In conjunction with this year’s football season, Applecrumby is bringing the excitement of the beautiful game into family life with the launch of its Applecrumby Friends Football Fever Collection, a limited-edition range designed to celebrate everyday moments between parents and their little ones. Available exclusively at the TCE Baby Expo at Mid Valley from 2 to 5 July, the collection introduces three adorable Applecrumby Friends characters — Striker Roger, Goalie Drako and Referee Barry — through exclusive plush toys and drinking bottles inspired by teamwork, perseverance and the joy of celebrating every milestone, no matter how small.
According to Applecrumby founders Sean and Jesmine Tan, the collection was created to bring the vibrant spirit of football into daily family routines, reminding parents that while football fever may come and go, the journey of raising a child is filled with meaningful victories every day. Complementing the collection is the brand’s “Everyday Made Easier” campaign, which focuses on helping busy parents reclaim valuable time through practical rewards and thoughtful initiatives.
Running until 31 August 2026, the nationwide “Everyday Made Easier” Spend & Win Campaign rewards shoppers who spend a minimum of RM50 on Applecrumby products in a single receipt with a chance to win prizes worth more than RM16,990. A total of 24 winners will be selected, with grand prizes including Dyson V16 Piston Animal Cordless Vacuums, Dyson Supersonic Nural™ Hair Dryers and RM200 PETRONAS Gift Cards. By combining a fun football-inspired collection with meaningful rewards, Applecrumby continues to strengthen its commitment to making parenting more enjoyable while celebrating the everyday wins that matter most.