Tourism Malaysia has extended its heartfelt congratulations to Xiamen Airlines on the successful launch of its inaugural direct flight connecting Quanzhou and Kuala Lumpur, marking a significant milestone in strengthening tourism and trade relations between Malaysia and China.
The maiden flight, MF8661, arrived at Kuala Lumpur International Airport (KLIA) Terminal 1 at approximately 2:45 p.m., signifying the beginning of a new air route from Quanzhou, a historic city known as the starting point of the ancient Maritime Silk Road. Operated with a Boeing 738 aircraft, the service will run four times weekly between Quanzhou Jinjiang International Airport (JJN) and KLIA Terminal 1 (KUL), offering 169 seats comprising eight in business class and 161 in economy class. This direct connection is expected to enhance air accessibility, foster bilateral collaboration, and encourage greater cultural and economic exchange between both nations.
The inaugural ceremony was graced by several distinguished guests, including Mr. Samuel Lee, Deputy Director General (Promotion II) of Tourism Malaysia; Mr. Mohamad Libra Lee Haniff, Director of International Promotions (Asia/Africa) Division of Tourism Malaysia; Mr. Sarjanisham Darus, Senior Manager of Aviation Marketing and Development, Malaysia Airports Holdings Berhad; and Ms. Gao Ya Shuang, General Manager of Xiamen Airlines. Their presence underscored the strong partnership between Malaysia’s tourism and aviation sectors in advancing regional connectivity and growth.
In his address, Mr. Samuel Lee highlighted the importance of this new air route, stating that it represents a major step forward in strengthening the already flourishing tourism relations between Malaysia and China. He expressed confidence that the new connection would not only provide easier travel access for visitors from Quanzhou and surrounding regions but also reinforce Malaysia’s position as a premier destination in Southeast Asia. Mr. Lee further added that Malaysia eagerly looks forward to welcoming more Chinese visitors to explore its diverse attractions, ranging from rich cultural heritage and natural landscapes to modern urban experiences.
Between January and August 2025, Malaysia recorded an impressive 3.3 million visitor arrivals from China, a 27.5% increase compared to the same period in 2024. This upward trend reflects Malaysia’s continued appeal among Chinese travellers, drawn by its variety of destinations, unique cuisine, and vibrant cultural tapestry. The addition of the Quanzhou–Kuala Lumpur route by Xiamen Airlines is expected to further support this growth, providing a seamless and convenient travel experience for Chinese tourists.
Tourism Malaysia remains committed to collaborating with international airlines, airport authorities, and industry partners to strengthen global air connectivity and expand Malaysia’s tourism footprint. The timing of this new route aligns with the upcoming Visit Malaysia 2026 (VM2026) campaign, offering an excellent opportunity to elevate Malaysia’s standing as one of the world’s leading travel destinations. For more information or to book flights, visit www.xiamenair.com/en-my/.