and emerging Chinese cities.

    The new HO1563 flight, operated with a state-of-the-art Airbus A320neo, will operate three times weekly on Tuesday, Thursday, and Saturday. Commencing on 19 March 2026, the service departs Wuxi at 22:55 and arrives in Kuala Lumpur at approximately 02:50.

    This route represents Juneyao Airlines’ expansion beyond its Shanghai network, improving travel links between the two countries and providing easier access for travellers connecting to other Malaysian destinations, including Tawau and Penang. By February 2026, Malaysia is connected to 30 cities in China, with major airports such as KLIA, Penang International Airport, and Kota Kinabalu International Airport collectively operating 871 weekly flights.

    “The introduction of this direct flight from Wuxi to Kuala Lumpur demonstrates the growing momentum in Malaysia–China tourism. This route not only strengthens air travel between the two nations but also opens opportunities for more visitors from Wuxi and surrounding areas to experience Malaysia’s rich culture, vibrant attractions, and unique travel offerings,” said Mr. Mohd Amirul Rizal Abdul Rahim, Director General of Tourism Malaysia.

    The inaugural passengers were warmly sent off at Sunan Shuofang International Airport, in a ceremony led by Mr. Aaron Gan, Director of Tourism Malaysia Shanghai, alongside Juneyao Airlines representatives. Upon arrival in Malaysia, they were greeted by Ms. Noriah Jaafar, Senior Deputy Director of Tourism Malaysia, together with the airline team.

    China remains one of Malaysia’s top source markets. In 2025, the country welcomed 4.7 million Chinese visitors, a 25.1 per cent increase from the previous year, highlighting strong recovery and sustained demand for travel. With this direct connection, tourists, business travellers, and organised tour groups now enjoy more convenient access, reinforcing Kuala Lumpur as a key gateway for aviation and tourism.

    This new service aligns with the goals of Visit Malaysia 2026 (VM2026), expanding international access and strengthening Kuala Lumpur’s position as a regional hub. The improved connectivity is expected to encourage repeat visits, boost tourism spending, and further highlight Malaysia as a destination renowned for its diverse culture, cuisine, shopping, and experiences.

    Tourism Malaysia also extends its gratitude to Juneyao Airlines for their continued support and partnership, looking forward to closer collaboration to promote Malaysia’s attractions to travellers from Wuxi and across China in support of VM2026.

  • Plan Your Weekend: Kuala Lumpur Tower Launches Visit Malaysia 2026 Festivities with ‘100 Bear’ Exhibit and Mascot Extravaganza

    Kuala Lumpur Tower is set to kick off the Visit Malaysia 2026 celebrations with an exciting, family-friendly weekend activation from 16 to 18 January 2026. The iconic landmark will be transformed into a vibrant hub of cultural and interactive experiences, inviting families, tourists, and culture enthusiasts to engage with Malaysia’s tourism in a fun and memorable way.

    Central to the festivities is the “100 Bear Exhibition,” featuring 100 life-sized mascot statues — 50 Wira and 50 Manja — inspired by the Malayan Sun Bear, a native and protected species. These mascot displays will be spread across the Tower Terrace, Observation Deck, and Sky Terrace, offering visitors countless photo opportunities against panoramic views of Kuala Lumpur. Complementing the exhibition is a historic meet-and-greet session, where Visit Malaysia 2026 mascots Wira and Manja will appear alongside Kuala Lumpur Tower’s own mascots, Kay Elle and Tawa. Visitors can enjoy interactive photo sessions, complimentary mascot hand fans for early arrivals, and striking giant balloon installations at the Tower entrance.

    Adding to the lively atmosphere, each mascot appearance will be accompanied by live traditional Malay Kompang performances, bringing Malaysia’s rich cultural heritage to the heart of the city. “This collaboration supports the Visit Malaysia 2026 agenda by positioning Kuala Lumpur Tower as a high-visibility platform for national tourism storytelling. Through simple, engaging, and family-friendly experiences, we are pleased to contribute to amplifying Malaysia’s tourism message for both local and international visitors,” said En. Khairil Faizal Hj Othman, Chief Executive Officer of LSH Service Master Sdn. Bhd.

    The weekend-long activation promises something for everyone. Mascot appearances are scheduled in three sessions daily — 11:00 am to 12:00 pm, 2:00 pm to 3:00 pm, and 5:00 pm to 6:00 pm — while live Kompang performances will run from 4:00 pm to 7:00 pm on Friday, and 1:00 pm to 6:00 pm on Saturday and Sunday. Visitors are encouraged to come for the breathtaking city views, stay for the 100 Bear Exhibition, and celebrate the vibrant spirit of Malaysia at Kuala Lumpur Tower.

  • Trip.com Reveals Key Trends Shaping Travel in Southeast Asia

    Trip.com Reveals Key Trends Shaping Travel in Southeast Asia

    Trip.com Group, a leading global travel service provider, recently hosted its inaugural Trip.Best Roadshow: Southeast Asia Travel Trends Unpacked in Singapore, offering fresh insights into evolving travel behaviors across the region. Drawing on comprehensive data from Trip.Best, the company’s AI- and expert-driven collection of curated travel recommendations, the event highlighted emerging destinations, shifting traveller preferences, and key trends shaping regional travel demand. Southeast Asian travellers are increasingly drawn to East Asian cities such as Shanghai, Hong Kong, Tokyo, and Seoul, with experiential travel gaining prominence—searches for activities grew 808% year-on-year, while interest in “cool escape attractions” surged by an astonishing 1,941% year-on-year. China’s emerging cities, particularly Chongqing, are also seeing a spike in popularity, attracting Malaysian travellers with its futuristic architecture, scenic landscapes, historical sites, and rich culinary offerings, recording a 448% increase in Trip.Best views and a 599% rise in bookings.

    For Malaysia, Trip.Best data indicates the country remains a top destination for both domestic and regional travellers, especially as it prepares for Visit Malaysia Year 2026. Domestic tourism grew 28% year-on-year, with Kuala Lumpur, Sabah, Penang, Johor, and Sarawak emerging as favourite destinations. Family-oriented travel is on the rise, reflected in over 35% growth in searches for “family activities” and a 28% increase in weekend hotel bookings featuring children-friendly amenities. Aesthetic appeal also plays a key role in traveller choices, with family-friendly hotels leading the preferences, followed by scenic and Instagrammable accommodations. Notably, Malaysians make faster travel decisions, spending just four days researching before booking, compared to the Southeast Asian average of six days.

    Edmund Ong, Senior Regional Director, Southeast Asia, Trip.com

    Edmund Ong, Senior Regional Director for Southeast Asia at Trip.com, noted that travellers across the region are becoming increasingly experience-driven, seeking authentic and immersive journeys. Among Malaysians, short getaways are increasingly seen as an opportunity to reconnect with family, positioning Malaysia as a key growth market for Trip.com ahead of Visit Malaysia Year 2026. Trip.com continues to enhance its AI-powered tools, offering real-time, data-backed guidance through Trip.Best to help users discover top hotels, attractions, and eateries. Sunny Sun, Vice President of Trip.com Group, highlighted a 40% year-on-year increase in Net Promoter Scores in Malaysia and Singapore, attributing it to the combination of technology and human insights that simplify travel planning and inspire travellers to explore with confidence.

    This event underscores the dynamic shifts in travel behavior in Southeast Asia, emphasizing experiential travel, regional exploration, and family-centric experiences, while positioning Trip.com as a key player in guiding travellers through reliable, real-time, and personalized recommendations.

  • Season’s Greetings from Andaman Island: E&O Welcomes You to FaLaLa 2.0

    Season’s Greetings from Andaman Island: E&O Welcomes You to FaLaLa 2.0

    Building on the resounding success of FaLaLa 1.0, Eastern & Oriental Berhad is set to elevate Penang’s festive season with the return of FaLaLa 2.0 at the E&O Gallery on Andaman Island. Scheduled over two enchanting weekends, from 12 to 14 December and 19 to 21 December 2025, the event promises to transform the island into a Snowy Nutcracker Wonderland, immersing visitors in the magic of Christmas like never before. Guests can expect a dazzling combination of snowfall, twinkling lights, live music, captivating performances, and hands-on workshops that celebrate creativity and togetherness, making it an ideal destination for families, couples, and friends alike.

    The festivities kick off with a grand illumination of the signature Christmas tree on the evening of 12 December at 8pm, setting the tone for an immersive experience filled with artisanal stalls, festive treats, and unique handcrafted gifts. Families can delight in the Kids’ Bumpy Ride playground, the Bonfire S’mores corner, and scenic strolls along the illuminated waterfront, while pets are warmly welcomed to join in the holiday cheer. The event emphasizes interactivity and engagement, with workshops ranging from wreath-making, terrarium crafting, perfume blending, candy apple dipping, and meringue decorating, to the ever-popular Little Chef sessions that allow young bakers to create their own festive masterpieces. Each activity is designed to foster shared memories and meaningful experiences, turning simple moments into cherished keepsakes.

    Entertainment plays a central role in FaLaLa 2.0, blending classic and contemporary festive performances to suit all ages. Visitors will enjoy the soothing harmonies of Christmas carolers, the timeless charm of the Nutcracker ballet, and lighthearted family-friendly activities such as the Treasure Hunt. Energetic showcases, including a K-Pop Dance Competition and a rhythmic Drum Circle, inject youthful energy into the celebrations, while nightly appearances from Santa Claus continue to be a highlight for children and families.

    Dato’ Seri Tee Eng Ho, Executive Chairman of Eastern & Oriental Berhad, highlighted that hosting FaLaLa 2.0 at Andaman Island offers an opportunity to present Penang’s most recognizable Christmas celebration in a picturesque setting that reflects the state’s growth and appeal. The event is designed not only to entertain but also to encourage visitors to explore Penang during the festive season, offering an experience that is welcoming, enjoyable, and memorable for both residents and travelers. With gentle snowing sessions, live music, make-a-wish moments under the Christmas tree, and the island’s stunning seascape as a backdrop, FaLaLa 2.0 provides an elegant and immersive festive environment that appeals to all ages.

    Through this carefully curated celebration, Eastern & Oriental Berhad invites guests to create lasting memories, enjoy seasonal warmth, and experience a Christmas setting that is thoughtfully designed for repeated enjoyment. For those wanting to plan their visit or stay updated on the full lineup and event schedule, details are available on Instagram at @andaman_by_eando. FaLaLa 2.0 stands as a testament to the magic of Christmas in Penang, combining festive tradition with interactive experiences to delight every visitor.

  • E&O Kicks Off Penang’s Festive Season With Exciting Celebrations at Straits Quay, Gurney Bridge, and Andaman

    E&O Kicks Off Penang’s Festive Season With Exciting Celebrations at Straits Quay, Gurney Bridge, and Andaman

    Eastern & Oriental Berhad (E&O), Malaysia’s renowned developer celebrated for its iconic waterfront properties, recently brought Penang’s holiday season to life by hosting the Penang International Dragon Boat Regatta (PIDBR) 2025 at Straits Quay Retail Marina from 28 to 30 November. Now in its second consecutive year at this vibrant seafront location, the regatta drew global attention as teams from around the world competed along Penang’s scenic coastline, further cementing the island’s reputation as a premier sporting and cultural destination. Building on last year’s success, PIDBR 2025 introduced a new para-athlete category, alongside junior, senior, and international open divisions, resulting in a record turnout of participants and spectators that surpassed last year’s 100,000 attendees. The event showcased thrilling 250m and 400m races, where the rhythm of pounding drums and synchronized paddles highlighted teamwork, discipline, and unity, values that resonate with E&O’s vision for Penang’s sustainable development.

    Straits Quay Marina provided a spectacular backdrop for the regatta, with its deep-water berths, panoramic sea views, and bustling retail promenade enhancing the experience for both athletes and visitors. The regatta also coincided with a peak period in Penang’s tourism calendar, with more than 720,000 tourist arrivals recorded in November and December 2024, and even higher numbers anticipated this year. Complementing the sporting excitement, Straits Quay was transformed into a festive holiday hub, featuring Christmas-themed attractions, family-friendly rides, and seasonal performances that delighted both residents and tourists. E&O’s commitment to Penang extends beyond event hosting; through its Legacy for Tomorrow sustainability framework, the developer continues to promote environmental stewardship, community resilience, and inclusive growth across the island. With initiatives spanning sports, community programs, and coastal enhancements, E&O reinforces its dedication to fostering a vibrant, sustainable, and culturally rich waterfront experience, ensuring that Penang’s social and ecological landscape continues to thrive.

    For more information, visit:
    Penang International Dragon Boat Regatta (PIDBR): https://www.straitsquay.com/penang-international-dragon-boat-regatta/
    Straits Quay Merry Go Fun: https://www.straitsquay.com/merry-go-fun-2/

  • Tourism Malaysia Secures Major Wins at the Arabian Travel Awards 2025

    Tourism Malaysia Secures Major Wins at the Arabian Travel Awards 2025

    Tourism Malaysia has secured two prestigious honours at the 8th Arabian Travel Awards 2025, winning ‘Best National Tourism Organisation (NTO) Southeast Asia’ and ‘Best Destination Marketing Initiatives’ during a ceremony held at the Embassy Suites by Hilton Dubai Business Bay. These accolades affirm Malaysia’s strong standing as a preferred travel destination in the Middle East and highlight Tourism Malaysia’s dedication to delivering impactful promotional and marketing strategies in the lead-up to Visit Malaysia 2026 (VM2026). Representing the organisation, Mr. Mohd Faharuddin Hatmin, Director of Tourism Malaysia in Dubai, accepted the awards before an audience comprising over 100 prominent figures from the region’s travel, hospitality, and media sectors.

    Tourism Malaysia’s Director General, Datuk Manoharan Periasamy, expressed deep appreciation for the recognition, noting that it reflects the agency’s unwavering commitment to showcasing Malaysia’s diverse tourism experiences. He emphasised that as the nation approaches VM2026, efforts will be intensified through strategic partnerships, expanded air connectivity, and strengthened outreach initiatives to ensure long-term, sustainable growth within the region. Malaysia continues to demonstrate strong tourism performance, recording 28.2 million international arrivals from January to August 2025—an increase of 14.5 per cent compared to the same period in 2024. This growth reinforces the appeal of Malaysia’s vibrant cities, pristine islands, cultural richness, and culinary diversity.

    The awards also align with Malaysia’s broader preparations for VM2026, which aims to welcome 47 million international visitors. Enhanced air accessibility forms a crucial part of these plans, including the introduction of Batik Air’s daily flights from Dubai to Kuala Lumpur starting 1 January 2026, complementing existing routes operated by Emirates, Etihad, Flydubai, Air Arabia, and others. These collective efforts underscore Malaysia’s focus on strengthening its presence in key markets and positioning the country as a leading global destination in the years ahead.

  • Penang Convention & Exhibition Bureau (PCEB) Introduces the “Penang Inspiring Meetings x Visit Malaysia 2026” Campaign to Promote the State as a Premier Meetings Destination

    Penang Convention & Exhibition Bureau (PCEB) Introduces the “Penang Inspiring Meetings x Visit Malaysia 2026” Campaign to Promote the State as a Premier Meetings Destination

    The Penang Convention & Exhibition Bureau (PCEB) has officially launched its latest business events initiative, “Penang Inspiring Meetings x Visit Malaysia 2026,” at the Penang Waterfront Convention Centre (PWCC) on 24 November 2025. The event, fully hosted by PWCC, underscored the venue’s strong support and partnership in promoting Penang as a premier destination for business events. This campaign aims to elevate Penang’s status as a leading hub for conferences, incentive groups, and other business gatherings, while aligning with the national Visit Malaysia 2026 initiative to attract international visitors and showcase the state’s unique offerings.

    Through the “Penang Inspiring Meetings” campaign, PCEB seeks to highlight Penang’s vibrant business events ecosystem spanning both the island and mainland. CEO of PCEB, Mr. Ashwin Gunasekeran, emphasized that the initiative reflects Penang’s readiness to welcome the world and aims to create meaningful connections while generating sustainable impact. “We aim to elevate Penang’s reputation not only as a premier meetings and incentives destination but also as a hub where meaningful connections and sustainable impact are created,” he said.

    A key element of the campaign is its focus on sustainability and corporate social responsibility. PCEB has chosen to spotlight the Penang Turtle Sanctuary in Pantai Kerachut, highlighting turtle conservation efforts as a symbol of endurance, balance, and harmony with nature. The turtle represents values that resonate with PCEB’s commitment to developing the business events industry responsibly. “This collaboration demonstrates how business events can deliver not just economic benefits but also positive contributions to Penang’s environment and community,” added Ashwin, underlining the bureau’s dedication to blending economic growth with environmental stewardship.

    Looking ahead, PCEB plans to expand its support to new sectors in 2026, fostering diverse, high-impact business events that align with Penang’s vision for sustainable and inclusive growth. This includes implementing enhanced mechanisms for meetings, conferences, and exhibitions that encourage innovation, knowledge exchange, and social responsibility. By doing so, PCEB seeks to create an ecosystem where business events not only stimulate the local economy but also contribute to community development and environmental conservation.

    The launch of Penang Inspiring Meetings x Visit Malaysia 2026 reaffirms PCEB’s mission to position Penang as Malaysia’s leading hub for high-value, high-impact business events. Through strategic initiatives, sustainability-focused programs, and collaboration with key stakeholders like PWCC, PCEB continues to drive Penang’s economic growth while promoting a responsible and inclusive approach to the development of the state’s business events industry. With the campaign, Penang is set to welcome international business visitors with world-class facilities, culturally rich experiences, and a commitment to leaving a positive legacy for both the community and the environment.