Inside Scoop, Malaysia’s much-loved homegrown ice cream brand, is celebrating the nation’s 68th Merdeka with the return of its highly anticipated Lokal Legends collection. Now in its second edition, the campaign pays homage to iconic local flavours and brands that Malaysians have grown up with, transforming nostalgic treats into rich, handcrafted scoops.
Founded in Bangsar in 2013, Inside Scoop has built its name by creating over 200 inventive flavours inspired by the snacks, drinks and desserts that define Malaysia’s culinary identity. This year’s Lokal Legends line-up introduces six brand-new creations, co-created with household names that are deeply rooted in the nation’s food culture. Among them is the Gardenia Twiggies Choc-A-Lot, a milk chocolate ice cream filled with bite-sized pieces of the childhood favourite snack. Moviegoers will find delight in GSC’s Caramel Popcorn, a creamy mix swirled with salted caramel and buttered pecans, reminiscent of weekend nights at the cinema.
The collection also features Julie’s Le-mond Lemon, blending zesty lemon ice cream with tangy sandwich crackers and citrus curd for a refreshing twist, while Beryl’s Gula Melaka Chocolate combines traditional flavours with indulgence through rich gula melaka chocolate layered with crunchy chocolate and buttery crumble. Coffee lovers can savour ZUS Coffee’s Spanish Latté, an espresso-based milk ice cream infused with condensed milk and studded with chocolate-coated cones, while Farm Fresh’s Choco Malt Kaw offers a nostalgic yet bolder take on the beloved chocolate malt drink, complete with fudgy swirls and crunchy soil.
“This year’s Lokal Legends is a love letter to Malaysia,” says Edmund Tan, Co-Founder of Inside Scoop. “We’re proud to collaborate with brands that Malaysians have grown up with from movie-night favourites to childhood snacks and turn them into something uniquely ours. Every scoop is handcrafted here in Malaysia, a celebration of the creativity and community that define us.”
To mark the occasion, each scoop of Lokal Legends will be served in custom-designed cup sleeves featuring the colours of the collaborating brands alongside the Lokal Legends insignia, making them a perfect keepsake for the Merdeka season. For those who wish to enjoy them all, the limited-edition Lokal Legends Party Pack (RM68) brings together the six new flavours in one set.
Available nationwide across all Inside Scoop outlets from 18 August to 21 September 2025, the Lokal Legends 2025 collection is more than just a dessert menu it is a celebration of Malaysia’s shared tastes and timeless memories. Fans can follow @myinsidescoop on Instagram and Facebook or @insidescoopmy on TikTok for more updates and behind-the-scenes stories of this year’s sweetest collaboration.