At the 2025 Mobile World Congress (MWC) in Barcelona, global technology brand HONOR stole the spotlight with the launch of its groundbreaking corporate strategy, the HONOR ALPHA PLAN. This new strategy is designed to pivot HONOR from being a smartphone manufacturer to a leading global AI-driven ecosystem company. The announcement has not only captivated the media but also drawn widespread praise from industry experts, marking an important chapter in HONOR’s evolution toward technological innovation and excellence. HONOR’s outstanding products and AI innovations earned the company more than 50 media awards during MWC.
During the event, HONOR introduced several new devices that have garnered praise from prominent tech publications such as TechRadar, Tom’s Guide, Android Authority, 9to5Google, and GadgetMatch. These include the HONOR Watch 5 Ultra, HONOR Pad V9, HONOR Earbuds Open, and HONOR MagicBook Pro 14, which have been recognized for their innovative features, high performance, and stylish designs.
The HONOR Watch 5 Ultra was named Best Smartwatch at MWC 2025 by TechRadar, which commended the device for its exceptional affordability, multi-system compatibility, and impressive battery life. Notable features include a titanium frame, a 1.5-inch AMOLED display, and a battery life of up to 15 days, setting it apart as an ideal option for those seeking a high-performing smartwatch.
The HONOR Pad V9 garnered praise for its exceptional design and performance. Tom’s Guide highlighted it as a strong competitor to the iPad, appreciating its stunning display, long battery life, and an AI-enhanced user interface. 9to5Google also lauded its powerful processor, large RAM, substantial battery capacity, and fast charging capabilities—all features that make it a top choice for users looking for a premium tablet.
HONOR Earbuds Open received positive reviews for their unique open design and remarkable sound quality. TechRadar named them the Best Earbuds at MWC 2025, emphasizing their extraordinary audio quality and enhanced bass compared to competitors. The earbuds also feature active noise cancellation, AI-powered real-time translation, and a sleek, portable design. GadgetMatch further praised the comfort and sound quality, particularly the deep bass, positioning the Earbuds Open as a leading choice in the market.
The HONOR MagicBook Pro 14 stood out for its sleek design and powerful performance. NotebookCheck particularly appreciated its OLED display with high color accuracy and the option of two Intel processors, making it an attractive option for professionals who require high-quality visuals and strong processing power.
Alongside the product introductions, the HONOR ALPHA PLAN was highlighted in major media outlets such as CNBC, Reuters, Bloomberg, Tom’s Guide, and ZDNet. These publications praised HONOR’s $10 billion investment in AI and its strategic focus on creating an AI-powered ecosystem. Furthermore, HONOR has committed to providing 7 years of Android OS updates and security patches for its HONOR Magic series. This move solidifies HONOR’s position as a formidable player in the global tech arena, challenging other industry giants.
For further details on HONOR’s latest developments and products, visit www.HONOR.com.
