MalaysianUpdates

Category: Digital

  • Shaping the Future: Samsung SEAO’s President & CEO on AI and Innovation

    The rapid rise and popularity of artificial intelligence has seen many companies racing to join the movement. For Samsung, however, AI is not a sudden trend. It is a technology the company has been developing and integrating into its devices for more than a decade, with the aim of delivering meaningful benefits to users through innovation. Earlier this year at CES 2025, Samsung unveiled its “AI for All” vision, a mission to empower users through AI at every touchpoint.

    In a recent conversation with CU Kim, President and CEO of Southeast Asia and Oceania at Samsung Electronics, a clearer picture emerged of how Samsung is applying AI in one of the most diverse and dynamic regions in the world. At the heart of the discussion was the company’s focus on democratizing AI so that it provides genuine value across different price points and levels of technical literacy. According to Kim, 77 percent of Galaxy AI-powered device users in the region are actively engaging with Galaxy AI features. These features are not only available on the latest flagship devices but also on earlier models, the FE and Tab series, and even on the more affordable Galaxy A series. Popular features such as Circle to Search with Google and Best Face are already improving the everyday experiences of users.

    What sets Samsung’s approach apart is its emphasis on solving real challenges. In a region marked by extraordinary linguistic diversity, AI-powered translation features are breaking down communication barriers. At the same time, on-device AI capabilities mean that users are not entirely dependent on cloud connectivity, ensuring a reliable experience even in areas with uneven network infrastructure. Samsung is also extending intelligence beyond mobile into its wider ecosystem. With Home AI and the SmartThings platform, the company is creating hyper-personalized smart home environments that adapt to user habits and routines.

    Looking at the broader landscape, Kim explained that consumers now expect greater efficiency, seamlessness, and ease of use in their daily lives. Features such as the AI ProVisual Engine and Enhanced Search on the Galaxy S25 series have been particularly sought after. In the home, AI-enabled OLED and Neo QLED televisions are delivering personalized and advanced viewing experiences. Beyond personal use, Samsung is also tapping into the enthusiasm of younger generations. A recent Samsung survey revealed that nine out of ten youths in Southeast Asia already incorporate AI tools into their learning, creativity, and community projects. Many believe AI will create new opportunities, even as some traditional jobs fade, and are actively developing AI-related skills.

    For businesses and organizations in Southeast Asia and Oceania, Kim sees tremendous potential. With rapidly advancing digital infrastructure, companies in the region can leapfrog older systems and implement AI-driven solutions from the ground up. Samsung is enabling this shift through initiatives such as SmartThings Pro, a platform designed to create intelligent environments that boost efficiency and customer experiences. The company has already introduced AI solutions in industries ranging from hospitality to education, including the Samsung Digital Lighthouse School program in Indonesia, which is enhancing the learning experience of thousands of students through Galaxy Tab devices.

    Looking ahead, Kim expressed particular excitement about how Samsung’s innovations will empower communities. Gaming enthusiasts, for example, can look forward to console-quality visuals on the Galaxy S25 series with features like ProScaler and advanced Ray Tracing. The company has also partnered with Moonton Games to launch the first-ever MLBB Campus Series tournament for students in Southeast Asia, part of its Galaxy Gaming Academy initiative to support the next generation of esports players.

    In daily life, Samsung is moving beyond simple device control to create intelligent environments that anticipate user needs. Samsung Health and SmartThings are able to optimize sleep environments by adjusting temperature and humidity according to individual sleep patterns and environmental conditions. Upcoming innovations such as the Galaxy S25 Edge smartphone and the Bespoke AI home appliances with SmartThings will continue this focus on accessibility, personalization, and security.

    For Samsung, the future of AI is not about replacing human capability but enhancing it. As CU Kim emphasized, the company is committed to ensuring that AI remains a trusted companion that empowers rather than complicates daily life. In Southeast Asia and Oceania, Samsung is working closely with communities to build this future together.

    To learn more about Galaxy AI, visit www.samsung.com/my/galaxy-ai.

  • HONOR X9d 5G Proves Its Strength: Plasma Cannon & Air Nail Gun Test Passed

    The wait is almost over as HONOR officially confirms the launch of its latest ultra-tough smartphone, the HONOR X9d 5G, scheduled for 24 September 2025. Full specifications and pricing will be revealed on the launch day, but anticipation is already building as the brand introduces a device set to redefine durability standards in the mid-range segment. As the successor to Malaysia’s best-selling mid-range model, the HONOR X9d 5G comes with major upgrades in structural toughness, screen resilience, water and heat resistance, and battery capacity, ensuring a smartphone built for endurance and long-term reliability.

    The HONOR X9d 5G stands out with three industry-first innovations that strengthen its position as one of the most durable smartphones available today. Engineered to survive accidental drops, scratches, and extreme temperatures, the device has been awarded the Industry’s First SGS Triple-Resistant Premium Performance Certification, which confirms its verified resistance to drops, water, heat, and surface damage. It also leads the industry with an IP69K rating, offering superior protection against high-pressure water, steam, and dust, making it one of the most rugged devices in its category. Complementing these features is the industry’s largest smartphone battery, an impressive 8300mAh silicon-carbon unit, designed to deliver exceptional power even in the toughest conditions.

    To prove its claims, HONOR conducted a series of extreme stress tests during a private media preview. In one demonstration, the HONOR X9d 5G was subjected to blasts from a plasma cannon, exposing it to intense heat and pressure far beyond typical real-world scenarios. Despite the punishing conditions, the device continued to function without visible damage. Another test involved firing nails directly at the phone’s display using an industrial-grade air nail gun and a heavy-duty stapler gun. While cans and tempered glass shattered under the same force, the smartphone’s screen remained intact, showcasing its unmatched structural resilience.

    The device also excelled in water and dust resistance trials. It was submerged in an aquarium for hours and later exposed to steaming conditions inside a kitchen steamer, followed by immersion in a soil-and-water mixture to mimic rugged outdoor use. In every situation, the HONOR X9d 5G remained fully functional, reinforcing its capability to withstand demanding environments.

    Beyond durability, battery life is another key highlight. The HONOR X9d 5G’s 8300mAh silicon-carbon battery is the largest of its kind in the industry, offering extended usage for gaming, streaming, and browsing. In comparative tests against 20 other smartphones, it was the last device running, demonstrating its superior endurance. The phone was even able to power a neon LED board through reverse charging for an extended period, proving both its capacity and output efficiency.

    These demonstrations underline HONOR’s commitment to building smartphones that not only perform well but also stand the test of time in real-world scenarios. From high-pressure impacts and extreme heat to water immersion and dusty conditions, the HONOR X9d 5G has been engineered to endure situations beyond the ordinary.

    With its groundbreaking durability, industry-leading certifications, and powerful battery performance, the HONOR X9d 5G is set to elevate expectations for mid-range smartphones. The official launch in Malaysia will take place on 24 September 2025, with consumers invited to follow HONOR Malaysia’s official Facebook page or visit www.honor.com/my for the latest updates.

  • Gemini Live, Galaxy A17 5G Style – Cakap Je, Terus Jawab!

    If you have ever been around children, you will know that their questions never stop. From “Why is the sky blue?” to “Where do clouds go at night?” or “Why do cats sleep all day?” the curiosity is endless. Eventually, parents run out of answers or patience. But now, there is someone who never does.

    With Gemini Live on the Galaxy A17 5G, your phone becomes the friend who is always ready to listen and respond. There are no scripts and no formality. You simply talk naturally and your Galaxy answers back. It feels as easy as having a conversation with someone who is always by your side.

    Gemini Live is designed to adapt to your needs in any situation. It can act as a study buddy to help explain a tough subject, a pep-talk coach before a big presentation, or even a late-night companion when you want to chat about your favourite K-dramas while cooking. The experience is flexible, shifting between the roles of sibling, teacher, or therapist depending on what you need in the moment.

    What makes Gemini Live especially powerful is its ability to handle real-time conversations. There is no need to type, search, or rely on stiff commands. You simply speak the way you would to a friend, and your Galaxy A17 5G responds instantly with clear answers or support. More than just a feature, Gemini Live transforms the Galaxy A17 5G into a true companion. It listens when you need it, answers when you ask, and is always ready for whatever comes next.

    At under RM1,000, the Galaxy A17 5G brings AI-powered innovation to everyday life in a way that is simple, personal, and accessible for everyone. Malaysians are already showing how natural it feels to use Gemini Live on TikTok, where short clips highlight how easy it is to just “cakap jer” and get a reply instantly. A video on YouTube captures the fun side of Gemini Live, demonstrating how seamlessly it fits into daily conversations.

    The Galaxy A17 5G is now available in Malaysia in Black, Gray, and Blue. Alongside it, the Galaxy A07 LTE is also available in Light Violet, Green, and Black. The Galaxy A17 LTE will join the lineup from 26 September 2025, further expanding the range of stylish and affordable devices.

    To celebrate the launch, Samsung is offering Malaysians exclusive promotions throughout the month of September. Customers can enjoy rebates that make the Galaxy A17 5G available at only RM799 for the 8+128GB variant and RM899 for the 8+256GB variant. Purchases of the Galaxy A17 5G or Galaxy A07 LTE during the promotion period also come with a free one-year extended warranty and a complimentary 25W travel adapter.

    Shoppers can also enjoy special bundle deals, such as the opportunity to purchase Galaxy Buds Core at a discounted price of RM139, down from RM199, with any Galaxy A07 LTE or Galaxy A17 purchase. Selected branded accessories including battery packs and protective cases are also available at thirty percent off.

    The Galaxy A17 5G is more than just another smartphone. With Gemini Live, it becomes a constant companion that adapts to your lifestyle, making conversations easier, smarter, and more personal. For Malaysians looking for an affordable way to experience AI in their daily lives, the Galaxy A17 5G delivers on both performance and price.

    For more details or to purchase the Galaxy A17 5G, visit Samsung’s official website at samsung.com/my.

  • Samsung Kicks Off Global Rollout of One UI 8 for Galaxy Users

    Samsung Electronics Co., Ltd. today announced the official rollout of One UI 8, the latest version of its user experience platform. This update brings advanced multimodal AI capabilities, a refined interface optimized for different device form factors, and personalized suggestions designed to make everyday life smarter and more convenient. The rollout begins this week with the Galaxy S25 series and will extend to the Galaxy S24 series, Galaxy Z Fold6, Galaxy Z Flip6, Galaxy S24 FE, and additional eligible Galaxy models later this year.

    One UI 8 introduces a smarter and more personal Galaxy experience, recognizing the user’s context and offering proactive recommendations tailored to individual daily routines. Enhanced by Galaxy AI, the system delivers meaningful personalization while maintaining a strong commitment to privacy. At its core is a combination of advanced personalization features and upgraded security tools that work together to anticipate user needs without compromising sensitive information.

    Among the new additions are improvements to the FlexWindow on the Galaxy Z Flip, which now displays real-time app activity and media player progress with integration across a broader selection of third-party apps. Daily updates are also enhanced through Now Brief, which provides personalized traffic alerts, important reminders, and Samsung Moments that help users reflect on daily activities. Recommendations for music, video, and health insights from the Galaxy Watch are now easily accessible, creating a more connected ecosystem.

    Security is also at the forefront of One UI 8. The new Knox Enhanced Encrypted Protection, or KEEP, introduces a security architecture that creates app-specific encrypted storage environments, ensuring each app has access only to its own sensitive information. Knox Matrix extends protection further by automatically signing devices out of the Samsung Account when high-risk activity is detected, sending alerts across connected Galaxy devices, and offering guidance to protect user data. In addition, Secure Wi-Fi has been upgraded with post-quantum cryptography, designed to defend against emerging threats and ensure stronger privacy even when connected to public networks.

    With its multimodal AI, One UI 8 transforms how users interact with Galaxy devices by combining visual, auditory, and contextual intelligence. Gemini Live allows seamless communication with AI that can interpret what the user is seeing or watching in real-time, while Circle to Search with Google expands gaming support by providing instant strategies, character details, and real-time translations directly on screen without switching apps. These tools make tasks more intuitive and efficient, blending AI assistance naturally into everyday use.

    The interface has also been optimized to suit multiple form factors across smartphones and tablets. AI Results View enables multitasking by displaying AI outputs in separate floating or split views while keeping original content visible. With Galaxy AI tailored for larger screens, users can easily drag and drop AI-generated text and images into their workflow, streamlining productivity. Creative tools such as Drawing Assist and Writing Assist further support smoother idea development. On the Galaxy Z Flip, Gemini Live now operates directly on the FlexWindow, allowing hands-free voice assistance. Other additions include Audio Eraser, which removes background noise with a single tap, and a new adaptive clock design that adjusts dynamically around photos without obscuring key details. FlexWindow customization has also been expanded with curated wallpapers, emoji themes, and personalized background colors.

    One UI 8 enhances communication and creativity through AI-powered tools such as Portrait Studio, which generates artistic pet portraits, Call Captions that convert voices into text during calls, and Interpreter with keyboard input for quick translations. Together, these features deliver a versatile experience that is both intelligent and personalized.

    In Malaysia, the rollout of One UI 8 will begin on September 18, 2025, with the Galaxy S25 series, followed by the Galaxy S24 series, Galaxy Z Fold6, and Galaxy Z Flip6 on September 25. The Galaxy S23 series and Galaxy Z Fold5 and Z Flip5 will receive the update on October 2, while the Galaxy S22 series and Galaxy Z Fold4 and Z Flip4 will be updated on October 6. The Galaxy S21 FE will receive the update on October 16.

    To mark the arrival of One UI 8, Samsung is offering a promotion for the latest Galaxy Z Series. Until September 30, customers in Malaysia can experience One UI 8 on the Galaxy Z Fold7 and Z Flip7 with a special double storage upgrade. The Galaxy Z Fold7 is available in Silver Shadow, Blue Shadow, Jetblack, and Mint at prices starting from RM7,799, while the Galaxy Z Flip7 is offered in Blue Shadow, Coral Red, Jetblack, and Mint at prices starting from RM4,999. An exclusive online-only Galaxy Z Flip7 FE is also available in Black or White with prices starting at RM3,999.

    For more details on One UI 8 and the latest Galaxy devices, customers can visit the official Samsung Malaysia newsroom at news.samsung.com/my or explore the product lineup at samsung.com/my/smartphones/galaxy-z.

  • Unfold Club: Galactic Nights at TRX

    Hey Galaxy Enthusiasts, the wait is almost over. From 18 to 28 September 2025, the Unfold Club is coming to life at Raintree Plaza, The Exchange TRX, bringing with it a galactic journey powered by Galaxy AI. This is not just an event—it’s an immersive universe where intelligence goes beyond smart, becoming marvellously mind-blowing. Step through a dazzling Z-shaped tunnel and enter a world of endless possibilities, designed to show how Galaxy AI is rewriting the rules of everyday life.

    Inside, you’ll discover interactive zones dedicated to work, health, fun and life. These experiences will show you how Galaxy AI makes everything easier, healthier and more exciting. One of the highlights is Gemini Live, your newest AI sidekick that talks, thinks and transforms the way you live. For those who thrive on creativity, the Galaxy Z Series is ready to impress. The Galaxy Z Fold7 brings a stunning 200MP camera for next-level photography, while the Z Flip7’s legendary FlexCam makes content creation effortless and stylish. Bigger, slimmer and lighter than ever, these devices redefine what it means to fold and flip into the future.

    The journey doesn’t stop there. The Galaxy S25 Series takes innovation even further, delivering an unmatched camera experience with powerful zoom and AI-driven features. From Generative Edit to Audio Eraser, it’s built for creators who want to capture life and transform it into art. Meanwhile, the Galaxy Watch brings a burst of energy and colour, designed to fuel your wellness journey and keep you moving, mindful and in control.

    Of course, the Unfold Club isn’t only about tech. It’s also about fun, prizes and creativity. Visitors can try their luck at the Galaxy Claw Machine for exclusive goodies, while weekend workshops give you the chance to create your own custom accessories. The workshops run from 19 to 21 September and 27 to 28 September, between 10 AM and 10 PM, adding a personal touch to your Galaxy experience.

    And here’s even more reason to join the excitement. Until 30 September, when you purchase the latest Galaxy Z Series, you’ll enjoy a double storage upgrade worth up to RM600. From the sleek Galaxy Z Fold7 to the stylish Galaxy Z Flip7, available in colours like Silver Shadow, Blue Shadow, Jetblack and an exclusive Mint option online, there’s a Galaxy device for everyone ready to take your lifestyle to new heights.

    So get ready to be part of the future. Head to the Unfold Club at The Exchange TRX this September and immerse yourself in the most exciting Galaxy experience yet.

  • Galaxy Tab S11 Arrives: A New Era of Productivity for Malaysians

    For years, Samsung has been at the forefront of innovation, demonstrating how technology can empower and enrich everyday life. From smartphones to wearables and tablets, every creation has been designed to help Malaysians work smarter, stay connected, and live more seamlessly. The Galaxy Tab S10 Ultra quickly established itself as a productivity icon with its expansive 14.6-inch immersive display, Samsung DeX, and the precision of the S Pen. It became a trusted companion for professionals, students, and creators, offering the flexibility to work and create from anywhere.

    The Galaxy Tab S10 Ultra proved to be more than just an entertainment device. Professionals valued its Multi-Active Window and App Pair features, which allowed efficient multitasking and turned the tablet into a mobile office. Students used it as a digital notebook during lectures and collaborative projects. Content creators took advantage of its high-resolution screen and creative apps to design, edit, and publish on the go, while families relied on it as a shared hub for calendars, video calls, and streaming. Slim and powerful, the Tab S10 Ultra effortlessly adapted to every lifestyle, showing how one device could replace many.

    Now, Samsung begins the next chapter with the launch of the Galaxy Tab S11 Series. The new Galaxy Tab S11 Ultra is slimmer and lighter than its predecessor, measuring just 5.1 millimeters thin and weighing only 692 grams, making it easy to carry without sacrificing performance. Its brilliant 1600-nit display ensures visibility in a variety of lighting conditions, whether indoors or outdoors. The Tab S11 Series also introduces Galaxy AI, including the Gemini Live feature, which allows users to interact with their device naturally through voice or text. This capability supports tasks such as note-taking, research, and managing schedules. Samsung DeX remains a core part of the experience, giving users a desktop-style interface for PC-like productivity on the go. Seamless integration with the wider Galaxy ecosystem ensures smooth connectivity with Galaxy smartphones, wearables, and SmartThings devices, creating a connected lifestyle for users.

    Positioned as the go-to upgrade for those seeking more portability and intelligence, the Galaxy Tab S11 Series builds on the strengths of past Galaxy tablets while offering new tools for productivity, creativity, and everyday convenience. It will be available in Malaysia starting 19 September 2025, continuing Samsung’s vision of delivering smarter, lighter, and more adaptable devices for modern users.

    Ahead of the launch, Samsung is offering exclusive savings with the Samsung Reservation+ Voucher. From 4 to 22 September 2025, customers can purchase a voucher for RM50 and receive RM250 off their next Galaxy Tab S11 Series purchase. Vouchers can be redeemed between 19 September and 19 October 2025, with multiple vouchers available for purchase, each valid for a single transaction.

    The Galaxy Tab S11 Series will be available in Malaysia in a range of models and configurations. The Galaxy Tab S11 WiFi with 12GB RAM and 256GB storage comes in gray and silver, priced at RM3,899. The Galaxy Tab S11 5G with the same storage configuration is priced at RM4,399. For those seeking maximum performance, the Galaxy Tab S11 Ultra WiFi starts at RM5,999 for the 12GB RAM and 256GB storage variant, while the 12GB RAM and 512GB storage model is priced at RM6,499. The Galaxy Tab S11 Ultra 5G will be available at RM6,499 for the 256GB variant and RM6,999 for the 512GB model.

    Customers can secure their vouchers and prepare for the next step in productivity and creativity by visiting Samsung’s official website. With its combination of portability, performance, and AI-driven intelligence, the Galaxy Tab S11 Series marks a bold new chapter for Malaysians ready to elevate the way they work, create, and connect.

  • The Human Side of Innovation: Samsung’s AI Integration Story

    The launch of the Galaxy Z Fold7 and Galaxy Z Flip7 represents yet another milestone for Samsung, reaffirming its relentless pursuit of refining artificial intelligence experiences not only for bar-type smartphones but also for foldable devices in ways that are both novel and deeply meaningful. To share more about Samsung’s vision for intuitive, seamless, and human-centered AI, Matthew Ng, Head of Mobile eXperience Business at Samsung Malaysia Electronics, elaborates on the thinking behind the quintessential Galaxy AI experience.

    According to Ng, Galaxy AI is not simply a collection of features but a philosophy that places AI at the heart of the user interface. Samsung believes AI is the new UI, one that should be ambient, discreet, and essential, working quietly in the background so users can focus on what matters most. The company’s approach is to continually evolve by identifying services and experiences that can be amplified by AI, integrating them directly into the device ecosystem. This vision extends far beyond smartphones, as AI is becoming a core part of the Galaxy ecosystem, enabling effortless and boundaryless interactions across devices. A long-standing partnership with Google strengthens this foundation, with Gemini deeply integrated at the hardware level through intuitive tools like Circle to Search and side-button activation. AI on Galaxy devices is not an isolated app but embedded into the way users capture, create, and communicate across any form factor within the Galaxy universe.

    At the core of the Galaxy AI experience is the goal of elevating human creativity and productivity. In Malaysia, features such as Photo Assist, Transcript Assist, and Writing Assist have been warmly received, bringing capabilities once confined to advanced desktop software into the palm of the user’s hand. These features empower anyone to instantly shape their ideal content. Productivity is also enhanced through Gemini Live, which connects actions across applications, from scheduling meetings to syncing calendars and delivering updates to the right people seamlessly and intelligently. On the Galaxy Z Flip7, convenience is the defining experience. Its new FlexWindow, coupled with the ability to fully engage with Gemini Live, has proven particularly valuable to Malaysians who are constantly on the go. With One UI 8 on Android 16, multimodal AI is now woven into every layer of the user experience, making every action more convenient, personal, and connected, whether on a Galaxy phone, tablet, or foldable. Samsung is not just delivering technology but crafting experiences that adapt to lifestyles and scale with ambitions.

    For Samsung, foldables are not merely a technological achievement but a design canvas for personalized experiences. While the Galaxy Z Fold7 and Galaxy Z Flip7 share the same advanced foundation of hardware, software, and AI, each is optimized for a distinct user journey. In Malaysia, users are increasingly discovering personal ways to make the most of these devices, with Galaxy Z Series owners actively using Galaxy AI features nearly three-quarters of the time. This indicates that the form factor itself is a vital conduit for enabling AI-driven experiences that adapt to different lifestyles. The Galaxy Z Flip7 delivers a compact and expressive experience built for spontaneity and one-handed use. Its expanded FlexWindow brings features such as Now Bar and Now Brief to life, allowing users to preview their day or capture the perfect shot without unfolding the device. Meanwhile, the Galaxy Z Fold7 is positioned as a productivity powerhouse with its expansive display. It enables users to conduct deep research in Split View, reference multiple sources without breaking workflow, and enhance it all with tools like Gemini and Circle to Search, helping them remain in the creative flow without interruption.

    Samsung envisions Galaxy AI not simply as a tool but as a true companion that feels intuitive, ever-present, and never intrusive. On the Galaxy Z Flip7, AI transforms the cover screen into an intelligent dashboard that delivers relevant updates at a glance without demanding full attention. On the Galaxy Z Fold7, unfolding the screen reveals the complete suite of Galaxy AI tools, including Writing Assist, Drawing Assist, Split Screen workflows, and Gemini Live, all available precisely when needed. This adaptability makes Galaxy AI a genuine companion, one that anticipates, assists, and adapts naturally to the way users work and create.

    Samsung’s vision for Galaxy AI is not fixed. While the current iteration is powerful, refined, and ready for users, it is only the beginning. The company will continue to innovate, evolve, and redefine what mobile AI can achieve, shaping new possibilities as both technology and user needs grow. To ensure that customers are always future-ready, Samsung provides seven years of software upgrades, continuously enhancing One UI 8 and Galaxy AI with subtle but meaningful improvements. The company recognizes that the future will bring new habits, tools, and expectations, and Samsung is not only prepared for that future but actively building it. Just as foldables once redefined mobile innovation, Samsung continues to explore bold new frontiers in artificial intelligence and mobile experiences.

    For more information about the latest Galaxy Z Series, visit www.samsung.com/my/smartphones/galaxy-z.

  • vivo V60 Superday: Experience ZEISS Portrait Mastery at Only RM1,999!

    The ZEISS Portrait Master vivo V60 is making its way into town, giving Malaysians the perfect chance to experience professional-grade photography in their hands. Priced from just RM1,999, this latest ZEISS Portrait flagship takes mobile photography to new heights with a 50MP ZEISS Super Telephoto camera, 10x ZEISS Telephoto Zoom Portrait that extends up to 100x, and ZEISS Multifocal Portrait featuring the golden 85mm and 100mm focal lengths. Every shot promises incredible depth, lifelike ZEISS colours, and crystal-clear detail, all wrapped in the eye-catching Berry Purple finish.

    Visitors to the vivo V60 Superday can look forward to more than just groundbreaking photography. Participation gifts, sweet treats like free ice cream and fluffy cotton candy, as well as the chance to strike a pose at the Zsiga photobooth alongside the adorable POP MART friend, promise a fun and vibrant experience. Exclusive Superday promotions add even more excitement with free gifts for every purchase, special bundle deals, and the highly sought-after vivo V60 × POP MART Zsiga Collaboration gift box included with every unit.

    The vivo V60 Superday will take place in Kuala Lumpur from 15 to 21 September 2025 at Plaza Low Yat, and in Selangor from 16 to 21 September 2025 at 1 Utama Shopping Mall as well as from 18 to 21 September 2025 at Setia City Mall.

    Shoppers can also enjoy special rewards reserved for the first 20 buyers of the vivo V60. The first ten customers will walk away with the exclusive POP MART Zsiga Gift Box, while the next ten will receive a stylish vivo V60 Exclusive Luggage. In addition, anyone who purchases a vivo smartphone during the event will stand a chance to win exciting prizes worth up to RM1,500 in the lucky draw.

    The vivo V60 Superday is more than just a product showcase it is a celebration of cutting-edge technology, creative expression, and unforgettable experiences for every visitor. Terms and conditions apply.

  • Samsung Brings Mobile Cloud Gaming to Europe, Powering Next-Gen Play Anywhere

    Samsung Electronics Co., Ltd. has announced the expansion of its mobile cloud gaming platform into the European market, opening up instant access to top mobile games on Galaxy devices without the need for downloads or installations. The beta rollout has already begun in the United Kingdom and Germany, with a phased release set to follow across more countries. This launch brings a growing catalog of premium mobile titles to European players, making it easier than ever to discover and enjoy games with a single tap.

    According to Seline Sangsook Han, Executive Vice President of the Service Business Team in the Mobile eXperience (MX) Business at Samsung Electronics, the platform has quickly gained traction since its official commercial launch in North America nearly a year ago. It has become a preferred distribution channel for partners seeking to reach millions of Galaxy device owners. She explained that with cloud-first features enabling instant gameplay and smarter discovery tools, Samsung is creating new opportunities for games and services to expand their reach, increase engagement and improve retention. The expansion into Europe marks a major step in broadening that vision.

    Alongside the expansion, Samsung is also reimagining its Mobile Gaming Hub as the central destination for gaming on Galaxy devices. Later this year, players can look forward to a refreshed experience with more ways to explore games across every genre, as well as new innovations designed to make the Hub more intuitive, connected and social.

    The platform has also proven to deliver powerful growth opportunities for partners. Samsung has teamed up with Moloco, an AI performance advertising company that helps mobile game advertisers achieve strong results through its AI-powered advertising platform, Moloco Ads. This collaboration has demonstrated measurable business outcomes, with advertisers reporting consistently better 30-day return on ad spend over the course of long-term campaigns. Moloco’s CEO, Ikkjin Ahn, emphasized that the partnership allows the acquisition of higher-quality users for Samsung’s cloud gaming platform, showcasing the effectiveness of AI in maximizing both returns and engagement.

    SpinX Games, one of the early partners, has already run multiple user acquisition campaigns on the platform through Moloco Ads. The company reported a 100 percent higher 30-day return on ad spend compared to similar campaigns. Cameron Zhang, CEO of SpinX Games, highlighted that launching a portfolio of games through Samsung’s cloud gaming service has demonstrated the power of instant access, eliminating barriers for players and creating a seamless one-tap entry into gameplay. These results underscore the long-term value of cloud-based distribution and its potential as a core part of user acquisition strategies.

    The growing momentum of Samsung’s mobile cloud gaming platform is further supported by the company’s updated public terms introduced earlier this year. A new 80/20 revenue share model for games on the Galaxy Store gives developers and publishers a larger share of earnings, particularly for titles built on the cloud gaming platform. This model is designed to help partners scale more efficiently while strengthening the appeal of Samsung’s Galaxy ecosystem.

    Looking ahead, Samsung is preparing to introduce a next-generation redesign of the Mobile Gaming Hub. The updated hub will bring deeper personalization, smarter discovery tools and new ways to connect with games and gaming communities. The company has promised a full reveal later this year, with a vision of providing a unified destination where players can not only access and play their favorite games but also watch gameplay content, engage with communities and use integrated AI tools to enhance their experience.

    For more updates and information about the Samsung Galaxy Store, visit https://galaxystore.samsung.com/games.

  • Samsung Galaxy S25 FE: Affordable Flagship with Galaxy AI Power

    Samsung Electronics Co., Ltd. has officially unveiled the Galaxy S25 FE, the newest and most accessible member of the Galaxy S25 lineup. The device is equipped with One UI 8 and the latest Galaxy AI features, offering users a personalized AI companion with advanced multimodal capabilities. Positioned as a gateway to the Galaxy AI ecosystem, the Galaxy S25 FE combines premium essentials with next-generation intelligence, making these experiences attainable for a broader audience.

    The Galaxy S25 FE introduces powerful AI-driven creativity tools such as Generative Edit and Instant Slow-mo. These features allow users to transform and refine their photos and videos effortlessly. An upgraded 12MP front-facing camera, powered by the ProVisual Engine, enhances selfie clarity and overall photography performance. A 4,900mAh battery paired with a more than 10 percent larger vapor chamber ensures smooth, responsive performance, supported by 45W wired charging for extended use and quicker recharging.

    “Galaxy S25 FE plays an important role as a gateway into the broader Galaxy AI ecosystem, making these experiences more attainable for a wider range of users,” said Jay Kim, Executive Vice President and Head of Customer Experience Office, Mobile eXperience Business at Samsung Electronics. “With expanded personalized AI experiences and AI-powered photography and editing tools, Galaxy S25 FE empowers more people to bring greater convenience and creativity into their everyday lives.”

    The device integrates Galaxy AI into everyday tasks through One UI 8 and multimodal agents, enabling users to interact more naturally using voice, touch, and visual input. Gemini Live allows real-time visual conversations by letting the device see what the user sees, providing contextual answers such as travel outfit suggestions. Now Bar surfaces timely updates and notifications directly on the lock screen, while Now Brief provides personalized daily summaries including reminders, fitness tracking, and traffic updates. Circle to Search with Google enhances gaming and browsing by delivering contextual tips and information on screen without interrupting the user experience.

    Security and privacy remain central to the device, with Knox Enhanced Encrypted Protection (KEEP) creating app-specific storage environments secured by Knox Vault. The Galaxy S25 FE also supports Galaxy’s Personal Data Engine, ensuring user data remains protected on-device.

    In terms of creativity, the Galaxy S25 FE leverages the ProVisual Engine’s AI features to deliver a premium camera experience. Nightography reduces noise in low-light shots while Super HDR produces lifelike video colors and contrast. Features like Generative Edit remove unwanted elements in photos automatically, Portrait Studio enables the creation of personalized avatars, Instant Slow-mo converts any clip into smooth slow-motion playback, and Audio Eraser isolates or removes background noise from videos. Auto Trim further simplifies editing by selecting the best moments from recordings.

    Performance is optimized through the Exynos 2400 processor, efficient AI processing, and improved thermal management. The 6.7-inch Dynamic AMOLED 2X display offers FHD+ resolution and a 120Hz refresh rate for immersive visuals. The device’s slim, lightweight build features a new Armor Aluminum frame for durability, while playful color options such as Navy, Jetblack, Icyblue, and White add to its appeal.

    Battery life is reliable with the 4,900mAh capacity, delivering long-lasting performance supported by 45W wired charging and fast wireless charging options. Wireless PowerShare is also included, enabling users to charge other devices on the go. The phone offers IP68 water and dust resistance, Wi-Fi 6E, Bluetooth 5.4, and full 5G support.

    Samsung has committed to long-term support for the Galaxy S25 FE, providing seven generations of OS upgrades and seven years of security updates. The device runs on Android 16 with One UI 8 and is available in storage options of 256GB and 512GB, both paired with 8GB of RAM.

    The Galaxy S25 FE will officially be available in Malaysia starting September 19, 2025. The 256GB model will retail for RM3,099, while the 512GB model will be priced at RM3,699.

    For more details, visit Samsung’s official website or Samsung Mobile Press.