Category: Brand Partnerships

  • Castrol expands Cub Prix commitment and introduces Castrol POWER1 ULTIMATE Scooter 10W-40

    Castrol expands Cub Prix commitment and introduces Castrol POWER1 ULTIMATE Scooter 10W-40

    Castrol Malaysia today announced the expansion of its sponsorship in the Motorsports Association of Malaysia (MAM) Malaysian Cub Prix Championship through its racing programme with Yuzy Racing. At the same time, the company introduced Castrol POWER1 ULTIMATE Scooter 10W-40, underscoring its continued commitment to performance engineering for both competitive racing and everyday scooter mobility.

    Under the expanded arrangement, Castrol’s championship sponsorship now encompasses both the CP150 and CP125 categories, two of the championship’s premier underbone (“cub”) racing classes. On track, Castrol is represented through Yuzy Racing, fielding three bikes in the CP150 category and one in CP125. This broader involvement increases Castrol’s presence across multiple displacement classes within Malaysia’s leading underbone racing platform, reinforcing its commitment to rider development and advancing technical performance standards.

    Launched alongside the initiative, Castrol POWER1 ULTIMATE Scooter 10W-40 is a premium fully synthetic engine oil formulated for modern scooters operating in high-heat, high-friction environments. Developed to support acceleration while delivering sustained protection under load, the formulation helps maintain performance stability across prolonged urban riding conditions. Aqeel Danish, Ahmad Darwisy, Mr. Gan Wee Kiong, Shahrol Yuzy, Azrooy Hakeem, and Shahrol Syazaras were present at the Cub Prix signing event.

    “Cub Prix is one of Malaysia’s most competitive two-wheel racing platforms, where both rider and machine are pushed to perform consistently,” said Joshua Tan, Head of Marketing for Malaysia, Singapore and the Philippines. “By extending our sponsorship across both the CP150 and CP125 categories, we are reinforcing our presence in a setting where performance is continuously tested under race conditions, while also supporting the teams and emerging talent driving the championship forward.” He added that this same emphasis on consistency is reflected in Castrol POWER1 ULTIMATE Scooter 10W-40, noting that for many riders, performance is experienced through everyday conditions such as heat, stop-start traffic and extended operating hours, and that the company’s 5-in-1 Full Synthetic technology is designed to deliver smoother engine operation and enhanced protection against heat and wear in real-world riding environments.

    (from left) Aqeel Danish, Ahmad Darwisy, Mr. Gan Wee Kiong, Shahrol Yuzy, Azrooy Hakeem, Shahrol Syazaras at the signing of Cub Prix
    event

    Gan Wee Kiong, Country Sales Director for Malaysia, Singapore and the Philippines at Castrol, said Cub Prix is an important platform for developing racing talent and testing performance in real racing conditions. He noted that insights gained from motorsports help Castrol develop better products for everyday riders, and that with the scooter segment continuing to grow in Malaysia, the introduction of Castrol POWER1 ULTIMATE Scooter reflects the company’s focus on supporting both racing performance and the needs of daily riders, while meeting the quality and regulatory standards expected in the Malaysian market.

    Across Malaysia, scooters are used under demanding daily patterns, from urban commuting to work-related travel and delivery activity. These operating conditions place thermal and mechanical stress on engines over long hours of use, making lubrication performance a practical reliability decision rather than just a specification on paper. Castrol POWER1 ULTIMATE Scooter 10W-40 enters the market with this expectation in mind, reflecting Castrol’s continued focus on engineering solutions that perform reliably in real operating environments and meet the standards riders and service centres expect during maintenance, where dependable protection over actual mileage remains the priority.

    Castrol POWER1 ULTIMATE Scooter 10W-40 is currently undergoing final regulatory approval and is expected to be available in the Malaysian market from May 2026 onwards following SIRIM certification. The product is already in production at Castrol’s manufacturing facility in Port Klang, and the certification ensures that engine oils meet the required national quality and performance standards before entering the market.

  • Gatorade Malaysia’s 2025 Exit Ushers in a New Era for the Local Pickleball Community

    Gatorade Malaysia’s 2025 Exit Ushers in a New Era for the Local Pickleball Community

    Gatorade, the world’s leading sports drink, is set to make history in Malaysia’s pickleball landscape as the title sponsor and official hydration partner of the country’s first national pickleball championship — the Gatorade Malaysia Closed 2025. Organized by the Malaysia Pickleball Association and co-hosted by the Kuala Lumpur Pickleball Association, this landmark event marks a significant milestone for the fast-growing sport, uniting the nation’s top athletes to compete for official national rankings and solidify Malaysia’s competitive standing on the pickleball map.

    The championship will take place from 5 to 8 December 2025 at PickleDepot @ Sentul Depot, where players from across the country will battle it out in Men’s Singles, Women’s Singles, Doubles, and Mixed Doubles categories. Open exclusively to Malaysian athletes, the tournament provides a clear pathway for official national standings — a major step forward in formalizing pickleball as a recognized competitive sport in Malaysia.

    Amy Gan, Vice President of Marketing at Etika Sdn. Bhd., speaks on Gatorade’s role in nurturing a strong sporting ecosystem and on empowering athletes during her opening remarks.

    “Gatorade has always stood for performance, science and progression,” said Amy Gan, Vice President of Marketing at Etika Sdn. Bhd. She emphasized that pickleball, a sport defined by agility, endurance, and rapid recovery, naturally aligns with Gatorade’s mission to support athletes in achieving peak performance. Beyond the championship sponsorship, Gatorade aims to contribute to the growth of a holistic sporting ecosystem — one that nurtures coaching, conditioning, and competitive excellence, ultimately producing confident and resilient athletes.

    Y.B. Dr. Kelvin Yii, Advisor to the Malaysia Pickleball Association, echoed this sentiment, noting that the Gatorade Malaysia Closed 2025 represents “an exciting new chapter for pickleball in Malaysia.” He highlighted that the championship helps establish a structured pathway for athlete development, strengthening Malaysia’s long-term capabilities and national representation in the sport.

    Y.B. Dr. Kelvin Yii, Advisor to the Malaysia Pickleball Association, on fostering talent and building a strong future for Malaysian pickleball.

    With pickleball gaining rapid momentum nationwide, the tournament arrives at a pivotal time. What began as a recreational pastime has evolved into a dynamic platform empowering active living, community engagement, and athletic achievement. The Gatorade Malaysia Closed 2025 captures this spirit by providing athletes with a national stage to demonstrate precision, strategy, and sportsmanship under official pickleball rules, ensuring fair and consistent competition throughout the four-day event.

    Spectators can immerse themselves in the excitement at PickleDepot @ Sentul Depot, while supporters across the country can stay updated through the championship’s official Instagram page at @gatorademalaysiaclosed2025.

    Beyond the competition, the event underscores Gatorade’s ongoing commitment to promoting healthier lifestyles, supporting grassroots sports development, and creating inclusive opportunities for athletes at all levels. As pickleball continues to rise in popularity, this championship stands as a defining moment that celebrates the sport’s progress, potential, and passionate community.

    Registration for the Gatorade Malaysia Closed 2025 is open until 30 November 2025 — or until all slots are filled. Junior players may register via SportsSync Asia, while senior players may register through the SoleMAS SWP platform.