Artificial Intelligence (AI) is entering a new era where its impact will no longer be measured solely by how intelligent it is, but by how well it understands and supports people in their everyday lives. Samsung believes the next breakthrough in AI will come from bringing intelligence closer to users through devices that are already part of their daily routines.
Looking back at major technological transformations, the most influential innovations were not simply the most powerful inventions, but those that became accessible and integrated into everyday experiences. Similar to how electricity became transformative when it entered homes and how the internet grew through accessible platforms, AI’s next chapter will depend on how effectively it reaches users and becomes part of their daily activities.
Samsung highlighted that AI is moving towards an agentic era, where technology can assist users by taking actions on their behalf while keeping people in control of final decisions. To provide meaningful assistance, AI must first understand individual preferences, habits and needs. This makes the connection between users and their devices a critical foundation for creating more personalised experiences.
Through its connected ecosystem, Samsung aims to create a more complete understanding of users by bringing together insights from various devices including smartphones, tablets, smartwatches, televisions and connected home appliances. Each device serves as an important entry point where AI can provide timely support, from helping users manage schedules to monitoring health and wellness patterns.
Samsung also emphasised the importance of openness and collaboration in advancing AI innovation. Through platforms such as SmartThings, Samsung continues to connect devices, services and partners to create a more integrated digital environment. The company believes that open ecosystems allow new ideas and technologies to reach more people while ensuring AI remains designed around human needs.
As AI becomes increasingly personal and capable, trust remains a key priority. Samsung highlighted that privacy and security must be built into AI experiences from the beginning. Through Samsung Knox, the company continues to protect Galaxy devices and the connections between them, allowing users to maintain control over their personal information and understand how AI supports their daily lives.
The evolution of AI is also shaping new device experiences, including foldable smartphones that provide greater flexibility for multitasking and productivity. Samsung believes that as AI assists users with more tasks, device design will play a bigger role in enhancing how people interact with technology.
Beyond productivity, AI is also transforming health and wellness through connected devices such as smartwatches that monitor important daily signals including sleep and recovery. These insights allow users to make better lifestyle decisions and support healthier routines.
Samsung is set to showcase the next phase of its AI innovation at Galaxy Unpacked in London on 22 July 2026. The event will highlight more personalised and natural AI experiences built on a foundation designed for greater collaboration with partners. According to Samsung, the future of AI will not be defined by who creates the smartest technology, but by who understands people best and delivers experiences they can trust.