Tourism Malaysia successfully hosted Malaysia Week 2025 from 18 to 19 October at the Atrium, Ground Floor, The Mall, Gadong. The event highlighted Malaysia’s commitment to promoting its diverse travel destinations while strengthening collaboration with Brunei’s tourism industry, marking an important milestone in the lead-up to Visit Malaysia Year 2026 (VM2026).
The two-day event served as a strategic platform to showcase Malaysia’s wide range of tourism experiences, spanning adventure, culture, wellness, and lifestyle. It also reaffirmed Malaysia’s readiness to welcome more international visitors in the coming year.
A total of eleven exhibitors participated in the event, representing the states of Selangor, Sarawak, and the Federal Territory of Labuan, alongside travel agents from Brunei Darussalam. Visitors were treated to exclusive travel promotions and attractive discounts on airfares, hotel stays, and holiday packages. Adding to the excitement, Malaysia Week 2025 also featured a variety of interactive activities, children’s games, and daily lucky draws with appealing prizes, creating a lively atmosphere for families and travel enthusiasts alike.
The opening ceremony was jointly officiated by His Excellency Datuk Mohd Aini Atan, High Commissioner of Malaysia to Brunei Darussalam; Haji Badarudin bin Haji Bagol, Acting Chief Executive Officer of Royal Brunei Airlines; and Ms. Hazrina Azman, Director of Tourism Malaysia Brunei Darussalam.
In her remarks, Ms. Hazrina expressed her optimism about Malaysia’s strong tourism appeal among Bruneians. She said that Brunei has always been one of Malaysia’s key tourism markets within ASEAN, and Malaysia Week 2025 aims to encourage more Bruneians to rediscover Malaysia not only as a nearby getaway but also as a destination rich in culture, adventure, and authentic experiences. She added that with Visit Malaysia Year 2026 on the horizon, the country looks forward to welcoming even more travellers to experience Malaysia’s beauty and hospitality.
His Excellency Datuk Mohd Aini Atan also emphasized the enduring friendship between Malaysia and Brunei, describing their tourism collaboration as a reflection of shared culture, mutual respect, and strong people-to-people connections. He expressed hope that the event would give Bruneians a glimpse of Malaysia’s vibrant lifestyle, diverse attractions, and world-class hospitality.
Brunei Darussalam continues to be one of Malaysia’s top tourism markets in ASEAN. From January to August 2025, Malaysia recorded 1,005,423 visitor arrivals from Brunei, reaffirming its position as a favourite travel destination for Bruneian tourists.
Moving forward, Malaysia will continue to develop high-value tourism segments, including family-friendly holidays, eco and community-based tourism, wellness retreats, education tourism, long-stay packages, and MICE travel. Supported by strong infrastructure and authentic local experiences, Malaysia is ready to welcome millions of visitors seeking memorable and meaningful journeys in conjunction with Visit Malaysia Year 2026.