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Tag: #SamsungMalaysia

  • Big Matches, Bigger Screens: Upgrade Your Football Nights with Samsung’s Mid-Year TV Offers

    Big Matches, Bigger Screens: Upgrade Your Football Nights with Samsung’s Mid-Year TV Offers

    Football season is all about the excitement of roaring crowds, last-minute goals, and unforgettable shared moments. This mid-year, Samsung is elevating that experience by bringing the stadium atmosphere directly into living rooms through its Mid-Year Football Campaign 2026. Running from 1 to 30 June 2026, the campaign offers Malaysians exclusive deals on selected 2026 Samsung AI TV models, designed to enhance every football match with cinematic clarity and immersive sound.

    Timed perfectly for the biggest matches of the season, the campaign encourages fans to upgrade their home entertainment systems and enjoy football like never before—whether watching alone or hosting a lively watch party with family and friends.

    Beyond cutting-edge technology, Samsung is also rewarding customers with attractive gift-with-purchase benefits. Selected TV buyers can enjoy Touch ‘n Go eWallet credits worth up to RM1,300, a Slim Fit Camera valued at RM499, and a customizable bezel worth up to RM899. These perks add significant value for those looking to upgrade their entertainment setup this season.

    In addition, customers who pair selected Samsung soundbars with their TV purchase can receive extra Touch ‘n Go eWallet rewards of up to RM300, further enhancing the home cinema experience. Together, these offers make it an ideal time for fans to invest in a more immersive and connected viewing environment.

    At the heart of the campaign are Samsung’s latest 2026 AI TV models, including Micro RGB TVs and Mini LED TVs, both engineered for next-level sports viewing. With AI Football Mode Pro, Micro RGB TVs automatically detect live football matches and optimize both picture and sound, delivering vibrant colors, sharper details, and enhanced audio that captures the energy of the stadium.

    Complementing this, AI Sound Controller Pro intelligently separates dialogue, crowd noise, and background effects, allowing viewers to customize audio for a more personalized experience. Mini LED TVs also feature AI Football Mode and AI Sound Controller, ensuring optimized visuals and sound tailored specifically for live sports and entertainment content.

    Adding to the innovation, Samsung’s Vision AI Companion allows users to interact with their TV using voice commands, making entertainment more intuitive and accessible than ever.

    Samsung’s latest TVs are designed to keep pace with every critical moment on the pitch—from dramatic penalty shootouts to fast-paced counterattacks. Enhanced motion clarity, vivid color reproduction, and immersive audio ensure that no detail is missed, no matter how intense the game becomes.

    For football enthusiasts who enjoy hosting match nights, larger screen sizes and powerful audio systems transform ordinary viewing into a shared stadium-like celebration at home. Every match becomes an experience filled with energy, emotion, and connection.

    The Samsung Mid-Year Football Campaign 2026 combines cutting-edge AI TV technology with attractive rewards to redefine how fans experience football. With immersive visuals, intelligent sound optimization, and valuable purchase incentives, Samsung is making it easier than ever for Malaysians to turn every match into a front-row stadium experience from the comfort of home.

    Don’t Miss Out

    The Samsung Mid-Year Football Campaign runs from 1 to 30 June 2026 and is available for these selected 2026 models:

    TV_Promo_Price_List_2026Download

    Promotional AV Products

    AV_Promo_Price_List_2026Download

    Redemption period for free gifts and/or Touch ‘n Go eWallet credits runs from 5 June to 15 July 2026.

    Football season only comes around once — so make every match count with Samsung’s exciting mid-year TV deals.

    Don’t say we didn’t give you a heads-up!

  • Your Galaxy A Story Could Reward You with RM50 Shopee Vouchers 

    Samsung Malaysia is celebrating Galaxy A users by giving them the opportunity to share their experiences and get rewarded at the same time. Owners of the Samsung Galaxy A57 5G and Galaxy A37 5G are now invited to submit honest product reviews through Samsung Members for a chance to receive a RM50 Shopee voucher.

    Every user has a unique experience with their smartphone, and Samsung wants to hear about it. Whether you appreciate the device’s reliable performance, smooth gaming and multitasking capabilities, long battery life, or the quality of its camera features, your feedback could help future buyers better understand what makes the Galaxy A series stand out.

    To make the campaign even more exciting, the first 300 selected participants will be rewarded with a RM50 Shopee voucher. Users only need to leave a product review on Samsung Members, submit proof through the campaign page, and wait for the announcement from Samsung Malaysia. The campaign keeps things simple by focusing on authentic user experiences rather than complicated participation methods.

    If your Galaxy A has been keeping up with your daily hustle and becoming an important part of your lifestyle, this is the perfect opportunity to share your thoughts publicly and possibly enjoy a rewarding shopping experience in return.

  • CelcomDigi Bawa Pengalaman Peruncitan Digital Menyeluruh ke Seluruh Negara

    CelcomDigi Berhad (“CelcomDigi”) terus memperkasa pengalaman peruncitan telekomunikasi di Malaysia menerusi pelancaran Endless Aisle di seluruh negara hasil kerjasama dengan Samsung Malaysia. Inisiatif ini merupakan satu langkah penting dalam mendekatkan penawaran gaya hidup digital kepada pelanggan melalui rangkaian kedai CelcomDigi. Sebagai syarikat telekomunikasi pertama di Malaysia yang menawarkan pengalaman peruncitan elektronik pengguna di lebih daripada 300 kedai di seluruh negara, CelcomDigi kini menyediakan kaedah yang lebih mudah dan menyeluruh untuk pelanggan memilih, membeli, menerima serta menghubungkan peranti mereka dalam satu kunjungan. Endless Aisle kini boleh didapati di semua CelcomDigi Store dan CelcomDigi Express di seluruh negara.

    Inisiatif ini mula diperkenalkan sebagai projek perintis di CelcomDigi Store Life di The Gardens dan Sunway Pyramid, sekali gus menjadi pengalaman pertama seumpamanya dalam sektor peruncitan telekomunikasi di Malaysia. Platform digital imersif ini menghimpunkan rangkaian terkini produk gaya hidup digital Samsung seperti telefon pintar, peranti boleh pakai, televisyen pintar, peralatan rumah serta pelbagai elektronik gaya hidup, bersama tawaran penjimatan eksklusif untuk pelanggan CelcomDigi. Dengan peluasan ke lebih banyak lokasi, pelanggan kini dapat menikmati pengalaman yang lebih intuitif dalam meneroka teknologi terhubung terkini, dibantu oleh pakar di kedai CelcomDigi yang memastikan setiap peranti yang dibeli dapat disambungkan dengan lancar.

    Ketua Pegawai Jualan dan Peruncitan CelcomDigi, Cheng Weng Hong, berkata bahawa dengan lebih 20 juta rakyat Malaysia dilayani melalui salah satu rangkaian peruncitan terbesar di negara ini, CelcomDigi berada dalam kedudukan kukuh untuk membentuk evolusi gaya hidup terhubung di Malaysia. Menurut beliau, inisiatif ini mencerminkan komitmen berterusan syarikat dalam meningkatkan pengalaman kehidupan terhubung dengan menawarkan lebih banyak kemudahan, pilihan serta nilai yang lebih baik kepada pengguna.

    Beliau turut menegaskan bahawa peruncitan fizikal kekal sebagai pemacu strategik syarikat, yang mendorong usaha berterusan untuk meneroka pendekatan baharu serta menjalin kerjasama inovatif bagi memperkayakan pengalaman pelanggan. Kerjasama dengan Samsung Malaysia mencerminkan aspirasi tersebut, sekali gus membolehkan CelcomDigi menjadi antara perintis dalam memperkenalkan pengalaman peruncitan yang lebih lancar dan bersedia untuk masa hadapan. Pelanggan kini berpeluang memilih dan menikmati peranti serta teknologi rumah terkini dengan lebih mudah, di samping mengukuhkan pendekatan berteraskan pelanggan yang menjadikan teknologi lebih mudah diakses.

    Sementara itu, Ketua Elektronik Pengguna Samsung Malaysia Electronics, Steven Koh, berkata bahawa pihaknya komited untuk menjadikan inovasi lebih mudah diakses dan relevan dalam kehidupan seharian. Kerjasama dengan CelcomDigi membolehkan ekosistem peranti terhubung dibawa lebih dekat kepada rakyat Malaysia, sekali gus mewujudkan pengalaman yang lancar daripada peringkat penemuan hingga pemilikan. Usaha ini juga bertujuan memudahkan pengguna menikmati kehidupan pintar dengan tahap kemudahan yang lebih baik.

    Melalui Endless Aisle, pelanggan CelcomDigi turut menikmati pelbagai penjimatan menarik, termasuk diskaun sebanyak 15 peratus untuk pelanggan sedia ada atau baharu yang melanggan mana-mana pelan CelcomDigi, diskaun 30 peratus melalui pakej peranti CelcomDigi–Samsung, serta tawaran eksklusif tambahan untuk pelanggan CelcomDigi ONE Plan. Untuk maklumat lanjut, orang ramai boleh melayari laman web rasmi CelcomDigi di https://www.celcomdigi.com.

  • Samsung Galaxy S25 FE: Smart Power Meets Everyday Style

    Samsung Galaxy S25 FE: Smart Power Meets Everyday Style

    The Samsung Galaxy S25 FE delivers insane value for an equally impressive device. Far from being just another smartphone, it stands as a dependable companion equipped with everything a user could ask for. Since Samsung first introduced Galaxy AI in 2024, the technology has evolved tremendously, and its key features now extend across many of Samsung’s latest mobile innovations, including the newest addition to the S family — the Galaxy S25 FE.

    Carrying the DNA of the S series, the Galaxy S25 FE offers flagship-level performance and features in a more accessible and budget-friendly package. It’s designed for users who refuse to compromise on quality, providing a premium experience without the premium price tag. Powered by One UI 8 and the latest version of Galaxy AI, the device grants access to the full suite of intelligent tools such as Generative Edit and Now Brief, enhancing productivity and creativity in everyday life.

    For those searching for that perfect balance between performance and value, the Galaxy S25 FE hits the sweet spot. Compared to last year’s S24 FE, it brings even more enhancements, making it an affordable upgrade that doesn’t cut corners.

    From 19 September to 19 October 2025, customers can enjoy rebates of up to RM1,350 and purchase the Galaxy S25 FE for as low as RM2,049. Buyers can also opt for a double storage upgrade to the 512GB variant and redeem their Samsung Reservation+ Voucher for even greater savings.

    The Galaxy S25 FE is available in four striking colours — Navy, Jet Black, Icy Blue and White. The 256GB model is priced at RM3,099, while the 512GB variant retails at RM3,699. Promotions include a double storage upgrade worth up to RM600, a Samsung Reservation+ Voucher worth RM250, and trade-in rebates of up to RM500 for eligible devices.

    Experience the future of smart living with the Galaxy S25 FE and make it your AI-powered everyday companion. Visit Samsung’s official website to explore more or purchase your device today at https://www.samsung.com/my/smartphones/galaxy-s/galaxy-s25-fe-navy-512gb-sm-s731bdbhxme.

  • Samsung Malaysia Triumphs at ESGBusiness Awards 2025 for Sustainable Innovation

    Samsung Malaysia Triumphs at ESGBusiness Awards 2025 for Sustainable Innovation

    Samsung Malaysia Electronics has been honored with the ESGBusiness Award 2025, a prestigious recognition that highlights the company’s dedication to sustainability, responsible innovation, and environmentally conscious business practices. This accolade reflects the collective efforts of Samsung’s employees, partners, and customers who continue to support the mission of creating a positive impact on both the environment and society. Guided by a comprehensive ESG roadmap, Samsung Malaysia has introduced initiatives that drive meaningful change.

    Central to Samsung’s sustainability journey is the push to reduce paper usage through digital innovation. The introduction of solutions such as the e-queue service ticket has encouraged customers to adopt paperless processes while improving efficiency and reducing waste. Between 2022 and 2024, Samsung successfully transitioned approximately 359,907 transactions to digital alternatives, conserving the equivalent of 35 trees. This approach not only enhances the customer experience but also contributes directly to global environmental objectives.

    In addition to digital initiatives, Samsung has launched Eco Repair, a program aimed at extending the life of electronic products while offering more affordable and sustainable repair options. By choosing repair over replacement, customers can make environmentally responsible decisions that reduce electronic waste and conserve valuable resources. From 2022 to 2024, Samsung repaired around 41,419 mobile devices and 18,417 televisions, which helped preserve an estimated 131,316 trees.

    Recognizing the importance of proper e-waste management, Samsung also introduced Eco Recycle Boxes at service centers nationwide. These collection points provide customers with a convenient way to dispose of old devices, tablets, and accessories responsibly. By the end of 2024, the program had collected 138.68 kilograms of e-waste, ensuring that these materials were recycled safely and kept out of landfills.

    The ESGBusiness Award 2025 is a testament not only to Samsung’s commitment but also to the trust and participation of its customers in the company’s sustainability efforts. Every paperless transaction, repaired device, and recycled gadget represents a shared contribution toward building a greener future. Samsung remains committed to driving positive change through eco-conscious solutions and leading by example in Malaysia’s sustainability landscape. By continuing this journey, the company demonstrates that innovation and sustainability can go hand in hand, showing that small actions can collectively make a significant difference.

    For more information, visit https://news.samsung.com/my/

  • Unlock Daily Rewards with Galaxy A Series

    Unlock Daily Rewards with Galaxy A Series

    Samsung Malaysia is bringing everyday convenience and rewards to a whole new level with the launch of the Galaxy A17, now available nationwide. Designed with features Malaysians love, the Galaxy A17 offers long-lasting performance, a smarter way to pay, and essential innovations, all at a price that is within reach.

    Getting started with Samsung Wallet is now easier than ever. By simply registering, activating, and adding a card that has not been linked in the last three months, users will instantly unlock a Lotus’s RM5 voucher. This special welcome gift is perfect for your next grocery trip, but availability is limited to only 500 vouchers, so it is strictly on a first come, first served basis.

    Samsung Wallet currently supports a wide range of banks and card networks in Malaysia, including credit, debit, and prepaid cards from Visa and Mastercard. Banks such as Alliance Bank, Bank Islam, Bank Muamalat, CIMB, Hong Leong, HSBC, Maybank, Public Bank, RHB, Standard Chartered, and Wise are among those already supported. For the latest list of compatible banks and cards, users are encouraged to check Samsung Wallet Malaysia.

    With Galaxy A Series devices, daily spending becomes instantly more rewarding. Through Samsung Wallet, every tap unlocks exciting rewards. On the first transaction, users receive two pieces of chicken from KFC. The second transaction earns a Lotus’s RM5 voucher, while the third unlocks a RM10 ZUS Coffee voucher. On the fourth transaction, users enjoy a RM10 Setel voucher, and by the fifth, they receive a RM15 Touch ‘n Go eWallet voucher. From food to fuel and coffee to commutes, each transaction ensures that daily life becomes a little more rewarding.

    Galaxy A users can also enjoy exclusive Lotus’s vouchers by registering on the Samsung Members app. Every user receives a RM5 voucher, while Galaxy A17 users enjoy an additional RM5 voucher, doubling the benefit to a total of RM10.

    The Galaxy A17 itself has been built to fit seamlessly into everyday life. It introduces Gemini Live, an AI-powered voice assistant designed to help users complete tasks more naturally and efficiently. The advanced camera system ensures sharper photos and clearer videos in all situations. With the promise of six OS updates and six years of Security Maintenance Release, the device guarantees long-term reliability and protection. Samsung Wallet is built directly into the phone, allowing users to make payments, store loyalty cards, access rewards, and even travel with ease, all protected by Samsung Knox for maximum security.

    Samsung Wallet makes everyday life simpler and safer. Instead of juggling cards and vouchers, everything can be managed in one app. From making payments to redeeming rewards and accessing travel essentials, the phone becomes an all-in-one daily companion, providing both convenience and peace of mind.

    The Galaxy A17 5G and Galaxy A07 LTE are officially available in Malaysia starting from 5 September 2025, with the Galaxy A17 LTE arriving on 26 September 2025. To celebrate the launch, Samsung is offering a range of promotions until 30 September 2025 across Samsung Online Store, Samsung Experience Stores, authorized retailers, and participating e-commerce platforms.

    The Galaxy A17 5G is priced at RM999 for the 8GB RAM and 256GB storage variant, but comes with a rebate of RM100, bringing the price down to RM899. The 8GB RAM and 128GB storage variant is priced at RM899, with the same rebate reducing the price to RM799.

    As part of the promotion, customers who purchase the Galaxy A17 or Galaxy A07 will also receive a free one-year extended warranty, provided they complete their registration within 30 days of purchase. Additionally, both models come with a complimentary 25W travel adapter worth RM89. Customers can also purchase Galaxy Buds Core at a discounted price of RM139 instead of the regular RM199 when buying either the Galaxy A17 or A07 during this period.

    To further enhance the launch, Samsung is offering 30 percent off selected branded mobile accessories for Galaxy A17 5G and LTE users. This includes discounted prices on the 10,000mAh and 20,000mAh battery packs, a wireless battery pack, and official Galaxy A17 cases.

    The Galaxy A17 and Galaxy A07 are available in multiple color options and can be purchased through Samsung’s official online store, Samsung Experience Stores, authorized retailers, and leading e-commerce platforms in Malaysia.

  • Gemini Live, Galaxy A17 5G Style – Cakap Je, Terus Jawab!

    If you have ever been around children, you will know that their questions never stop. From “Why is the sky blue?” to “Where do clouds go at night?” or “Why do cats sleep all day?” the curiosity is endless. Eventually, parents run out of answers or patience. But now, there is someone who never does.

    With Gemini Live on the Galaxy A17 5G, your phone becomes the friend who is always ready to listen and respond. There are no scripts and no formality. You simply talk naturally and your Galaxy answers back. It feels as easy as having a conversation with someone who is always by your side.

    Gemini Live is designed to adapt to your needs in any situation. It can act as a study buddy to help explain a tough subject, a pep-talk coach before a big presentation, or even a late-night companion when you want to chat about your favourite K-dramas while cooking. The experience is flexible, shifting between the roles of sibling, teacher, or therapist depending on what you need in the moment.

    What makes Gemini Live especially powerful is its ability to handle real-time conversations. There is no need to type, search, or rely on stiff commands. You simply speak the way you would to a friend, and your Galaxy A17 5G responds instantly with clear answers or support. More than just a feature, Gemini Live transforms the Galaxy A17 5G into a true companion. It listens when you need it, answers when you ask, and is always ready for whatever comes next.

    At under RM1,000, the Galaxy A17 5G brings AI-powered innovation to everyday life in a way that is simple, personal, and accessible for everyone. Malaysians are already showing how natural it feels to use Gemini Live on TikTok, where short clips highlight how easy it is to just “cakap jer” and get a reply instantly. A video on YouTube captures the fun side of Gemini Live, demonstrating how seamlessly it fits into daily conversations.

    The Galaxy A17 5G is now available in Malaysia in Black, Gray, and Blue. Alongside it, the Galaxy A07 LTE is also available in Light Violet, Green, and Black. The Galaxy A17 LTE will join the lineup from 26 September 2025, further expanding the range of stylish and affordable devices.

    To celebrate the launch, Samsung is offering Malaysians exclusive promotions throughout the month of September. Customers can enjoy rebates that make the Galaxy A17 5G available at only RM799 for the 8+128GB variant and RM899 for the 8+256GB variant. Purchases of the Galaxy A17 5G or Galaxy A07 LTE during the promotion period also come with a free one-year extended warranty and a complimentary 25W travel adapter.

    Shoppers can also enjoy special bundle deals, such as the opportunity to purchase Galaxy Buds Core at a discounted price of RM139, down from RM199, with any Galaxy A07 LTE or Galaxy A17 purchase. Selected branded accessories including battery packs and protective cases are also available at thirty percent off.

    The Galaxy A17 5G is more than just another smartphone. With Gemini Live, it becomes a constant companion that adapts to your lifestyle, making conversations easier, smarter, and more personal. For Malaysians looking for an affordable way to experience AI in their daily lives, the Galaxy A17 5G delivers on both performance and price.

    For more details or to purchase the Galaxy A17 5G, visit Samsung’s official website at samsung.com/my.

  • The Human Side of Innovation: Samsung’s AI Integration Story

    The launch of the Galaxy Z Fold7 and Galaxy Z Flip7 represents yet another milestone for Samsung, reaffirming its relentless pursuit of refining artificial intelligence experiences not only for bar-type smartphones but also for foldable devices in ways that are both novel and deeply meaningful. To share more about Samsung’s vision for intuitive, seamless, and human-centered AI, Matthew Ng, Head of Mobile eXperience Business at Samsung Malaysia Electronics, elaborates on the thinking behind the quintessential Galaxy AI experience.

    According to Ng, Galaxy AI is not simply a collection of features but a philosophy that places AI at the heart of the user interface. Samsung believes AI is the new UI, one that should be ambient, discreet, and essential, working quietly in the background so users can focus on what matters most. The company’s approach is to continually evolve by identifying services and experiences that can be amplified by AI, integrating them directly into the device ecosystem. This vision extends far beyond smartphones, as AI is becoming a core part of the Galaxy ecosystem, enabling effortless and boundaryless interactions across devices. A long-standing partnership with Google strengthens this foundation, with Gemini deeply integrated at the hardware level through intuitive tools like Circle to Search and side-button activation. AI on Galaxy devices is not an isolated app but embedded into the way users capture, create, and communicate across any form factor within the Galaxy universe.

    At the core of the Galaxy AI experience is the goal of elevating human creativity and productivity. In Malaysia, features such as Photo Assist, Transcript Assist, and Writing Assist have been warmly received, bringing capabilities once confined to advanced desktop software into the palm of the user’s hand. These features empower anyone to instantly shape their ideal content. Productivity is also enhanced through Gemini Live, which connects actions across applications, from scheduling meetings to syncing calendars and delivering updates to the right people seamlessly and intelligently. On the Galaxy Z Flip7, convenience is the defining experience. Its new FlexWindow, coupled with the ability to fully engage with Gemini Live, has proven particularly valuable to Malaysians who are constantly on the go. With One UI 8 on Android 16, multimodal AI is now woven into every layer of the user experience, making every action more convenient, personal, and connected, whether on a Galaxy phone, tablet, or foldable. Samsung is not just delivering technology but crafting experiences that adapt to lifestyles and scale with ambitions.

    For Samsung, foldables are not merely a technological achievement but a design canvas for personalized experiences. While the Galaxy Z Fold7 and Galaxy Z Flip7 share the same advanced foundation of hardware, software, and AI, each is optimized for a distinct user journey. In Malaysia, users are increasingly discovering personal ways to make the most of these devices, with Galaxy Z Series owners actively using Galaxy AI features nearly three-quarters of the time. This indicates that the form factor itself is a vital conduit for enabling AI-driven experiences that adapt to different lifestyles. The Galaxy Z Flip7 delivers a compact and expressive experience built for spontaneity and one-handed use. Its expanded FlexWindow brings features such as Now Bar and Now Brief to life, allowing users to preview their day or capture the perfect shot without unfolding the device. Meanwhile, the Galaxy Z Fold7 is positioned as a productivity powerhouse with its expansive display. It enables users to conduct deep research in Split View, reference multiple sources without breaking workflow, and enhance it all with tools like Gemini and Circle to Search, helping them remain in the creative flow without interruption.

    Samsung envisions Galaxy AI not simply as a tool but as a true companion that feels intuitive, ever-present, and never intrusive. On the Galaxy Z Flip7, AI transforms the cover screen into an intelligent dashboard that delivers relevant updates at a glance without demanding full attention. On the Galaxy Z Fold7, unfolding the screen reveals the complete suite of Galaxy AI tools, including Writing Assist, Drawing Assist, Split Screen workflows, and Gemini Live, all available precisely when needed. This adaptability makes Galaxy AI a genuine companion, one that anticipates, assists, and adapts naturally to the way users work and create.

    Samsung’s vision for Galaxy AI is not fixed. While the current iteration is powerful, refined, and ready for users, it is only the beginning. The company will continue to innovate, evolve, and redefine what mobile AI can achieve, shaping new possibilities as both technology and user needs grow. To ensure that customers are always future-ready, Samsung provides seven years of software upgrades, continuously enhancing One UI 8 and Galaxy AI with subtle but meaningful improvements. The company recognizes that the future will bring new habits, tools, and expectations, and Samsung is not only prepared for that future but actively building it. Just as foldables once redefined mobile innovation, Samsung continues to explore bold new frontiers in artificial intelligence and mobile experiences.

    For more information about the latest Galaxy Z Series, visit www.samsung.com/my/smartphones/galaxy-z.

  • Samsung Galaxy S25 FE: Affordable Flagship with Galaxy AI Power

    Samsung Electronics Co., Ltd. has officially unveiled the Galaxy S25 FE, the newest and most accessible member of the Galaxy S25 lineup. The device is equipped with One UI 8 and the latest Galaxy AI features, offering users a personalized AI companion with advanced multimodal capabilities. Positioned as a gateway to the Galaxy AI ecosystem, the Galaxy S25 FE combines premium essentials with next-generation intelligence, making these experiences attainable for a broader audience.

    The Galaxy S25 FE introduces powerful AI-driven creativity tools such as Generative Edit and Instant Slow-mo. These features allow users to transform and refine their photos and videos effortlessly. An upgraded 12MP front-facing camera, powered by the ProVisual Engine, enhances selfie clarity and overall photography performance. A 4,900mAh battery paired with a more than 10 percent larger vapor chamber ensures smooth, responsive performance, supported by 45W wired charging for extended use and quicker recharging.

    “Galaxy S25 FE plays an important role as a gateway into the broader Galaxy AI ecosystem, making these experiences more attainable for a wider range of users,” said Jay Kim, Executive Vice President and Head of Customer Experience Office, Mobile eXperience Business at Samsung Electronics. “With expanded personalized AI experiences and AI-powered photography and editing tools, Galaxy S25 FE empowers more people to bring greater convenience and creativity into their everyday lives.”

    The device integrates Galaxy AI into everyday tasks through One UI 8 and multimodal agents, enabling users to interact more naturally using voice, touch, and visual input. Gemini Live allows real-time visual conversations by letting the device see what the user sees, providing contextual answers such as travel outfit suggestions. Now Bar surfaces timely updates and notifications directly on the lock screen, while Now Brief provides personalized daily summaries including reminders, fitness tracking, and traffic updates. Circle to Search with Google enhances gaming and browsing by delivering contextual tips and information on screen without interrupting the user experience.

    Security and privacy remain central to the device, with Knox Enhanced Encrypted Protection (KEEP) creating app-specific storage environments secured by Knox Vault. The Galaxy S25 FE also supports Galaxy’s Personal Data Engine, ensuring user data remains protected on-device.

    In terms of creativity, the Galaxy S25 FE leverages the ProVisual Engine’s AI features to deliver a premium camera experience. Nightography reduces noise in low-light shots while Super HDR produces lifelike video colors and contrast. Features like Generative Edit remove unwanted elements in photos automatically, Portrait Studio enables the creation of personalized avatars, Instant Slow-mo converts any clip into smooth slow-motion playback, and Audio Eraser isolates or removes background noise from videos. Auto Trim further simplifies editing by selecting the best moments from recordings.

    Performance is optimized through the Exynos 2400 processor, efficient AI processing, and improved thermal management. The 6.7-inch Dynamic AMOLED 2X display offers FHD+ resolution and a 120Hz refresh rate for immersive visuals. The device’s slim, lightweight build features a new Armor Aluminum frame for durability, while playful color options such as Navy, Jetblack, Icyblue, and White add to its appeal.

    Battery life is reliable with the 4,900mAh capacity, delivering long-lasting performance supported by 45W wired charging and fast wireless charging options. Wireless PowerShare is also included, enabling users to charge other devices on the go. The phone offers IP68 water and dust resistance, Wi-Fi 6E, Bluetooth 5.4, and full 5G support.

    Samsung has committed to long-term support for the Galaxy S25 FE, providing seven generations of OS upgrades and seven years of security updates. The device runs on Android 16 with One UI 8 and is available in storage options of 256GB and 512GB, both paired with 8GB of RAM.

    The Galaxy S25 FE will officially be available in Malaysia starting September 19, 2025. The 256GB model will retail for RM3,099, while the 512GB model will be priced at RM3,699.

    For more details, visit Samsung’s official website or Samsung Mobile Press.

  • [Galaxy Unpacked 2025] Galaxy Z Fold7 Revealed: A New Chapter in Foldable Innovation

    [Galaxy Unpacked 2025] Galaxy Z Fold7 Revealed: A New Chapter in Foldable Innovation

    At Galaxy Unpacked 2025, held in Brooklyn, Samsung Electronics officially introduced the Galaxy Z Fold7, marking yet another milestone in the evolution of foldable smartphones. As the thinnest and lightest model in the Fold series to date, the Galaxy Z Fold7 combines sophisticated hardware refinement with powerful new AI capabilities and camera enhancements, pushing the boundaries of what a foldable phone can offer.

    The Galaxy Z Fold7 measures just 4.2 millimeters when unfolded and 8.9 millimeters when folded, weighing only 215 grams. Despite housing a cover screen and a complex hinge mechanism, the device feels remarkably slim even thinner than a typical passport or card wallet and is more comfortable than ever to carry. This compactness is achieved without sacrificing durability, thanks to the newly developed Armor FlexHinge. The upgraded hinge design not only maintains structural integrity but also significantly minimizes the visibility of the crease along the folding display.

    Photography takes a major leap forward with the Galaxy Z Fold7, which features the series’ first 200-megapixel main camera. This is a massive upgrade from the previous 50MP sensor, offering four times the detail for crisp, vibrant images. With the integration of Samsung’s AI-powered ProVisual Engine, users can enjoy enhanced sharpness, better color accuracy, and more dynamic low-light performance through Nightography. The front camera now boasts a wider 100-degree field of view, making it easier to capture wide-angle selfies and group shots while fully utilizing the expansive display.

    Samsung’s latest foldable also introduces a new AI experience through One UI 8, bringing contextual awareness into everyday usage. Through a collaboration with Google’s Gemini Live, users can engage in real-time conversations with an AI assistant that understands the content displayed on the screen. Whether identifying an unfamiliar dish in a photo or suggesting nearby restaurants and setting calendar reminders, Gemini performs tasks fluidly without requiring users to switch between apps. The multitasking capabilities of the Galaxy Z Fold7 enhance this feature even further, enabling users to display two apps side by side and receive AI-driven insights that consider both screens simultaneously. This multimodal interaction through text, voice, image, and camera input makes the Galaxy Z Fold7 not only intelligent, but intuitive in the way it supports daily tasks.

    The Galaxy Z Fold7 goes beyond incremental updates, representing a full reimagining of mobile experiences. With a premium design, cutting-edge hardware, advanced AI features, and an industry-leading camera system, the Fold7 delivers on Samsung’s promise of an ultra-premium device that fits seamlessly into modern life.

    Malaysian customers will be able to purchase the Galaxy Z Fold7, along with the Galaxy Z Flip7 and Flip7 FE, starting 1 August 2025 at Samsung.com and participating retail stores. Pre-orders are available now until 31 July 2025, with prices starting from RM3,999. Customers who pre-order can also enjoy added protection through Samsung Care+, which covers accidental damage, repairs, and replacements for greater peace of mind.

    To pre-order the latest Galaxy Z Series devices, visit the official Samsung Malaysia websites:
    Galaxy Z Fold7: www.samsung.com/my/smartphones/galaxy-z-fold7
    Galaxy Z Flip7: www.samsung.com/my/smartphones/galaxy-z-flip7
    Galaxy Z Flip7 FE: www.samsung.com/my/smartphones/galaxy-z-flip7-fe