KUALA LUMPUR, MALAYSIA, 10 MARCH 2026 – Fukuro Malaysia, a rapidly growing homegrown kitchenware brand, has launched its latest innovation, the Rokku Food Storage Series, aimed at providing practical, modern, and reliable storage solutions for everyday households. The series includes 9 SKUs—six Clip Lock Containers and three Airlock Canisters—with the 550 ml Clip Lock Container priced at just RM9.90, making it an accessible option for daily use. Designed to support routines like meal prep, leftover storage, and organised kitchen spaces, Rokku addresses what Fukuro identifies as the “missing middle” in kitchenware: products that combine modern design, dependability, and affordability.
Available across 1,300+ retail outlets nationwide, including major departmental stores, supermarkets, hypermarkets, premium grocers, and the Fukuro website, the series ensures customers can easily access high-quality kitchen essentials. “Good kitchenware should be functional, well-made, and fairly priced. It should not feel like a luxury decision,” said Daryl Lai, Co-founder of Fukuro Malaysia, emphasizing the brand’s mission to deliver practical value rather than novelty.
Fukuro applies a FMCG-style approach to kitchenware, prioritizing assortment planning, consistent pricing, retail visibility, and product availability, ensuring that households can always find what they need. This disciplined strategy has translated into strong consumer adoption, with more than 90,000 Fukuro units reaching Malaysian homes every month, reflecting the brand’s growing scale and everyday relevance.
The Rokku Food Storage Series further exemplifies Fukuro’s commitment to making modern, reliable, and accessible kitchenware a standard part of Malaysian households. “We aim to make good kitchenware easy to live with—not just through design or pricing, but through consistent availability wherever Malaysians shop,” Daryl added. As a local brand competing in a market often dominated by international names, Fukuro continues to demonstrate that homegrown products can deliver both quality and scale, supporting practical, everyday routines for Malaysian families.