MalaysianUpdates

Category: Tourism

  • MyBHA Nyatakan Sokongan Penuh untuk VMY2026, Namun Cabaran Industri Perlu Segera Diatasi.

    MyBHA Nyatakan Sokongan Penuh untuk VMY2026, Namun Cabaran Industri Perlu Segera Diatasi.

    Kuala Lumpur, 13 Januari 2025 – Persatuan Hotel Bajet & Bisnes Malaysia (MyBHA) menyatakan sokongan penuh terhadap kempen Tahun Melawat Malaysia 2026 (VMY2026). Kempen ini merupakan agenda nasional yang bertujuan untuk menarik lebih ramai pelancong dan mempromosikan Malaysia sebagai destinasi utama pelancongan dunia.

    Namun, MyBHA menegaskan bahawa beberapa isu dalam industri perlu segera ditangani bagi memastikan kempen ini mencapai kejayaan yang diharapkan. Salah satu keutamaan adalah memastikan hanya pengusaha hotel yang berdaftar dan berlesen mendapat manfaat daripada VMY2026 bagi mengekalkan integriti dan keadilan dalam industri perhotelan.

    Presiden MyBHA, Dr. Sri Ganesh Michiel, juga menyatakan sokongan terhadap keputusan Kementerian Pelancongan, Seni dan Budaya Malaysia (MoTAC) untuk menyemak semula video promosi VMY2026 agar ia lebih mencerminkan keunikan budaya dan kepelbagaian Malaysia.

    Dr. Sri Ganesh Michiel.

    Sebagai langkah proaktif, MyBHA menyeru semua ahli industri untuk mengintegrasikan elemen penjenamaan rasmi VMY2026 dalam pemasaran mereka serta melatih pekerja menggunakan modul Mesra Malaysia bagi meningkatkan tahap hospitaliti kepada pelancong.

    Untuk sebarang maklum balas atau pertanyaan lanjut, sila hubungi:

    • Dr. Sri Ganesh Michiel (Presiden MyBHA – Kebangsaan)
    • En. Jarod Chia Lik Ming (Timbalan Presiden MyBHA – Kebangsaan)
    • En. Zamari Bin Hj Muhyi (Setiausaha Agung MyBHA – Kebangsaan)

  • Strengthening Travel Ties: Penang Media’s Exclusive Chennai Experience

    Strengthening Travel Ties: Penang Media’s Exclusive Chennai Experience

    A delegation of 11 media professionals from Penang recently embarked on a media familiarization trip to Chennai, India, from March 3rd to 5th, 2025. This visit, aligned with the introduction of IndiGo Airlines’ direct flight route between the two locations, aims to bolster tourism and economic engagement between Penang and Chennai.

    The primary focus of the trip was to promote Chennai as an enticing travel destination for Penang residents. By shedding light on the city’s rich history, vibrant culture, and distinctive attractions, the initiative seeks to sustain interest in the direct flight service and encourage reciprocal tourism growth.

    During the visit, the delegation explored Mahabalipuram, a UNESCO-listed heritage site renowned for its centuries-old rock-cut temples and intricate stone carvings. They also delved into Chennai’s dynamic cityscape, which seamlessly intertwines tradition with modernity, and visited Kanchipuram, famous for its stunning temples and thriving silk-weaving industry.

    “We are committed to strengthening our connection with Chennai, and this initiative plays a key role in achieving that goal,” said YB Wong Yuee Harng, Director of the Penang Convention & Exhibition Bureau. “By fostering tourism and cultural engagement, we pave the way for deeper collaboration between our regions.”

    Penang Convention & Exhibition Bureau CEO Ashwin Gunasekeran echoed this perspective, emphasizing the long-term benefits. “Through widespread media coverage, we aim to spotlight Chennai’s diverse tourism experiences and maximize the potential of this direct flight route. Additionally, this initiative lays the foundation for stronger business and tourism partnerships, reinforcing Penang’s presence in important markets.”

    This effort aligns with Penang’s broader tourism strategy, which prioritizes improved regional connectivity and economic growth through travel and cultural exchange. By showcasing Chennai’s appeal, the media trip not only fosters tourism development but also enhances Penang’s reputation as a key destination for both leisure and business travelers.

  • Global Muslim-Friendly Tourism Gets a Boost with ITC’s Strategic Collaborations

    Global Muslim-Friendly Tourism Gets a Boost with ITC’s Strategic Collaborations

    The Islamic Tourism Centre (ITC) has recently formed a significant partnership with three leading tourism associations—Bumiputera Travel and Tour Agents Association of Malaysia (BUMITRA), the Malaysian Association of Tour and Travel Agents (MATTA), and the Malaysian Inbound Chinese Association (MICA)—with the aim to strengthen Malaysia’s position as a global leader in Muslim-friendly tourism and hospitality (MFTH). The milestone was celebrated during a signing ceremony at One World Hotel.

    This strategic collaboration focuses on organising ‘familiarisation trip’ programmes for Imams from the People’s Republic of China (PRC) and Europe. These curated trips aim to highlight Malaysia’s rich Muslim-friendly ecosystem, including its cultural heritage, natural landscapes, and urban attractions, positioning the country as a prime destination for Muslim travellers.

    During his speech at the event, ITC Director-General Nizran Noordin emphasized that the collaboration represents Malaysia’s commitment to creating a sustainable and robust Muslim-friendly tourism ecosystem. He stated that by engaging influential Muslim leaders from China and Europe, the initiative aims to foster international awareness, generate business opportunities, and strengthen the country’s tourism sector. He also highlighted the success of the pilot programme conducted in January 2024, where 35 Imams from 14 Chinese provinces were welcomed. This initiative resulted in an influx of 58,000 Chinese Muslim tourists, generating RM92.8 million in tourism receipts within just two months.

    The familiarisation trips are set to bring substantial economic benefits, in line with Malaysia’s goal of boosting Muslim tourist arrivals and further establishing the nation’s tourism economy. Malaysia’s continuous top ranking in the Global Muslim Travel Index (GMTI) for nine years underscores its status as a leading Muslim-friendly travel destination.

    The familiarisation trips will begin with MICA’s 7-day, 6-night programme for Imams from China, starting on February 5, 2025. The trip will showcase Malaysia’s Muslim-friendly tourism offerings, including halal-certified restaurants, accommodations, iconic mosques, and other Islamic tourism destinations. The trips will be guided by ITC-certified Muslim-friendly tour guides. Additional trips organised by BUMITRA and MATTA are planned for later in the year, each designed to emphasize Malaysia’s key features as a Muslim-friendly destination.

    As part of the agreement, the participating associations are committed to increasing the number of Muslim tourists visiting Malaysia, in line with the Visit Malaysia 2026 targets. The collaboration will contribute to achieving these goals, making Malaysia a top destination for Muslim travellers.

    The signing ceremony was attended by notable representatives, including Nizran Noordin from ITC, Dr. Wan Muhamad Adam Wan Norudin (President of BUMITRA), Dr. Cindy Seow (Deputy President of MICA), and Datuk Mohd Hizzat Bin Mohd Shah (Vice President of Research and Technology at MATTA). The event was witnessed by YB Khairul Firdaus Akbar Khan, Deputy Minister of Tourism, Arts, and Culture Malaysia. This collaboration marks a significant step in ITC’s mission to work alongside industry stakeholders, ensuring Malaysia continues to lead in Muslim-friendly tourism innovation, and providing seamless, enriching travel experiences for global Muslim tourists.

  • Membina Masa Depan Hospitaliti Malaysia: Menangani Isu Utama Menjelang Tahun Melawat Malaysia 2026

    Membina Masa Depan Hospitaliti Malaysia: Menangani Isu Utama Menjelang Tahun Melawat Malaysia 2026

    Menyambut tahun 2025, industri hospitaliti Malaysia masih menghadapi cabaran yang memerlukan perhatian segera daripada semua pihak berkepentingan. Sektor ini, yang merupakan penyumbang penting kepada ekonomi negara, berdepan dengan beberapa isu yang boleh menjejaskan daya saing serta integriti industri menjelang kempen Tahun Melawat Malaysia 2026 yang semakin hampir. Tanpa langkah proaktif untuk menangani masalah ini, industri hospitaliti berisiko kehilangan potensi yang besar.

    Salah satu isu terbesar yang dihadapi oleh industri hospitaliti adalah pertumbuhan pesat Penginapan Jangka Masa Pendek (Short-Term Rental Accommodations, STRA) yang tidak terkawal. Keberadaan penginapan tidak berlesen telah memberi tekanan kepada pengusaha penginapan berlesen, mengganggu kestabilan pasaran dan mempengaruhi daya saing mereka. Tanpa sistem kawalan yang efektif, industri hospitaliti berisiko mencatatkan kerugian besar dan mengancam integriti serta reputasi sektor ini. Oleh itu, adalah penting bagi kerajaan untuk memperkenalkan rangka kerja kawal selia yang lebih ketat bagi memastikan persaingan yang adil dalam sektor ini.

    Isu lain yang tidak boleh diabaikan adalah pengaruh Agensi Pelancongan Dalam Talian (OTA) yang sering kali mengenakan yuran tinggi terhadap pengusaha tempatan. Dalam beberapa kes, sistem ini telah mencetuskan ketidakseimbangan pasaran, di mana pengusaha yang berdaftar dan berlesen terpaksa bersaing dengan pemain yang tidak mempunyai kawalan ketat. Ini tidak hanya memberi kesan kepada keuntungan pengusaha tempatan tetapi juga mewujudkan jurang yang lebih luas antara pengusaha sah dan yang tidak berlesen. Untuk menangani isu ini, kerajaan perlu memperkenalkan polisi yang lebih telus dan sistematik dalam mengatur industri OTA, supaya pengusaha tempatan dapat beroperasi dengan lebih adil dan bersaing dengan lebih seimbang.

    Selain itu, kegagalan untuk memperkenalkan semula sistem Agensi Pemungutan Royalti Muzik Tunggal juga menjadi faktor yang mengganggu keberkesanan industri hospitaliti. Tanpa sistem yang tepat, pengumpulan royalti menjadi rumit dan tidak adil, yang menyebabkan pengusaha terpaksa menanggung kos tambahan tanpa mendapat pulangan yang setimpal. Di samping itu, pemungutan cukai pelancongan yang tidak cekap juga memberi beban kepada pengusaha hotel. Pendekatan semasa yang masih bergantung kepada hotel untuk mengutip cukai menyebabkan sistem yang tidak efisien dan tidak menyeluruh. Penyelesaian yang lebih tepat adalah dengan mengenakan cukai di pintu masuk negara untuk memastikan ia merangkumi semua pelancong, termasuk mereka yang memilih penginapan selain hotel.

    Sektor hospitaliti memainkan peranan yang sangat penting dalam menyokong Tahun Melawat Malaysia 2026, yang dijangka membawa pelancong dari seluruh dunia untuk menikmati keindahan negara ini. Namun, jika isu-isu kritikal ini tidak diselesaikan, kempen tersebut mungkin tidak dapat mencapai potensi sepenuhnya. Untuk memastikan kejayaannya, kerajaan perlu memastikan hanya penyedia perkhidmatan yang berdaftar dan berlesen diberikan peluang untuk menyertai kempen ini. Ini akan memastikan perkhidmatan yang ditawarkan berkualiti dan melindungi integriti sektor hospitaliti negara.

    Sebagai penutup 2024, kami menyeru kerajaan untuk memberikan perhatian yang lebih serius terhadap masalah-masalah ini dan segera mengambil langkah proaktif. Dengan mengambil tindakan tegas terhadap isu-isu seperti kawal selia penginapan jangka masa pendek, ketelusan dalam OTA, serta sistem pemungutan cukai yang lebih adil, kerajaan dapat memastikan sektor hospitaliti Malaysia terus berkembang dengan mampan. Semua pihak perlu bekerja bersama-sama untuk mencapai kejayaan yang diinginkan dalam Tahun Melawat Malaysia 2026, dan memastikan masa depan sektor hospitaliti kita lebih cerah.

    Dengan langkah-langkah yang tepat, kita akan dapat melangkah ke tahun 2025 dengan penuh keyakinan dan semangat baru dalam menghadapi cabaran serta meraih peluang yang ada untuk memperkukuh dan melindungi industri hospitaliti Malaysia.

  • EMAX & PMAX 2024 Set to Elevate the Electronics and Manufacturing Industry in Penang!

    NRG Exhibitions (M) Sdn Bhd is excited to announce the upcoming 4th Edition of Electronics Manufacturing Expo Asia (EMAX) and 3rd Edition of Penang Manufacturing Expo (PMAX) 2024. Scheduled to take place from 24 – 26 July 2024 (10am-5pm), these premier events are poised to bring together industry leaders and influencers to showcase the latest advancements and foster collaboration in the electronics and manufacturing sectors.

    Building on the success of previous editions, EMAX & PMAX 2024 will once again be held at the prestigious Setia SPICE Convention Centre in Penang, Malaysia. Renowned as the “Silicon Valley of the East,” Penang serves as the ideal location for these expos, given its vibrant electronics and manufacturing ecosystem, strategic location, and supportive business environment.

    EMAX & PMAX 2024 will feature a comprehensive range of exhibitors, seminars, and networking opportunities, providing attendees with valuable insights into the latest technologies, trends, and best practices shaping the industry. From chip manufacturers and semiconductor suppliers to equipment providers and industry experts, participants can expect to connect with key players and explore innovative solutions driving the future of electronics and manufacturing.

    With a focus on fostering collaboration and driving growth, EMAX & PMAX 2024 are expecting to attract participants from over 40 countries, showcasing 200+ leading brands, and welcoming more than 8000 visitors. These figures underscore the growing significance of these expos as essential platforms for industry professionals to exchange ideas, forge partnerships, and stay abreast of the latest developments.

    Attendees can expect a diverse array of conferences, exhibitions, and networking opportunities, providing a holistic experience that caters to all facets of the electronics and manufacturing sectors. From keynote presentations and panel discussions to product showcases and business matchmaking sessions.

    EMAX & PMAX is supported by:

    1. Malaysia Convention & Exhibition Bureau (MyCEB)
    2. Penang Convention & Exhibition Bureau (PCEB)
    3. Invest Penang
    4. Penang Foundry & Engineering Industries Association (PENFEIA)
    5. Malaysia Association of Sustainable Supply Chain and Innovations (MASSCI)
    6. SME Associations of Seberang Perai
    7. Northern Corridor Economic Region (NCER)
    8. IPC Technology Consulting Pvt Ltd
    9. IEE Penang Chapters
    10. Malaysia International Chamber of Commerce & Industry (MICCI)

    For more detailed information on both events please visit: www.emaxasia.com or www.penang-expo.com.

     

     

  • Menyajikan Kecantikan Alam Semula Jadi dan Kehidupan Liar di Taman Safari Indonesia terhadap Keluarga Malaysia

    Kuala Lumpur, Malaysia – Taman Safari Indonesia dengan bangga mempersembahkan pengalaman rekreasi keluarga yang tak terlupakan, sambil menyambut dengan hangat kedatangan sahabat-sahabat kami dari Malaysia. Sebagai oasis pemeliharaan alam liar yang terkenal, Taman Safari menghadirkan pengalaman yang istimewa dengan kombinasi keindahan alam yang asli, kehadiran haiwan liar yang menakjubkan, rekreasi berkualiti, dan hidangan halal yang lazat. Semua ini menjadikannya destinasi yang sempurna untuk semua anggota keluarga,mahupun dari golongan yang muda hinggalah ke yang tua.

    Dalam mengalu-alukan kedatangan pelancong Malaysia, Taman Safari Indonesia mempersembahkan tarikan teater bawah air pertama di dunia. Pengunjung akan memulakan pengembaraan yang menakjubkan sambil menikmati tawaran masakan yang lazat, mencipta detik yang tidak akan dilupakan.

    Varuna Bali: Pengalaman Mewah Di Tengah Alam Semula Jadi

    Menambah lapisan kecanggihan tambahan pada pengembaraan, Varuna Bali menawarkan penanda eksklusif dan mewah bagi penampilan pertama berskala penuh rasmi bagi perintis teater bawah air Indonesia. Berdasarkan jangkaan dan kejayaan pelancaran lembutnya, Varuna bersedia untuk memikat penonton dengan gabungan unik penceritaan, persembahan akuatik dan santapan yang indah, semuanya dalam suasana Taman Safari Bali yang mempesonakan.

    Varuna Bali akan menawarkan pakej khusus pelancong Malaysia yang merangkumi pertunjukan mewah dan hidangan kulinari yang mempamerkan Perisa yang kaya di rantau ini.

    Alexander Zulkarnain, VP Media dan Digital di Taman Safari Indonesia, menyatakan, “Melalui Matta Fair, kami berhasrat bukan sahaja untuk mempamerkan keindahan dan keunikan Taman Safari sebagai pusat rekreasi keluarga yang tertumpu kepada pemuliharaan hidupan liar tetapi juga untuk mengeratkan silaturahim antara Indonesia dan Malaysia melalui pelancongan. Anugerah yang kami terima daripada MATFA (Persatuan Taman Tema dan Rekreasi Keluarga Malaysia) pada tahun 2023 adalah bukti hubungan kukuh antara kedua-dua negara dalam sektor pelancongan dan diakui oleh rakan kongsi kami MATFA”.

    Pada 2023, jumlah pelancong Malaysia yang melawat Indonesia mencecah 1.9 juta orang, menduduki tempat pertama daripada jumlah 11.6 juta pelancong asing yang berkunjung ke Indonesia. Ini menunjukkan potensi besar bagi kedua-dua negara untuk memajukan pelancongan dan kebudayaan bersama-sama.

    Taman Safari komited untuk terus meningkatkan kualiti perkhidmatan dan pengalaman pelancongan, dengan harapan untuk menjadi salah satu destinasi utama pelancong Malaysia. Kami menjemput semua orang untuk datang dan menjadi sebahagian daripada pengembaraan yang bukan sahaja menghiburkan tetapi juga mendidik tentang kepentingan pemuliharaan hidupan liar dan keharmonian dengan alam semula jadi.

    Jom terokai keindahan alam semula jadi dan keajaiban hidupan liar di Taman Safari Indonesia-di mana setiap detik menjadi kenangan berharga yang terpahat di hati. Kami berada di Booth 11P15 Matta Fair di MITEC Kuala Lumpur dari 22-24 Mac 2024.

    Sila dapatkan pelbagai tawaran istimewa, terutamanya untuk taman Taman Safari Indonesia di Jakarta dan tarikan terbaru kami Varuna – Pertunjukan bawah air baharu dengan pengalaman gastronomi yang menarik.

    Untuk maklumat lanjut mengenai Taman Safari Indonesia dan tarikan terbaharunya, sila layari

    www.tamansafari.com

    Mengenai Taman Safari Indonesia:

    Taman Safari Indonesia mempunyai lebih daripada 10,000 haiwan, 400 spesies, dan dikunjungi oleh lebih daripada 5 juta pengunjung setiap tahun. Dengan sumbangannya untuk menyelamatkan, memulihkan dan melepaskan beribu-ribu haiwan ke alam liar sejak 1980, TSI telah menjadi salah satu organisasi pemuliharaan dunia untuk haiwan endemik Indonesia dan spesies terancam dunia. TSI sebelum ini mempunyai 4 Anugerah dan pengiktirafan antarabangsa.

    Taman Safari Indonesia membuka kawasan pemuliharaan haiwan yang pertama iaitu Taman Safari Bogor di Cisarua, Bogor, Jawa Barat pada April 1986. Selepas sedekad, TSI berkembang dengan menubuhkan Taman Safari Indonesia Jawa Timur di Prigen, Pasuran, Jawa Timur pada Disember 1997. Kedua kejayaan, kawasan pemuliharaan oleh TSI menggalakkan syarikat membina kawasan pemuliharaan lain, iaitu Bali Safari Marine Park, Central Java Safari Beach, Jakarta Aquarium & Safari, Solo Safari, dan francais terbarunya, Varuna Bali. TSI juga menyelia beberapa unit perniagaan untuk memenuhi keperluan pelancongan, seperti Royal Safari Garden, Safari Resort, Baobab Safari Resort, Mara River Safari Lodge dan Safari Wonders. TSI mempunyai visi untuk menjadi kawasan pemuliharaan haiwan serta pelancongan berasaskan pendidikan dan penyelidikan.

    Lawati kami di Instagram @tamansafari.id

    Untuk dokumentasi foto: https://bit.ly/TSlassets

    Untuk pertanyaan media, sila hubungi:

    Alexander Zulkarnain

    vp.media@tamansafari.com

    +62 8128-3825-663

  • Northern International Audio & Visual Show Penang 2024

    The highly anticipated Northern International Audio & Visual Show, Penang, is back for its second edition, promising an unforgettable weekend of high-end audio-visual experiences. Scheduled to take place on the 26th to 28th of April 2024 at the Amari SPICE Penang, this premier event is supported by the Penang Convention & Exhibition Bureau (PCEB).

    With the event tagline “Visual Voyage, Sonic Story,” this year’s show is set to elevate the sensory experience of attendees to new heights. The Northern International Audio & Visual Show, Penang, is the region’s foremost high-end audio-visual exhibition, showcasing the latest innovations and cutting-edge technologies in the audio-visual industry. After the tremendous success of its inaugural edition, the second edition promises to be even more impressive, attracting audiophiles, tech enthusiasts, industry professionals, and young entrepreneurs, sharing their knowledge on this field.

    This year’s expo approximately features 25 unique exhibits covering various aspects of audio and visual. Among them are home theatre systems designed to enhance your movie-watching experience, portable music equipment for high-quality tunes on the go, a thrilling car audio show that will rev up your audio experience, and the vibrant performances of a local live band. These exhibits will be presented by industry leaders and innovators in the field. The organizers anticipate the inclusion of additional exhibitors, enhancing the diversity and excitement of the event.

    One of the most exciting aspects of this event is the representation of exhibitors from various regions across Malaysia and around the globe. Regions such as Penang, Perak, Kuala Lumpur, Selangor, Singapore, Indonesia and the United States of America, will all be represented, showcasing the nation’s prowess in the audio-visual industry. This collaborative effort highlights the growth and development of Penang as a key player in this dynamic industry.

    As Penang takes center stage for this grand audio-visual extravaganza, it not only promotes high-end technology but also showcases Penang’s progress in this industry. The region’s commitment to fostering innovation, creativity, and excellence in audio-visual experiences is evident through this event.

    In line with the commitment to fostering innovation and excellence, the Penang Convention & Exhibition Bureau (PCEB) is now placing a heightened focus on organizing more exhibitions and expanding the exhibition’s scale and scope this year. By doing so, PCEB aims to create a robust platform that not only showcases the latest advancements in various industries but also attracts a diverse range of participants, fostering collaboration, knowledge exchange, and economic growth within the region.

  • LAZBEAUTY BY LAZADA ENTERTAINED 18,000 BEAUTY ENTHUSIASTS DURING KL INTERNATIONAL BEAUTY WEEK

    Lazada Brand Ambassadors, Anna Jobling and Nora Danish, alongside Lazada Malaysia Chief Marketing Officer, Irene Cheah; Emcee Hunny Madu; Co-Founder of KLIBW, Lira Jamaluddin and CEO of KLIBW, Zaid Zahari

    The KL International Beauty Week (KLIBW) 2023, powered by LazBeauty by Lazada and Tourism Malaysia, welcomed nearly 18,000 beauty enthusiasts, content creators, beauty and lifestyle media, and celebrity VIPs, including Lazada Brand Ambassadors Nora Danish and Anna Jobling, as well as Marion Caunter, Amber Chia, and many more. The two-day event, which featured over 150 international and local homegrown businesses, enchanted beauty aficionados both on-ground at the Mid Valley Exhibition Center (MVEC) and electronically via LazBeauty – Lazada’s in-app destination for all-things-beauty.

    Speaking at the event, Irene Cheah, Chief Marketing Officer of Lazada Malaysia shared, “Lazada is honoured to be the official partner of KL International Beauty Week and this partnership is a wonderful opportunity to engage our LazBeauty Club members and the public at large, while showcasing LazMall’s beauty brand partners that have won the hearts of many Malaysians. It is more than just an event, this is an opportunity to bring together the vibrant beauty community, while empowering everyone to embrace their unique beauty and accentuate their personal style with beauty inspiration, interactive engagement and curated products showcased via LazBeauty. My heartfelt gratitude to all the international and homegrown LazMall brand partners and sponsors for partnering with LazBeauty at KLIBW.”

    LazBeauty Club Main Page

    On top of that, Lazada is revolutionizing the online shopping experience for beauty fans with innovative AI- and AR-powered in-app tools and features such as My Beauty Profile, Skin Test and Virtual Try-On. These features enable consumers to find beauty products suited for their skin type and concerns. Lazada has also the Try & Buy option available, making it possible for customers to try their wishlist products in sample size before getting a full size product.

    Lazada AI Skin Test Technology

    Lazada AI Skin test Diagnose

    Furthermore, Lazada’s beauty brand partners that participated in KLIBW 2023 experienced a significant sales uplift up to 2x throughout the event, with many brands recording an increase in basket size and greater brand visibility and higher engagement rate, thanks to redemption of LazBeauty vouchers, special discounts, gift with purchase and on-ground activities by LazMall’s international and homegrown brand partners such as; Beauty of Joseon, Kate Tokyo, Hada Labo, Allie & Suisai, Clef Skincare, Mikaseries, Laifen Beauty, The Colorist, Lavojoy, Cosmoderm, YOU Beauty, Emina Cosmetics, Handmade Heroes and many more.

    During the event day on 18 – 19 November 2023, beauty fans were excited by the engagement with their favourite skincare and cosmetics brands — which included lucky draws and sessions with beauty experts. One of the main highlights was The Beauty Stage where event attendees had a meet-and-greet session with celebrities and top models, while discovering beauty secrets and participating in makeup demonstration and skincare clinic conducted by Kate Tokyo, Allie, Artisan Professionel, Sarra Brows, Shero Global and RC Clinic. On top of that, the first 400 visitors also earned the exclusive Beauty Passport and collected at least six stamps to win exciting prizes. Meanwhile, digital content creators and beauty fans had fun striking their best poses at themed photo booths for their social media accounts, driving the excitement on multiple social platforms.

    LazBeauty x KLIBW 2023

    For beauty enthusiasts that were not able to join the on-ground event, click on this link or scan the QR code below to land on the LazBeauty paradise and discover your beauty inspiration, explore coveted luxury skincare and cosmetics, as well as affordable beauty products from international and homegrown brands, all conveniently available on the Lazada app.

  • The tourism industry in Malaysia is optimistic about its future growth thanks to Lyf Raj Chulan’s year-long “KUALA LUMPUR COMES A-LYF” campaign.

    A year-long tourism campaign called “Kuala Lumpur Comes A-lyf” was introduced by Lyf Raja Chulan, the newest hotel in The Ascott Limited collection of hotels and residences. The campaign aims to highlight Malaysia’s rich cultural heritage. With the help of themed and cultural events, the campaign hopes to attract more local and foreign visitors to the Klang Valley, thereby enhancing the vibrancy of the Kuala Lumpur heritage enclave. Senior Director of Domestic and Event Tourism Malaysia Mohamed Amin Yahya presided over the campaign’s launch, which coincided with the celebrations of the 60th Malaysia Day and the 66th Merdeka Day.

    “Lyf Raja Chulan has come up with a brilliant idea to initiate this fun , interactive campaign to not only showcase the cultures, arts, and traditions of Malaysians but also to help local vendors who will participate in their planned events, promoting local products and creating economic oppurtunities for local businesses. Kuala Lumpur Comes A-lyf is  a creative way to promote tourism numbers for this year and also give us a good headstart for 2024,” Mohamed Amin said in his speech.

    Lyf Raja Chulan welcomes those who love to explore Kuala Lumpur, no matter where they come from as long as they have a passion for adventure. Tourists or locals who love to adventure in Chinatown, Central Market, and Bukit Bintang are in for a treat as they are all a short distance away from the hotel. This campign will promote local attractions in Kuala Lumpur, enabling tourists to indulge and educate themselves on Malaysian traditions and culture through activitiesm perfomances, foor, and talks. Travelers who look for safety, comfort, cleanliness, and co-living their principle of maintaining good hygiene.

    “These events will not only showcase lyf Raja Chulan as a wonderful place to stay, but also bring to the fore local vendors, especially small businesses, that we will engage to participate in our events,” said Mondi Mecja, The Ascott Limited’s Country General Manager. Flea markets, food bazaars, comedy shows, and live music festivals are just some of the events that can be expected in bringing the campaign to life. To gauge a glimpse of what is in store, Yasmin Aziz performed beautifully during the launching event along with a presentation of the future events by the Residence Manager of lyf Raja Chulan, Bob Yusof.

    Tourism and hospitality stakeholders were all in attendance to witness the momentous beginning of ‘Kuala Lumpur Comes A-lyf’. This initiative will benefit not only the tourism industry but also boost small local businesses such as street hawkers, restaurants, surrounding museums, travel agencies, and many more as well as a chance for local and international tourists to experience the city by exploring hidden gems throughout Kuala Lumpur. The campaign also aims to promote many local gems located in non-commercial areas that are filled with more culture, traditions, and heritage.

    Lyf Raja Chulan also looks to collaborate with their sister hotels under The Ascott Limited brand for future events with ‘Kuala Lumpur Comes A-lyf’ to provide and share a more holistic staying experience that encompasses every aspect of the capital city. Lyf Raja Chulan is not only limited to private organizations for future projects and campaigns, it also invited other like-mined people and entities to contribute to its effort to boost the tourism and hospitality industry in anticipation of the upcominh Visit Malaysia Year.

  • SEMPENA KEMPEN MELAWAT MALAYSIA 2026 WORLD GOURMET INGIN MENINGKATKAN KEMAHIRAN DALAM KALANGAN CHEF DAN PENGUSAHA RESTORAN TEMPATAN

    PETALING JAYA, 1 NOVEMBER – Timbalan  Menteri Pelancongan, Seni & Kebudayaan Khairul Firdaus Akbar Khan , World Gourment berhasrat meningkatkan kemahiran para chef dan tukang masak restoran tempatan, bantu promosi industri makanan & minuman di Malaysia. Beliau merasmikan kempen tersebut pada malam anugerah World Top Gourmet Awards ke-5(WTGA) ajuran World Gourmet. Acara tersebut diadakan di Sunway Resort Hotel, Petaling Jaya semalam. Hal ini dilaksanakan sempena kempen Visit Malaysia 2026. Selain itu, kempen ini telah dirasmikan  dalam Belanjawan 2024.

     

    Sejak penubuhannya pada tahun 2017, WTGA telah menjadi sumber yang berharga bagi penduduk tempatan dan pelancong, membimbing mereka ke pelbagai pengalaman makanan yang menyelerakan, dari kafe antarabangsa hingga ke restoran tempatan. Anugerah ini memainkan peranan penting dalam membentuk pengalaman kulinari dengan menyediakan sebuah platform yang mempromosi dan memberi cadangan kepada sesiapa yang ingin menyelami seni makanan di Malaysia yang kaya dan pelbagai.

     

    Khairul, dalam ucapan perasmiannya, menekankan, “Seperti yang kita semua tahu, Malaysia terkenal sebagai syurga makanan, lebih-lebih lagi dengan makanan kita yang disulami tradisi dan warisan budaya yang beraneka. Kekayaan dan kepelbagaian makanan kita menjadikan Malaysia sebagai pentas ideal untuk mengetengahkan negara kita di mata dunia. Pengusaha sektor makanan & minuman kita bukan sekadar menyajikan makanan kepada pelanggan, tetapi mereka menceritakan kisah, tradisi, dan warisan budaya kita melalui masakan, mendorong pertumbuhan sektor pelancongan dan budaya kita.”

     

    Seiring dengan tahun baru 2024 yang bakal tiba, World Gourmet telah menyusun beberapa inisiatif utama untuk meningkatkan kemahiran para chef dan penguasa restoran tempatan. Inisiatif-inisiatif ini termasuk penyediaan bengkel, program latihan yang dikendalikan oleh chef terkenal, pertukaran kulinari dengan penyertaan chef dan restoran tempatan, pertandingan memasak, dan penganjuran festival makanan yang mempromosikan hidangan global. World Gourmet akan bekerjasama dengan badan-badan pelancongan tempatan untuk merangka pakej-pakej percutian yang menampilkan restoran-restoran di negeri-negeri tertentu, dengan tujuan menonjolkan hidangan tempatan yang unik serta berinteraksi dengan komuniti tempatan melalui inisiatif seperti majlis amal, pengumpulan dana, dan program bimbingan untuk memberikan penerangan kepada komuniti yang tidak mempunyai akses kepada pendidikan kulinari.

    Presiden World Gourmet, Peggy Chong, berkata, “World Gourmet percaya bahawa makanan adalah cerminan budaya, warisan, dan sejarah. Melalui seni kulinari tempatan, kita dapat menggabungkan budaya dan memberi peluang sesama kita untuk memahami dan menghargai satu sama lain. Tahun ini, World Gourmet menerima sambutan yang amat luar biasa dalam penamaan, yang membolehkan kami menilai dan memberi anugerah kepada 102 penerima – rekod terbanyak dalam sejarah World Gourmet. Penerima-penerima ini mewakili yang terbaik dalam industri kita, dan dedikasi dan semangat mereka benar-benar patut dipuji.”

     

    Di samping itu, World Gourmet juga telah melantik Presiden Persatuan Chef Sedunia, Master Chef Thomas A. Gugler sebagai Chef Kehormat, dan Master Chef Chin Chee Sing (Chef Sun) sebagai Duta World Gourmet 2023, yang akan menyertai inisiatif-inisiatif yang bakal dilaksanakan pada tahun 2024.

     

    Selain itu, chef-chef ternama seperti Duta Tourism Malaysia, Dato’ Chef Ismail Ahmad, pengasas Cooking For Charity, Master Chef Jeffrey Tan; ketua chef eksekutif restoran Forum di Hong Kong yang memegang 3 Bintang Michelin, Master Chef Adam Wong, antara lainnya, merupakan nama-nama terkemuka yang hadir pada majlis anugerah malam tadi. Anugerah World Top Gourmet Awards 2023 menjadi wadah untuk World Gourmet terus memainkan peranan penting dalam mempromosikan dan menyokong lebih dari 300 restoran tempatan dan, menurut Peggy, pertubuhan tersebut berhasrat untuk memperluaskan liputan sokongan ini kepada 500 pemain industri pada tahun yang mendatang.