New Masterpieces on the Samsung Art Store
Samsung Electronics has further enriched the cultural experience for art lovers worldwide by introducing a brand-new, exclusive British Museum collection comprising 30 masterpieces to the Samsung Art Store, launched on October 6, 2026. Available on compatible Samsung Art TVs such as The Frame, this carefully curated selection highlights timeless works by legendary British artists including John Constable and Joseph Mallord William Turner. Viewers can now effortlessly transform their living spaces into personal galleries, admiring Constable’s iconic, weather-drenched English countryside vistas alongside Turner’s breathtaking watercolours ranging from dramatic stormy seascapes to romantic views of Venice, Rome, and Zurich.
Partnership with the Prestigious British Museum
This exciting addition builds upon a strong existing partnership between Samsung and the prestigious British Museum, which also includes Samsung’s corporate sponsorship of the museum’s special “Korea” exhibition running from October 1, 2026, through January 31, 2027. Gwiho Lee, Executive Vice President of the Visual Display Business at Samsung Electronics, emphasized the company’s ongoing mission to leverage technology to make world-class art universally accessible. Echoing this sentiment, Lisa San Martin, Interim Commercial Director of the British Museum, expressed enthusiasm that the digital platform will encourage global audiences to rediscover familiar masterworks and unearth new historical treasures from the comfort of home.
Subscribers to the Samsung Art Store can easily browse, select, and rotate through the new British Museum collection at their convenience, bringing centuries of artistic heritage directly to their screens. To sweeten the year-end season, Samsung is also running a special promotional campaign in Malaysia through December 31, 2026, offering rewards worth up to RM2,708 with the purchase of selected Samsung TVs. This seamless integration of cutting-edge display technology and historic fine art continues to redefine how modern households interact with global cultural landmarks every day.
