MalaysianUpdates

Category: Brand Announcement

  • HONOR Drives Tourism Promotion with Magic Stories Awards 2026 and Nationwide Photography Workshop Tour

    HONOR Drives Tourism Promotion with Magic Stories Awards 2026 and Nationwide Photography Workshop Tour

    HONOR Malaysia has announced the inaugural Magic Stories Awards 2026 alongside a nationwide photography workshop tour designed to showcase the country’s rich cultural heritage, scenic landscapes and vibrant everyday moments to a global audience. The initiative aims to empower photographers to capture the essence of Malaysia using HONOR smartphones, while supporting the Visit Malaysia 2026 campaign through a combination of content creation, community engagement and advanced mobile imaging technology to position Malaysia as a leading travel destination.

    The HONOR Magic Stories Awards 2026 invites Malaysians to capture and share compelling visual stories across six themes: cityscapes, people and culture, nature, food, hidden gems and animals. A total of 21 winners will be recognised across various categories, celebrating creativity and storytelling through mobile photography. The top prize, Photographer of the Year, will receive a flagship foldable smartphone, while two winners in the Master of Photography category will each be awarded the HONOR Magic8 Pro. Three Prestigious Photographers will receive the HONOR 600 Pro, while 15 HONORable Photographers will each take home the HONOR 600. Submissions are open from 27 April to 15 September 2026, with winners to be announced in October 2026. All entries must be captured using HONOR smartphones, reinforcing the brand’s commitment to advancing mobile photography as a powerful creative medium. Winning entries will be showcased at HONOR exhibitions, selected shopping malls nationwide and across the brand’s official social media platforms. Selected winners will also be fast-tracked to the finalist stage of the global HONOR Magic Stories Awards 2026, offering an opportunity for international recognition.

    Complementing the awards programme, the HONOR Magic Stories Photography Workshop will be held across multiple locations nationwide, offering participants hands-on opportunities to capture Malaysia’s diverse landscapes, cultures and communities. Running from 9 May to 11 July 2026, the workshop series will cover seven locations across six states, beginning at The Habitat Penang Hill with a focus on architecture and cityscape photography, followed by Rumah Singgora in Kota Bharu, Kelantan, Taman Negara in Pahang, Eufloria Gardens and Sculpture Park in Genting Highlands, Sosodikon Hill and Desa Dairy Farm in Sabah, Wang Kelian View Point in Perlis, and Sarawak Cultural Village in Kuching. Participants will explore themes such as culture, nature and portrait photography while experiencing the flagship camera capabilities of the HONOR 600 Pro, enabling them to interpret and share uniquely Malaysian stories through their own creative perspectives.

    The HONOR Magic Stories Photography Workshop is supported by CelcomDigi as the Official Connectivity Partner, ensuring participants benefit from reliable high-speed connectivity to create and share content seamlessly throughout the campaign. More information on the HONOR Magic Stories Awards 2026 and workshop registration is available on HONOR Malaysia’s official website.

  • Canon Malaysia Wraps Up “Drive Your Dream” Campaign with RM300,000 Prize Giveaway

    Canon Malaysia Wraps Up “Drive Your Dream” Campaign with RM300,000 Prize Giveaway

    Canon Marketing Malaysia (“Canon”) has successfully concluded its nationwide “Drive Your Dream” campaign, turning aspirations into reality with prizes worth over RM300,000, including a Tesla Model 3 as the grand prize. The campaign reached a high-energy finale with a prize presentation ceremony held at the Tesla Experience Centre, Pavilion Damansara Heights, where Noren Zuriati Abdul Manaf was announced as the grand prize winner and drove home a brand new Tesla Model 3.

    Other winners included Li Gian Chong, who won the first prize of an EOS R5 Mark II with RF24-105mm F4.5-6.3 IS STM, Armin Azhari Mat Shupi, who received the second prize of an RF24-105mm F2.8L IS USM Z, and Kah Hui Shin, who took home the third prize of an EOS R7 with RF-S18-150mm F3.5-6.3 IS STM.

    Held from 1 November 2025 to 31 January 2026, the campaign attracted an impressive 17,599 entries nationwide, reflecting strong engagement from Malaysians eager to elevate their creative journey with Canon. Designed with simplicity in mind, the campaign provided a seamless participation process, where customers who purchased selected Canon cameras or lenses from authorised retailers or the Canon Official eStore could easily submit their entries through an online registration system.

    Beyond the prizes, the “Drive Your Dream” campaign reflects Canon’s continued commitment to building meaningful connections with its community, empowering users not only to capture moments but also to pursue their creative passions. Guided by its Kyosei philosophy of living and working together for the common good, Canon remains committed to initiatives that deliver value to customers while strengthening its connection with the communities it serves, said Masato Yoshiie, President & CEO of Canon Marketing Malaysia.

    He added that the strong response to the campaign highlights continued demand among Malaysians for high-quality imaging tools, from everyday users to content creators and photography enthusiasts. The campaign also supports Canon’s broader efforts to encourage Malaysians to explore photography and content creation using advanced imaging technology. Edward Chang, Head of the Image Communication Business Division at Canon Marketing Malaysia, noted that as visual storytelling continues to evolve, more creators are placing greater emphasis on video alongside photography, and Canon remains focused on delivering versatile imaging solutions that empower users to capture both seamlessly, with videography performance becoming increasingly important.

    As Canon continues to evolve its imaging ecosystem, initiatives such as “Drive Your Dream” reflect its ongoing commitment to supporting a growing community of camera users, enabling individuals to explore their creativity and capture moments with greater confidence and purpose. For more information on Canon’s latest campaigns and initiatives, visit https://my.canon/en/consumer.

  • LG Unveils Innovation and Regional Growth Strategy for Asia at InnoFest 2026 APAC

    LG Unveils Innovation and Regional Growth Strategy for Asia at InnoFest 2026 APAC

    LG Electronics (LG) is showcasing its latest products and region-specific solutions at LG InnoFest 2026 APAC, held recently in Busan, Korea. The event marks the grand finale of LG’s 2026 InnoFest series, bringing together more than 200 key partners and media representatives from around 20 countries across the Asia-Pacific region to strengthen collaboration and exchange business strategies.

    Under the theme “Innovation, Forward Together,” LG InnoFest 2026 APAC presents a comprehensive showcase of the company’s latest innovations and solutions designed around Asian consumers’ lifestyles. Drawing inspiration from cultural elements that resonate strongly across the region, the exhibition highlights how LG applies its K-Tech innovation to deliver practical, locally relevant home solutions tailored for diverse Asian markets.

    LG is expanding its laundry portfolio with a full WashTower™ lineup, including a new 25-inch model designed for Asian homes, alongside existing 24-inch and 27-inch versions. Built for space efficiency and everyday convenience, the lineup reflects LG’s deep understanding of varied housing environments across Asia. New top-load washer models further enhance fabric care and performance, powered by Artificial Intelligence Direct Drive™ (AI DD™) technology that optimises wash motions based on fabric type and soil level, while TurboWash™ 3D completes a full cycle in under 30 minutes. In addition, an automatic detergent dispenser measures and dispenses detergent for each load, reducing the need for frequent refills.

    The new LG WashCombo™ strengthens LG’s drying solutions as an all-in-one appliance, delivering stable and efficient drying through Inverter HeatPump™ technology. Its improved energy efficiency reflects the growing focus on electricity consumption among Asian consumers, while an expanded standalone dryer lineup provides a wider range of high-efficiency options. LG also continues to advance its commercial laundry solutions engineered for high-frequency, long-hour operation. Building on more than a decade of semi-commercial experience, the portfolio features professional-grade capabilities such as customisable wash programs, open API connectivity and a service-friendly front-access design. Leveraging this expertise, LG will introduce a new commercial washer-dryer HeatPump Combo that integrates washing and drying in a single unit, enhancing convenience and space efficiency, with global expansion planned following strong demand in Korea.

    In its kitchen solutions segment, LG is introducing refrigerator designs that cater to diverse lifestyles and housing conditions across Asia. The new Fit & Max design features a Zero Clearance Hinge, enabling a seamless built-in appearance without wasted wall space while maximising storage capacity in compact kitchens. LG’s advanced Ice Solution addresses high ice consumption among Asian consumers, offering four ice options, including Craft Ice™, Crushed, Cubed and Mini Craft Ice, suitable for both daily use and entertainment.

    For dishwashing solutions, LG’s latest dishwasher features an exclusive one-hour wash-and-dry cycle. QuadWash™ Pro uses four spray arms with high-pressure water jets and microbubbles to clean dishes from multiple angles, while Dynamic Heat Dry+ enhances drying performance through moisture-absorbing technology to produce warm, dry air efficiently. Notably, A-grade energy efficiency is achieved across key models spanning both premium and mainstream segments. For Southeast Asian markets, LG will also introduce a tailored built-in kitchen collection comprising ovens, cooktops and hoods for both B2B and B2C segments. A key highlight is the advanced Camera Oven, which uses an internal camera to identify ingredients and recommend optimal cooking modes while monitoring surface colour to determine ideal doneness.

    For the first time at InnoFest, LG is also hosting live commerce sessions for partners in selected markets, creating an interactive sales environment directly from the event floor. Attendees can explore three exhibition zones representing different home environments across Asia, with spatial designs inspired by Korean dramas that have gained strong regional popularity, creating an engaging and familiar experience for partners. Within these zones, LG brings its AI Home vision to life, demonstrating how intelligent technologies enhance everyday living through greater convenience. Powered by the AI Home Hub, ThinQ ON™, LG’s AI-enabled appliances and IoT devices are seamlessly connected to deliver intuitive and integrated home experiences. ThinQ ON has already been launched in its initial market and will be introduced progressively across Asia, starting with Australia and Thailand.

    As part of its long-term growth strategy in Asia, LG is also expanding beyond products through the global rollout of LG Subscribe, a flexible subscription service for home appliances. The company is actively developing this model in key urban Asian markets, including Malaysia, Thailand, Taiwan, Singapore and Vietnam, offering customers both appliance access and comprehensive product care.

    “Asia is one of our most dynamic and important markets, and InnoFest 2026 provides a valuable opportunity to connect with our partners and share our vision for the future,” said Jaeseung Kim, Regional CEO of LG Electronics Asia Pacific. “Building on our technology innovation, we are advancing AI-powered home solutions that reflect local lifestyles.”

  • Auto Bavaria presents special limited-edition versions of the MINI Countryman.

    Auto Bavaria presents special limited-edition versions of the MINI Countryman.

    KUALA LUMPUR, 6 APRIL 2026 – Auto Bavaria continues to strengthen its position as Malaysia’s leading BMW authorised dealership with the unveiling of two exclusive MINI Countryman limited editions — Shadowline and Stealth. This initiative reflects the brand’s ongoing commitment to premium automotive excellence and curated ownership experiences.

    According to Managing Director Vi Thim Juan, the launch underscores Auto Bavaria’s dedication to offering distinctive models that elevate customer expectations while reinforcing its long-standing partnership with MINI.

    MINI Countryman Stealth

    The Shadowline edition is defined by elegant gloss black accents and a refined visual identity, while the Stealth edition showcases a bold matte black exterior designed for a more dynamic presence. Both models are produced in strictly limited numbers, enhancing their exclusivity and appeal.

    With added ownership benefits and festive promotions, Auto Bavaria continues to position itself as a key driver of premium automotive innovation in Malaysia.