In a refreshing fusion of lifestyle and mobility, AG Autoworld and Herbal Farmer have successfully launched their inaugural cross-brand community event the ‘Ginseng on the Go’ Fun Drive celebrating the joy of driving, the power of wellness, and the strength of collaboration. With 30 Proton vehicles joining the convoy, this unique event spans Johor Bahru to Kluang, injecting energy and excitement into the Proton owner community.
Designed to spotlight both innovation in automotive performance and wellness on the move, the event kicked off from the Proton e.MAS AG Autoworld Showroom. Featuring Proton’s most popular models including the S70, X50, and the electric e.MAS 7 the drive was not just a scenic journey, but also a rolling showcase of modern Malaysian mobility.
A core highlight of the collaboration was the introduction of OT Ginseng Drink, Herbal Farmer’s flagship stamina-boosting beverage, designated as the official drink of the fun drive. Participants enjoyed the revitalizing drink throughout the journey, reinforcing the event’s emphasis on staying energized, alert, and connected especially during long-distance drives.
Flagging off the event were Ms. Janessa Kuek, CEO of AG Autoworld, and Mr. Alvin Khoo, Head of Marketing at Herbal Farmer, symbolizing the convergence of two brands committed to community well-being.
After a smooth and spirited drive, participants arrived at the Herbal Farmer outlet in Johor Jaya for a light-hearted treasure hunt, where curated goodie bags and mini challenges made for a memorable pit stop. Here, guests experienced Herbal Farmer’s wellness product range firsthand in a relaxed, interactive setting.
The convoy’s final stop was the AG Autoworld Proton Showroom in Kluang, where families and guests were treated to an afternoon of buffet lunch, showroom tours, wellness sharing sessions, and mini games. A special segment by Herbal Farmer, titled “How to Stay Energized During Road Trips,” offered practical wellness tips for travelers, reinforcing the day’s theme of driving with vitality.
Speaking at the event, Ms. Janessa Kuek shared, “We wanted this to be more than a drive we wanted to create a meaningful moment for our customers. From test-driving the future of Proton with the e.MAS 7 to bonding over family-friendly fun, this event proves that innovation and connection go hand in hand.”
Mr. Alvin Khoo added, “Bringing Herbal Farmer into a lifestyle setting like this allows us to share our message in a fresh, engaging way. Our goal is to show that wellness isn’t just something you practice at home it travels with you. The OT Ginseng Drink represents exactly that kind of portable vitality.”
The ‘Ginseng on the Go’ Fun Drive marks a successful first collaboration between AG Autoworld and Herbal Farmer, with both brands hinting at more community-centered, wellness-themed experiences to come.
For more updates on future events, follow AG Autoworld and Herbal Farmer on their official social media channels.