MalaysianUpdates

Tag: #CastrolMalaysia

  • Bukan Sekadar Iklan, Castrol EDGE Roving Truck Kini Menjelajah Lembah Klang dan Utara Semenanjung

    Bukan Sekadar Iklan, Castrol EDGE Roving Truck Kini Menjelajah Lembah Klang dan Utara Semenanjung

    Dalam era pemasaran yang semakin tertumpu kepada platform digital dan media sosial, Castrol Malaysia mengambil pendekatan berbeza menerusi kempen Castrol EDGE Roving Truck yang membawa jenama mereka terus ke jalan raya. Kempen ini merupakan inisiatif pemasaran bergerak yang menampilkan sebuah trak LCD dengan paparan visual menarik bagi memperkenalkan Castrol EDGE kepada lebih ramai pengguna secara lebih dekat dan interaktif.

    Melalui kehadiran trak ini di pelbagai lokasi tumpuan, Castrol Malaysia mahu mencipta pengalaman yang lebih nyata dan menarik perhatian pengguna ketika mereka menjalani rutin harian. Paparan LCD bersaiz besar yang dipasang pada trak tersebut bukan sahaja membantu meningkatkan kesedaran terhadap jenama Castrol EDGE, malah memberi peluang kepada orang ramai untuk mengenali kelebihan produk itu dengan lebih mudah.

    Buat masa ini, laluan kempen memberi tumpuan kepada kawasan sekitar Lembah Klang termasuk Kuala Lumpur, Petaling Jaya, Shah Alam, Klang, Ampang, Cheras, Kajang, Putrajaya, Sunway dan beberapa lokasi lain. Selain itu, trak berkenaan turut menjelajah kawasan utara Semenanjung seperti Georgetown, Butterworth, Bukit Mertajam, Sungai Petani, Alor Setar dan Taiping.

    Castrol Malaysia melihat pendekatan pemasaran secara bersemuka ini masih relevan walaupun dunia kini bergerak pantas ke arah digital. Kehadiran fizikal trak di lokasi strategik membolehkan jenama itu berhubung secara terus dengan pengguna serta mencetuskan rasa ingin tahu mengenai produk yang ditawarkan.

    Sebagai antara jenama pelincir terkemuka dunia dengan pengalaman lebih 100 tahun dalam bidang kejuruteraan cecair, Castrol Malaysia terus komited menghasilkan produk berprestasi tinggi untuk kereta, motosikal dan kenderaan komersial. Operasi mereka turut disokong oleh rangkaian pengedaran yang kukuh serta kemudahan pembuatan di Pelabuhan Klang.

    Produk yang diketengahkan menerusi kempen ini ialah Castrol EDGE, minyak enjin premium yang dilengkapi teknologi Fluid TITANIUM. Teknologi tersebut membantu mengubah struktur fizikal minyak apabila berdepan tekanan tinggi, sekali gus mengurangkan geseran antara komponen enjin dan memastikan prestasi kenderaan berada pada tahap optimum.

    Menurut Castrol Malaysia, enjin moden hari ini menghasilkan tekanan yang lebih tinggi berbanding sebelum ini dan keadaan tersebut boleh menyebabkan kehilangan sebahagian prestasi enjin akibat geseran. Dengan teknologi Fluid TITANIUM, Castrol EDGE mampu memberikan perlindungan tambahan ketika enjin bekerja keras dan membantu meningkatkan kecekapan serta respons pemanduan.

    Kempen Castrol EDGE Roving Truck juga menjadi platform untuk Castrol Malaysia memahami reaksi pengguna terhadap pendekatan pemasaran luar yang lebih interaktif. Maklum balas yang diperoleh sepanjang kempen ini akan digunakan bagi menambah baik aktiviti pemasaran pada masa akan datang agar lebih dekat dengan keperluan dan minat pengguna.

  • Castrol EDGE Hits the Road with High-Impact Experiential Marketing Campaign

    Castrol Malaysia is redefining traditional marketing with the introduction of the Castrol EDGE Roving Truck, a mobile campaign that brings the brand directly to communities across the country. Combining technology, visibility and real-world engagement, the initiative uses a specially designed LCD truck to showcase the benefits of Castrol EDGE to motorists throughout the Klang Valley and northern regions of Malaysia.

    While digital advertising continues to dominate modern marketing strategies, Castrol Malaysia recognises the importance of face-to-face brand interaction. The campaign allows consumers to encounter the brand naturally during their daily routines, creating a memorable experience that extends beyond conventional advertising channels.

    At the centre of the campaign is Castrol EDGE, a premium engine oil powered by the brand’s patented Fluid TITANIUM technology. Engineered to become stronger under pressure, the lubricant helps minimise friction between engine components, supporting optimal performance, improved fuel efficiency and enhanced engine protection.

    With more than 100 years of expertise in lubricant innovation, Castrol Malaysia remains one of the industry’s most respected brands. The company serves thousands of customers nationwide through its robust distribution network and extensive service centre ecosystem.

    The Castrol EDGE Roving Truck campaign not only promotes product awareness but also provides valuable insights into consumer behaviour and engagement. By bringing the brand directly to motorists, Castrol Malaysia continues to strengthen its relationship with drivers while demonstrating the performance advantages that set Castrol EDGE apart from conventional engine oils.

  • Castrol expands Cub Prix commitment and introduces Castrol POWER1 ULTIMATE Scooter 10W-40

    Castrol expands Cub Prix commitment and introduces Castrol POWER1 ULTIMATE Scooter 10W-40

    Castrol Malaysia today announced the expansion of its sponsorship in the Motorsports Association of Malaysia (MAM) Malaysian Cub Prix Championship through its racing programme with Yuzy Racing. At the same time, the company introduced Castrol POWER1 ULTIMATE Scooter 10W-40, underscoring its continued commitment to performance engineering for both competitive racing and everyday scooter mobility.

    Under the expanded arrangement, Castrol’s championship sponsorship now encompasses both the CP150 and CP125 categories, two of the championship’s premier underbone (“cub”) racing classes. On track, Castrol is represented through Yuzy Racing, fielding three bikes in the CP150 category and one in CP125. This broader involvement increases Castrol’s presence across multiple displacement classes within Malaysia’s leading underbone racing platform, reinforcing its commitment to rider development and advancing technical performance standards.

    Launched alongside the initiative, Castrol POWER1 ULTIMATE Scooter 10W-40 is a premium fully synthetic engine oil formulated for modern scooters operating in high-heat, high-friction environments. Developed to support acceleration while delivering sustained protection under load, the formulation helps maintain performance stability across prolonged urban riding conditions. Aqeel Danish, Ahmad Darwisy, Mr. Gan Wee Kiong, Shahrol Yuzy, Azrooy Hakeem, and Shahrol Syazaras were present at the Cub Prix signing event.

    “Cub Prix is one of Malaysia’s most competitive two-wheel racing platforms, where both rider and machine are pushed to perform consistently,” said Joshua Tan, Head of Marketing for Malaysia, Singapore and the Philippines. “By extending our sponsorship across both the CP150 and CP125 categories, we are reinforcing our presence in a setting where performance is continuously tested under race conditions, while also supporting the teams and emerging talent driving the championship forward.” He added that this same emphasis on consistency is reflected in Castrol POWER1 ULTIMATE Scooter 10W-40, noting that for many riders, performance is experienced through everyday conditions such as heat, stop-start traffic and extended operating hours, and that the company’s 5-in-1 Full Synthetic technology is designed to deliver smoother engine operation and enhanced protection against heat and wear in real-world riding environments.

    (from left) Aqeel Danish, Ahmad Darwisy, Mr. Gan Wee Kiong, Shahrol Yuzy, Azrooy Hakeem, Shahrol Syazaras at the signing of Cub Prix
    event

    Gan Wee Kiong, Country Sales Director for Malaysia, Singapore and the Philippines at Castrol, said Cub Prix is an important platform for developing racing talent and testing performance in real racing conditions. He noted that insights gained from motorsports help Castrol develop better products for everyday riders, and that with the scooter segment continuing to grow in Malaysia, the introduction of Castrol POWER1 ULTIMATE Scooter reflects the company’s focus on supporting both racing performance and the needs of daily riders, while meeting the quality and regulatory standards expected in the Malaysian market.

    Across Malaysia, scooters are used under demanding daily patterns, from urban commuting to work-related travel and delivery activity. These operating conditions place thermal and mechanical stress on engines over long hours of use, making lubrication performance a practical reliability decision rather than just a specification on paper. Castrol POWER1 ULTIMATE Scooter 10W-40 enters the market with this expectation in mind, reflecting Castrol’s continued focus on engineering solutions that perform reliably in real operating environments and meet the standards riders and service centres expect during maintenance, where dependable protection over actual mileage remains the priority.

    Castrol POWER1 ULTIMATE Scooter 10W-40 is currently undergoing final regulatory approval and is expected to be available in the Malaysian market from May 2026 onwards following SIRIM certification. The product is already in production at Castrol’s manufacturing facility in Port Klang, and the certification ensures that engine oils meet the required national quality and performance standards before entering the market.