Beam Artistes, a leading international talent and event agency, proudly launches the highly anticipated MR NUSANTARA 2025, a groundbreaking male pageant uniting Malaysia, Singapore, and Indonesia on one grand stage. This pioneering edition sets the tone for future expansions, aiming to include more countries from the wider Nusantara region.
The exciting announcement was made during the official sashing ceremony and press conference held at Centrestage, Sungei Wang Plaza, witnessed by media, sponsors, and pageant supporters.
In an unprecedented format, 36 finalists from across the Malay Archipelago will compete not only for national pride but also regional supremacy. The competition features 15 contestants each from Malaysia and Singapore, while Indonesia is represented by 6 determined delegates. Although the number of Indonesian participants was affected due to unforeseen agency-related complications, Beam Artistes expressed gratitude to the delegates who persevered and made it to Kuala Lumpur despite the odds.
Samuel Seow, CEO of Beam Artistes and Founder of MR NUSANTARA, emphasized the event’s deeper mission: “MR NUSANTARA is more than a competition – it’s a cultural movement that celebrates unity, heritage, and talent. Bringing together these nations reflects the power of shared identity and the spirit of regional brotherhood.”
He also acknowledged the initial hurdles faced by the event, noting, “We had to make adjustments along the way, but like any true show, it must go on – and we’re going stronger than ever.”
The pageant officially kicks off today with the arrival of delegates in Kuala Lumpur and will culminate in the glittering Grand Finals on 29 May 2025 at the stylish Galaxy Banquet Hall @ HGH Convention Centre, Sentul. The week-long pageant adheres to international competition standards and criteria.
At the national level, three winners will be crowned as MR MALAYSIA NUSANTARA 2025, MR SINGAPORE NUSANTARA 2025, and MR INDONESIA NUSANTARA 2025. These champions will then face a thrilling twist – the overall MR NUSANTARA 2025 Champion will be determined solely through public online voting, a unique feature that puts the power entirely in the hands of fans across the region.
The stakes are high with a prize package worth USD 80,000, including a brand-new car, making MR NUSANTARA one of the most lucrative male pageants in Southeast Asia.
Adding star power to the grand finals is a special performance by Malaysia’s top girl group, DOLLA, ensuring an unforgettable night of glamour and entertainment. Guests will also enjoy a delicious spread of Malaysian cuisine as they cheer for their favourite delegates.
Tickets and voting information are available at www.thevotique.com. Organisers encourage all to support these inspiring young men and celebrate the spirit of Serumpun Nusantara.
MR NUSANTARA 2025 is made possible by its presenting sponsor A.M Aesthetics, and key supporter Alluora Skincare. Other sponsors and partners include HGH Convention Centre, Sungei Wang Plaza, Steg Kuala Lumpur, Universal Music Malaysia, and more.