MalaysianUpdates

Tag: #communityImpact

  • Bigo Live Bekerjasama dengan Kechara Soup Kitchen untuk Inisiatif Kebajikan Raya

    Bigo Live Bekerjasama dengan Kechara Soup Kitchen untuk Inisiatif Kebajikan Raya

    Bigo Live, sebuah platform penstriman langsung global, telah bekerjasama dengan Kechara Soup Kitchen (KSK), sebuah pertubuhan bukan kerajaan (NGO) tempatan, bagi melaksanakan inisiatif kebajikan sempena Hari Raya untuk menyokong komuniti yang memerlukan. Kempen yang dinamakan “Rise & Raise” ini menghimpunkan 20 pencipta kandungan teratas Bigo Live untuk terlibat dalam pengagihan pek bantuan secara langsung di lapangan serta kempen kutipan dana dalam talian melalui platform Bigo Live, yang berjaya mengumpul sebanyak RM10,000 untuk disalurkan kepada penerima manfaat KSK.

    Walaupun Hari Raya sering dikaitkan dengan kemeriahan dan kebersamaan keluarga, masih terdapat individu tanpa tempat tinggal serta keluarga bandar berpendapatan rendah yang berdepan dengan rasa terpinggir sepanjang musim perayaan. Melalui kerjasama ini, pelbagai usaha dilaksanakan untuk merapatkan jurang tersebut dengan menyediakan juadah panas untuk berbuka puasa, hamper Hari Raya, serta mewujudkan rasa kebersamaan kepada golongan yang memerlukan.

    Sepanjang bulan Ramadan hingga menjelang Syawal, pengguna Bigo Live di seluruh Malaysia telah menyertai siri siaran langsung berbentuk amal yang dikendalikan oleh 10 pencipta kandungan teratas platform tersebut. Melalui sesi ini, penonton berpeluang menghantar hadiah maya bertemakan Ramadan dalam aplikasi, dengan sebahagian hasil kutipan disalurkan terus kepada KSK. Dana yang dikumpulkan kemudiannya digunakan untuk pelbagai inisiatif termasuk pengagihan makanan panas, operasi bank makanan seperti penyelamatan dan pengagihan semula lebihan makanan kepada golongan memerlukan, serta program latihan kemahiran bagi membantu meningkatkan keupayaan kewangan jangka panjang.

    Menurut jurucakap Bigo Live Malaysia, platform ini percaya kepada kekuatan komuniti sama ada di alam digital mahupun di lapangan. Kerjasama bersama Kechara Soup Kitchen membolehkan sokongan dalam talian diterjemahkan kepada impak sebenar yang memberi manfaat kepada komuniti setempat. Pihaknya turut menghargai sumbangan para pencipta kandungan yang bersama-sama menyebarkan kegembiraan serta nilai kemanusiaan kepada mereka yang memerlukan.

    Sementara itu, wakil Kechara Soup Kitchen, Jien Howe Khong, berkata sokongan Bigo Live melalui program pengagihan makanan di sekitar Kuala Lumpur, termasuk sumbangan sebanyak RM10,000, amat dihargai kerana membantu menyediakan keperluan asas seperti makanan dan bantuan perubatan kepada individu tanpa tempat tinggal serta keluarga rentan. Beliau turut menambah bahawa penglibatan komuniti Bigo Live bukan sahaja memberi sumbangan kewangan, malah turut membawa keceriaan dan sentuhan kemanusiaan yang bermakna kepada mereka yang disantuni.

    Selain kempen kutipan dana digital, kakitangan Bigo Live bersama 20 pencipta kandungan teratas turut turun padang menyertai pasukan KSK dalam penyediaan serta pengagihan makanan di tujuh lokasi sekitar Kuala Lumpur. Mereka juga mengunjungi Pusat Gelandangan Medan Tuanku bagi menyampaikan bantuan makanan secara langsung kepada individu tanpa tempat tinggal serta golongan rentan lain.

    Bigo Live terus komited dalam memperkasa pencipta kandungannya untuk memberi impak yang lebih luas, bukan sahaja di platform digital tetapi juga kepada komuniti setempat. Sejak dilancarkan pada Mac 2016, platform ini kini memasuki tahun ke-10 sebagai salah satu komuniti penstriman langsung yang berkembang pesat di dunia, membolehkan pengguna berinteraksi secara masa nyata, berkongsi pengalaman serta menampilkan bakat kepada khalayak global.

  • Yayasan MR D.I.Y. Impacts 300,000 Beneficiaries Nationwide in 2025

    Yayasan MR D.I.Y. Impacts 300,000 Beneficiaries Nationwide in 2025

    Yayasan MR D.I.Y. is closing 2025 on a strong and meaningful note, marking a year of impactful community engagement that has touched lives across Malaysia and beyond. Throughout the year, the Foundation channelled close to RM1.5 million into 250 community-driven programmes, reaching more than 300,000 beneficiaries nationwide. This milestone reinforces Yayasan MR D.I.Y.’s position as one of Malaysia’s most active and trusted foundations, translating the brand’s two-decade relationship with Malaysians through its 1,400-store network into people-first initiatives that deliver tangible and lasting outcomes.

    One of the most notable highlights of 2025 was the continued expansion of the Foundation’s flagship STEM Discovery on Wheels programme, which has now engaged over 200,000 children nationwide. As one of the largest privately driven STEM outreach initiatives in the country, the programme brings hands-on science, technology, engineering and mathematics learning directly to underserved schools and communities through partnerships with state and district education departments, museums and the National Science Centre. Beyond local borders, Yayasan MR D.I.Y. also strengthened its humanitarian footprint by distributing 9,600 STEM kits to children across 48 districts in Lebanon in collaboration with MALBATT 850-13 under UNIFIL, supporting education continuity in conflict-affected areas.

    Supporting the community by providing aid to the flood victims at Sabah

    At home, the Foundation continued to respond swiftly and compassionately to communities in need. From pooling senior management SARA allocations to support cancer patients at Home of Hope in Chow Kit, to providing flood relief in Jeli, Taiping and East Malaysia, donating essential furniture to Hospital Duchess of Kent in Sandakan, and assisting families affected by severe floods in Kota Kinabalu, Yayasan MR D.I.Y. demonstrated agility and empathy in action. The year concludes with its annual Christmas CSR programme, bringing joy and encouragement to paediatric patients at the School in Hospital, Rehabilitation Hospital Cheras. Guided by trust, strong partnerships and a deep understanding of community needs, Yayasan MR D.I.Y. continues to set a benchmark for people-centred corporate social responsibility in Malaysia.

  • How Auto ConneXion is Driving Social Change in Malaysia

    How Auto ConneXion is Driving Social Change in Malaysia

    Sime Darby Auto ConneXion-Ford (Auto ConneXion) has been honored with Ford Motor Company’s ‘Salute to Dealers’ 2025 award. This prestigious global recognition highlights Auto ConneXion’s decade-long dedication to Corporate Social Responsibility (CSR). Their initiatives focus on improving education, healthcare, food security, and environmental sustainability. As one of only six recipients worldwide, Auto ConneXion is setting a benchmark for impactful community service.

    A key project is their Clean Water Initiative in Gerik, Perak, in collaboration with MyFundAction. This project ensures clean and safe water access for underserved communities by implementing advanced water systems. Over 70 Orang Asli families have benefited from this initiative, thanks to Auto ConneXion volunteers’ dedication and hard work.

    Food security is another priority, tackled through their partnership with The Lost Food Project. With a donation of USD45,000 (around RM200,000), Auto ConneXion has helped provide 855,000 meals to those in need. Volunteers actively participate in food sorting and distribution, ensuring no edible food goes to waste.

    Healthcare accessibility has been strengthened with the launch of the Ford Mobile Clinic. In collaboration with Yayasan Sime Darby and Ford Philanthropy, this initiative delivers medical services to remote areas. Equipped with vital medical tools, the clinic is set to benefit over 2,200 individuals in 2025.

    Auto ConneXion’s efforts have been praised by community leaders, including Isma Fildza Hazry of MyFundAction. He lauded their commitment, saying, “Their support has significantly improved the lives of marginalized communities.”

    Auto ConneXion and Ford Philanthropy continue to champion social causes, ensuring their initiatives leave a lasting impact. Their commitment to community welfare and sustainability is a shining example of corporate responsibility in action.