MalaysianUpdates

Category: Technology

  • Samsung Galaxy Buds3 FE Review: Compact Design, Big Performance

    Samsung Galaxy Buds3 FE Review: Compact Design, Big Performance

    The Samsung Galaxy Buds3 FE strikes an impressive balance between portability, performance, and modern features, making it a compelling choice for users seeking reliable wireless earbuds without breaking the bank.

    Sleek and Lightweight Design

    Weighing just 5 grams per earbud, the Buds3 FE are exceptionally comfortable for extended listening sessions. The earbuds fit snugly in the ear, and their compact 21.1 x 18.0 x 33.8 mm dimensions make them unobtrusive during commutes, workouts, or office use. Coupled with the IP54 rating, they offer protection against sweat and light splashes, ensuring durability in everyday scenarios.

    Premium Audio Experience

    Audio quality is a highlight of the Buds3 FE. With a 1-way speaker setup and support for AAC, SBC, and Samsung’s SSC codec, the earbuds deliver clear mids and highs, while the integrated 6 microphones enhance call clarity. Features like Active Noise Cancellation (ANC) and 360 Audio allow users to enjoy immersive sound, whether listening to music or joining calls in noisy environments. Additionally, the Ambient Sound mode lets you stay aware of your surroundings without removing the earbuds—a practical touch for outdoor or urban use.

    Smart Connectivity

    Connectivity is smooth and reliable thanks to Bluetooth v5.4 with support for A2DP, AVRCP, and HFP profiles. The Auto Switch feature seamlessly transitions audio between Samsung devices, making the Buds3 FE a convenient companion for users already in the Galaxy ecosystem.

    Thoughtful Sensor Integration

    The Buds3 FE are equipped with multiple sensors, including Hall, Pressure, Proximity, and Touch Sensors, allowing for intuitive controls and automatic play/pause functionality when the earbuds are worn or removed. This thoughtful sensor integration adds a layer of convenience that enhances the overall user experience.

    Strong Battery Life

    Battery performance is impressive for earbuds of this size. With 53 mAh per earbud and a 515 mAh case, the Buds3 FE provide up to 6 hours of music playback with ANC on (up to 8.5 hours with ANC off) and a total of 24 hours of playback with ANC on (30 hours with ANC off). Talk time is similarly strong, offering up to 4 hours per session and 18 hours in total.

    Added Features for Modern Users

    The Galaxy Buds3 FE also integrate well with Samsung services. Bixby voice wake-up allows hands-free control, while Samsung Find ensures that you can locate your earbuds quickly if misplaced.

    Conclusion

    The Samsung Galaxy Buds3 FE impresses as a lightweight, feature-packed, and well-rounded pair of earbuds. Its combination of clear audio, effective ANC, smart connectivity, and durable design makes it a dependable choice for music lovers, professionals, and everyday users alike. While it doesn’t aim to replace premium flagship earbuds, it delivers excellent value with a thoughtfully curated set of features.

  • Samsung Malaysia Triumphs at ESGBusiness Awards 2025 for Sustainable Innovation

    Samsung Malaysia Triumphs at ESGBusiness Awards 2025 for Sustainable Innovation

    Samsung Malaysia Electronics has been honored with the ESGBusiness Award 2025, a prestigious recognition that highlights the company’s dedication to sustainability, responsible innovation, and environmentally conscious business practices. This accolade reflects the collective efforts of Samsung’s employees, partners, and customers who continue to support the mission of creating a positive impact on both the environment and society. Guided by a comprehensive ESG roadmap, Samsung Malaysia has introduced initiatives that drive meaningful change.

    Central to Samsung’s sustainability journey is the push to reduce paper usage through digital innovation. The introduction of solutions such as the e-queue service ticket has encouraged customers to adopt paperless processes while improving efficiency and reducing waste. Between 2022 and 2024, Samsung successfully transitioned approximately 359,907 transactions to digital alternatives, conserving the equivalent of 35 trees. This approach not only enhances the customer experience but also contributes directly to global environmental objectives.

    In addition to digital initiatives, Samsung has launched Eco Repair, a program aimed at extending the life of electronic products while offering more affordable and sustainable repair options. By choosing repair over replacement, customers can make environmentally responsible decisions that reduce electronic waste and conserve valuable resources. From 2022 to 2024, Samsung repaired around 41,419 mobile devices and 18,417 televisions, which helped preserve an estimated 131,316 trees.

    Recognizing the importance of proper e-waste management, Samsung also introduced Eco Recycle Boxes at service centers nationwide. These collection points provide customers with a convenient way to dispose of old devices, tablets, and accessories responsibly. By the end of 2024, the program had collected 138.68 kilograms of e-waste, ensuring that these materials were recycled safely and kept out of landfills.

    The ESGBusiness Award 2025 is a testament not only to Samsung’s commitment but also to the trust and participation of its customers in the company’s sustainability efforts. Every paperless transaction, repaired device, and recycled gadget represents a shared contribution toward building a greener future. Samsung remains committed to driving positive change through eco-conscious solutions and leading by example in Malaysia’s sustainability landscape. By continuing this journey, the company demonstrates that innovation and sustainability can go hand in hand, showing that small actions can collectively make a significant difference.

    For more information, visit https://news.samsung.com/my/

  • Galaxy Buds3 FE: Redefining the Way We Connect

    Galaxy Buds3 FE: Redefining the Way We Connect

    Music, podcasts, or video calls — earbuds have become an essential part of daily life. The new Galaxy Buds3 FE take this role even further, offering more than just wireless audio. With Galaxy AI integration, these earbuds are designed to elevate the listening experience, making them smarter, more intuitive, and seamlessly connected to the Galaxy ecosystem.

    Traveling abroad often comes with language barriers that can make communication challenging. The Galaxy Buds3 FE change this by offering real-time translation powered by Galaxy AI. Conversations in a foreign language are delivered directly to your ear, helping you navigate unfamiliar streets, order meals with ease, or connect with new people without hesitation. Communication becomes natural, no matter where you are.

    These earbuds are also your direct connection to Samsung’s conversational AI, Gemini. With a simple voice prompt, you can check your schedule, set reminders, find quick information, navigate unfamiliar routes, or even draft messages — all without taking out your phone. The Galaxy Buds3 FE transform everyday tasks into seamless interactions, merging productivity and convenience in ways that fit effortlessly into busy lifestyles.

    Sound quality is equally intelligent. The Galaxy Buds3 FE adapt to your surroundings, whether you are in a noisy café catching up with friends or unwinding at home. You always hear what matters most, without distraction. They also reduce the need to constantly glance at your phone, keeping you connected, informed, and assisted through subtle, intuitive responses delivered straight to your ears.

    When paired with a Galaxy smartphone, tablet, or TV, the Galaxy Buds3 FE go beyond the role of earbuds. They become a central link in the Galaxy ecosystem, keeping your world connected and running smoothly.

    To experience the Galaxy Buds3 FE, visit: https://www.samsung.com/my/audio-sound/galaxy-buds/galaxy-buds3-fe-black-sm-r420nzkaxme/

  • Unlock Daily Rewards with Galaxy A Series

    Unlock Daily Rewards with Galaxy A Series

    Samsung Malaysia is bringing everyday convenience and rewards to a whole new level with the launch of the Galaxy A17, now available nationwide. Designed with features Malaysians love, the Galaxy A17 offers long-lasting performance, a smarter way to pay, and essential innovations, all at a price that is within reach.

    Getting started with Samsung Wallet is now easier than ever. By simply registering, activating, and adding a card that has not been linked in the last three months, users will instantly unlock a Lotus’s RM5 voucher. This special welcome gift is perfect for your next grocery trip, but availability is limited to only 500 vouchers, so it is strictly on a first come, first served basis.

    Samsung Wallet currently supports a wide range of banks and card networks in Malaysia, including credit, debit, and prepaid cards from Visa and Mastercard. Banks such as Alliance Bank, Bank Islam, Bank Muamalat, CIMB, Hong Leong, HSBC, Maybank, Public Bank, RHB, Standard Chartered, and Wise are among those already supported. For the latest list of compatible banks and cards, users are encouraged to check Samsung Wallet Malaysia.

    With Galaxy A Series devices, daily spending becomes instantly more rewarding. Through Samsung Wallet, every tap unlocks exciting rewards. On the first transaction, users receive two pieces of chicken from KFC. The second transaction earns a Lotus’s RM5 voucher, while the third unlocks a RM10 ZUS Coffee voucher. On the fourth transaction, users enjoy a RM10 Setel voucher, and by the fifth, they receive a RM15 Touch ‘n Go eWallet voucher. From food to fuel and coffee to commutes, each transaction ensures that daily life becomes a little more rewarding.

    Galaxy A users can also enjoy exclusive Lotus’s vouchers by registering on the Samsung Members app. Every user receives a RM5 voucher, while Galaxy A17 users enjoy an additional RM5 voucher, doubling the benefit to a total of RM10.

    The Galaxy A17 itself has been built to fit seamlessly into everyday life. It introduces Gemini Live, an AI-powered voice assistant designed to help users complete tasks more naturally and efficiently. The advanced camera system ensures sharper photos and clearer videos in all situations. With the promise of six OS updates and six years of Security Maintenance Release, the device guarantees long-term reliability and protection. Samsung Wallet is built directly into the phone, allowing users to make payments, store loyalty cards, access rewards, and even travel with ease, all protected by Samsung Knox for maximum security.

    Samsung Wallet makes everyday life simpler and safer. Instead of juggling cards and vouchers, everything can be managed in one app. From making payments to redeeming rewards and accessing travel essentials, the phone becomes an all-in-one daily companion, providing both convenience and peace of mind.

    The Galaxy A17 5G and Galaxy A07 LTE are officially available in Malaysia starting from 5 September 2025, with the Galaxy A17 LTE arriving on 26 September 2025. To celebrate the launch, Samsung is offering a range of promotions until 30 September 2025 across Samsung Online Store, Samsung Experience Stores, authorized retailers, and participating e-commerce platforms.

    The Galaxy A17 5G is priced at RM999 for the 8GB RAM and 256GB storage variant, but comes with a rebate of RM100, bringing the price down to RM899. The 8GB RAM and 128GB storage variant is priced at RM899, with the same rebate reducing the price to RM799.

    As part of the promotion, customers who purchase the Galaxy A17 or Galaxy A07 will also receive a free one-year extended warranty, provided they complete their registration within 30 days of purchase. Additionally, both models come with a complimentary 25W travel adapter worth RM89. Customers can also purchase Galaxy Buds Core at a discounted price of RM139 instead of the regular RM199 when buying either the Galaxy A17 or A07 during this period.

    To further enhance the launch, Samsung is offering 30 percent off selected branded mobile accessories for Galaxy A17 5G and LTE users. This includes discounted prices on the 10,000mAh and 20,000mAh battery packs, a wireless battery pack, and official Galaxy A17 cases.

    The Galaxy A17 and Galaxy A07 are available in multiple color options and can be purchased through Samsung’s official online store, Samsung Experience Stores, authorized retailers, and leading e-commerce platforms in Malaysia.

  • HONOR Clinches Double Win at GSMA Digital Nation Awards 2025 with ALS Awareness Video

    HONOR Clinches Double Win at GSMA Digital Nation Awards 2025 with ALS Awareness Video

    HONOR, a global leader in AI-powered smart device ecosystems, has received two major accolades at the GSMA Digital Nation Awards 2025, underscoring its commitment to digital inclusion, innovation, and accessibility. As the only participant to win two awards this year, HONOR was recognized with the Excellence in Digital Inclusion Video Award and the Best Digital Nation Video Award.

    The recognition was awarded to HONOR’s awareness campaign, Freeze for ALS, HONOR the Challenger, which highlighted the realities of Amyotrophic Lateral Sclerosis (ALS), a progressive neurological disease that often limits patients to controlling only their eye movements. The campaign was commended for its ability to showcase the transformative role of mobile technology in promoting sustainability, digital inclusion, and innovation. Competing against 17 other finalists across the Asia Pacific region, HONOR secured top honors for its compelling storytelling and impactful message.

    To support individuals with disabilities such as ALS, HONOR has developed multimodal AI eye-tracking technology that allows users to control their smartphones entirely with their eyes. From opening notifications to launching applications, this innovation enables hands-free operation and enhances accessibility, significantly improving the quality of life for users with limited mobility.

    Justin Li, President of HONOR South Pacific, expressed gratitude for the recognition, noting that being the only company to secure two awards at the GSMA APAC Digital Nation Awards 2025 is a proud moment for the brand. He emphasized that the achievement reflects HONOR’s dedication to shaping a more inclusive and sustainable digital future both globally and locally, stating, “HONOR MY Life, HONOR MY Future.”

    Alongside celebrating its awards, HONOR also underscored its focus on digital trust and cybersecurity during the Digital Nation Summit Kuala Lumpur (ASEAN Edition). In his keynote speech titled Cybersecurity and Digital Trust: Safeguarding ASEAN’s Digital Future, Li stressed that effective and accessible security requires human-centric innovation coupled with strong partnerships. HONOR collaborates with regulators, platforms, and software partners to build safer online environments, working closely in Malaysia with the Malaysian Communications and Multimedia Commission (MCMC) and MyDigital ID to enhance secure and seamless access to digital services while ensuring user privacy.

    HONOR further strengthened its commitment by integrating AI Deepfake Detection technology into its smartphones at no additional cost to consumers. This feature is designed to identify fake or manipulated content during video calls, reinforcing the brand’s promise to safeguard user security and privacy. Li highlighted that cybersecurity should be viewed as a necessity rather than an expense, particularly in emerging markets where affordability is essential. He pointed to HONOR’s mid-range X Series, including the latest X9d 5G, which is equipped with advanced security features such as fingerprint identification and facial recognition, demonstrating the brand’s dedication to making advanced security accessible to all.

    Through its dual recognition at the GSMA Digital Nation Awards and its ongoing advancements in digital trust and cybersecurity, HONOR continues to strengthen its role as a leader in creating inclusive, secure, and innovative digital ecosystems for communities worldwide.

  • HONOR X9d 5G: Triple-Resistant Powerhouse with Exclusive Pre-order Rewards

    HONOR X9d 5G: Triple-Resistant Powerhouse with Exclusive Pre-order Rewards

    HONOR has officially launched the HONOR X9d 5G in Malaysia, introducing a new era of smartphone durability and performance. Priced from RM1,499, the device maintains the same affordability as its predecessor while offering ten significant upgrades across durability, battery life, display, chipset, audio, and network capabilities.

    The HONOR X9d 5G is engineered with groundbreaking Triple Resistant Durability, setting a new benchmark in toughness and reliability. It features ultra-deep tempered glass reinforced with Corning Gorilla Glass Victus 2, providing a 31 percent deeper tempering depth for a stronger and more resilient screen. Unlike its predecessors, the device now comes with a flat display design, further improving durability and practicality. Addressing the often-overlooked issue of internal damage, HONOR has introduced aerospace-grade non-Newtonian fluid that hardens instantly on impact, offering up to 300 percent greater shock absorption. A new six-layer shock absorption structure inspired by bulletproof technology enhances protection even further, ensuring internal components remain safe from accidental drops and impacts.

    Water and dust resistance have also been elevated to new levels. For the first time in the X Series, the HONOR X9d 5G achieves IP69K certification, surpassing previous ratings and allowing it to withstand extreme conditions such as immersion underwater at six meters, high-temperature splashes at 85 degrees Celsius, exposure to multiple types of liquids, and even 30 days of submersion in one-meter water. The phone also incorporates a Drainage and Dust Removal system that uses vibrations to clear ports of moisture and debris, along with AI-powered touch features that keep the screen responsive even in heavy rain or when used with gloves.

    This level of resilience has earned the device the prestigious SGS Triple Resistant Premium Performance Certification, proving its ability to endure the toughest environments. To further reassure customers, HONOR includes a one-year Liquid Damage Protection Warranty, making it the first smartphone brand in Malaysia to offer such coverage.

    Beyond durability, the HONOR X9d 5G delivers significant performance improvements. It houses the largest battery in the industry at 8300mAh, offering up to three days of use on a single charge and an impressive standby time even at just two percent battery. The MagicOS 9.0 Ultra Power Saving Mode ensures users still have enough power for calls or messaging in emergencies. The device supports 66W HONOR SuperCharge for quick top-ups and 7.5W reverse charging, turning the phone into a portable power bank.

    Photography enthusiasts will enjoy the 108MP Ultra-Sensing Camera with advanced stabilization, supported by a suite of AI imaging tools such as AI Eraser, AI Cutout, and AI Remove Reflection. Creative features like 4K HD Moving Photo Collage and HONOR Connection make editing and sharing more seamless than ever.

    The display is another highlight, featuring a 6.79-inch OLED panel with 1.5K resolution, up to 6000 nits peak brightness, and 3840Hz PWM dimming. Combined with advanced eye comfort technologies including AI Defocus Display and Circadian Night Display, the HONOR X9d 5G ensures a comfortable viewing experience even during extended use.

    Powered by the Snapdragon 6 Gen 4 chipset, the phone delivers faster performance, smoother multitasking, and energy efficiency designed for long-term use. HONOR’s Lightweight OS Engine provides up to 90 percent smoother operation, quicker app launches, and more responsive navigation. The VC Ice Cooling System maintains stable performance even during intensive gaming sessions. Audio has also been upgraded with a dual speaker system that produces sound 400 percent louder than before, creating a more immersive listening experience.

    Connectivity is stronger and more reliable with an optimized antenna design that boosts signal strength and stability. Everyday convenience is enhanced with instant NFC access, allowing users to quickly manage payments and tasks such as topping up a Touch ’n Go card.

    The HONOR X9d 5G is available in two storage variants, 256GB at RM1,499 and 512GB at RM1,699, with 24GB of RAM including 12GB Turbo RAM. Customers can choose from four stylish colors: Reddish Brown, Forest Green, Sunrise Gold, and Midnight Black.

    As part of its launch offer, customers who pre-order the HONOR X9d 5G from now until 9 October 2025 will receive free gifts worth RM1,146, including an HONOR Pad X7 tablet along with three protection policies: 365-day Front and Back Crack Protection, a one-year extended warranty, and a one-year Liquid Damage Protection Warranty. Pre-orders are available at HONOR Experience Stores, the HONOR Malaysia website, official stores on Lazada, Shopee, and TikTok Shop, as well as authorized dealers such as Harvey Norman, Senheng, SenQ, and Urban Republic.

    The HONOR X9d 5G will officially be available in stores nationwide starting 10 October 2025.

  • HONOR X Series Secures Top Spot in Mid-Range Segment for Three Generations

    HONOR X Series Secures Top Spot in Mid-Range Segment for Three Generations

    Since 2022, the HONOR X Series has been more than just a smartphone. For Malaysians, it has been a trusted companion through sudden downpours, slips from busy hands, and long demanding days. Year after year, the series has proven its resilience and reliability, securing its position as Malaysia’s number one best-selling mid-range smartphone for three consecutive years. This enduring success has earned it the title “Pilihan Utama Rakyat Malaysia” or Malaysia’s Top Choice Smartphone.

    The journey began in 2022 with the HONOR X9, the first X Series device to enter the Malaysian market. Introduced with the promise of “Lagi Tahan, Lagi Best,” the smartphone set out to redefine expectations of durability and usability. It resonated deeply with Malaysians who were frustrated with fragile devices, quickly sparking a loyal following and creating a movement that highlighted durability as an essential feature.

    As the series progressed, HONOR engineers continued to address the challenges faced by everyday users. One of the most common frustrations was the fragility of smartphone screens, especially curved displays that were prone to cracks. In response, HONOR introduced the HONOR X9a and later the HONOR X9b, two models that redefined toughness. The X9a became an online sensation for its reputation as the toughest curved screen phone, while the X9b rewrote sales records, cementing the X Series’ dominance as Malaysia’s number one best-selling mid-range smartphone.

    In 2024, the HONOR X9c 5G carried the series to even greater heights. Nicknamed the “Drop-Resistance King,” it elevated HONOR’s reputation further by setting new standards in durability for mid-range devices. Each release built on the success of its predecessor, strengthening the legacy of the X Series and securing its place as a household favorite across Malaysia.

    The impact of the HONOR X Series has been reflected clearly in market numbers. For three consecutive years, it has held the number one position in Malaysia’s mid-range smartphone segment. Its market share rose from 33 percent in 2023 to an impressive 55 percent in 2025. This means that for every two mid-range smartphones sold in Malaysia, one carries the X Series badge. The achievement reflects not only the strength of HONOR’s products but also the trust placed in the brand by millions of Malaysians.

    In 2025, the journey continues with the introduction of the HONOR X9d 5G, a device that marks the beginning of a new chapter. More than just an upgrade, it represents a revolution by debuting three industry-first technologies. It is the world’s first smartphone to achieve SGS Triple-Resistant Premium Performance Certification, the first device in the market to feature IP69K water and dust resistance, and the only phone globally to house a massive 8,300mAh battery. The X9d 5G is built to withstand drops, resist water, and deliver unmatched endurance, proving to be not only tougher but virtually unstoppable.

    HONOR understands that peace of mind is just as important as hardware. The X Series has always been supported by extensive after-sales care, from warranty extensions to screen replacement options. With the launch of the X9d 5G, Malaysians can expect even more comprehensive protection plans, ensuring that every user enjoys worry-free ownership alongside exceptional durability.

    Over the course of four years, the HONOR X Series has evolved from a newcomer into a nationwide phenomenon. It has shaped expectations for mid-range smartphones, proving that resilience, reliability, and relentless innovation are possible in a single device. With the arrival of the HONOR X9d 5G, HONOR is once again raising the bar, strengthening a legacy that continues to grow alongside the pace of modern Malaysian life.

    Malaysians can look forward to witnessing the official launch of the HONOR X9d 5G this Wednesday, 24 September 2025, at 3PM via livestream on HONOR Malaysia’s official Facebook page. For more details, visit www.honor.com/my or follow HONOR Malaysia’s official Facebook account.

  • Galaxy AI: Putting You in Charge of Your Privacy

    Technology is evolving at high speed, becoming more intelligent with every passing moment. These rapid advancements have brought Galaxy AI to life, unlocking new levels of productivity, creativity, and communication. Yet, as mobile AI becomes more capable, it also raises important questions about privacy and control.

    Samsung is addressing these concerns through two key approaches. First, Galaxy AI is designed with built-in safeguards that protect user data from the ground up. Second, AI itself is being applied to strengthen mobile security and privacy protections. Both approaches are crucial, but ensuring AI handles data responsibly remains the most urgent priority.

    At the heart of this effort are transparency and choice. Galaxy devices offer intuitive privacy settings that make it easier to understand what data is used in AI processing, how it is handled, and how users can control it. These protections empower people to make their own rules for a safer, more personalized mobile experience.

    Advanced settings play a central role in enabling these protections. As AI becomes more integrated into daily life, it is natural to want greater control over how personal data is used. Galaxy AI safeguards respond to this need by providing policies and tools that go beyond standard protections. Many Galaxy AI features operate directly on the device, keeping data securely in the user’s hands. Communication tools such as Live Translate and Interpreter, or creative tools like Audio Eraser, run safely on the phone itself. This ensures that inputs remain private while delivering a fast, responsive experience.

    Since the launch of Galaxy AI, Samsung’s vision has been driven by openness and user choice. To achieve this, a hybrid approach was adopted, combining both on-device and cloud-based AI. This ensures seamless usability and the flexibility to tackle even the most complex tasks. For example, Generative Edit can work on-device for certain capabilities while also tapping into cloud-based AI when additional processing power is needed. Regardless of where data is processed, personal information is never stored long-term or used for AI training. Users can also manage their privacy through Advanced Intelligence settings, which allow them to decide how data is processed, including the option to disable online processing for AI features entirely.

    Galaxy AI is built on a foundation of privacy, supported by an expanding range of on-device features and powerful settings that give users control. Beyond AI-specific tools, Galaxy devices also provide intuitive ways to manage broader privacy and security needs. The Security and Privacy dashboard offers a clear and simple interface for viewing and updating permissions, controlling data-sharing functions, and identifying which data might be at risk. With Permission Usage, users can see which apps have recently accessed their data, providing a level of visibility that is unique to Galaxy.

    Additional protections further strengthen this control. Auto Blocker enhances device security by checking for malware, blocking unauthorized app installations, preventing harmful commands via USB, and defending against zero-click attacks with Message Guard. For those seeking stronger defenses, Maximum Restrictions introduce extra measures such as blocking 2G services, preventing unsafe Wi-Fi reconnections, and protecting data from interception on untrusted networks.

    All of these safeguards are supported by Samsung Knox, which ensures that every Galaxy device is secured from the inside out. Looking ahead, Samsung will continue to advance AI-powered security technologies to make privacy protections even smarter, more adaptive, and seamless. As AI evolves, Samsung’s commitment remains clear: to deliver secure experiences rooted in transparency and user choice, now and into the future.

  • Huawei Unveils 4+10+N SME Intelligence Solutions to Drive Smart Transformation

    Huawei’s Executive Director of the Board, David Wang, unveiled the new HUAWEI eKit 4+10+N SME Intelligence Solutions at the HUAWEI eKit Autumn Launch 2025 in Shanghai. Themed “Together for Growth, All Intelligence,” the event highlighted Huawei’s commitment to empowering small and medium-sized enterprises with one-stop scenario-based solutions that provide last-mile services in their intelligent transformation journey.

    Artificial intelligence is steadily finding its place in the business world. While its current use largely revolves around intelligent assistants designed to support employees, future applications are expected to be deeply integrated into core production systems. This evolution will reshape products, services, and business models, making AI a powerful engine of growth. SMEs, which play an essential role in economic development, face unique challenges in this transition. In China alone, there are more than 58 million SMEs, contributing over 80 percent of urban jobs and generating 60 percent of the national GDP. However, many SMEs still struggle to adopt AI due to low awareness, limited technical capabilities, and difficulties in applying AI effectively.

    Speaking at the launch event, David Wang emphasized that intelligence should be as accessible as water and electricity, expressing his hope that every person, home, and organization can benefit from AI. He stressed Huawei’s readiness to help SMEs overcome the challenges of adoption and accelerate their journey toward intelligent transformation, ensuring that no one is left behind.

    To meet the needs of SMEs, many of which lack the resources to develop AI solutions independently, Huawei has shifted its approach from selling standalone products to offering comprehensive, scenario-based solutions. These solutions are easier for installers to deliver and are designed with real-world business applications in mind. The newly released HUAWEI eKit 4+10+N SME Intelligence Solutions embody this vision. The “4” represents four core scenarios common across SME operations: intelligent office, intelligent business, intelligent education, and intelligent healthcare. The “10” refers to ten one-stop, scenario-based solutions launched at the event, such as SME office, intelligent hotel, digital diagnosis platforms, and interactive classroom solutions. The “N” represents a series of specialized products that complement these scenarios.

    Among the twenty-six products introduced under this framework were the HUAWEI eKitEngine AR180 series enterprise-grade routers, which integrate routing, switching, Wi-Fi, and VPN functionalities. Huawei also introduced new IdeaHub products that bring together AI-powered conferencing, acoustic baffle features, and intelligent applications. All of these offerings feature integrated designs, intelligent interactions, and robust security.

    Wang explained that Huawei’s goal is to handle complexity on behalf of its customers and partners, allowing them to focus on growth. The new solutions not only improve development and delivery efficiency but also empower distribution partners with greater sales enablement. These include easier access to resources, solution demonstrations, and scenario-based configuration plans that simplify product selection and design for both installers and customers. Delivery services are also streamlined through unified installation, centralized network management, and consolidated customer support, ensuring a smoother path for SMEs to adopt AI technologies.

    Wang concluded his keynote by reaffirming Huawei’s commitment to working hand-in-hand with distribution partners and installers to bring the benefits of intelligence to SMEs. He noted that these solutions represent the “last mile” of the intelligent world, making AI adoption more attainable for businesses everywhere.

    Looking ahead, Huawei will continue its exploration of AI at HUAWEI CONNECT 2025, which runs from September 18 to 20 at the Shanghai World Expo Exhibition & Convention Center and the Shanghai Expo Center. Themed “All Intelligence,” the conference will present Huawei’s latest strategic initiatives, digital and intelligent infrastructure products, industry-specific solutions, and development tools across strategy, technology, and ecosystems. Further details are available at www.huawei.com/en/events/huaweiconnect.

  • Shaping the Future: Samsung SEAO’s President & CEO on AI and Innovation

    The rapid rise and popularity of artificial intelligence has seen many companies racing to join the movement. For Samsung, however, AI is not a sudden trend. It is a technology the company has been developing and integrating into its devices for more than a decade, with the aim of delivering meaningful benefits to users through innovation. Earlier this year at CES 2025, Samsung unveiled its “AI for All” vision, a mission to empower users through AI at every touchpoint.

    In a recent conversation with CU Kim, President and CEO of Southeast Asia and Oceania at Samsung Electronics, a clearer picture emerged of how Samsung is applying AI in one of the most diverse and dynamic regions in the world. At the heart of the discussion was the company’s focus on democratizing AI so that it provides genuine value across different price points and levels of technical literacy. According to Kim, 77 percent of Galaxy AI-powered device users in the region are actively engaging with Galaxy AI features. These features are not only available on the latest flagship devices but also on earlier models, the FE and Tab series, and even on the more affordable Galaxy A series. Popular features such as Circle to Search with Google and Best Face are already improving the everyday experiences of users.

    What sets Samsung’s approach apart is its emphasis on solving real challenges. In a region marked by extraordinary linguistic diversity, AI-powered translation features are breaking down communication barriers. At the same time, on-device AI capabilities mean that users are not entirely dependent on cloud connectivity, ensuring a reliable experience even in areas with uneven network infrastructure. Samsung is also extending intelligence beyond mobile into its wider ecosystem. With Home AI and the SmartThings platform, the company is creating hyper-personalized smart home environments that adapt to user habits and routines.

    Looking at the broader landscape, Kim explained that consumers now expect greater efficiency, seamlessness, and ease of use in their daily lives. Features such as the AI ProVisual Engine and Enhanced Search on the Galaxy S25 series have been particularly sought after. In the home, AI-enabled OLED and Neo QLED televisions are delivering personalized and advanced viewing experiences. Beyond personal use, Samsung is also tapping into the enthusiasm of younger generations. A recent Samsung survey revealed that nine out of ten youths in Southeast Asia already incorporate AI tools into their learning, creativity, and community projects. Many believe AI will create new opportunities, even as some traditional jobs fade, and are actively developing AI-related skills.

    For businesses and organizations in Southeast Asia and Oceania, Kim sees tremendous potential. With rapidly advancing digital infrastructure, companies in the region can leapfrog older systems and implement AI-driven solutions from the ground up. Samsung is enabling this shift through initiatives such as SmartThings Pro, a platform designed to create intelligent environments that boost efficiency and customer experiences. The company has already introduced AI solutions in industries ranging from hospitality to education, including the Samsung Digital Lighthouse School program in Indonesia, which is enhancing the learning experience of thousands of students through Galaxy Tab devices.

    Looking ahead, Kim expressed particular excitement about how Samsung’s innovations will empower communities. Gaming enthusiasts, for example, can look forward to console-quality visuals on the Galaxy S25 series with features like ProScaler and advanced Ray Tracing. The company has also partnered with Moonton Games to launch the first-ever MLBB Campus Series tournament for students in Southeast Asia, part of its Galaxy Gaming Academy initiative to support the next generation of esports players.

    In daily life, Samsung is moving beyond simple device control to create intelligent environments that anticipate user needs. Samsung Health and SmartThings are able to optimize sleep environments by adjusting temperature and humidity according to individual sleep patterns and environmental conditions. Upcoming innovations such as the Galaxy S25 Edge smartphone and the Bespoke AI home appliances with SmartThings will continue this focus on accessibility, personalization, and security.

    For Samsung, the future of AI is not about replacing human capability but enhancing it. As CU Kim emphasized, the company is committed to ensuring that AI remains a trusted companion that empowers rather than complicates daily life. In Southeast Asia and Oceania, Samsung is working closely with communities to build this future together.

    To learn more about Galaxy AI, visit www.samsung.com/my/galaxy-ai.