MalaysianUpdates

Category: Travel

  • Emirates Leads Inclusive Travel Efforts with 40+ Autism-Friendly Rehearsals Worldwide

    Emirates Leads Inclusive Travel Efforts with 40+ Autism-Friendly Rehearsals Worldwide

    Emirates has strengthened its commitment to making travel more accessible for all by successfully organising bespoke Emirates Travel Rehearsals across more than 40 cities worldwide over the past year. The initiative has benefited over 250 families and is specifically designed to support children and young adults with autism by allowing them to practise the airport journey in advance of actual travel. This preparation helps reduce anxiety and empowers them to fly with greater confidence. Following strong positive feedback from families, schools and autism organisations after the initial sessions in Dubai, the Emirates Office of Accessibility and Inclusion formalised the initiative into an official programme for rollout across its global network.

    Since April 2025, Emirates’ Airport Services teams have collaborated to deliver more than 40 travel rehearsals at airports across cities including Accra, Athens, Bali, Bangalore, Barcelona, Bologna, Brussels, Cairo, Christchurch, Da Nang, Delhi, Dubai, Dublin, Durban, Düsseldorf, Edinburgh, Glasgow, Guangzhou, Hanoi, Harare, Hong Kong, Istanbul, London, Luanda, Madrid, Mauritius, Milan, Newcastle, Nice, Orlando, Oslo, Paris, Peshawar, Port Louis, Rome, Stansted, Stockholm, Sydney, Toronto, Trivandrum, Venice and Vienna. More than 35,000 Emirates employees have been trained to support customers with autism and to facilitate both travel and rehearsal experiences. The airline works closely with airport authorities and partners to ensure each session is well-coordinated, supportive and meaningful for participating families. Sami Aqil Abdullah, Senior Vice President of Emirates Airport Services Outstation and Business Support, described the programme as a strong success across six continents, highlighting the collaboration between Emirates teams, airport partners, and the parents, teachers and caregivers involved, while emphasising plans to expand the initiative further.

    As the world’s first autism-certified airline, Emirates recognises that international air travel can be overwhelming for many families due to high levels of sensory stimulation, often leading them to avoid travelling altogether. A survey on AutismTravel.com found that 78 per cent of families are hesitant to travel or visit new destinations for this reason. For individuals with autism, predictability and preparation are essential, yet airports can present unfamiliar processes and environments. Emirates Travel Rehearsals address this by offering structured, real-time practice experiences developed in collaboration with airport authorities, border control, security teams, and autism centres worldwide. Participants are guided through each stage of the journey, including check-in, baggage drop, immigration, security screening and navigating retail and dining areas, while interacting with airport staff and using mock boarding passes. In some locations, participants are also given access to real aircraft, further enhancing familiarity and confidence.

    Feedback from participants globally has been overwhelmingly positive, with parents, therapists, teachers, children and young adults describing the experience as highly valuable. Many have shared that the rehearsals helped reduce fear, provided reassurance and made air travel feel achievable, in some cases for the first time in years. Participants expressed excitement and pride after completing the sessions, while caregivers highlighted the importance of preparation, familiarity and the presence of trained staff. Educators and autism specialists have also praised the programme for its thoughtful execution and meaningful contribution to inclusive travel.

    Emirates will continue expanding the Travel Rehearsal programme throughout 2026, inviting more schools and autism centres to participate. The airline also provides a range of sensory products and fidget toys onboard across all cabin classes to support neurodiverse passengers and those who may feel anxious during flights. In addition, the Emirates Accessible and Inclusive Travel Hub on its website offers comprehensive, user-friendly information to help customers plan their journeys with confidence. The platform allows users to explore guidance based on specific needs, including hidden disabilities, or by different stages of the journey such as before departure, during the flight and upon arrival. It also features autism-friendly travel guides as well as Dubai International Airport maps and sensory guides, all aimed at reducing anxiety and creating a smoother, more inclusive travel experience.

  • Malaysia’s Adventure Tourism Set for Growth as MATTA and BASE Malaysia Sign MoU

    Malaysia’s Adventure Tourism Set for Growth as MATTA and BASE Malaysia Sign MoU

    KUALA LUMPUR, 3 APRIL 2026 –
    A key highlight of the new partnership between MATTA and BASE Malaysia is the organisation of major upcoming events in 2026, including the World Base Cup and Bazaar MATTA. The MoU, signed during MATTA Fair April 2026, outlines joint efforts to host these events in August and September 2026 at landmark locations such as Menara 118 and Stadium Merdeka. The collaboration is expected to bring together global athletes, tourism stakeholders, and adventure enthusiasts, creating a vibrant platform that promotes Malaysia as a dynamic hub for extreme sports and tourism innovation.

  • Juneyao Airlines Launches Direct Flights Between Wuxi and Kuala Lumpur

    Juneyao Airlines Launches Direct Flights Between Wuxi and Kuala Lumpur

    Tourism Malaysia is celebrating the launch of Juneyao Airlines’ inaugural direct flight connecting Sunan Shuofang International Airport in Wuxi to Kuala Lumpur International Airport (KLIA) on 20 March 2026, marking a significant step in enhancing air connectivity between Malaysia and emerging Chinese cities.

    The new HO1563 flight, operated with a state-of-the-art Airbus A320neo, will operate three times weekly on Tuesday, Thursday, and Saturday. Commencing on 19 March 2026, the service departs Wuxi at 22:55 and arrives in Kuala Lumpur at approximately 02:50.

    This route represents Juneyao Airlines’ expansion beyond its Shanghai network, improving travel links between the two countries and providing easier access for travellers connecting to other Malaysian destinations, including Tawau and Penang. By February 2026, Malaysia is connected to 30 cities in China, with major airports such as KLIA, Penang International Airport, and Kota Kinabalu International Airport collectively operating 871 weekly flights.

    “The introduction of this direct flight from Wuxi to Kuala Lumpur demonstrates the growing momentum in Malaysia–China tourism. This route not only strengthens air travel between the two nations but also opens opportunities for more visitors from Wuxi and surrounding areas to experience Malaysia’s rich culture, vibrant attractions, and unique travel offerings,” said Mr. Mohd Amirul Rizal Abdul Rahim, Director General of Tourism Malaysia.

    The inaugural passengers were warmly sent off at Sunan Shuofang International Airport, in a ceremony led by Mr. Aaron Gan, Director of Tourism Malaysia Shanghai, alongside Juneyao Airlines representatives. Upon arrival in Malaysia, they were greeted by Ms. Noriah Jaafar, Senior Deputy Director of Tourism Malaysia, together with the airline team.

    China remains one of Malaysia’s top source markets. In 2025, the country welcomed 4.7 million Chinese visitors, a 25.1 per cent increase from the previous year, highlighting strong recovery and sustained demand for travel. With this direct connection, tourists, business travellers, and organised tour groups now enjoy more convenient access, reinforcing Kuala Lumpur as a key gateway for aviation and tourism.

    This new service aligns with the goals of Visit Malaysia 2026 (VM2026), expanding international access and strengthening Kuala Lumpur’s position as a regional hub. The improved connectivity is expected to encourage repeat visits, boost tourism spending, and further highlight Malaysia as a destination renowned for its diverse culture, cuisine, shopping, and experiences.

    Tourism Malaysia also extends its gratitude to Juneyao Airlines for their continued support and partnership, looking forward to closer collaboration to promote Malaysia’s attractions to travellers from Wuxi and across China in support of VM2026.

  • RHB Bank Joins MATTA Fair April 2026 as Official Banking Partner

    RHB Bank Joins MATTA Fair April 2026 as Official Banking Partner

    KUALA LUMPUR, 17 MARCH 2026 – As the Official Bank Partner, RHB Bank is set to enhance the MATTA Fair April 2026 experience with a wide range of exclusive financial solutions and travel benefits. Visitors to the fair at the Malaysia International Trade and Exhibition Centre can explore special promotions available at both the Domestic and International halls.

    Among the highlights are savings of up to RM4,000 for travel purchases made using RHB Visa Cards/-i, in collaboration with selected travel partners such as Corporate Information Travel, Golden Destination, and MITRA Tours and Travel. In addition, customers can take advantage of flexible instalment plans with up to 0% interest, making it easier to manage travel expenses.

    RHB also offers innovative products such as the Multi Currency Debit Card/-i, supporting 34 currencies with zero foreign exchange conversion fees, as well as travel-focused credit cards that include airport lounge access and rewards. These offerings demonstrate the bank’s commitment to delivering convenience and value to modern travellers.

    Get the latest updates at mattafair.org.my and stay connected with MATTA Fair on Facebook, X, TikTok (@mattafair.official), and Telegram (@MATTA_Fair).

  • Sambut Lebaran di Spritzer EcoPark: Nikmati Keindahan Alam Semula Jadi dan Kemeriahan Raya

    Sambut Lebaran di Spritzer EcoPark: Nikmati Keindahan Alam Semula Jadi dan Kemeriahan Raya

    Sempena Hari Raya Aidilfitri 2026, Spritzer EcoPark di Taiping menjemput rakyat Malaysia untuk menikmati suasana perayaan yang tenang dan damai jauh dari kesibukan kota. Taman ini, yang terkenal dengan kehijauan dan pemandangan semula jadinya, akan dihias dengan elemen-elemen tradisional Raya seperti ketupat, pelita, pintu gerbang, bulan sabit, dan arca wau berwarna-warni bermula 10 Mac 2026, menjadikannya destinasi alternatif yang memupuk semangat kebersamaan bagi mereka yang tidak dapat pulang ke kampung halaman.

    Dari 19 hingga 29 Mac 2026, pengunjung boleh mengambil bahagian dalam pelbagai aktiviti istimewa termasuk bengkel DIY dan kraf bertemakan Raya, memberikan peluang kepada keluarga untuk mencipta cenderahati unik sambil bergembira bersama. Selain itu, taman ini turut menawarkan pengalaman menarik seperti Paddle Cart dan Padang Mini Golf 18 lubang dengan bola golf LED edisi terhad. Sebelum pulang, pengunjung boleh singgah di Water Shop untuk produk Spritzer atau mendapatkan cenderamata eksklusif di Souvenir Shop, memastikan sambutan Raya lebih lengkap dan bermakna.

    Elemen Raya yang ikonik seperti ketupat, pelita dan wau yang berwarna-warni menghiasi laluan di Spritzer EcoPark, membangkitkan suasana ceria balik kampung di setiap sudut taman.

    Menurut Ketua Perhubungan Awam Spritzer, Winnie Chin, Spritzer EcoPark berperanan sebagai destinasi alternatif bagi memupuk semangat kekitaan dan kebersamaan dalam suasana semula jadi yang menyegarkan, sekaligus memberi peluang kepada pengunjung menenangkan fikiran dan mengeratkan hubungan dengan orang tersayang. Dengan hiasan perayaan yang cantik, sinaran lampu yang memukau, dan pelbagai aktiviti interaktif, Spritzer EcoPark mencipta pengalaman Hari Raya yang unik dan menyeronokkan untuk semua peringkat umur.

    Spritzer EcoPark mengalu-alukan semua pengunjung untuk membawa keluarga, rakan-rakan, serta kamera untuk menangkap momen berharga sambil menikmati keindahan alam semula jadi dan keceriaan Raya. Dengan pintu masuk percuma untuk semua, taman ini menjadi pilihan sempurna untuk menyambut Syawal dalam suasana yang penuh kedamaian, kreativiti, dan kegembiraan.

  • Quanzhou–Kuala Lumpur Air Link Launched, Opening Doors for Tourism and Business Growth

    Quanzhou–Kuala Lumpur Air Link Launched, Opening Doors for Tourism and Business Growth

    Tourism Malaysia has extended its heartfelt congratulations to Xiamen Airlines on the successful launch of its inaugural direct flight connecting Quanzhou and Kuala Lumpur, marking a significant milestone in strengthening tourism and trade relations between Malaysia and China.

    The maiden flight, MF8661, arrived at Kuala Lumpur International Airport (KLIA) Terminal 1 at approximately 2:45 p.m., signifying the beginning of a new air route from Quanzhou, a historic city known as the starting point of the ancient Maritime Silk Road. Operated with a Boeing 738 aircraft, the service will run four times weekly between Quanzhou Jinjiang International Airport (JJN) and KLIA Terminal 1 (KUL), offering 169 seats comprising eight in business class and 161 in economy class. This direct connection is expected to enhance air accessibility, foster bilateral collaboration, and encourage greater cultural and economic exchange between both nations.

    The inaugural ceremony was graced by several distinguished guests, including Mr. Samuel Lee, Deputy Director General (Promotion II) of Tourism Malaysia; Mr. Mohamad Libra Lee Haniff, Director of International Promotions (Asia/Africa) Division of Tourism Malaysia; Mr. Sarjanisham Darus, Senior Manager of Aviation Marketing and Development, Malaysia Airports Holdings Berhad; and Ms. Gao Ya Shuang, General Manager of Xiamen Airlines. Their presence underscored the strong partnership between Malaysia’s tourism and aviation sectors in advancing regional connectivity and growth.

    In his address, Mr. Samuel Lee highlighted the importance of this new air route, stating that it represents a major step forward in strengthening the already flourishing tourism relations between Malaysia and China. He expressed confidence that the new connection would not only provide easier travel access for visitors from Quanzhou and surrounding regions but also reinforce Malaysia’s position as a premier destination in Southeast Asia. Mr. Lee further added that Malaysia eagerly looks forward to welcoming more Chinese visitors to explore its diverse attractions, ranging from rich cultural heritage and natural landscapes to modern urban experiences.

    Between January and August 2025, Malaysia recorded an impressive 3.3 million visitor arrivals from China, a 27.5% increase compared to the same period in 2024. This upward trend reflects Malaysia’s continued appeal among Chinese travellers, drawn by its variety of destinations, unique cuisine, and vibrant cultural tapestry. The addition of the Quanzhou–Kuala Lumpur route by Xiamen Airlines is expected to further support this growth, providing a seamless and convenient travel experience for Chinese tourists.

    Tourism Malaysia remains committed to collaborating with international airlines, airport authorities, and industry partners to strengthen global air connectivity and expand Malaysia’s tourism footprint. The timing of this new route aligns with the upcoming Visit Malaysia 2026 (VM2026) campaign, offering an excellent opportunity to elevate Malaysia’s standing as one of the world’s leading travel destinations. For more information or to book flights, visit www.xiamenair.com/en-my/.

  • Malaysia Week 2025 Ignites Brunei’s Excitement for Visit Malaysia 2026

    Malaysia Week 2025 Ignites Brunei’s Excitement for Visit Malaysia 2026

    Tourism Malaysia successfully hosted Malaysia Week 2025 from 18 to 19 October at the Atrium, Ground Floor, The Mall, Gadong. The event highlighted Malaysia’s commitment to promoting its diverse travel destinations while strengthening collaboration with Brunei’s tourism industry, marking an important milestone in the lead-up to Visit Malaysia Year 2026 (VM2026).

    The two-day event served as a strategic platform to showcase Malaysia’s wide range of tourism experiences, spanning adventure, culture, wellness, and lifestyle. It also reaffirmed Malaysia’s readiness to welcome more international visitors in the coming year.

    A total of eleven exhibitors participated in the event, representing the states of Selangor, Sarawak, and the Federal Territory of Labuan, alongside travel agents from Brunei Darussalam. Visitors were treated to exclusive travel promotions and attractive discounts on airfares, hotel stays, and holiday packages. Adding to the excitement, Malaysia Week 2025 also featured a variety of interactive activities, children’s games, and daily lucky draws with appealing prizes, creating a lively atmosphere for families and travel enthusiasts alike.

    The opening ceremony was jointly officiated by His Excellency Datuk Mohd Aini Atan, High Commissioner of Malaysia to Brunei Darussalam; Haji Badarudin bin Haji Bagol, Acting Chief Executive Officer of Royal Brunei Airlines; and Ms. Hazrina Azman, Director of Tourism Malaysia Brunei Darussalam.

    In her remarks, Ms. Hazrina expressed her optimism about Malaysia’s strong tourism appeal among Bruneians. She said that Brunei has always been one of Malaysia’s key tourism markets within ASEAN, and Malaysia Week 2025 aims to encourage more Bruneians to rediscover Malaysia not only as a nearby getaway but also as a destination rich in culture, adventure, and authentic experiences. She added that with Visit Malaysia Year 2026 on the horizon, the country looks forward to welcoming even more travellers to experience Malaysia’s beauty and hospitality.

    His Excellency Datuk Mohd Aini Atan also emphasized the enduring friendship between Malaysia and Brunei, describing their tourism collaboration as a reflection of shared culture, mutual respect, and strong people-to-people connections. He expressed hope that the event would give Bruneians a glimpse of Malaysia’s vibrant lifestyle, diverse attractions, and world-class hospitality.

    Brunei Darussalam continues to be one of Malaysia’s top tourism markets in ASEAN. From January to August 2025, Malaysia recorded 1,005,423 visitor arrivals from Brunei, reaffirming its position as a favourite travel destination for Bruneian tourists.

    Moving forward, Malaysia will continue to develop high-value tourism segments, including family-friendly holidays, eco and community-based tourism, wellness retreats, education tourism, long-stay packages, and MICE travel. Supported by strong infrastructure and authentic local experiences, Malaysia is ready to welcome millions of visitors seeking memorable and meaningful journeys in conjunction with Visit Malaysia Year 2026.

  • Maxim Tanggung Yuran PSV: Peluang Baharu Buat Pemandu E-Hailing

    Maxim Tanggung Yuran PSV: Peluang Baharu Buat Pemandu E-Hailing

    Maxim Malaysia memperkenalkan satu inisiatif baharu bertajuk “PSV Tanpa Kos” bagi membantu individu yang berminat menjadi pemandu e-hailing tanpa perlu menanggung beban kewangan awal. Program ini diwujudkan bagi memberikan akses mudah kepada aplikasi Maxim, menawarkan bantuan kewangan, serta memperkasa rakan-pemandu baharu yang ingin memulakan kerjaya dalam industri e-hailing.

    Sebagai salah satu penyedia perkhidmatan e-hailing terkemuka di Malaysia, Maxim berhasrat untuk menghapuskan halangan kewangan yang sering dihadapi oleh pemandu baharu. Melalui program ini, syarikat akan menanggung sepenuhnya kos mendapatkan Lesen Kenderaan Perkhidmatan Awam (PSV), termasuk yuran kursus dan pemeriksaan perubatan yang diwajibkan oleh peraturan e-hailing di Malaysia.

    Kursus PSV ini penting bagi memastikan setiap pemandu dilatih dengan betul dan berada dalam keadaan kesihatan yang sesuai demi keselamatan penumpang. Kebiasaannya, proses ini menelan kos sekitar RM250 dan mengambil masa antara satu hingga dua minggu untuk diselesaikan. Namun, dengan inisiatif “PSV Tanpa Kos”, Maxim akan membayar balik sepenuhnya jumlah yuran PSV dan pemeriksaan perubatan kepada pemandu baharu setelah mereka menyerahkan resit rasmi kepada wakil syarikat. Bayaran balik ini akan dikreditkan terus ke dalam akaun Taxsee Driver dalam bentuk bonus.

    Selain itu, pemandu baharu juga dapat menikmati kelebihan tambahan apabila mereka mula menerima tempahan di platform Maxim. Mereka tidak akan dikenakan sebarang caj komisen pada peringkat awal kerana komisen platform akan ditolak secara automatik daripada baki bonus yang diterima. Ini membolehkan pemandu menyimpan 100% daripada pendapatan mereka sehingga jumlah kredit tersebut digunakan sepenuhnya, sekaligus memberi peluang untuk bermula tanpa tekanan kewangan.

    Pengarah Maxim Malaysia, Mohd Hazwan Musley, menegaskan bahawa program ini adalah satu bentuk pelaburan dalam kejayaan rakan-pemandu syarikat. Menurut beliau, lesen PSV merupakan piawaian wajib demi keselamatan dan profesionalisme dalam industri e-hailing. Dengan membiayai kos tersebut, Maxim bukan sahaja memudahkan proses pendaftaran, tetapi turut memastikan pemandu baharu mendapat permulaan yang lebih lancar dan penuh sokongan.

    Selain menanggung kos lesen, Maxim turut menyediakan bantuan menyeluruh untuk memudahkan proses pendaftaran lesen PSV. Syarikat akan membimbing pemandu langkah demi langkah sepanjang proses tersebut, mengadakan sesi pendidikan berkaitan keselamatan jalan raya dan penjagaan penumpang, serta bekerjasama dengan sekolah memandu bertauliah bagi memastikan akses latihan yang mudah dan berkualiti.

    Inisiatif ini memperlihatkan komitmen Maxim dalam mewujudkan peluang pendapatan yang mampan dan menarik untuk rakyat Malaysia. Dengan mengurangkan tekanan kewangan pada peringkat awal, Maxim berharap lebih ramai individu akan terdorong untuk menjadikan e-hailing sebagai kerjaya yang stabil, berdaya maju dan memberi ganjaran. Usaha ini juga membantu mengembangkan rangkaian pemandu bertauliah serta memastikan setiap perjalanan bersama Maxim lebih selamat dan profesional untuk semua penumpang.

  • Maxim Perkenal “Drive For Inclusion”: Pemandu OKU Kini Lebih Dihargai

    Maxim Perkenal “Drive For Inclusion”: Pemandu OKU Kini Lebih Dihargai

    Dalam langkah bersejarah ke arah keterangkuman dalam ekonomi digital Malaysia, Maxim Malaysia telah melancarkan program “Drive For Inclusion”, sebuah inisiatif yang memberi peluang kepada individu berkeperluan khas untuk menjadi pemandu e-hailing. Program ini membuka ruang kepada komuniti OKU yang sering berdepan cabaran besar dalam mencari pendapatan tetap untuk mendapatkan kerjaya yang bermakna.

    Melalui inisiatif ini, Maxim berhasrat untuk menyediakan laluan pekerjaan yang bukan sahaja memberi pendapatan, malah turut menawarkan fleksibiliti, kebebasan dan maruah diri kepada pemandu. Program “Drive For Inclusion” turut menampilkan sokongan istimewa seperti kadar komisen bersubsidi antara sifar hingga lima peratus, bergantung kepada tahap aktiviti pemandu. Selain itu, Maxim menyediakan talian bantuan khas harian yang memudahkan urusan pendaftaran, navigasi dan penyelesaian isu teknikal dalam tempoh 24 jam. Rangkaian sokongan rakan sebaya juga diwujudkan bagi membolehkan para pemandu berkongsi pengalaman dan amalan terbaik.

    Pengarah Maxim Malaysia, Mohd Hazwan Musley, menegaskan bahawa mobiliti adalah hak asasi bukan sahaja kepada penumpang, tetapi juga mereka yang menyediakan perkhidmatan. Beliau menambah bahawa bakat itu bersifat universal, namun peluang sering kali tidak sama rata. Drive For Inclusion, menurut beliau, adalah komitmen syarikat untuk mengubah keadaan tersebut dengan meruntuhkan halangan serta membuktikan bahawa keupayaan mampu mengatasi kekurangan.

    Program ini telah mula memberikan kesan positif kepada kehidupan peserta. Salah seorang pemandu terawal, Abd Hashim, yang mengalami strok separuh badan, berkongsi pengalamannya bersama Maxim. Sebelum menyertai program ini, beliau menghadapi kesukaran untuk mendapatkan pekerjaan kerana banyak majikan tidak memahami keadaannya. Kini, sebagai pemandu sepenuh masa, beliau menikmati kebebasan, fleksibiliti dan sumber pendapatan yang stabil. Menurutnya, peluang ini mengembalikan kegembiraan dan harapan dalam hidup serta membuktikan bahawa golongan OKU juga mampu berjaya apabila diberikan ruang yang sewajarnya.

    Proses untuk menyertai Drive For Inclusion adalah sama seperti pendaftaran pemandu Maxim yang lain, dengan tambahan langkah pengesahan status OKU. Pengesahan boleh dilakukan di mana-mana pejabat Maxim atau melalui pengesahan bergambar di aplikasi. Pemandu perlu menyediakan dokumen lengkap seperti MyKad, Lesen Memandu Kompeten yang sah lebih setahun, Lesen PSV, beberapa dokumen rasmi Jabatan Pengangkutan Jalan, pemeriksaan kesihatan serta Kad OKU.

    Bagi memudahkan perancangan perjalanan, Maxim turut memperkenalkan kalkulator pendapatan yang boleh diakses melalui laman web rasmi syarikat. Alat ini membantu pemandu merancang strategi kerja mereka dengan lebih bijak untuk mencapai sasaran pendapatan yang diinginkan.

    Melalui program ini, Maxim membuktikan bahawa teknologi dan inovasi bukan sekadar soal mobiliti, tetapi juga tentang memberi peluang sama rata, memperkasakan komuniti dan membina masa depan yang lebih inklusif untuk semua.

  • Trip.com Strengthens Regional Presence with Expanded Malaysia Support Hub

    Trip.com, a leading international one-stop travel service provider, recently celebrated the official opening of its expanded Malaysia Customer Support Center, marking a significant milestone in its mission to enhance travel experiences for millions of travelers worldwide.

    As artificial intelligence continues to transform the travel industry with innovations such as AI-powered recommendations, instant translation tools, and real-time assistance, Trip.com believes that true service excellence comes from blending technological innovation with human expertise. With around 16,000 representatives across 16 support centers worldwide, Trip.com Group’s global customer service network reflects this philosophy by delivering 24/7 multilingual assistance. The majority of calls and chats related to flights and hotels are answered within 30 seconds, ensuring travelers always receive reliable, efficient, and empathetic support throughout their journey.

    Since its establishment in 2023, the Malaysia Customer Support Center has achieved tenfold growth in just two years, cementing its position as a strategic hub within Trip.com’s global operations. The center now supports a wide range of Trip.com products and plays a vital role in driving the company’s regional growth.

    “Automation enhances speed and efficiency, but at Trip.com we never lose sight of the human touch,” said Arvin Singh, Senior Service Manager at Trip.com Malaysia. “As a fully Malaysian team, we have the expertise, from local languages to cultural nuances, to better understand our customers and their needs. By combining this with cutting-edge technology, we are able to provide personalized and effective solutions that ensure our customers feel truly supported.”

    Trip.com’s strong service culture is reflected in its performance, with the majority of customer requests after sales receiving responses within 30 minutes to one hour. More than 85 percent of issues are successfully resolved on the first attempt, and the platform currently holds a Trustpilot rating of 4.4 out of 5, highlighting the trust and confidence customers place in its services.

    Stephane Thong, General Manager of Trip.com Malaysia, emphasized the importance of the local market to the company’s overall strategy. “Malaysia and Southeast Asia are among our most important markets, contributing significantly to Trip.com’s steady growth performance. Expanding our customer service operations here reflects our long-term vision of making Malaysia a hub not only for customer support but also for travel innovation, talent development, and collaboration with local industry partners. We see tremendous potential in strengthening the local tourism ecosystem, attracting more international visitors, and ensuring that every traveler who engages with Trip.com enjoys a seamless and memorable journey.”

    She added that with Visit Malaysia Year 2026 approaching, Trip.com is committed to supporting the country’s tourism goals. By leveraging its platform, the company aims to increase Malaysia’s visibility on the global stage and provide enhanced travel experiences for all.

    Trip.com Group’s customer-first philosophy has powered its growth over the past 25 years, balancing innovation with genuine human empathy. The expansion of the Malaysia Customer Support Center forms part of its global growth strategy and reinforces the company’s commitment to setting new benchmarks for travel service excellence across Southeast Asia and beyond.