Herbalife has renewed its partnership with Universiti Teknologi MARA (UiTM), continuing a collaboration that first began in 2022. The renewed Memorandum of Understanding, signed at UiTM Shah Alam, highlights the shared commitment of both organisations to advance nutrition education, support research in sports science, and promote healthier lifestyles throughout Malaysia.
The MoU was formally exchanged by Steven Chin, Senior Director and General Manager of Herbalife Malaysia and Singapore, and Assoc. Prof. Dr. Raja Mohammed Firhad Raja Azidin, Dean of the Faculty of Sports Science and Recreation, in the presence of faculty members, students, and senior officials. Steven Chin expressed the company’s pride in maintaining the partnership with UiTM, noting that over the past three years, the collaboration has provided students with direct access to international nutrition experts, created learning opportunities for coaches and athletes, and opened avenues for young entrepreneurs to pursue careers in health and wellness. He emphasized that the renewed MoU aims to further embed wellness, nutrition, and sports science into the daily lives of Malaysians, ensuring the next generation is healthier, stronger, and well-prepared to lead.
Since the inception of their partnership, Herbalife and UiTM have launched a variety of initiatives bridging academia, industry, and the community. Knowledge-sharing sessions with Herbalife’s global experts have given UiTM students exposure to international practices in nutrition and sports science. The MASM Football Science Workshop Series has equipped coaches and athletes with practical tools in training, injury prevention, and player development, incorporating performance assessment techniques and fuelling strategies used by international teams. These programmes have raised the standard for football science in Malaysia and empowered coaches to better support athletes. The Herbalife–UiTM Entrepreneurship Programme has also encouraged students from diverse backgrounds to view health and wellness not just as a lifestyle but as a viable career path, providing mentorship and confidence to pursue opportunities in the industry.
Assoc. Prof. Dr. Raja Mohammed Firhad highlighted the importance of industry collaboration in bridging the gap between theory and practice. He stated that combining UiTM’s academic strengths with Herbalife’s real-world expertise has enabled the creation of programmes that prepare students to enter the workforce confidently while equipping athletes with knowledge to perform at their best.
The MoU was signed during the National Association of Physical Education and Sports Science International Conference 2025, themed “Optimizing Performance and Wellness: Innovation in Health, Exercise, and Sports Sciences.” During the conference, Herbalife hosted an industry engagement session, and Dr. Simon Sum, Herbalife’s Director of Scientific Affairs, presented on the role of carbohydrates in optimizing endurance performance. His presentation emphasized the importance of carbohydrates as the primary energy source for the body and brain and their role in moderate to high-intensity activities, while also addressing current debates around low-carbohydrate and ketogenic diets from a balanced perspective.
This renewed partnership reaffirms Herbalife and UiTM’s dedication to advancing nutrition, wellness, and entrepreneurship, aiming to create lasting positive impacts for students, athletes, and the wider Malaysian community.