MalaysianUpdates

Category: Launching

  • NES Perkukuh Langkah ke Pasaran Global Menerusi Kerjasama Strategik dengan Skinrock Switzerland

    NES Perkukuh Langkah ke Pasaran Global Menerusi Kerjasama Strategik dengan Skinrock Switzerland

    NES Security Door Marketing Sdn. Bhd. (NES), syarikat pengeluar pintu keselamatan tempatan yang kian menyerlah, kini melangkah lebih jauh ke pentas antarabangsa menerusi pemeteraian Memorandum Persefahaman (MoU) bersama Skinrock AG dari Switzerland, peneraju teknologi venir batu semula jadi ultra nipis.

    Majlis menandatangani MoU ini diadakan sempena perasmian kilang pembuatan baharu NES, sekali gus mengukuhkan usaha syarikat untuk memperluas kapasiti operasinya. Acara dirasmikan oleh Timbalan Ketua Setiausaha (Industri), Kementerian Pelaburan, Perdagangan dan Industri (MITI), YBrs. Datuk Hanafi Sakri, sebagai tanda sokongan kerajaan terhadap pertumbuhan sektor pembuatan berteknologi tinggi di Malaysia.

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    MoU ini menandakan permulaan strategi jangka panjang NES untuk membangunkan produk-produk inovatif berasaskan reka bentuk eksklusif, bahan termaju dan teknologi canggih, seiring misi syarikat menembusi pasaran global dalam segmen premium.

    “Gabungan kepakaran Skinrock dalam venir batu semula jadi dengan kekuatan kejuruteraan NES membuka ruang baharu untuk menghasilkan produk pintu keselamatan yang bukan sahaja berfungsi tinggi, malah menonjol dari sudut estetika dan seni bina,” ujar Datuk Hanafi. “Kolaborasi ini mencerminkan keyakinan industri global terhadap kemampuan syarikat tempatan untuk bersaing di peringkat dunia.”

    Skinrock AG, yang berpangkalan di Switzerland, merupakan pelopor dalam menghasilkan venir batu semula jadi fleksibel bahan mewah yang banyak digunakan dalam seni bina ikonik di Eropah dan Timur Tengah. Menerusi kolaborasi ini, venir tersebut akan diperkenalkan dalam rangkaian produk NES, menjadikan NES antara syarikat terawal di Asia Tenggara yang mengaplikasikan batu semula jadi dalam rekaan pintu keselamatan.

    Pengasas Skinrock, Uelli Stiffler turut berkongsi keterujaannya untuk meneroka pasaran Asia Tenggara bersama NES. “Kami amat teruja dapat bekerjasama dengan NES dalam memperluas aplikasi teknologi bahan kami di rantau ini. Kami percaya kolaborasi ini bukan sahaja membuka peluang baharu kepada kedua-dua pihak, tetapi turut menjadi inspirasi kepada kerjasama rentas negara yang lebih erat antara industri Malaysia dan Eropah.”

    Dengan pelaburan berterusan dalam inovasi dan pengembangan pasaran, NES kini bersedia untuk membawa produk buatan Malaysia ke peringkat lebih tinggi gabungan keselamatan, teknologi dan reka bentuk yang sejajar dengan piawaian antarabangsa.

  • SONY LAUNCHES REON POCKET PRO: SMARTER, COOLER & MORE POWERFUL WEARABLE THERMO-DEVICE

    Upgraded Dual Thermo-Modules, Enhanced Cooling Fan, and Extended Battery Life Redefine Personal Temperature Control

    Sony Thermo Technology, Inc. has unveiled the REON POCKET PRO, the latest innovation in its wearable cooling and heating device lineup. Engineered to be worn around the neck, this premium model delivers smarter, more powerful temperature control – just in time for the sweltering summer months.

    Now equipped with dual independent thermo-modules for the first time in the REON POCKET series, the new model provides significantly greater cooling and heating coverage. Combined with a newly designed fan system that doubles the airflow of previous versions, the REON POCKET PRO delivers up to twice the cooling area, twice the heat absorption, and up to double the battery life compared to its predecessor.

    Expanding on the success of the previous model, the REON POCKET PRO will be rolled out across 22 countries and regions including Malaysia, starting July 2025, with a suggested retail price of RM1,199.

    Key Features of the REON POCKET PRO:

    🔥 Powerful Dual Thermo-Modules & Fan System
    The device features two independent cooling/heating plates and a newly developed heat-dissipating fan, increasing airflow and overall performance. Users will experience a noticeably stronger and longer-lasting cooling effect, even in extreme conditions.

    🧠 Smarter Sensors for Personalized Comfort
    The upgraded AUTO START/STOP function uses improved motion and contact detection to activate or deactivate the device automatically. SMART COOL mode now benefits from multiple sensors and an advanced algorithm, optimizing temperature control based on body movement, skin temperature, humidity, and ambient conditions – for up to 15 hours of intelligent cooling.

    🔇 Compact, Quiet & Business-Friendly Design


    Discreet enough to wear under business attire, the REON POCKET PRO features a subtle light gray finish, compact body, and 50% quieter operation. Convenient side buttons allow mode switching and level adjustments without needing a smartphone.

    🧣 Enhanced Neckband Comfort & Fit
    The newly refined neckband includes a flexible mechanical tube and soft silicone tips for a secure, comfortable fit. The bottom of the unit now curves more naturally to the neck, increasing both coverage and comfort.

    Optional Accessories for On-the-Go Convenience:

    A new, lightweight protective case is now available, specially designed to store the REON POCKET PRO, including its air-vent cover and accessories. Adjustable straps ensure a secure fit for various REON POCKET models, while internal compartments keep items organized and safe from impact.

    Whether you’re commuting in the heat, attending outdoor events, or navigating chilly offices, the REON POCKET PRO is your personal climate control solution smarter, quieter, and more powerful than ever.

    Available in Malaysia from July 2025 | RRP: RM1,199

  • iQOO Neo 10 Bakal Gegar Malaysia: Telefon Pintar Gaming Pertama dengan Snapdragon 8s Gen 4Prestasi Flagship Tanpa Harga Premium – Era Baharu Gaming Mudah Alih Bermula!

    iQOO Neo 10 Bakal Gegar Malaysia: Telefon Pintar Gaming Pertama dengan Snapdragon 8s Gen 4Prestasi Flagship Tanpa Harga Premium – Era Baharu Gaming Mudah Alih Bermula!

    iQOO Malaysia bersedia menggegarkan arena teknologi mudah alih dengan pelancaran sulung iQOO Neo 10, telefon pintar gaming pertama di negara ini yang dikuasakan cip pemprosesan baharu Qualcomm Snapdragon 8s Gen 4. Ditawarkan dengan prestasi kelas mercu dan harga mampu milik, peranti ini bersedia mengubah landskap telefon pintar berkuasa tinggi di Malaysia.

    Direka untuk memenuhi keperluan pemain mudah alih dan pengguna digital tegar, iQOO Neo 10 membawa inovasi prestasi pantas, pengalaman visual imersif, serta teknologi penyejukan termaju. Ia merupakan simbol keberanian iQOO dalam memperkenalkan teknologi tercanggih tanpa meletakkan beban pada bajet pengguna.

    “iQOO Neo 10 menandakan fasa baharu bagi peminat permainan mudah alih dan pengguna berprestasi tinggi. Kami memperkenalkan kuasa sebenar untuk rakyat Malaysia yang mahu lebih – tanpa kompromi dan tanpa perlu berbelanja besar,” kata jurucakap iQOO Malaysia.

    Kuasai Segalanya dengan iQOO Neo 10

    Sama ada untuk menaikkan ranking dalam Mobile Legends, menyempurnakan tugas harian tanpa gangguan, atau sekadar menikmati hiburan berkualiti tinggi iQOO Neo 10 menjanjikan prestasi lancar dan responsif setiap masa. Antara ciri utama:

    • Cip Snapdragon 8s Gen 4 terkini: Jaminan prestasi berkuasa untuk gaming dan multitasking.
    • Paparan kadar segar semula tinggi: Visual ultra-lancar untuk pengalaman lebih imersif.
    • Sistem penyejukan canggih: Prestasi kekal stabil walaupun semasa sesi permainan intensif.
    • Bateri tahan lama dan pengecasan pantas: Kuasa sepanjang hari tanpa gangguan.

    Pelancaran Pertama Siri Neo di Malaysia

    Ini adalah kali pertama iQOO memperkenalkan Siri Neo secara rasmi kepada pengguna Malaysia, menjadikannya antara telefon pintar paling dinanti dalam kalangan peminat teknologi dan pemain mobile eSports. Dengan gabungan spesifikasi kelas flagship dan penekanan terhadap nilai untuk wang, iQOO Neo 10 bakal menjadi pencetus perubahan untuk kategori mid-premium di pasaran tempatan.

    Nantikan Ketibaan Rasmi

    Pelancaran rasmi iQOO Neo 10 di Malaysia akan diumumkan tidak lama lagi. Para peminat dan pengguna digalakkan mengikuti saluran rasmi iQOO Malaysia di Facebook dan Instagram untuk mendapatkan info terkini, kejutan istimewa, dan paparan awal ciri eksklusif iQOO Neo 10.

    Bersedia untuk kuasa baharu yang sebenar.
    iQOO Neo 10 – Game On, Budget Off.

  • Sony Elevates Noise Cancelling Excellence with the All-New WH-1000XM6 Headphones

    Featuring the most intelligent noise cancellation and co-created with world-renowned mastering engineers

    Sony today announces the launch of its highly anticipated WH-1000XM6, the latest in its award-winning 1000X series, setting a new benchmark in wireless noise cancelling headphone technology. Designed for music lovers, professionals, and travelers alike, the WH-1000XM6 combines unmatched audio precision, smart features, and all-day comfort into one powerful listening solution.

    At the core of the WH-1000XM6 lies Sony’s most advanced HD Noise Cancelling Processor QN3, delivering real-time optimisation through an array of 12 precision-placed microphones—1.5 times more than the previous generation. With adaptive intelligence that tunes out distractions as they occur, users can now enjoy an immersive experience no matter the environment.

    Sony has once again partnered with the world’s top audio professionals to fine-tune its sound. Developed in collaboration with Grammy-winning and nominated mastering engineers from Sterling Sound, Battery Studios, and Coast Mastering, the WH-1000XM6 delivers studio-quality audio as intended by the artist. Engineers like Randy Merrill (Taylor Swift, Adele) and Mike Piacentini (Depeche Mode, James Brown) praised the headphones for faithfully reproducing every sonic detail with richness, depth, and emotional nuance.

    Sony’s Adaptive NC Optimiser ensures precise cancellation in various conditions, including air travel. The new specially designed driver unit with a carbon fibre composite dome enhances clarity, while DSEE Extreme™ and LDAC technologies restore and deliver high-resolution audio wirelessly. Meanwhile, movie lovers can enjoy 360 Reality Audio Upmix for Cinema, transforming stereo content into immersive, spatial sound.

    For calls and virtual meetings, the WH-1000XM6 excels with its six-microphone AI-based beamforming system, ensuring ultra-clear voice pickup even in noisy environments. The headphones also offer a tactile mute button and intuitive touch panel for seamless control.

    Designed for both elegance and endurance, the WH-1000XM6 features a premium vegan leather finish, a re-engineered wide headband for better fit, and stretchable earpads for long wear comfort. The newly designed compact foldable structure includes a magnetic case, making it ideal for on-the-go storage.

    Smart functionality continues with Scene-based Listening, which adjusts settings based on user activity and environment. The WH-1000XM6 supports LE Audio and Auracast™, ensuring low latency for gaming and enhanced broadcasting capabilities. Multi-point connectivity and quick device switching round out a smarter, more connected experience.

    In partnership with global icon Post Malone, Sony highlights the spirit of creativity and authenticity behind the WH-1000XM6 in its “For The Music” campaign. Post Malone, a 9x Diamond-certified and GRAMMY®-nominated artist, shares how the new headphones bring him closer to his music than ever before.

    Sony also reaffirms its environmental responsibility by using 100% paper packaging, including its proprietary Original Blended Material made from bamboo, sugarcane fibres, and recycled paper.

    The WH-1000XM6 is now available for pre-order in Black, Platinum Silver, and Midnight Blue at a retail price of RM2,099. Pre-order customers will receive a complimentary premium headphone stand (worth RM199) and a RM50 Touch ‘n Go credit upon MySony product registration. Visit Sony Store BBCC & The Curve for an exclusive hands-on experience.

    For more information, please visit: www.sony.com.my/headphones/products/wh-1000xm6

  • New vivo V50 Lite 5G Launches on Lazada with Free Gifts and Next-Level Battery Life

    Vivo Malaysia is thrilled to introduce its latest innovation, the vivo V50 Lite 5G, now available with an exclusive value-packed promotion from 14 May to 2 June 2025 on the vivo Official Store at Lazada Mall. During this limited-time campaign, customers who purchase the vivo V50 Lite will receive three complimentary gifts while stocks last – a pair of vivo Buds, a stylish vivo Phone Pouch, and a 30ml bottle of YOU Beauty SUNBRELLA Sunscreen.

    In addition to the free gifts, every purchase of the vivo V50 Lite comes with the brand’s signature Kaw Kaw Warranty Package, designed to offer customers ultimate peace of mind. This comprehensive after-sales support includes a 180-day product exchange guarantee, 180-day screen crack protection, 1+1 years extended warranty, multi-region coverage, and an impressive 5-year battery warranty – a testament to vivo’s confidence in its hardware reliability.

    The vivo V50 Lite 5G is available in three variants tailored to different user needs: 16GB (8+8) RAM with 256GB storage at RM1199, 24GB (12+12) RAM with 256GB storage at RM1399, and the high-capacity 24GB (12+12) RAM with 512GB storage priced at RM1599. With these options, users can enjoy flagship-like performance without breaking the bank.

    At the heart of the V50 Lite is vivo’s slimmest-ever 6500mAh BlueVolt Battery, delivering ultra-long battery life in a remarkably sleek 7.79mm design. Coupled with 90W FlashCharge and reverse charging capability, this device is built for users who are always on the move. True to its tagline, “Charge Once, Stay Powered for Days,” the V50 Lite is designed to go the distance – whether for work, play, or content creation.

    This smartphone isn’t just about power – it’s also crafted for durability and creativity. Engineered with 5 Star SGS military-grade protection, IP65 dust and water resistance, and a 5-year smooth performance guarantee, the V50 Lite can handle the challenges of everyday life. For aspiring content creators, the 50MP Sony IMX882 main camera with AI imaging and studio-grade lighting ensures every shot stands out with professional flair.

    With exclusive vivo merchandise available while supplies last, now is the perfect time to upgrade to the vivo V50 Lite 5G. To secure your unit and enjoy this limited-time offer, visit the vivo Official Store on Lazada at https://s.lazada.com.my/a.igw today.

    The vivo V50 Lite 5G – powered by BlueVolt Battery So Pro – invites Malaysians to embrace the freedom of “Cas Sekali, Tahan Berhari-hari” or “Charge Once, Stay Powered for Days.”

  • Step Into Smarter Wellness with the New Samsung Galaxy Ring A Revolutionary Health Companion That Fits on Your Finger

    Samsung has unveiled a breakthrough in wearable technology with the launch of the Galaxy Ring, a sleek and intelligent health tracker that effortlessly fits onto your finger. Designed with everyday life in mind, the Galaxy Ring combines minimalist style with advanced functionality, offering users a smarter and more intuitive way to prioritise their health.

    Made from durable titanium and water-resistant up to 100 meters under ISO22810 standards, the Galaxy Ring is built to keep up with your lifestyle. Whether you’re at the office, swimming, or enjoying a relaxing evening at home, this lightweight ring stays comfortably on your finger. With a battery life of up to seven days, the Galaxy Ring keeps working in the background, helping you stay connected to your body without the need for frequent charging.

    Equipped with three precision sensors, the Galaxy Ring continuously monitors key health indicators such as heart rate, sleep quality, and energy levels. It works in harmony with Galaxy AI and the Samsung Health app, transforming raw data into personalised insights and wellness tips. From encouraging a short walk after hours of sitting to suggesting breathing exercises before bed, the Galaxy Ring helps you take small, meaningful steps towards a healthier routine.

    The Galaxy Ring introduces the Energy Score, a feature that gives you a daily snapshot of your overall condition based on your activity, sleep, and heart rate. After a tough day or restless night, your Energy Score may recommend a lighter workout to aid recovery, helping you plan your day more thoughtfully. Sleep tracking is equally comprehensive, capturing sleep stages, movements, skin temperature, and heart rate to provide an accurate picture of your rest. The Sleep Coaching program offers practical suggestions to improve sleep quality over time.

    Women can benefit from additional features like Cycle Tracking, supported by the skin temperature sensor. This provides helpful insights for planning and peace of mind, especially when anticipating menstrual cycles. Meanwhile, the Galaxy Ring automatically detects walks and runs without needing to press a button. Whether you’re out for a jog or a casual stroll, your activity is tracked seamlessly and stored in the Samsung Health app for easy access.

    Designed to blend into your daily routine, the Galaxy Ring delivers essential health data and wellness advice without ever getting in the way. It’s a small accessory with a big impact, opening the door to smarter, more proactive health management.

    To explore the Galaxy Ring or make a purchase, visit www.samsung.com/my/rings/galaxy-ring/buy/

  • Malaysia Jadi Tuan Rumah Pelancaran Global Siri HONOR 400: Era Baharu AI Imaging Kini Bermula

    Malaysia Jadi Tuan Rumah Pelancaran Global Siri HONOR 400: Era Baharu AI Imaging Kini Bermula

    Malaysia sekali lagi melakar sejarah apabila dipilih sebagai negara pertama di dunia untuk pelancaran rasmi Siri HONOR 400, yang hadir bersama teknologi pengimejan generasi baharu berasaskan AI. Pelancaran sulung ini menandakan kedudukan penting Malaysia dalam landskap teknologi serantau, khususnya di rantau Pasifik Selatan, dan membuktikan keyakinan HONOR terhadap sokongan pengguna tempatan yang semakin matang dan celik teknologi.

    Siri HONOR 400 direka khusus untuk membawa inovasi AI ke tahap yang lebih tinggi, dengan memperkenalkan Next-Gen AI Imaging – satu sistem pengimejan pintar yang mampu merakam setiap momen dengan kejelasan, warna dan perincian luar biasa. Ini menjadikan HONOR antara jenama terawal memacu revolusi teknologi AI dalam kategori telefon pintar kelas pertengahan.

    AI Semakin Bijak, Gambar Semakin Luar Biasa

    Dengan sistem pengimejan termaju, Siri HONOR 400 memberi pengalaman fotografi mudah alih yang tidak pernah dirasai sebelum ini. Segala proses merakam, menyunting dan berkongsi kini lebih mudah, pantas dan tepat – semuanya dilakukan dengan bantuan AI yang intuitif. Sama ada pengguna ingin menangkap potret menawan atau suasana malam yang mencabar, telefon ini menjanjikan hasil gambar setanding kualiti profesional.

    Reka Bentuk Menawan, Daya Tarikan Tersendiri

    Sebagai teaser kepada para peminat, HONOR turut mendedahkan poster pertama Siri HONOR 400 di media sosial rasmi mereka, mempamerkan susunan tiga kamera belakang dalam gaya simetri elegan. Dipadankan dengan warna Grey yang lembut dan sofistikated, rekaan ini menyerlahkan gabungan antara estetik moden dan ketelitian teknologi.

    Lebih Daripada Sekadar Kamera

    Selain daripada teknologi pengimejan AI, Siri HONOR 400 juga menampilkan pelbagai peningkatan dari segi prestasi dan ketahanan. Ini termasuk kapasiti bateri yang ditambah baik, paparan berkualiti tinggi, ciri AI yang dipertingkat dan binaan yang lebih kukuh – menjadikan ia pilihan ideal bagi pengguna yang mahukan peranti serba lengkap pada harga berpatutan.

    Pelancaran Rasmi 8 Mei Ini – Jangan Ketinggalan!

    HONOR Malaysia bakal mengumumkan butiran penuh mengenai Siri HONOR 400 pada 8 Mei 2025, dalam sebuah acara yang dijangka mencuri tumpuan komuniti teknologi dan peminat gajet. Orang ramai dialu-alukan untuk mengikuti perkembangan terkini menerusi laman Facebook rasmi HONOR Malaysia serta mengunjungi laman web mereka di www.honor.com/my.

    Tentang HONOR
    HONOR ialah jenama global yang mengemudi revolusi ekosistem peranti AI. Melalui portfolio produk yang merangkumi telefon pintar, tablet, komputer riba dan peranti boleh pakai, HONOR komited untuk menghubungkan pengguna dengan dunia pintar era baharu. Dengan semangat keterbukaan dan kerjasama, HONOR terus melangkaui sempadan inovasi demi mencipta masa depan teknologi yang lebih inklusif dan berdaya saing.

  • Automechanika Kuala Lumpur 2025 Kembali! Lebih Banyak Aktiviti, Teknologi Baharu dan Gaya Hidup Automotif Menanti

    Automechanika Kuala Lumpur 2025 Kembali! Lebih Banyak Aktiviti, Teknologi Baharu dan Gaya Hidup Automotif Menanti

    Pameran automotif paling berprestij di Malaysia, Automechanika Kuala Lumpur 2025, bakal membuka tirainya dari 15 hingga 17 Mei ini di Pusat Konvensyen Kuala Lumpur. Dengan perluasan ruang dari Dewan 1 hingga Dewan 6, acara ini bukan sekadar pameran – ia adalah pusat pertemuan serantau dan global yang menyatukan pemain industri, inovator, dan penggemar gaya hidup automotif dalam satu pengalaman interaktif dan bermakna.

    Lebih daripada 30 pakar industri akan tampil dalam sesi persidangan dan bengkel sepanjang tiga hari, memperkasa topik-topik hangat seperti transformasi tenaga, digitalisasi automotif, keselamatan siber, AI, dan kepintaran buatan dalam industri mobiliti.

    Platform Perkongsian Ilmu dan Teknologi Masa Hadapan

    Automotive Mobility Solutions Zone bakal menampilkan Automotive Mobility Solutions Conference yang mengupas isu-isu semasa dan masa depan automotif bersama syarikat gergasi seperti:

    • Amazon Web Services (AWS): Peranan AI dalam pembangunan kenderaan pandu sendiri.
    • Auto Data Technology Sdn Bhd: Pengurusan pengedar automotif bersepadu.
    • BOSCH: Pembuatan pintar & analitik data dalam industri ASEAN.
    • CyberSecurity Malaysia: Ancaman siber dalam dunia kenderaan berhubung.
    • Proton & Volvo Malaysia: Mobiliti pintar dan penyelesaian NEV untuk pertumbuhan lestari.

    Kemahiran Praktikal dan Teknologi Bengkel

    Collision Repair Training Workshop pula menyediakan latihan intensif mengenai ICE dan NEV, bersama pemain utama dari Launch dan ESnet Academy. Topik meliputi diagnostik, ADAS, pengurusan bengkel, dan kaedah baik pulih hijau yang lebih selamat dan cekap.

    autoFEST@KL: Gabungan Gaya Hidup, Komuniti & Hiburan

    Untuk peminat kereta dan generasi muda, autoFEST@KL kembali dengan pelbagai aktiviti interaktif. Dari Esports, pertandingan drift, kereta klasik & JDM, kenderaan kembara, bengkel DIY hinggalah Music Party dengan persembahan artis dan DJ tempatan, semua ini menjanjikan pengalaman festival yang tidak dapat dilupakan.

    Kemunculan Baharu: Automotive Service Marketplace

    Tarikan terbaru ini menampilkan lebih 40 kereta ubah suai, perkhidmatan detailing, modifikasi audio dan aksesori terkini. Ia bukan sekadar pameran, tetapi peluang untuk pelawat mengenal dunia automotif secara lebih mendalam dan menyertainya dengan penuh semangat.

    Maklumat Lanjut

    Untuk butiran lanjut mengenai program dan pendaftaran, sila layari: https://automechanika-kl.com/events atau hubungi pihak penganjur menerusi e-mel: autoasia@hongkong.messefrankfurt.com.

    Jangan lepaskan peluang menyaksikan transformasi dunia automotif di Automechanika Kuala Lumpur 2025 – platform terunggul untuk teknologi, perniagaan dan gaya hidup automotif serantau!

  • HONOR 400 Lite Lands in Malaysia on 25 April – Premium AI, Now for Everyone!

    Global smart device brand HONOR has officially confirmed the arrival of the highly anticipated HONOR 400 Lite in Malaysia, set to launch on 25 April 2025. Marking the debut of the all-new HONOR 400 Series in the country, the HONOR 400 Lite is poised to redefine value by introducing premium features previously reserved for flagship smartphones, now made accessible to all.

    One of the most exciting highlights is the introduction of the AI Button, a multifunctional feature inspired by premium models such as the iPhone 16’s dedicated camera button. At a fraction of the price, this powerful tool allows users to capture photos, search intelligently, and receive real-time translations with ease, delivering a smarter and more intuitive experience for everyday tasks.

    Designed to make daily smartphone usage more seamless, the AI Button allows one-touch control for photography including instant camera launch, zoom, video recording, and subject focus. It also integrates Google Lens, enabling users to identify objects, shop online, or even solve academic problems using just the camera.

    Students, travelers, and shoppers alike will also benefit from Translate Mode, which offers instant language translations when scanning menus, signs, or documents, turning the HONOR 400 Lite into a reliable travel and learning companion.

    Beyond the AI Button, users can access Google Gemini by long-pressing the power button, transforming the smartphone into a personal productivity assistant. From drafting emails to planning holidays or summarising research, Gemini supports voice, text, and camera input, making it ideal for both work and personal life.

    Despite its entry-level price tag, the HONOR 400 Lite boasts several AI-driven enhancements including AI Eraser, AI Outpainting, Magic Portal, Circle to Search, and Face-to-Face Translate, all packed into a stylish, compact form factor.

    With its promise to make advanced technology more inclusive, HONOR continues its mission to bring smart living to users everywhere.

    The HONOR 400 Lite will be available in Malaysia beginning 25 April 2025. For the latest updates, please visit www.honor.com/my or follow HONOR Malaysia on their official Facebook page.

    Media Contact
    HONOR Malaysia PR Team
    Email: media.my@honor.com
    Website: www.honor.com/my

  • HONOR 400 Lite Set to Shake Up the Malaysian Market This 25 April!

    HONOR 400 Lite Set to Shake Up the Malaysian Market This 25 April!

    HONOR Takes a Big Leap in AI Accessibility with the Premium-Level Feature on HONOR 400 Lite

    HONOR has officially confirmed the arrival of the HONOR 400 Lite in Malaysia on 25 April 2025, marking the highly anticipated debut of the HONOR 400 Series in the local market. Positioned as a budget-friendly alternative to high-end smartphones, the HONOR 400 Lite is packed with smart upgrades in camera technology, battery performance, display quality, and AI integration all at a competitive price.

    One of the most exciting highlights is the brand-new AI Button, a unique feature that mirrors the iPhone 16’s camera shortcut but brings much more to the table. Not only does it simplify photography with intuitive camera controls like quick zoom, auto-focus, and instant video capture, but it also acts as a multifunctional shortcut to a smarter everyday experience. With just one press, users can activate real-time translation, search anything via Google Lens, or access information instantly turning this phone into a mini assistant that fits right in your pocket.

    The AI Button is also deeply integrated with Google Lens, allowing users to identify objects, shop for fashion items, and even solve homework problems in subjects like math and science. Whether you’re scanning a menu in a foreign language or trying to find a specific handbag online, the HONOR 400 Lite has got your back with fast, accurate results.

    Adding to its smart arsenal, a long press on the power button activates Google Gemini, an AI assistant that helps with everything from drafting emails and planning trips to offering creative support. Gemini can also access your Google apps and respond in real time through text, voice, or even camera input. Need help understanding a complex topic or rehearsing for a big presentation? Gemini Live is ready to assist you, anytime.

    Beyond the AI Button, the HONOR 400 Lite comes with other powerful AI features like AI Eraser, AI Outpainting for creative image editing, Face-to-Face Translate, Magic Portal, and Circle to Search delivering an experience that feels truly next-gen.

    All in all, the HONOR 400 Lite offers a compelling mix of performance, innovation, and affordability, making it a strong contender in the budget smartphone scene. Stay tuned for more updates by following HONOR Malaysia on Facebook or visiting www.honor.com/my.