KUALA LUMPUR, MALAYSIA, 10 MARCH 2026 – Fukuro Malaysia, a rapidly growing homegrown kitchenware brand, has launched its latest innovation, the Rokku Food Storage Series, aimed at providing practical, modern, and reliable storage solutions for everyday households. The series includes 9 SKUs—six Clip Lock Containers and three Airlock Canisters—with the 550 ml Clip Lock Container priced at just RM9.90, making it an accessible option for daily use. Designed to support routines like meal prep, leftover storage, and organised kitchen spaces, Rokku addresses what Fukuro identifies as the “missing middle” in kitchenware: products that combine modern design, dependability, and affordability.
Available across 1,300+ retail outlets nationwide, including major departmental stores, supermarkets, hypermarkets, premium grocers, and the Fukuro website, the series ensures customers can easily access high-quality kitchen essentials. “Good kitchenware should be functional, well-made, and fairly priced. It should not feel like a luxury decision,” said Daryl Lai, Co-founder of Fukuro Malaysia, emphasizing the brand’s mission to deliver practical value rather than novelty.
Fukuro applies a FMCG-style approach to kitchenware, prioritizing assortment planning, consistent pricing, retail visibility, and product availability, ensuring that households can always find what they need. This disciplined strategy has translated into strong consumer adoption, with more than 90,000 Fukuro units reaching Malaysian homes every month, reflecting the brand’s growing scale and everyday relevance.
The Rokku Food Storage Series further exemplifies Fukuro’s commitment to making modern, reliable, and accessible kitchenware a standard part of Malaysian households. “We aim to make good kitchenware easy to live with—not just through design or pricing, but through consistent availability wherever Malaysians shop,” Daryl added. As a local brand competing in a market often dominated by international names, Fukuro continues to demonstrate that homegrown products can deliver both quality and scale, supporting practical, everyday routines for Malaysian families.
Samsung Electronics continues to redefine the boundaries of television technology with its QLED TVs, a product line that showcases years of innovation and the pioneering use of cadmium-free quantum dot materials. This breakthrough technology has become central to achieving precise color reproduction and unparalleled picture quality, making QLED TVs stand out not only in the consumer electronics sector but also attracting attention in fields such as medical devices and solar energy. By integrating quantum dot technology, Samsung has elevated the viewing experience, offering brighter images, a wider color gamut, and remarkable detail that conventional LED TVs cannot match.
The back panel protects internal components, prevents overheating, supports audio and provides convenient connectivity.The main PCB handles the TV’s essential functions.
At the core of every Samsung QLED TV is a sophisticated interplay of components designed to work in harmony. The rear cover, often overlooked, provides structural support, heat management, and houses speakers for immersive audio. Behind the panel, the main PCB serves as the “brain” of the television, regulating power, SmartThings connectivity, and remote control functions. The TV tuner, essential for traditional broadcast reception, and the Q4 AI Processor, which manages AI-driven picture and audio enhancements, together ensure an intelligent and responsive viewing experience. Samsung’s proprietary AI technology adapts both image and sound to suit the surrounding environment, creating a deeply immersive experience for viewers. Complementing these innovations are high-resolution speakers that provide room-filling sound and enhance the sense of realism.
The TV tuner receives broadcast signals for display on the screen.The AI Processor manages AI features like picture and audio optimization.
The panel itself is a marvel of engineering. Layers such as the liquid crystal display (LCD) and color filter manipulate light at the pixel level, producing finely detailed images. Optical sheets concentrate backlight, ensuring brightness and uniformity, while the diffuser plate distributes light evenly to prevent overly bright spots. Central to the QLED experience is the quantum dot (QD) layer, which converts light from the blue LED backlight into highly pure, vibrant colors. Certified as No-Cadmium, these quantum dots deliver safer, environmentally responsible performance while producing lifelike visuals. The blue LED backlight, when paired with the QD layer, achieves higher light efficiency and luminance than traditional white LED systems, enhancing both brightness and color fidelity.
The speakers deliver immersive sound.The liquid crystal layer and color filter control light, while the board attached to the bottom of this module controls light at the pixel level to create images.
To qualify as a true quantum dot TV, three criteria must be met: a dedicated QD layer, sufficient quantum dot concentration, and a blue backlight. Samsung QLED TVs are the only models globally that meet all these requirements, earning the prestigious ‘Real Quantum Dot Display’ certification from TÜV Rheinland, an internationally recognised authority in product validation. This certification affirms the technological superiority and authenticity of Samsung’s displays.
The optical sheet concentrates light from the backlight to enhance brightness.The QD layer utilizes real quantum dots.
The difference between Samsung QLED and conventional LCD TVs is immediately apparent both to the eye and through technical measurements. QLED displays exhibit narrow emission bandwidths with sharp peaks for red, green, and blue colors, resulting in accurate and vibrant color reproduction. In contrast, standard LCD TVs without QD layers often show broader green bands and multiple red peaks, leading to less precise color and reduced light efficiency. The QLED’s advanced optical engineering eliminates the need for additional color-correcting layers, preserving brightness while delivering richer, more natural visuals.
The diffuser plate spreads light evenly across the panel.Each image shows the differences between the Samsung QLED TV (left) and a conventional LCD TV (right).
A detailed teardown of a Samsung QLED TV highlights the meticulous design and integration of every component. From the AI processor to the panel’s intricate layers, each element is engineered to enhance image clarity, color depth, and overall viewing pleasure. The QD layer is particularly transformative, converting backlight into intensely vivid colors and elevating the realism of every scene. These technologies collectively push the boundaries of what a television can achieve, transforming everyday viewing into a cinematic experience.
There are three key requirements for a real quantum dot TV.Each picture shows the difference between the Samsung QLED TV (left) and conventional LCD TV (right).
At IFA 2025, Samsung further showcased its technological leadership with the “Real QLED Zone,” promoting the “Buy Real, Not Fake” concept. This initiative underscores Samsung’s commitment to authenticity, quality, and innovation. QLED TVs embody the pinnacle of Samsung’s display technology, demonstrating the tangible benefits of quantum dot materials, AI processing, and precise optical engineering. For consumers, this translates into a viewing experience defined by exceptional color, brightness, and detail, reaffirming Samsung’s position as a global leader in premium television technology.
