Month: November 2025

  • Sarawak Establishes a Global Standard Through a Decade of Transformative Achievements

    Sarawak Establishes a Global Standard Through a Decade of Transformative Achievements

    Sarawak marked a pivotal moment in its global business events journey with the unveiling of the Sarawak Destination Legacy Report: A Decade of Transformation at IBTM World in Barcelona. The report traces Sarawak’s evolution from the establishment of Business Events Sarawak (BESarawak) in 2006 to its emergence as one of the world’s most progressive and legacy-driven business events destinations. Today, Sarawak is recognised as the legacy capital of business events in Malaysia and Borneo, having built a robust ecosystem that champions long-term impact beyond event tourism.

    During the launch, BESarawak CEO Amelia Roziman highlighted that meaningful transformation stems from mission-driven commitment, long-term thinking, real value creation, strategic disruption, and empowered convention bureaux. She emphasised that these principles have strengthened the entire business events sector in Sarawak. Central to this transformation is the Legacy Impact Master Action Plan (MAP) 2023–2025, a structured roadmap introduced in 2023 to embed measurable legacy outcomes into event planning and delivery. As 2025 approaches its end, Sarawak is nearing the completion of this major plan, already achieving results that exceed both global benchmarks and its own expectations.

    Roziman reflected on the decade-long journey, noting that Sarawak has not only turned ambition into significant impact but has also created a model that inspires other destinations. Looking ahead to 2026–2030, Sarawak plans to introduce a new MAP, advancing a legacy-driven ecosystem powered by data, technology, and digital innovation.

    Another key highlight at IBTM World Barcelona was Sarawak’s hosting of the official intention ceremony for the Borneo Legacy Declaration. First established on 3 October 2025 after the Legacy Event Advocacy Policy (LEAP) Summit, the declaration represents a collective commitment by policymakers and industry leaders across Asia and Europe to strengthen the global business events industry. Organised by The Iceberg and presented by the Joint Meeting Industry Council with support from BESarawak, the LEAP Summit laid the foundation for this shared vision. James Latham, Founder of The Iceberg, praised Sarawak for turning the declaration’s intent into meaningful implementation, positioning the destination as a global example of collaborative, long-term legacy development.

    GainingEdge Executive Director Gary Grimmer, who consulted on Sarawak’s Legacy MAP 2023–2025, commended the exceptional unity demonstrated by the Sarawak industry. He noted that the destination exceeded expectations by achieving milestones projected for beyond 2025, demonstrating rare synergy between government and the private sector.

    In December, BESarawak is set to formally adopt the Borneo Legacy Declaration and launch the Business Events Sarawak Alliance (BESA), a programme designed to strengthen collaboration between BESarawak and 12 Sarawak government ministries. This initiative ensures the full integration of a legacy-focused ecosystem across the public sector. Both the declaration signing and the BESA launch will be officiated by the Premier of Sarawak, The Right Honourable Datuk Patinggi Tan Sri (Dr) Abang Haji Abdul Rahman Zohari bin Tun Datuk Abang Haji Openg.

    Rounding off its showcase in Barcelona, Sarawak presented ten conference case studies powered by the AI.LEGACY Intelligent Impact Management System. These cases illustrated the tangible legacies generated across various events and demonstrated how data-driven validation is reinforcing Sarawak’s narrative as a destination committed to long-term, measurable impact.

  • Pengertian elemen PREMIUM dalam konsert Exists akan datang

    Pengertian elemen PREMIUM dalam konsert Exists akan datang

    Exists sekali lagi bersedia mencipta detik bersejarah dengan penganjuran EXISTS PREMIUM LIVE @ PJ, sebuah konsert penutup tahun 2025 yang bukan sekadar persembahan rutin, tetapi dirangka sebagai pengalaman eksklusif yang mengangkat makna sebenar premium buat para peminat. Selepas muncul dalam rangkaian konsert tanpa henti sejak 2019 — termasuk persembahan bersama Slam pada Julai lalu — Exists kembali dengan semangat baharu. Konsert ini dianjurkan oleh JioBuddy, yang berkongsi visi sama untuk menghadirkan sebuah pementasan yang lebih hampir kepada jiwa peminat. Pada awalnya konsert dijadualkan berlangsung pada 4 Oktober, namun setelah menilai pelbagai aspek penting termasuk keperluan teknikal, Exists dan JioBuddy sebulat suara memutuskan untuk menunda acara tersebut ke 20 Disember 2025, bertempat di Petaling Jaya, Selangor. Penundaan ini dibuat bukan kerana kekangan, tetapi sebagai komitmen supaya konsert yang diberi nama besar itu benar-benar membawa erti premium seperti yang dijanjikan.

    JioBuddy memahami kebimbangan peminat di kala trend industri memperlihatkan beberapa konsert yang ditunda akhirnya dibatalkan. Namun, penundaan EXISTS PREMIUM LIVE @ PJ merupakan langkah strategik bagi memastikan para peminat merasai pengalaman yang lebih bermakna dan tersusun. Menurut Sean Ng dari JioBuddy, Exists mahu memastikan judul premium bukan sekadar label tetapi dapat diterjemahkan melalui suasana, nilai sentimental dan eksklusiviti yang dibina khas untuk para penyokong mereka. Hal ini turut diperkukuhkan oleh Musa, pemain bass Exists, yang mendedahkan bahawa konsert kali ini akan menampilkan konsep lebih intim dan up close and personal, memberikan peminat peluang mendekati Exists dengan cara yang belum pernah disajikan dalam mana-mana konsert mereka sebelum ini.

    Menariknya, konsert ini akan dibahagikan kepada empat segmen utama, merangkumi sesi sembang-bual, soal jawab bersama peminat serta perkongsian cerita di sebalik beberapa lagu hits Exists yang telah menjadi sebahagian daripada memori kolektif rakyat Malaysia. Along, gitaris Exists, menjelaskan bahawa peminat akan dibawa menyelami kisah sentimental setiap lagu — bermula dari detik inspirasi penciptaan, proses rakaman hingga ke perasaan yang terus hidup dalam diri para anggota kumpulan sepanjang lebih tiga dekad berkarya. Pengarah konsert, Jennifer Thompson, dilantik bagi memastikan setiap babak diberi sentuhan artistik, dramatik dan emosional yang selaras dengan reputasi Exists sebagai kumpulan legenda Malaysia.

    Nilai premium konsert ini turut diterjemahkan melalui pemberian dua hadiah eksklusif kepada peminat bertuah. Antaranya ialah sebuah gitar akustik Manuel Rodriguez milik Along, yang pernah digunakan dalam rakaman lagu-lagu terkenal seperti Setanggi Syurga (Inteam), Salam Rindu (Fathi Naim) serta beberapa persembahan Exists termasuk di Studio Kool semasa promosi Konsert Exists Reunion 2019. Hadiah kedua ialah satu set dram jenama PDP CenterStage lengkap dengan Evans Drumheads dan Promark Sticks, hasil kerjasama dengan JS Music. Kedua-dua hadiah ini hanya akan dimenangi oleh pembeli tiket konsert, dan tata cara penyertaannya akan diumumkan melalui media sosial. Peluang menang juga berbeza mengikut kategori tiket — pembeli tiket Premium menerima tiga peluang, VIP dua peluang, dan Diamond satu peluang.

    Bagi Exists, penundaan tarikh bukan halangan, sebaliknya memberi ruang lebih luas untuk memperhalusi persiapan teknikal demi menghasilkan persembahan berskala besar terakhir mereka pada tahun ini. Konsert ini juga menjadi pentas untuk Exists menzahirkan penghargaan kepada peminat yang telah menyokong karya mereka sejak kemunculan pertama pada tahun 1991. Ezad menegaskan bahawa Exists sentiasa menjaga kualiti persembahan dan menghormati setiap ringgit yang dilaburkan peminat untuk hadir menyokong mereka. Oleh itu, mereka komited menjadikan konsert ini pengalaman mewah yang tidak hanya ditonton tetapi dirasai sepenuhnya.

    Sebagai penganjur, JioBuddy turut yakin bahawa Exists mampu mengekalkan piawaian tinggi yang telah dibina sepanjang karier mereka. Walaupun Exists sering membawakan lagu-lagu hit yang sama dalam banyak persembahan, JioBuddy menjamin bahawa SENTUHAN PREMIUM yang dijanjikan kali ini akan membezakan konsert ini daripada konsert-konsert terdahulu. Premium bukan sahaja dari segi permainan muzik yang lebih halus, atau kualiti audio yang dipertingkat, tetapi juga dari segi hubungan langsung antara Exists dan peminat pada malam tersebut.

    Tambah istimewa lagi, 100 peminat bertuah akan mendapat peluang bergambar secara eksklusif bersama setiap anggota Exists — sebuah pengalaman yang jarang ditawarkan dalam konsert berskala besar. Tiket pula tersedia dalam tiga kategori iaitu Premium (RM588), VIP (RM488) dan Diamond (RM368), dan boleh dibeli melalui JioTix. Sambutan luar biasa terhadap tiket Diamond menyaksikan pihak penganjur menambah kuota untuk memenuhi permintaan. Semua tiket yang telah dibeli sebelum ini kekal sah untuk tarikh baharu. Selain itu, diskaun khas turut ditawarkan melalui pembelian bundle korporat mulai 20% hingga 40% bergantung kepada jumlah tiket.

    Dengan gabungan persembahan eksklusif, perkongsian kisah belakang tabir, hadiah premium, dan pengalaman intim bersama anggota Exists, EXISTS PREMIUM LIVE @ PJ bukan sahaja dijangka menjadi konsert paling mewah kumpulan ini tahun 2025, tetapi juga satu malam penuh emosi dan nostalgia yang akan dikenang para peminat untuk selama-lamanya.

    INFORMASI
    Artis: EXISTS
    Acara: EXISTS PREMIUM LIVE @ PJ
    Lokasi: JioSpace, Petaling Jaya
    Tarikh: 20 Disember 2025
    Waktu: 8.30 Malam (Sabtu)
    Penganjur: JioBuddy

    Harga tiket: Premium (RM588), VIP (RM488), Diamond (RM368)
    Pembelian tiket: www.jiotix.asia
    Talian hotline: +6011 1660 1122 (Whatsapp Sahaja)

  • Webull Malaysia and AHAM Capital Join Forces to Launch Moneybull Cash Management Platform

    Webull Malaysia and AHAM Capital Join Forces to Launch Moneybull Cash Management Platform

    Webull Malaysia, a subsidiary of Webull Corporation (NASDAQ: BULL), has partnered with AHAM Asset Management Berhad (AHAM Capital) to launch Moneybull, an innovative cash management solution designed to help investors maximise returns on idle or uninvested cash while retaining full liquidity. The collaboration combines Webull’s technology-driven investing platform with AHAM Capital’s fund management expertise, providing Malaysians with an accessible, low-risk solution to optimise their cash seamlessly and earn daily returns. Through Moneybull, investor funds are allocated to the AHAM Aiiman Enhanced i-Profit Fund-Class B, a Shariah-compliant money market fund offering stable returns of up to 3.4% per annum*, with no lock-in period, enabling instant access to funds whenever needed.

    A key feature of Moneybull is the Auto Sweep function on Webull’s platform, which automatically moves idle cash for stock purchases on Bursa Malaysia, allowing investors to maximise returns without compromising trading flexibility. There are no subscription or redemption fees, and the service does not incur additional platform charges. With rising inflation and living costs prompting Malaysians to seek low-risk, short-term investment options, Moneybull addresses gaps highlighted by the Securities Commission Malaysia’s Youth Capital Market Survey, which cited limited financial knowledge, product complexity, and accessibility constraints as barriers to investing. The initiative also aligns with Bank Negara Malaysia’s Financial Inclusion Framework (2023–2026), promoting secure, inclusive, and digitally enabled financial solutions.

    Kenneth Chan, CEO of Webull Malaysia, noted that Moneybull represents a step toward making investing an everyday activity, bridging professional fund management and digital innovation to create a simple, affordable, and low-risk entry point for Malaysians to grow their wealth. Dato’ Teng Chee Wai, Managing Director of AHAM Capital, added that Moneybull addresses the common challenge of optimising idle cash by placing it into a low-risk, Shariah-compliant money market fund while preserving flexibility for market opportunities, empowering Malaysians to build financial resilience and long-term wealth.

    To celebrate the launch, Webull Malaysia is running a promotional campaign for new and existing users. Investors who activate Moneybull during the campaign can earn bonus returns of up to 6.0% per annum for 90 days on eligible cash balances up to RM200,000. Additionally, new users who open and fund a Webull account with RM5,000 and maintain it for 60 days will receive RM500 worth of Nvidia shares. The promotion runs from 14 November to 31 December 2025.

    Webull Malaysia, a regulated broker under the Securities Commission Malaysia, continues to prioritise transparency and investor protection, offering zero platform fees, zero commission on Bursa Malaysia stock until 31 December 2025, and a user-friendly platform in both Bahasa Malaysia and English. The service supports conventional and Islamic accounts and includes Shariah-compliant stock filters for Malaysian, U.S., Hong Kong, and China-A markets, ensuring ethical and inclusive investing options. For more information, investors can visit www.webull.com.my/moneybull or follow Webull Malaysia on social media for the latest updates.

  • IJN University College Teams Up with iRehab to Strengthen Professional Development and Career Opportunities for Students

    IJN University College Teams Up with iRehab to Strengthen Professional Development and Career Opportunities for Students

    IJN University College (IJNUC) has announced a strategic partnership with IREHAB Integrated Rehabilitation (M) Sdn. Bhd. through the signing of a Memorandum of Understanding (MoU), aimed at enhancing internship and employment opportunities for students and graduates. This collaboration is designed to provide hands-on professional experience, skill development, and real-world application of knowledge across multiple disciplines, with a particular focus on healthcare, rehabilitation, patient care, and related administrative and technical roles. Under the agreement, IREHAB will offer internships primarily for students enrolled in healthcare-related programs such as Diploma, Bachelor, and Certificate courses, enabling them to gain relevant clinical and technical experience. Students from other disciplines, including management, business, and IT, may also benefit from internship and potential employment opportunities in areas such as administration, operations, research, marketing, and digital support, broadening their professional exposure.

    The partnership further promotes the sharing of teaching and learning facilities for study, research, and training purposes, as well as joint promotion of initiatives on respective platforms, subject to approval. Prof. Emerita Dr. Durrishah Idrus, Vice-Chancellor and Chief Executive of IJN University College, highlighted that the collaboration with IREHAB, a leading integrated rehabilitation service provider, will equip students with invaluable practical experience and professional insight, preparing them to enter the workforce with competence and confidence. She added that such partnerships reinforce IJNUC’s commitment to producing job-ready graduates capable of making meaningful contributions to the healthcare sector and beyond. The MoU is set to remain in effect for five years, with provisions for review and renewal, reflecting a long-term commitment to fostering continuous development and sustainable opportunities for students.

  • Yikon Genomics Brings State-of-the-Art Genetic Testing to Malaysia with New Kuala Lumpur Facility

    Yikon Genomics Brings State-of-the-Art Genetic Testing to Malaysia with New Kuala Lumpur Facility

    Yikon Genomics, a global leader in precision genetics, has officially expanded into Malaysia with the launch of its state-of-the-art genetic testing laboratory in Kuala Lumpur, marking a significant milestone in the company’s Asia Pacific growth strategy. The new facility underscores Yikon’s commitment to making advanced genetic testing and preventive healthcare accessible, affordable, and transformative across the region. At the launch event, Dr. Sijia Lu, CEO and Founder of Yikon Genomics, reflected on the company’s journey from pioneering reproductive genetics to advancing preventive medicine, hereditary cancer screening, and population health initiatives. “We started with reproductive genetics because life begins at its most delicate stage, the embryo,” Dr. Lu said, highlighting how Yikon’s technology detects even the smallest genetic variations with precision, now applied to lifelong wellness and preventive care.

    The Kuala Lumpur laboratory serves as a multifunctional regional hub, supporting scientific excellence, workforce development, and clinical collaboration. Dr. David Wong, Lab Manager of Yikon Genomics Malaysia, emphasized that the facility, equipped with advanced multi-platform sequencing and a dedicated expert team, will empower local partners to build capabilities and accelerate scientific and clinical progress throughout Asia Pacific. Guests at the launch experienced an immersive tour of the laboratory, observing operational workflows from sample processing and sequencing to data analysis, highlighting Yikon’s rigorous quality control and transparent approach to clinical collaboration. Central to Yikon’s innovation is its proprietary MALBAC (Multiple Annealing and Loop-Based Amplification Cycles) technology, which enables the detection of ultra-small quantities of genetic material and powers applications ranging from embryo testing to hereditary disease screening and oncology diagnostics.

    Invited guests were given a tour of the new KL lab.

    By integrating MALBAC into a comprehensive reproductive genetics ecosystem, Yikon ensures accurate, reliable, and personalized results, enabling families to make informed healthcare decisions while advancing fertility and genomics standards across the region. Dr. Lu also emphasized the laboratory’s role as a regional hub for collaboration, supporting fertility centers, local laboratories, and preventive healthcare initiatives. The new Kuala Lumpur facility will serve as both a service and reference center for Asia Pacific, fostering partnerships with hospitals, research institutions, and clinical centers to accelerate the adoption of precision medicine and preventive healthcare solutions. Concluding the event, Dr. Lu expressed optimism about Malaysia’s growing focus on genomics and preventive healthcare, stating, “Healthcare of the future depends on prevention, not just treatment. With our Malaysian lab, we are one step closer to enabling healthier families, stronger communities, and a sustainable healthcare system for generations to come.”

    Yikon lab scientist, Low Shin Yi demonstrated how the sequencing system operates.
  • Malaysia Airlines and Trip.Biz Sign Strategic Agreement to Support SME Travel Needs

    Malaysia Airlines and Trip.Biz Sign Strategic Agreement to Support SME Travel Needs

    Malaysia Airlines and Trip.Biz, the business travel arm of Trip.com Group, have entered into a strategic Memorandum of Understanding (MOU) aimed at enhancing business travel solutions for small and medium-sized enterprises (SMEs) across Asia, Europe, and key global markets. This long-term collaboration will allow Trip.Biz customers to seamlessly access Malaysia Airlines’ MHcorporate programme, strengthening the carrier’s position as a preferred travel partner on the Trip.Biz global booking platform. Through the agreement, Malaysia Airlines plans to extend access to its MHcorporate SME fares across 25 markets and IATA locations, providing greater flexibility, value, and convenience for business travellers worldwide.

    The partnership will also see Malaysia Airlines positioned as a preferred airline partner on Trip.Biz, enabling the carrier to reach a broader network of SME clients globally. Trip.Biz, in turn, may support the MHcorporate SME programme by promoting enrolment and exploring deeper technical integration, including potential API connectivity between its online booking tool (OBT) and the MHcorporate portal. This integration aims to streamline the booking process and improve accessibility for SME users seeking efficient and cost-effective travel management.

    Leaders from both organisations highlighted the shared vision behind the collaboration. Dersenish Aresandiran, Chief Commercial Officer of Airlines from Malaysia Aviation Group (MAG), emphasised that the partnership reflects Malaysia Airlines’ commitment to simplifying corporate travel and empowering SMEs to explore new opportunities. He noted that the collaboration with Trip.Biz will enhance the airline’s reach across multiple global markets and strengthen its ability to deliver personalised travel experiences. Meanwhile, Dr. Tao Song, Chief Executive Officer of Trip.Biz, expressed enthusiasm for partnering with a carrier known for its Malaysian Hospitality and robust regional network, underscoring their mutual goal of providing smarter, more efficient, and cost-effective business travel solutions as SMEs expand internationally.

    By combining Malaysia Airlines’ extensive global network and service excellence with Trip.Biz’s digital innovation and expertise in business travel management, the partnership seeks to build a more connected and customer-centric travel ecosystem. This synergy aims to support companies of all sizes in managing travel budgets more effectively while enabling them to grow and thrive in an increasingly globalised business environment. Malaysia Airlines’ MHcorporate SME programme, which requires no minimum spend, offers SMEs access to corporate-level travel benefits such as exclusive discounts, flexible fare options, and simplified account management. Complementing this, Trip.Biz continues to lead with a digital-first approach, integrating predictive insights, bleisure travel trends, and strategic offerings within the Trip.com Group ecosystem to help businesses travel smarter, safer, and more sustainably—now and in the future.

  • HONOR ushers in a new chapter by offering the Insta360 Ace Pro as an exclusive pre-order gift for the Magic8 Pro ahead of its 27 November debut.

    HONOR ushers in a new chapter by offering the Insta360 Ace Pro as an exclusive pre-order gift for the Magic8 Pro ahead of its 27 November debut.

    HONOR Malaysia today confirmed the official arrival of its highly anticipated Master-Grade Imaging Flagship, the HONOR Magic8 Pro, which is set to launch nationwide on 27 November 2025. Building excitement within the tech community, HONOR revealed that the Magic8 Pro will deliver a significant leap forward in smartphone photography, combining next-generation hardware with deep AI software integration. Offering a preview of its core imaging capabilities, HONOR highlighted the device’s flagship 200MP Ultra Night Telephoto Camera — a class-leading innovation engineered to produce outstanding clarity, superior stability, and exceptional night photography performance across a wide range of focal lengths.

    Ahead of the launch, HONOR also announced an exclusive pre-order privilege designed to enhance the creative potential of early adopters. Customers who pre-order the Magic8 Pro will receive the high-performance Insta360 Ace Pro action camera at no additional cost, creating a powerful dual-camera setup for content creators. This exclusive reward emphasizes HONOR’s commitment to elevating user creativity by pairing the Magic8 Pro’s professional-grade smartphone imaging with the versatility and durability of a premium external camera.

    Adding to the momentum, HONOR introduced Hong Kong superstar Nicholas Tse as its new Future Technology Experience Officer. Known for his dynamic roles across acting, music, culinary entrepreneurship, and action performance, Nicholas represents the spirit of evolution and reinvention — values that align closely with the AI-driven philosophy of the HONOR Magic8 Series. His appointment also marks a milestone for HONOR, as Nicholas previously served as an ambassador for Huawei’s Mate series, underscoring his confidence in HONOR’s technological maturity and forward-looking vision.

    In conjunction with the launch, HONOR invites Malaysians to join the official HONOR Magic8 Pro livestream on 27 November at 3PM via the brand’s Facebook page and YouTube channel. Viewers can look forward to the complete product reveal, retail pricing, and details of the pre-order bundle curated specifically for photography enthusiasts and creators. Adding to the excitement, eight lucky viewers will stand a chance to win the HONOR CHOICE Earbuds Clip during the livestream.

    For further updates and information about the HONOR Magic8 Pro, visit HONOR Malaysia’s official website.

  • McDonald’s Malaysia Spreads Goodwill with the Long-Awaited Return of the Prosperity Burger

    McDonald’s Malaysia Spreads Goodwill with the Long-Awaited Return of the Prosperity Burger

    McDonald’s Malaysia ushers in a season of warmth and generosity with the much-anticipated return of the Prosperity Burger, a yearly tradition that continues to hold a special place in the hearts of Malaysians. First introduced in 1994 and proudly made in Malaysia, the Prosperity Burger has grown beyond its iconic black pepper flavour to become a symbol of togetherness, joy, and meaningful moments shared among family, friends, colleagues, and communities. This year, McDonald’s reinforces the belief that true prosperity lies not in what we have, but in who we have, as the Prosperity Burger once again brings people together to celebrate the bonds that matter most. In conjunction with the burger’s return, McDonald’s Malaysia launched the powerful campaign “Prosperity Kembali, Lebih Bererti,” pairing the beloved seasonal favourite with an even more heartfelt purpose—giving back to children in need across the country.

    According to Melati Abdul Hai, Senior Vice President and Chief Impact Officer of McDonald’s Malaysia, the Prosperity Burger has evolved into a meaningful cultural tradition that Malaysians look forward to every year. It represents hope, unity, and the creation of cherished memories, particularly during moments shared with loved ones over the distinctive black pepper meal. This year’s campaign is especially significant as McDonald’s leverages the popularity of the Prosperity Burger to support Ronald McDonald House Charities (RMHC) Malaysia, the company’s charity of choice dedicated to improving the lives of underprivileged children. In line with the campaign theme, McDonald’s announced that from 20 November to 31 December 2025, RM0.20 from every Prosperity Burger meal purchased will be donated directly to RMHC programmes. These contributions will support essential initiatives such as the Ronald McDonald House—which provides accommodation for families of paediatric patients receiving treatment—Gift of Smile for cleft lip and palate surgeries, Back-to-School assistance for underprivileged students, and the development of Sensory Rooms offering supportive learning environments for children with special needs.

    Dato’ Haji Azmir Jaafar, Managing Director & Local Operating Partner and Chin Mei Lee, Chief Marketing Officer, McDonald’s Malaysia at the launch of the Prosperity Burger yesterday where 20 cent from each Prosperity McValue Meal will be donated to (Ronald McDonald Welfare Association (RMHC) Malaysia.

    Melati emphasised that McDonald’s is deeply honoured to join forces with Malaysians who have made the Prosperity Burger part of their annual tradition, noting that each purchase has the power to bring comfort, care, and hope to countless children nationwide. To commemorate the launch, McDonald’s Malaysia hosted an event at the iconic Kuala Lumpur Tower, marking the beginning of a nationwide celebration anchored in joy and generosity. Ahead of the official launch, children from the Ronald McDonald House at Hospital Tunku Azizah and Hospital Canselor Tuanku Muhriz UKM were treated to a thrilling and memorable visit to the landmark, capturing the essence of the campaign—uplifting lives through shared experiences and heartfelt gestures.

    As the Prosperity Burger, Curly Fries, and McFizz return to McDonald’s restaurants across Malaysia, the company invites Malaysians to embrace not only the flavors they love, but also the spirit of gratitude and kindness behind this year’s campaign. With every Prosperity meal enjoyed, customers play a part in supporting children and families in need, reinforcing the timeless message that prosperity is most meaningful when it is shared.

    Dato’ Haji Azmir Jaafar, Managing Director & Local Operating Partner and Melati Abdul Hai, Senior Vice President and Chief Impact Officer of McDonald’s Malaysia viewing the Back-To-School Pack Program and Gift of Smile displays – both programs will benefit from the 20 cent donated for each Prosperity Value Meal sold. 

  • Cradle Kembali Menggegar: “Hela Nafasku” Hidupkan Semula Legasi Rock Selepas Dua Dekad

    Cradle Kembali Menggegar: “Hela Nafasku” Hidupkan Semula Legasi Rock Selepas Dua Dekad

    Cradle menutup tirai penantian hampir dua dekad dengan penuh gemilang menerusi penganjuran showcase Cradle Live! pada 14 November 2025 di Poolside Bistro, Ideas Hotel Kuala Lumpur. Malam istimewa itu bukan sahaja menjadi medan meraikan pelancaran album studio baharu mereka berjudul Hela Nafasku, tetapi juga detik penuh simbolik yang menandakan kebangkitan semula band rock alternatif tersebut dalam dunia muzik tanah air. Setelah hampir 20 tahun tanpa naskhah studio baharu, kemunculan album ini memperlihatkan tekad Cradle untuk terus berkarya dan mengekalkan identiti unik mereka yang berteraskan roh rock Nusantara, sambil menyesuaikan diri dengan perubahan citarasa pendengar masa kini.

    Album Hela Nafasku terhasil selepas proses kreatif yang memakan masa dua tahun, bermula pada 2023, dengan Addy Rasidi menjadi tunjang utama bukan sahaja sebagai gitaris, tetapi juga selaku Produser Album, Pengarah Artistik dan Penyusun Muzik. Menurut Addy, pembikinan album ini bukan sekadar menghidupkan kembali nama Cradle tetapi meneruskan kesinambungan legasi muzik yang telah dibina sejak penubuhan mereka pada tahun 1995. Dengan kehadiran era muzik moden yang lebih berpaksikan single, keputusan Cradle untuk menghasilkan sebuah album penuh berisi 11 buah lagu merupakan satu manifestasi komitmen mereka terhadap seni, selain menjadi penanda perjalanan tiga dekad kewujudan band ini.

    Kembalinya Cradle ke pentas muzik turut diperkukuhkan dengan pembentukan barisan anggota baharu yang menyuntik nafas segar terhadap hala tuju muzik mereka. Addy meneruskan posisi sebagai gitaris utama, disertai oleh vokalis baharu Eiz Mohd, pemain bes Zul Wahab, dan pemain dram Adha Lizam. Proses mencari kombinasi yang tepat bukan usaha yang mudah; ia mengambil masa bertahun-tahun sebelum akhirnya empat pemuzik ini bertemu dalam satu keserasian yang tidak dipaksa. Addy sendiri mengakui bahawa perjalanan ini terasa seakan tersusun, dan kehadiran anggota baharu ini telah membentuk identiti Cradle dalam versi paling kukuh sejak sekian lama. Eiz, yang pernah bersama Gerilia dan membuat penampilan bersama Exists, menyifatkan peluang bersama Cradle sebagai satu tugasan besar tetapi meyakini gabungan mereka mampu membawa dimensi muzik yang lebih utuh dan berkarakter.

    Showcase Cradle Live! yang berlangsung pada malam Jumaat tersebut disambut dalam suasana santai, bermula dengan sesi bufet makan malam sebelum pentas digegarkan dengan seleksi lagu baharu dan klasik. Para peminat yang telah merindukan sentuhan Cradle memenuhi ruang, membuktikan bahawa nama band ini masih memiliki tempat istimewa di hati pencinta muzik rock tempatan. Kemunculan legenda rock tanah air, Datuk Ramli Sarip, sebagai tetamu khas menambahkan lagi nilai sentimental dan sejarah kepada malam itu. Kolaborasi mereka menerusi lagu “Istilah Bercinta”, “Panah Beracun” dan “Teratai” bukan sahaja membangkitkan nostalgia, malah menjadi simbol hubungan musikal antara generasi.

    Album Hela Nafasku yang dirakam di Studio 47, Singapura dan Studio Sonic, Malaysia, memuatkan lagu-lagu yang sebahagian besarnya dicipta oleh Addy dan Eiz, membawa gabungan elemen kontemporari dengan roh asal Cradle yang pernah mencetus fenomena pada era 90-an. Di bawah label Rasa Karya dengan Datuk Ramli Sarip sebagai Penasihat Eksekutif, album ini disusun dengan penuh teliti, mengangkat nilai produksi yang kemas serta menampilkan adunan bunyi yang segar tanpa mengorbankan identiti Cradle yang telah lama digemari peminat. Proses tersebut hanya bermula setelah Eiz menerima pelawaan untuk menyertai Cradle selepas lima tahun memikirkan tanggungjawab tersebut, menjadikan album ini lahir daripada kesabaran, dedikasi dan keyakinan yang mendalam terhadap masa depan Cradle.

    Cradle yang pernah mencipta gelombang menerusi album sulung Gurindam Keluli (1996) dan meraih kemenangan besar di Anugerah Planet Muzik 2008 menerusi Ceritera Awan, kembali membuktikan keupayaan mereka untuk kekal relevan dalam landskap muzik semasa. Energi showcase tersebut memuncak apabila Cradle menutup malam dengan tiga lagu penuh intensiti — “Lara”, “Bangkit” dan “Ayuh” — yang menghangatkan suasana serta mencipta detik kemuncak yang membawa penonton hanyut dalam atmosfera rock yang menggetarkan. Dengan sambutan penuh semangat daripada peminat dan momentum yang semakin mengukuh, kebangkitan Cradle melalui Hela Nafasku bukan sekadar episod nostalgia, tetapi permulaan baharu yang membuka ruang kepada lebih banyak karya, persembahan dan perjalanan seni yang bakal terus menghiasi industri muzik tanah air.

  • Selepas pengumuman harga anggaran, Saga Serba Baharu telah menerima 10,000 tempahan, iaitu satu tempahan bagi setiap 43 saat.

    Selepas pengumuman harga anggaran, Saga Serba Baharu telah menerima 10,000 tempahan, iaitu satu tempahan bagi setiap 43 saat.

    Rakyat Malaysia kembali menunjukkan sokongan luar biasa terhadap kereta paling ikonik negara apabila PROTON Saga Serba Baharu berjaya mencatat sebanyak 10,000 tempahan dalam tempoh hanya lima hari selepas harga anggaran diumumkan pada 10 November. Jumlah ini bersamaan 2,000 tempahan sehari, 83 setiap jam, atau satu tempahan baharu setiap 43 saat, sekaligus menandakan keyakinan tinggi rakyat terhadap evolusi terbaharu model sedan popular tersebut. Menggabungkan Impressive Performance, Comprehensive Safety, Optimised Intelligence dan Next-Gen Styling, Saga Serba Baharu terus menetapkan standard sebagai kereta dengan nilai terbaik dalam kelasnya.

    Menurut Dato’ Ir. Abdul Rashid Musa, Timbalan Ketua Pegawai Eksekutif PROTON, sambutan yang luar biasa ini membuktikan kedudukan Saga sebagai simbol kemajuan negara yang kini dipertingkat untuk generasi baharu. Beliau turut menyatakan penghargaan kepada rakyat Malaysia atas kepercayaan yang diberikan, sambil memaklumkan bahawa pasukan pengeluaran di Tanjong Malim sedang mempertingkat kapasiti bagi memastikan penyerahan kepada pelanggan dapat dilakukan sebaik sahaja pelancaran rasmi berlangsung.

    Dibina berasaskan platform Advanced Modular Architecture (AMA) baharu, Saga Serba Baharu menggambarkan kemajuan besar dalam reka bentuk dan kejuruteraan automotif negara. Model ini menawarkan enjin i-GT 1.5L baharu dipadankan dengan transmisi CVT yang lebih lancar dan jimat bahan api. Aspek keselamatan turut diperkukuh dengan 9 ciri ADAS dan 6 beg udara, memberikan perlindungan komprehensif kepada pemandu dan penumpang. Bahagian kabin pula menampilkan Paparan Skrin Berkembar Bersepadu 16-inci dengan Apple CarPlay dan Android Auto tanpa wayar, sementara sentuhan perincian Sulaman Songket menyerlahkan nilai budaya tempatan dalam reka bentuk moden.

    Dengan harga anggaran antara RM40,000 hingga RM50,000, Saga Serba Baharu kekal sebagai pilihan mampu milik dengan ciri premium, menjadikannya sedan paling berbaloi dalam pasaran. Untuk membawa pengalaman lebih dekat kepada rakyat, PROTON menganjurkan siri jelajah IKONIK TOGETHER-GATHER di beberapa lokasi tumpuan, menggabungkan elemen makanan, muzik dan gaya hidup. Program ini memberi peluang kepada masyarakat untuk melihat Saga Serba Baharu dari dekat sebelum pelancaran rasmi.

    PROTON turut menawarkan tawaran awal eksklusif kepada 10,000 pelanggan seterusnya yang membuat tempahan sehingga hari pelancaran rasmi dan mendaftar kenderaan sebelum 31 Disember 2025. Antara tawaran termasuk Servis Percuma 1 Tahun atau 20,000KM serta Kad Touch ’n Go Edisi Terhad Saga Serba Baharu.

    Sebagai model yang dibangunkan oleh rakyat Malaysia untuk rakyat Malaysia, Saga Serba Baharu melambangkan semangat kemajuan nasional yang terus berkembang. Dengan pencapaian 10,000 tempahan dalam masa singkat, jelas bahawa Saga masih menjadi pilihan utama rakyat dan kini bersedia melangkah sebagai pencabar di peringkat global. Untuk maklumat lanjut atau membuat tempahan, orang ramai boleh mengunjungi wakil jualan PROTON di seluruh negara atau mengikuti Proton Cars Official di media sosial untuk perkembangan terkini.