MalaysianUpdates

Category: Collabration

  • Hujan Dedikasi Lagu “Demi Lencana Di Dada” Sebagai Lagu Rasmi Harimau Malaya

    Demi menyemarakkan semangat membara bukan sahaja kepada pemain tetapi juga kepada penyokong Harimau Malaya, terjalin sebuah kerjasama utuh antara Warner Music Malaysia (WMM) dan Persatuan Bola Sepak Malaysia (FAM) yang melahirkan single berjudul Demi Lencana Di Dada. Lagu ini dibawakan oleh kumpulan Hujan yang sememangnya dikenali sebagai salah satu gergasi muzik tempatan, menjanjikan sesuatu yang istimewa untuk memanaskan lagi suasana bola sepak tanah air.

    Dilancarkan secara rasmi pada 5 September, Demi Lencana Di Dada bukan sekadar sebuah karya muzik biasa. Ia diangkat sebagai lagu rasmi skuad bola sepak kebangsaan, Harimau Malaya, yang diyakini mampu memperkuat semangat kesukanan dan membangkitkan rasa patriotik dalam kalangan rakyat Malaysia ketika menyokong pasukan negara di pentas bola sepak.

    Menurut vokalis Hujan, Noh, idea projek ini mula digerakkan sejak Februari 2025 dengan penekanan terhadap kualiti muzik, lirik serta mesej yang ingin disampaikan. Beliau menyatakan rasa bangga dan terharu apabila diberi peluang untuk menyanyikan lagu rasmi Harimau Malaya kerana baginya, bola sepak sudah sebati dengan jiwa rakyat Malaysia. Menurutnya lagi, lagu ini bukan sekadar sebuah melodi tetapi semangat yang mampu menyatukan seluruh negara di belakang pasukan kebanggaan tanah air.

    Lagu ini diperdengarkan buat kali pertama di Stadium Nasional Bukit Jalil pada 4 September sempena perlawanan persahabatan antara Malaysia dan Singapura. Ia turut akan dimainkan pada perlawanan menentang Palestin di Stadium Sultan Ibrahim, Johor pada 8 September 2025. Noh mengakui bahawa proses merakamkan lagu ini bukanlah mudah kerana mereka perlu menyampaikan semangat Harimau Malaya dengan penuh keikhlasan. Setiap bait lirik dan setiap nada yang dibawakan perlu benar-benar membakar semangat pemain di padang dan penyokong sama ada di stadium mahupun di rumah.

    Seperti yang diketahui, muzik berperanan besar dalam menghidupkan semangat dan keterujaan dalam sukan bola sepak. Ia juga menjadi medium yang mampu menghubungkan satu generasi dengan generasi lain, selain menyatukan peminat daripada pelbagai latar belakang dan bangsa. Justeru, Demi Lencana Di Dada bukan sahaja menyuntik semangat perpaduan malah diyakini mampu mendorong pemain Harimau Malaya untuk terus mengharumkan nama negara di pentas antarabangsa.

    Hujan menzahirkan harapan agar bola sepak Malaysia terus melangkah maju bukan sahaja dari segi pencapaian tetapi juga sebagai platform untuk menyatukan rakyat Malaysia. Mereka percaya bola sepak mempunyai kuasa luar biasa untuk menghubungkan masyarakat, dan dengan semangat Harimau Malaya, Malaysia mampu terus melakar sejarah yang membanggakan.

    Demi Lencana Di Dada diterbitkan hasil kerjasama erat antara WMM dan FAM, sekaligus menjadi lagu rasmi pertama pasukan kebangsaan yang lahir daripada inisiatif kedua-dua pihak ini. Lagu tersebut boleh distrim di semua pelantar digital bermula 5 September manakala lirik video rasmi akan ditayangkan di saluran YouTube WMM.

  • Sime Motors at 45: Driving Malaysia’s Automotive Future

    Sime Motors at 45: Driving Malaysia’s Automotive Future

    Sime Motors proudly celebrates its 45th anniversary, marking nearly five decades of growth, innovation and leadership in Malaysia’s automotive industry. Since its establishment in 1980, Sime Motors has evolved into Malaysia’s largest automotive retailer with the largest market share, shaping the nation’s mobility landscape with a world-class portfolio of brands and services.

    Today, Sime Motors represents renowned global automotive marques in Malaysia, including BMW, MINI, BMW Motorrad, BYD, DENZA, Ford, Hyundai, Jaguar, Land Rover, Volvo, Porsche as well as Auto Selection for used cars, Drivecare and EV Next for EV used cars. The breadth of brands represented by Sime Motors positions it as a one-stop mobility powerhouse that bridges innovative performance and everyday mobility.

    Over the past 45 years, Sime Motors has been at the forefront of Malaysia’s automotive transformation, from introducing cutting-edge technologies to delivering premium ownership experiences and driving the nation’s transition into the future of electric mobility. With an unwavering commitment to customer-first excellence, Sime Motors has consistently redefined automotive retail and aftersales services in Malaysia.

    Dato’ Jeffri Salim Davidson, Group Chief Executive Officer of Sime, highlighted the significance of the milestone by noting that Sime Motors’ 45-year journey reflects the Group’s long-standing commitment to innovation, sustainability and creating value for customers. He emphasised that the Motors business is an important growth driver for Sime, adding that the company is proud to see Sime Motors emerge as a trusted name in Malaysia and a key force in the region’s mobility landscape. Looking ahead, he said the company aims to unlock new opportunities, particularly in electric mobility and the wider Asia Pacific market.

    Andrew Basham, Managing Director of Sime Motors, added that the anniversary is not just a celebration of legacy but also a reaffirmation of the company’s vision for the future. He said Sime Motors has had the privilege of driving alongside Malaysians through every milestone, every journey and every generation. He reaffirmed that the company will continue to drive innovation, create solutions and build customer trust at the core of everything it does.

    Since its early days in the 1980s and 1990s, Sime Motors has built a strong foundation as a trusted automotive retailer, representing premium global marques while expanding its customer reach nationwide. In the 2000s, the company entered a period of rapid expansion, consolidating its strength across luxury, premium and broad market segments while growing its retail and aftersales network. The 2010s reinforced its leadership as Sime Motors introduced new international marques, expanded its dealerships and enhanced customer-focused experiences that elevated the ownership journey. The 2020s ushered in a defining era with the opening of Sime Motors City in Ara Damansara, now recognised as the largest automotive complex in Southeast Asia, offering an unparalleled automotive experience under one roof. During this period, Sime Motors also accelerated its electric mobility journey with the introduction of pioneering EV brands such as BYD, further reinforcing its commitment to sustainable mobility solutions.

    Today, Sime Motors stands as Malaysia’s number one automotive retailer, trusted by generations of customers nationwide. As the company reflects on 45 years of leadership and innovation, it also sets its sights on the future by advancing its push into electric mobility, digital retail experiences and sustainable automotive solutions across Malaysia and Southeast Asia. Central to this progress are the people of Sime Motors, with the company dedicated to nurturing its workforce through continuous training and development to ensure they grow alongside the business. This commitment empowers employees to deliver outstanding customer experiences and remain competitive in a dynamic automotive landscape.

    To commemorate its 45th anniversary, Sime Motors has lined up a series of nationwide initiatives. These include a sales carnival from 5 to 7 September at Sime Motors City featuring exclusive deals, activities, entertainment and test drives, as well as a lucky draw with prizes such as a BMW 2 Series and monthly giveaways from September to December 2025. An orchestra concert entitled Orchestrating Excellence will be staged to celebrate 45 years of automotive excellence in Malaysia, while October will see the launch of a 45-hour anniversary sales marathon offering record-breaking promotions. Customer and staff engagements will also be held throughout the year, ranging from retro-themed nights to sports events, all designed to celebrate the Sime Motors community.

  • AYIMUN 18th: 1,000 Youth Leaders Unite for Climate Action and Peacebuilding Across 8 UN Councils

    The Asia Youth International Model United Nations (AYIMUN) marked its official return with the 18th edition held from September 29 to August 1, 2025, in Kuala Lumpur. With the theme “Fostering Diplomacy, Achieving Global Prosperity,” the conference brought together 1,000 delegates from 45 nations, ranging from Asian countries such as Indonesia, Malaysia, and Japan to North American nations including Mexico, the United States, and Canada. The delegates gathered to simulate United Nations (UN) councils and address pressing global issues through rational, collaborative, and solution-oriented discussions.

    Throughout the conference, participants sharpened essential skills in public speaking, diplomacy, and critical thinking by engaging in debates, structured discussions, and interactive sessions. Beyond the formal sessions, AYIMUN served as a platform for cultural exchange and networking, allowing participants to broaden their perspectives by connecting with peers from diverse academic and cultural backgrounds. This experience has been recognized as not only enriching but also highly beneficial for the delegates’ academic and professional development.

    The councils at AYIMUN 18th reflected the complexity of today’s global challenges, ranging from intergenerational poverty to climate-related economic issues, healthcare protection in conflict areas, children’s rights, sustainable tourism, the integration of artificial intelligence into labor markets, and the fight against money laundering. These councils, including ECOSOC, WHO, UNHRC, UNICEF, WTO, UN Tourism, ILO, and UNCTAD, provided young changemakers the opportunity to immerse themselves in international policymaking and problem-solving processes, simulating the very institutions that shape the world order.

    AYIMUN 18th was also officially registered with Pusat Prestasi Nasional (Puspresnas) under the Ministry of Education, Culture, Research, and Technology, further affirming its credibility and recognition as a platform for youth development. The conference underscored the importance of empowering young people as the driving force for a future defined by safety, justice, and sustainability.

    Following the success of the Kuala Lumpur event, International Global Network announced the upcoming Asia World Model United Nations (AWMUN) XII, scheduled to take place on October 10–13, 2025, in Bali, Indonesia. The next edition of AYIMUN, the 19th, will be held from November 21–24, 2025, in Bangkok, Thailand.

    For further information, media interviews, or partnership opportunities, inquiries can be directed to ayimun@internationalglobalnetwork.com, with additional updates available on Instagram @internationalmun and the official website at www.modelunitednation.org.

  • ZEISS Portrait Magic Takes the Spotlight as vivo V60 Superday Arrives in Penang and Kedah

    ZEISS Portrait Magic Takes the Spotlight as vivo V60 Superday Arrives in Penang and Kedah

    Get ready because the ZEISS Portrait Master vivo V60 is coming your way. Starting from RM1,999, this brand new flagship is built for those who love pro level shots. Equipped with a 50MP ZEISS Super Telephoto camera, 10x ZEISS Telephoto Zoom Portrait that extends up to 100x, and ZEISS Multifocal Portrait with the golden 85mm and 100mm focal lengths, it delivers impressive depth, natural colours and sharp details in every capture. All of this comes in the eye catching Berry Purple finish.

    Superday is also packed with fun activities. Visitors can enjoy participation gifts, free ice cream, cotton candy and strike a pose at the Zsiga photobooth with the Pop Mart friend. Special Superday promotions include free gifts with every purchase, bundle offers and the exclusive vivo V60 × Pop Mart Zsiga gift box with every unit.

    The event takes place from 4 to 7 September 2025 at Ground Floor, North Zone, Queensbay Mall in Penang and at Ground Floor, Aman Central in Kedah.

    Early buyers will receive extra rewards, with the first ten vivo V60 purchasers receiving a Pop Mart gift box and the next ten receiving a vivo V60 exclusive luggage.

    Any vivo smartphone purchase during the event also gives customers the chance to join the lucky draw with prizes worth up to RM1,000 in Kedah and RM800 in Penang. Terms and conditions apply.

  • Warisan Rasa Merdeka di Hotel Premiera, Hi-Tea Eksklusif Bersama Dr. Liza Zainol

    Warisan Rasa Merdeka di Hotel Premiera, Hi-Tea Eksklusif Bersama Dr. Liza Zainol

    Dalam semangat meraikan ulang tahun kemerdekaan Malaysia yang ke-68, Hotel Premiera Kuala Lumpur dengan sukacitanya menganjurkan Merdeka Warisan Hi-Tea yang mengetengahkan tema “Merdeka Mengangkat Warisan Melalui Rasa dan Budaya”.

    Acara istimewa ini akan diadakan pada 28 Ogos 2025 bermula jam 2.00 petang hingga 6.30 petang bertempat di Dewan Ballroom Hotel Premiera Kuala Lumpur. Program ini mempertemukan dua personaliti kulinari negara iaitu Chef Selebriti Dr. Liza Zainol bersama Chef Eksekutif Hotel Premiera, Chef Dzulkarnain. Mereka akan berganding tenaga untuk menghidangkan seleksi juadah Hi-Tea yang diinspirasikan daripada resipi klasik dan warisan masakan tradisional Malaysia.

    Dengan berpegang kepada tema yang dipilih, acara ini bukan sekadar pengalaman menjamu selera, malah merupakan wadah untuk menghargai dan mengekalkan kekayaan budaya serta khazanah kulinari bangsa. Setiap sajian disusun rapi bagi membawa tetamu merasai keunikan identiti Malaysia yang diwarisi dari generasi ke generasi.

    Antara menu menarik yang bakal dihidangkan termasuklah Nasi Lemuni Sambal Ikan Talang Masin, Nasi Ulam Kampung bersama Sayur Keladi, Nasi Dagang dengan Gulai Ikan Tongkol, Nasi Ambeng Ungkap Ayam, serta pelbagai hidangan pencuci mulut seperti Ubi Telampung, Bubur Cha Cha Nangka, Kuih Sagu Puteri Salju dan Kuih Cara Bengkang Bebawang. Tidak ketinggalan, gerai masakan secara langsung turut disediakan dengan sajian seperti Cucur Jagung Kuah Kacang dan pelbagai lagi pilihan lain.

    Bagi memeriahkan acara, tetamu juga berpeluang menikmati aktiviti tambahan termasuk demonstrasi masakan secara langsung, pemberian cenderamata eksklusif, serta suasana bergambar dengan dekorasi bertema Merdeka yang pastinya akan menambah memori indah sepanjang majlis.

    Tawaran harga promosi Early Bird diberikan pada kadar RM88 seorang bagi tempahan yang dibuat sebelum 20 Ogos 2025. Selepas tarikh tersebut, harga walk-in ditetapkan pada RM108 seorang. Tempahan boleh dilakukan dengan menghubungi talian 03-2615 1000.

    Bagi meraikan semangat kebangsaan, para tetamu digalakkan mengenakan pakaian tradisional seperti baju kurung, baju Melayu atau busana yang berkonsepkan Merdeka. Tempat duduk adalah terhad dan pihak hotel menggalakkan tempahan awal bagi memastikan penyertaan.

    Sebagai sebahagian daripada kemeriahan sambutan, Hotel Premiera turut memperkenalkan Merdeka Buffet Lunch dan Hi-Tea yang berlangsung dari 28 Ogos hingga 16 September 2025. Ini adalah peluang terbaik untuk para tetamu menikmati sajian berkonsepkan warisan sepanjang tempoh sambutan Hari Malaysia.

  • 33 Artis Lokal & Antarabangsa Bergabung di AirAsia Hausboom Festival 2025 Powered by Hotlink

    33 Artis Lokal & Antarabangsa Bergabung di AirAsia Hausboom Festival 2025 Powered by Hotlink

    Menjayakan sesuatu secara konsisten bukanlah perkara mudah, namun Hausboom sekali lagi membuktikan kemampuan mereka apabila mengumumkan penganjuran AirAsia Hausboom Festival 2025 dikuasakan oleh Hotlink. Acara muzik dan gaya hidup tahunan terbesar ini kembali dengan konsep baharu bertemakan “Paint the Town Red” yang bakal berlangsung pada 11 dan 12 Oktober di MAEPS Serdang. Festival tahun ini dijanjikan lebih berani, lebih lantang dan lebih meletup, dengan warna merah sebagai simbol tenaga, keberanian dan semangat yang mencerminkan gabungan Hausboom, AirAsia dan Hotlink.

    Kolaborasi epik bersama AirAsia menjadikan festival ini bukan sekadar sebuah festival muzik. Sebagai rakan kolaborasi utama, AirAsia akan membawa pengalaman menyeluruh yang menggabungkan hiburan, gaya hidup serta kejutan eksklusif buat semua pengunjung. Seiring dengan itu, Hausboom turut melancarkan kempen AirAsia x Hausboom: Scan & Win yang memperkenalkan label khas edisi terhad pada sembilan perisa minuman dengan QR Code unik. Minuman edisi ini boleh didapati di kedai terkemuka seluruh negara termasuk 7-Eleven, Kedai Mesra Petronas, Shell Select dan pasar raya AEON BiG. Setiap imbasan kod QR memberi peluang memenangi hadiah menarik seperti sepuluh tiket penerbangan percuma tanpa had selama setahun, tiket penerbangan pergi balik ke 18 destinasi, baucar AirAsia MOVE, AirAsia RIDE dan Ikhlas.com, hadiah tunai sehingga RM50,000 serta tiket percuma ke festival ini. Kempen ini telah bermula sejak Mei 2025 dan akan berterusan sehingga Disember 2025 dengan ribuan pemenang diumumkan setakat ini.

    Menurut Ketua Pegawai Eksekutif Hausboom, Azri Zahier Azmi, tahun ini menandakan kerjasama kali kedua bersama Hotlink sebagai rakan kolaborasi rasmi. Beliau menekankan komitmen Hotlink untuk menawarkan lebih nilai kepada pengguna bijak berbajet melalui pelbagai ganjaran eksklusif. Sebagai sebahagian daripada kerjasama ini, Hausboom dan Hotlink turut melancarkan empat tin edisi terhad yang membolehkan pengguna mengimbas kod QR untuk menyertai kempen Menang Ahad. Melalui kempen ini, pengguna dijamin menang hadiah setiap minggu termasuk seribu tiket percuma ke festival, telefon pintar, tambah nilai prabayar, internet percuma serta baucar makanan dan minuman. Sepanjang festival berlangsung, booth Hotlink akan dipenuhi dengan pelbagai aktiviti menyeronokkan dan cabutan hadiah khas.

    Bagi menjadikan pengalaman lebih luar biasa, festival kali ini turut mendapat sokongan Perodua sebagai rakan automotif rasmi. Setiap pemegang tiket berpeluang memenangi sebuah Perodua Ativa baharu melalui cabutan bertuah eksklusif yang akan diumumkan secara langsung di pentas utama. Inilah kali pertama hadiah sebesar ini ditawarkan, menjadikan festival ini bukan sahaja sebuah pengalaman muzik yang menyeronokkan tetapi juga peluang untuk pulang dengan sebuah kereta baharu.

    Hausboom juga memperkenalkan kolaborasi bersama Pin Yang dari KL Foodie untuk menganjurkan Hausboom KL Foodie Fest yang menghimpunkan lebih 100 vendor makanan unik. Dari juadah jalanan hingga sajian istimewa, festival makanan ini akan dibuka dari jam 10 pagi hingga 12 malam dan boleh diakses secara percuma oleh semua lapisan umur. Kehadiran 7-Eleven sebagai rakan rasmi kedai serbaneka pula memberi kemudahan tambahan kepada pengunjung untuk mendapatkan makanan segera, kopi segar, soft serve dan Slurpee terkenal mereka sepanjang festival berlangsung.

    Menurut Ketua Pegawai Komersial Kumpulan AirAsia, Amanda Woo, muzik sentiasa menjadi sebahagian daripada DNA AirAsia dengan pelbagai kolaborasi festival di rantau Asia dan Australia. Beliau menegaskan kerjasama dengan Hausboom tahun ini adalah padanan tepat kerana festival ini bukan sekadar pentas muzik, malah turut meraikan gaya hidup, fesyen dan makanan, sekali gus memperkukuh peranan AirAsia dalam menghubungkan komuniti muzik serantau.

    Selain itu, Hausboom Lokal Fest 2025 akan menampilkan lebih 80 jenama streetwear dan gaya hidup seperti SVG, Makerz, Kyrex dan The Capcity, di samping koleksi thrift eksklusif hasil kerjasama bersama SOVO. Ia menjanjikan pengalaman membeli belah yang segar, kreatif dan relevan untuk para pengunjung.

    Barisan penghibur utama festival tahun ini cukup gah dengan kehadiran legenda muzik tanah air seperti Dato’ M. Nasir, Dato’ Jamal Abdillah, Ella, Def-Gab-C, Slam serta artis arus perdana seperti Noh Salleh & Restoe Iboe, Bunkface, K-Clique, 6ixth Sense, Spider, Salammusik dan Gerhana Skacinta. Pengunjung juga akan dihiburkan dengan artis popular tempatan seperti Dolla, Insomniacks, No Good, Benzooloo, Slatan, Johny Comes Lately, Margasatwa, Empty Page, DJ Fuzz dan ramai lagi. Dari Indonesia pula, festival ini membawakan nama besar seperti Samsons, Bernadya, Kunto Aji, Feby Putri, Nadhif Basalamah dan Ghea Indrawari. Turut memeriahkan pentas adalah bakat segar seperti Lucidrari, LOKO, FUGO, TT.13, Spooky Wet Dreams dan The Rudean.

    Tiket festival ini telah mula dijual dengan harga RM119 untuk kategori General Admission, RM299 untuk Rockzone dan RM1,200 bagi pas VVIP. Pas VVIP menawarkan pengalaman eksklusif termasuk premium view deck, hidangan serta minuman percuma tanpa had, tandas peribadi dan laluan ekspres. Tiket boleh dibeli menerusi laman rasmi sayalive.io/hausboomfestival2025.

    AirAsia Hausboom Festival 2025 dikuasakan oleh Hotlink bakal menjadi destinasi hiburan paling menyeluruh tahun ini dengan kombinasi muzik, gaya hidup, fesyen, makanan, ganjaran menarik serta peluang membawa pulang sebuah Perodua Ativa baharu. Festival ini mengangkat semangat merah sebagai simbol keberanian dan tenaga, sekali gus menjanjikan pengalaman yang tidak akan dilupakan oleh setiap pengunjung.

  • CARSOME and BATERIKU Join Forces to Redefine Car Ownership with On-Demand Battery Services and Nationwide Access

    CARSOME and BATERIKU Join Forces to Redefine Car Ownership with On-Demand Battery Services and Nationwide Access

    CARSOME, Southeast Asia’s largest integrated car e-commerce platform, today announced a strategic partnership with BATERIKU, Malaysia’s leading provider of on-demand battery replacement and connected roadside assistance. This collaboration further strengthens CARSOME’s comprehensive automotive ecosystem, offering greater convenience, support, and peace of mind for car owners nationwide.

    Through this partnership, CARSOME customers can now access BATERIKU’s battery replacement services directly via the CARSOME app and website. As part of the launch, customers will receive RM50 off their next on-site battery replacement using promo code CARSOME50 (terms apply).

    This integration expands CARSOME’s digital touchpoints and brings added accessibility via BATERIKU’s 220+ Pitstop outlets, enabling customers to:

    • Conduct AI-driven vehicle valuations
    • Book inspection appointments
    • Sell their cars or buy their next ride all within their local communities

    Additionally, ASTRA batteries BATERIKU’s proprietary SIRIM-certified product will now be used in the refurbishment process of vehicles at the CARSOME Certified Lab, reinforcing product reliability and CARSOME’s commitment to quality.

    “At CARSOME, our mission is to make car ownership more transparent, convenient, and trustworthy. This collaboration with BATERIKU ensures our customers not only get a high-quality vehicle but also continued support throughout their ownership journey,” said Eric Chan, CARSOME Group’s President and COO.

    “BATERIKU’s nationwide reach and reputation for reliability make them an ideal partner as we continue to innovate. Together, we are building a smarter, more connected automotive experience,” Chan added.

    With over 500,000 units sold and a warranty claim rate of under 0.5%, BATERIKU brings trusted service and deep operational expertise to this initiative. Their network of 1,500+ mobile technicians (BHeros) ensures that customers receive fast, professional support anywhere in Malaysia.

    “An ASTRA battery is more than just power it’s a commitment to quality and trust,” said Azarol Faizi, CEO of Bateriku.com. “Our partnership with CARSOME is a milestone in advancing smarter mobility across Malaysia by combining great products with an even greater ownership experience.”

    This collaboration marks a significant step forward in CARSOME’s mission to deliver a seamless, integrated car ownership journey from purchase to post-sale support solidifying its leadership in the digital automotive space.

    About CARSOME
    CARSOME is Southeast Asia’s largest integrated car e-commerce platform, operating across Malaysia, Indonesia, Thailand, and Singapore. With a full-stack ecosystem that spans inspection, financing, refurbishment, and car content, CARSOME empowers customers and dealers to transact with trust and transparency.

    About BATERIKU
    BATERIKU is Malaysia’s leading on-demand battery and roadside assistance provider with a network of 220+ Pitstop outlets and over 1,500 mobile technicians. The brand is best known for its SIRIM-certified ASTRA batteries and commitment to redefining after-sales car support.

    For more information, visit www.carsome.my and www.bateriku.com.

  • Huawei and Global Partners Lead Innovation at MWC Shanghai with Multiple Wins at New Calling x AI Challenge

    Huawei and Global Partners Lead Innovation at MWC Shanghai with Multiple Wins at New Calling x AI Challenge

    Huawei, together with key industry collaborators, has emerged as a major winner at the world’s first New Calling x AI Challenge, announced during the GTI Summit at MWC Shanghai 2025. Co-organized by the GSMA Foundry and GTI (Global TD-LTE Initiative), the challenge is the first global innovation competition focused on New Calling technology and its convergence with artificial intelligence. The competition received nearly 100 submissions from 16 universities and 58 enterprises worldwide, underlining the growing global interest in redefining voice communication through intelligent, next-generation technologies.

    Among the top accolades, Huawei and China Mobile Jiangsu were awarded first prize for their “5G New Calling x AI In-Nanjing” project. Another first prize was awarded to Huawei and stc for their collaboration on “Exploring the New Paradigm of stc Bank’s Intelligent Customer Service by Deep Integration of New Calling and AI.” Huawei and China Mobile Henan jointly received second prize for the project “Service AI x Network AI Empowering the New Calling DC-based Customer Service.” Meanwhile, Huawei secured third prize with “A2A Intelligent Agent Interconnection Revolutionizing Communication Experience.”

    These awards mark a significant step forward for 5G-A and AI integration, providing the telecom sector with real-world examples of how New Calling services can elevate customer experience and operational efficiency. With commercial applications already launched in regions including China, Europe, the Middle East, Asia Pacific, and Latin America, New Calling is emerging as a key technology in the mobile AI era. Services such as Visualized Voice Calling, Idol Calling, Real-Time Translation, and Simultaneous Interpretation are enabling operators to transform traditional voice services into dynamic content experiences, paving the way for a new era of intelligent communication.

    Ma Peng, President of the CS&IMS Domain at Huawei Cloud Core Network Product Line, accepted the awards and emphasized the strategic importance of this evolution. According to Ma, integrating AI into voice services opens the door for operators to diversify their offerings and turn the dial pad into a gateway for a wide range of smart solutions. He added that the future of New Calling relies on collective industry collaboration and ongoing commitment from both technology providers and mobile operators.

    MWC Shanghai 2025, held from 18 to 20 June, showcased the latest innovations in telecom and AI. Huawei’s participation at Hall N1 of the Shanghai New International Expo Center (SNIEC) highlighted its continued leadership in building a more intelligent, connected, and customer-centric future. As the commercial rollout of 5G-Advanced accelerates, Huawei remains committed to working closely with global industry players to unlock new revenue models and reimagine how AI can power the next generation of telecom services.

    For further information, visit: https://carrier.huawei.com/en/events/mwcs2025

  • McDonald’s Terus Prihatin: Hidangan Percuma Untuk Rider Seluruh Negara

    McDonald’s Terus Prihatin: Hidangan Percuma Untuk Rider Seluruh Negara

    McDonald’s Malaysia sekali lagi membuktikan komitmennya terhadap komuniti dengan meraikan lebih 70,000 penunggang penghantaran makanan (rider) di seluruh negara menerusi kempen tahunan #MekdiBelanjaRider. Diteruskan buat tahun keempat berturut-turut, kempen ini merupakan tanda penghargaan kepada para rider yang menjadi tulang belakang kepada perkhidmatan penghantaran makanan negara, termasuk McDelivery dan platform rakan kongsi seperti GrabFood, ShopeeFood, Foodpanda, serta syarikat penghantaran bebas lain.

    Dilancarkan pada tahun 2021, #MekdiBelanjaRider tercetus daripada keinginan McDonald’s untuk menghargai insan-insan gigih yang tanpa lelah menghantar hidangan ke pintu pelanggan, tidak kira cuaca atau masa. Tahun ini, lebih 70,000 rider disambut dengan hidangan percuma berupa McDonald’s Foldover atau burger Spicy McCrispy, yang boleh ditebus di semua restoran McDonald’s seluruh negara antara jam 2.00 hingga 5.00 petang.

    “Rider bukan sahaja membantu menjayakan operasi harian kami, mereka juga adalah penghubung antara jenama dan pelanggan. Dalam rutin harian yang kadang-kadang tidak kelihatan, mereka tetap hadir dengan senyuman, menghantar makanan dengan penuh tanggungjawab. #MekdiBelanjaRider adalah tanda kecil penghargaan kami atas dedikasi besar mereka,” kata Hajah Melati Abdul Hai, Naib Presiden Kanan dan Ketua Pegawai Impak, McDonald’s Malaysia.

    Kempen ini turut menjadi lanjutan kepada rangkaian aktiviti kemasyarakatan McDonald’s Malaysia sepanjang tahun. Sebelum ini, syarikat telah melaksanakan pelbagai inisiatif termasuk program khas sempena Hari Guru, sambutan Ramadan bersama komuniti masjid dan surau, serta sambutan ulang tahun bersama rumah-rumah kebajikan.

    #MekdiBelanjaRider bukan sekadar pemberian makanan ia simbolik kepada nilai murni memberi kembali kepada masyarakat dan memupuk semangat kebersamaan. Ia juga selari dengan aspirasi Program Komuniti @ McDonald’s, yang kini mencatat lebih 10,000 aktiviti kemasyarakatan setiap tahun melalui lebih 370 cawangan restoran di seluruh negara.

    Dengan misi untuk bukan sekadar menjadi penyedia makanan segera tetapi juga penyumbang aktif kepada komuniti, McDonald’s Malaysia akan terus komited menyantuni dan mendampingi mereka yang banyak berjasa kepada masyarakat.

    Untuk maklumat lanjut tentang program kemasyarakatan McDonald’s, sila layari laman rasmi atau ikuti saluran media sosial rasmi McDonald’s Malaysia.

  • Driven to Energize: 30 Proton Cars Embark on Wellness-Themed Fun Drive Across Johor

    Driven to Energize: 30 Proton Cars Embark on Wellness-Themed Fun Drive Across Johor

    In a refreshing fusion of lifestyle and mobility, AG Autoworld and Herbal Farmer have successfully launched their inaugural cross-brand community event the ‘Ginseng on the Go’ Fun Drive celebrating the joy of driving, the power of wellness, and the strength of collaboration. With 30 Proton vehicles joining the convoy, this unique event spans Johor Bahru to Kluang, injecting energy and excitement into the Proton owner community.

    Designed to spotlight both innovation in automotive performance and wellness on the move, the event kicked off from the Proton e.MAS AG Autoworld Showroom. Featuring Proton’s most popular models including the S70, X50, and the electric e.MAS 7 the drive was not just a scenic journey, but also a rolling showcase of modern Malaysian mobility.

    A core highlight of the collaboration was the introduction of OT Ginseng Drink, Herbal Farmer’s flagship stamina-boosting beverage, designated as the official drink of the fun drive. Participants enjoyed the revitalizing drink throughout the journey, reinforcing the event’s emphasis on staying energized, alert, and connected especially during long-distance drives.

    Flagging off the event were Ms. Janessa Kuek, CEO of AG Autoworld, and Mr. Alvin Khoo, Head of Marketing at Herbal Farmer, symbolizing the convergence of two brands committed to community well-being.

    After a smooth and spirited drive, participants arrived at the Herbal Farmer outlet in Johor Jaya for a light-hearted treasure hunt, where curated goodie bags and mini challenges made for a memorable pit stop. Here, guests experienced Herbal Farmer’s wellness product range firsthand in a relaxed, interactive setting.

    The convoy’s final stop was the AG Autoworld Proton Showroom in Kluang, where families and guests were treated to an afternoon of buffet lunch, showroom tours, wellness sharing sessions, and mini games. A special segment by Herbal Farmer, titled “How to Stay Energized During Road Trips,” offered practical wellness tips for travelers, reinforcing the day’s theme of driving with vitality.

    Speaking at the event, Ms. Janessa Kuek shared, “We wanted this to be more than a drive we wanted to create a meaningful moment for our customers. From test-driving the future of Proton with the e.MAS 7 to bonding over family-friendly fun, this event proves that innovation and connection go hand in hand.”

    Mr. Alvin Khoo added, “Bringing Herbal Farmer into a lifestyle setting like this allows us to share our message in a fresh, engaging way. Our goal is to show that wellness isn’t just something you practice at home it travels with you. The OT Ginseng Drink represents exactly that kind of portable vitality.”

    The ‘Ginseng on the Go’ Fun Drive marks a successful first collaboration between AG Autoworld and Herbal Farmer, with both brands hinting at more community-centered, wellness-themed experiences to come.

    For more updates on future events, follow AG Autoworld and Herbal Farmer on their official social media channels.