Samsung is continuing to build excitement around its latest foldable innovation, the Galaxy Z Fold8, following a striking digital out-of-home (DOOH) takeover featuring the new Galaxy Z series and a custom-built, larger-than-life physical model of the Galaxy Z Fold8. The eye-catching installation brought together the digital and physical worlds, reflecting the transformative experience offered by Samsung’s latest foldable device and its new form factor.
The excitement has also extended across Malaysia, with leading mobile retailers and operators amplifying the Galaxy Z Fold8 launch through their own visuals featuring the giant Galaxy Z Fold8 structure. Alongside the campaign, participating partners are offering a range of promotions, savings and complimentary gifts for consumers looking to get their hands on Samsung’s latest foldable.
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From mobile plans and instalment options to exclusive retail offers and gifts, consumers can choose from a variety of deals available through Samsung’s participating partners. The latest promotions include:
Partner
Galaxy Z Fold8 Promotion
CelcomDigi
Savings of up to RM2,837 with CelcomDigi Easy360, plus free gifts worth up to RM2,899
Maxis
From as low as RM95/month, with free gifts worth up to RM3,099
U Mobile
From as low as RM111/month, with free gifts worth up to RM5,399
Unifi
Savings of up to RM3,190
Best Denki
Exclusive offers worth up to RM1,950
COURTS
Exclusive offers worth up to RM1,550, plus COURTS exclusive mystery gifts
Harvey Norman
Exclusive offers worth up to RM1,950
Senheng
Exclusive offers worth up to RM1,950
Urban Republic
Exclusive offers worth up to RM1,950
The range of promotions gives consumers greater flexibility when choosing where and how to purchase the Galaxy Z Fold8, whether through a mobile operator or an electronics retailer. Each partner provides its own combination of savings, plans and additional benefits, allowing consumers to explore the option that best suits their needs.
The Galaxy Z Fold8 represents Samsung’s continued evolution of its foldable smartphone portfolio, bringing together a slim and versatile form factor with the functionality of a larger foldable display. Designed to support a range of everyday activities, the device offers users the flexibility to move between a compact smartphone experience and a more expansive screen experience when unfolded.
Beyond the promotional offers, Samsung’s larger-than-life DOOH campaign demonstrates how the Galaxy Z Fold8 is being positioned as more than just a mobile device. The combination of digital content and a physical installation creates an immersive visual experience that showcases the distinctive design of Samsung’s latest foldable.
Consumers can visit their preferred Samsung retail partner or mobile operator to explore the latest Galaxy Z Fold8 promotions and experience the device in person. All promotions are subject to availability, while third-party terms and conditions apply.
The excitement surrounding Samsung’s latest foldable smartphones continues as six of Malaysia’s trending content creators take an early look at the brand’s newest devices, sharing their hands-on experiences with the Galaxy Z Fold8, Galaxy Z Fold8 Ultra and Galaxy Z Flip8.
The creators — Jestinna Kuan, Perry Kuan, Kittie Yiyi, Anthony Chang, Debbie Goh and Qiwiie — explored the new generation of Samsung foldables, highlighting the devices’ updated form factor, refined design and Galaxy AI-powered features. Following their hands-on sessions, the creators shared the features they found most appealing, particularly those designed to enhance productivity, creativity and everyday convenience.
From the redesigned form factor to immersive viewing and smarter content creation, the latest Galaxy Z lineup is designed to offer users greater versatility through its foldable form. The integration of Galaxy AI also adds new capabilities aimed at helping users work, create and manage everyday tasks more seamlessly.
To celebrate the launch and encourage Malaysians to join the conversation, the six creators are also hosting a Comment & Win 1 campaign, giving participants a chance to win a Samsung Galaxy Tab S11.
To participate, Malaysians can visit any of the participating creators’ Instagram Reels featuring their first impressions of Samsung’s latest foldables. Participants must then leave a comment sharing their favourite Galaxy Z Fold8 feature by choosing one of three options: A) New Shape, B) Immersive Viewing Experience, or C) My FanCam for Easy Video Editing.
Participants are also required to include the designated 🤩 emoji together with the hashtags #WithMyFold and #GalaxyZFold8 in their comment. Each comment counts as one entry, while participants can submit multiple comments for additional entries.
The contest will run until 13 August 2026, giving Samsung fans and technology enthusiasts an opportunity to share their thoughts on the new foldable experience while standing a chance to take home a Galaxy Tab S11.
Through the campaign, Samsung is bringing the conversation around its latest foldable lineup closer to Malaysian consumers, with local creators offering their perspectives on how the new Galaxy Z devices can support productivity, entertainment and creative expression.
KUALA LUMPUR, 27 July 2026 — Samsung Malaysia has announced a revision to the recommended retail prices (RRP) for its Galaxy A07 and Galaxy A17 smartphones, effective 27 July 2026. The price adjustment comes amid continued increases in global component costs, particularly for memory chips and RAM.
According to Samsung Malaysia, the rise in memory component costs has been driven partly by growing demand from artificial intelligence (AI) infrastructure and data centre expansion. As memory components are essential across a wide range of consumer electronics, prices have continued to increase in recent quarters.
Samsung said it has made ongoing efforts to absorb the rising costs and minimise the impact on consumers. However, given the current market environment, the company said a price revision has become necessary.
The revised recommended retail prices for the Galaxy A07 and Galaxy A17 are as follows:
Device
RRP Before Revision
Revised RRP
Galaxy A07 5G (8GB + 256GB)
RM1,029
RM1,149
Galaxy A07 LTE (8GB + 256GB)
RM899
RM1,049
Galaxy A17 5G (8GB + 256GB)
RM1,149
RM1,299
Galaxy A17 LTE (8GB + 256GB)
RM949
RM1,149
Despite the pricing adjustment, Samsung reiterated its commitment to delivering innovative mobile experiences through the Galaxy A series. The company continues to focus on providing users with upgrades across areas including performance, durability, software experiences and long-term security support.
The Galaxy A series also offers access to Samsung’s ecosystem of services, including Samsung Wallet, which enables users to make fast, seamless and secure transactions. Samsung said these features are designed to provide everyday convenience and continued value throughout the lifespan of the devices.
The latest price revision reflects the broader cost pressures affecting the global consumer electronics supply chain, particularly in the memory component segment. Samsung Malaysia said it remains focused on balancing product innovation and user value while responding to changing market conditions.
L-R: Kalyani Nair, Group Chief Digital Officer, Maybank, Mohd Amri Mohd Sofian, Head of Community Financial Services Malaysia, Maybank, Charles Kim, President, Samsung Malaysia Electronics, Matthew Ng, Head of Mobile eXperience, Samsung Malaysia Electronics
Kuala Lumpur, 24 July 2026 — Samsung Malaysia Electronics (SME) Sdn Bhd (Samsung) and Malayan Banking Berhad (Maybank) have entered into a strategic partnership to introduce Malaysia’s first Samsung Wallet QR Payment experience, marking a significant development in the country’s digital payments landscape.
The collaboration, formalised through the signing of a Collaboration Agreement, combines Samsung’s mobile innovation with Maybank’s established digital banking ecosystem to provide Samsung Galaxy users with a faster, more seamless way to make everyday payments. Beginning 21 July 2026, eligible Samsung Galaxy users will be able to access Maybank’s MAE Scan & Pay functionality directly within Samsung Wallet through the latest application and software updates.
As Malaysia continues its transition towards a cashless economy, the partnership reflects both companies’ commitment to making digital payments simpler, more secure and convenient for customers across urban and suburban communities. With QR Payment integrated directly into Samsung Wallet, users can quickly access the feature with a swipe before using Maybank’s Scan & Pay via the MAE app to complete their transactions.
The integrated experience is designed to reduce unnecessary steps when making payments, whether users are purchasing meals, groceries, coffee or other everyday essentials. The QR payment functionality can also be used regionally across Singapore, Thailand, Indonesia and Cambodia, providing greater convenience for Samsung Galaxy users when making payments beyond Malaysia.
President of Samsung Malaysia Electronics, Charles Kim, said the partnership with Maybank represents an important step in expanding the Samsung Wallet ecosystem in Malaysia. He added that integrating QR payments directly into Samsung Wallet is intended to make everyday transactions more effortless, allowing users to swipe, scan and pay within seconds.
Meanwhile, Mohd Amri Mohd Sofian, Head of Community Financial Services Malaysia at Maybank, said the collaboration supports the Bank’s ROAR30 ambitions by focusing on intuitive digital experiences and frictionless payment journeys. Integrating MAE Scan & Pay directly into Samsung Wallet, he said, provides customers with greater convenience while maintaining the security and reliability associated with Maybank’s digital banking services.
Beyond convenience, users can also earn Samsung Reward Points with every eligible transaction. These points can subsequently be used to purchase Samsung products or redeem vouchers available through the Samsung Members application, adding further value to everyday payments.
As part of the partnership, Samsung and Maybank are also offering exclusive rewards worth up to RM500,000 through a limited-time promotional campaign running from 28 July to 30 October 2026. Eligible customers will receive RM5 after successfully connecting and activating QR Payment on Samsung Wallet, with the opportunity to enjoy up to RM15 in cashback or vouchers when they make qualifying purchases.
The launch represents another milestone in Samsung’s efforts to expand Samsung Wallet beyond its existing capabilities and strengthen its role as a comprehensive digital platform for Galaxy users. By bringing together Samsung’s mobile ecosystem and Maybank’s digital banking infrastructure, the partnership aims to provide millions of customers with a more connected, convenient and efficient payment experience.
L-R: CU Kim, President & CEO of Samsung Electronics Southeast Asia and Oceania, Won-Joon Choi, President and COO of Samsung Electronics’ Mobile eXperience (MX) Business and Head of R&D Office, and Carl Nordenberg, VP & Regional Head of the Mobile eXperience Business for Southeast Asia and Oceania
LONDON, UK – July 24, 2026 — Artificial intelligence (AI) is becoming increasingly integrated into everyday mobile experiences across Southeast Asia and Oceania, with Samsung reporting a significant rise in AI usage among users of its seventh-generation Galaxy foldable devices.
Following the launch of the latest Galaxy Z series at Galaxy Unpacked in London, Samsung leaders met with media from across the region to discuss evolving consumer expectations and the next phase of mobile AI. Won-Joon Choi, President and COO of Samsung Electronics’ Mobile eXperience (MX) Business and Head of R&D Office, CU Kim, President & CEO of Samsung Electronics Southeast Asia and Oceania, and Carl Nordenberg, VP & Regional Head of the Mobile eXperience Business for Southeast Asia and Oceania, shared insights into how AI is moving from something consumers experiment with to technology that is increasingly embedded in daily life.
According to CU Kim, sales of the Galaxy Z7 Series have increased by almost 15% year-on-year compared with the previous generation, highlighting continued consumer interest in foldable experiences across Southeast Asia and Oceania.
AI engagement has also grown considerably among Galaxy foldable users in the region. Samsung revealed that AI usage among Galaxy Z Fold7 and Galaxy Z Flip7 users increased from 84% in August 2025 to 96% in June 2026. Among the most frequently used AI-powered features are Circle to Search, Now Brief and Photo Assist, reflecting how consumers are incorporating AI into practical everyday tasks.
CU Kim, President & CEO, Samsung Electronics Southeast Asia and Oceania
CU Kim highlighted that the next phase of AI will focus less on simply adding more features and more on delivering greater relevance to users. As Galaxy AI expands across mobile devices, Samsung appliances and other connected screens, the company aims to create experiences that can better understand users’ needs and become increasingly personalised over time.
Supporting its regional approach, Galaxy AI currently supports 22 languages, including Filipino, Indonesian, Thai and Vietnamese. Samsung said this reflects its focus on delivering more localised AI experiences across the diverse Southeast Asian and Oceanian markets.
The discussion also highlighted the continuing importance of smartphones in the region’s AI adoption. CU Kim noted that mobile phones remain the primary gateway to AI for consumers, positioning smartphones as an important platform for accessing and integrating AI into everyday activities.
Looking ahead, Won-Joon Choi said the value of AI will increasingly depend on its ability to reduce friction in the background while giving users greater flexibility and choice. Samsung is therefore developing Galaxy AI as a platform that can support multiple AI agents working together, allowing users to select the right AI experience for different situations.
Building on the foundation established with the Galaxy S26 series, Samsung said the upcoming Galaxy Z8 series and One UI 9 will deliver a more enhanced agentic AI experience through deeper system-level integration and more intuitive controls. Multiple AI agents will be designed to work across apps, services and device features, providing users with greater flexibility in how they interact with AI.
Samsung is also continuing to expand its foldable portfolio to accommodate different lifestyles and user needs. With the eighth generation of its foldable devices, the company aims to broaden the role of foldables across productivity, content creation and self-expression, while further integrating AI into the overall mobile experience.
In Malaysia, the Galaxy Z Fold8 Ultra, Galaxy Z Fold8, Galaxy Z Flip8, Galaxy Watch Ultra2 and Galaxy Watch9 are available for pre-order, with limited-time launch offers. From 22 July to 13 August 2026, customers can enjoy launch rewards worth up to RM1,950, including an exclusive rebate of up to RM800, an instant bank rebate of RM500 with selected bank cards, Samsung Reward Points Booster worth up to RM400 for Samsung Members, and a RM250 Samsung Reservation+ Voucher.
Customers who pre-order the Galaxy Watch Ultra2 can also receive a premium adventure pack, alongside rebates and offers worth up to RM1,056 and a complimentary two-month subscription to Strava.
Samsung takes over the CuBig @ KLCC Junction digital-out-of-home site.
KUALA LUMPUR, Malaysia, 23 July 2026 — Samsung Malaysia Electronics once again pushed the boundaries of technology and creative storytelling by transforming CuBig @ KLCC Junction into an immersive digital spectacle to celebrate the global launch of the all-new Galaxy Z series.
Held in conjunction with Galaxy Unpacked on 22 July, Samsung took over the iconic digital out-of-home (DOOH) platform with a series of videos showcasing the latest Galaxy Z series, alongside a custom-built physical model of the Galaxy Z Fold8, a new form factor in Samsung’s foldable lineup. The larger-than-life installation created a seamless connection between the digital and physical worlds, reflecting the transformative experience offered by Samsung’s latest foldable innovation.
Galaxy Unpacked travels from London to Kuala Lumpur in Samsung’s latest digital-out-of-home ad. 1
The newly revamped CuBig @ KLCC Junction, which wraps around the façade of Bangunan Getah Asli, features 984 Samsung LED display panels spanning an impressive 237.3 feet in width and 37.8 feet in height. The expansive display has become one of the most recognisable DOOH canvases in Kuala Lumpur’s city centre, providing Samsung with a prominent platform to showcase its latest innovations to audiences across the city.
Since its introduction in May 2021, CuBig @ KLCC Junction has established itself as a landmark destination for premium digital storytelling. Its large-scale format offers brands an opportunity to create impactful visual experiences, making it an ideal setting for Samsung to bring the Galaxy Unpacked experience beyond the conventional product launch.
The larger-than-life Samsung Galaxy Z Fold8 structure is unveiled atop CuBig @ KLCC Junction. 2
The Galaxy Unpacked takeover also demonstrated Samsung’s approach to innovation beyond the device itself. By combining advanced technology, creative storytelling and one of Kuala Lumpur’s prominent digital landmarks, the campaign offered audiences a more immersive way to engage with the latest Galaxy Z series in the heart of the city.
As part of its Galaxy Z launch celebrations, Samsung also gave social media users the opportunity to win a pair of Galaxy Buds4 Pro. Participants were invited to answer a question in the contest post and include #MyFoldWish #GalaxyZFold8Ultra #GalaxyZFold8 in their entry. The contest ran until 13 August 2026, subject to the applicable terms and conditions.
LONDON, 22 JULY 2026 – Samsung Electronics Co., Ltd. has introduced the Galaxy Watch Ultra2 and Galaxy Watch9, bringing a new generation of AI-powered health experiences designed to help users gain deeper and more actionable insights simply by wearing their smartwatch. Combining continuous health monitoring, enhanced performance and improved comfort, the latest Galaxy Watch lineup is designed to support users throughout the day while making complex biometric data easier to understand and act upon.
Galaxy Watch9 and Galaxy Watch Ultra2 feature the Snapdragon Wear® Elite Platform, alongside the lineup’s largest battery and brightest display ever.
According to Samsung, the new smartwatches form part of its broader vision to move healthcare from reactive treatment towards more proactive care. By continuously collecting health data from the wrist, Galaxy Watch Ultra2 and Galaxy Watch9 can translate everyday vital signs and biometric information into personalised insights, recommendations and timely alerts.
The new 47 mm Galaxy Watch Ultra2 in Titanium Gray.
The Galaxy Watch Ultra2 represents Samsung’s most advanced Galaxy Watch yet, targeting outdoor enthusiasts and users seeking high-performance sports tracking. Designed for demanding environments, it combines rugged durability with specialised features for activities such as trail running and diving. The Trail Run feature tracks elevation, climbing progress and terrain impact, while the new Nutrition Alert provides hydration guidance by estimating sweat loss relative to body weight. It works alongside the existing Sweat Loss feature to help users better manage hydration during training.
Galaxy Watch Ultra2 provides detailed trail running data on its 5,000-nit, crystal-clear display
Galaxy Watch Ultra2 is also designed for diving, with IP69K, 10 ATM and EN13319 certification. When users enter the water, the watch can automatically track information such as depth, dive time and water temperature. Advanced diving features, including ascent and descent speed tracking and safe dive limits, are expected to be available later this year through the dedicated Ultra2 Diving app, developed in collaboration with Mares.
Once a user enters the water, Galaxy Watch Ultra2 automatically tracks real-time diving data such as depth, time and water temperature.
Powering these capabilities is an 800mAh battery, representing a 35% increase in capacity compared with the previous Ultra model. The watch is powered by the Snapdragon Wear Elite platform and features Samsung’s brightest smartwatch display yet, reaching up to 5,000 nits for improved visibility in intense sunlight. Its shock-resistant titanium casing is retained, while internal engineering has reduced the device’s thickness by 12% compared with the previous generation. Lighter and softer bands further contribute to its 24/7 wearability.
For everyday wellness, the Galaxy Watch9 combines continuous health and sleep tracking with a lightweight and comfortable design. Its aluminium casing retains Samsung’s signature cushion silhouette, while interchangeable soft-touch bands are designed to provide a closer and more natural fit for extended wear. The device is powered by the Snapdragon Wear Elite platform and features a 390mAh battery for around-the-clock health monitoring.
Galaxy Watch9 is available with different band materials and colors, including soft silicone and lightweight fabric options.
Galaxy Watch9 also features a 3,000-nit display, allowing users to view information clearly across different lighting conditions. With its combination of comfort, battery life and health tracking capabilities, the smartwatch is designed to help users establish healthier routines through continuous activity and sleep monitoring.
At the heart of both models is Samsung’s AI-powered health ecosystem. The Galaxy Watch BioActive sensor continuously collects biometric information, which is then translated into more accessible and actionable health insights. New features include Vitals, which monitors an individual’s health baseline during sleep and provides alerts when significant deviations are detected, and Heart Health Score, which offers an easy-to-understand indication of cardiovascular wellness alongside personalised lifestyle recommendations.
Other new health tools include Daily Cardio Load, which provides guidance on workout volume and estimated recovery needs, and Fitness Index, which offers a broader view of physical fitness with personalised goals. The watches also support hearing health features that can alert users to unsafe noise levels and provide detailed reports.
Samsung is also expanding its selection of purpose-built bands for different activities and lifestyles. Galaxy Watch Ultra2 users can choose from the Marine Band, designed for breathable comfort during outdoor adventures; the PeakForm Band, combining a premium finish with athletic functionality; and the Trail Band, which uses a breathable fabric construction for outdoor activities such as running. For Galaxy Watch9, the new band collection includes the Sports Band, Misty Band and Fabric Band, offering different materials and fits for exercise, everyday use and sleep.
Galaxy Watch features include Vitals to alert users to significant health deviations.
Both smartwatches also come with additional subscription and service benefits. Customers can access a 60-day free trial of Strava, allowing users to track workouts directly from their watch and connect with the wider fitness community. Samsung Care+ is also available to provide protection against accidental damage, extended warranty coverage and expert support, while Galaxy users can manage related services through the Warranty and care menu on Galaxy smartphones running One UI 9.
In Malaysia, the Galaxy Watch Ultra2 will be offered in a 47mm size, while the Galaxy Watch9 will be available in 40mm and 44mm sizes. Galaxy Watch Ultra2 comes in Titanium Gray and Titanium Silver, while the 40mm Galaxy Watch9 is offered in Graphite and Cream, and the 44mm model comes in Graphite and Silver.
Malaysia Pricing, Colour Availability and Promotions
Product Model
RRP (RM)
Colour Availability
Promotion
Galaxy Watch Ultra2 47mm
RM3,399
Titanium Gray, Titanium Silver
Early-bird HOKA Clifton Pro shoes worth RM729; Special Adventure Pack including PeakForm Band (RM399), 25W Power Adapter (RM89), 10,000mAh Battery Pack (RM159) and Performance Running Armband (RM89); Strava 60-day free trial; Samsung Rewards Points Booster worth up to RM200; Samsung Members Loyalty Discount worth up to RM1,019; Registration of Interest voucher worth up to RM120; 10% PWP discount with selected Galaxy Z or S Series; 30% PWP discount on selected Galaxy Watch straps
Galaxy Watch9 44mm LTE
RM1,899
Graphite, Silver
Strava 60-day free trial; Samsung Rewards Points Booster worth up to RM200; Registration of Interest voucher worth up to RM120; 10% PWP discount with selected Galaxy Z or S Series; 30% PWP discount on selected Galaxy Watch straps
Galaxy Watch9 44mm Bluetooth
RM1,599
Graphite, Silver
Strava 60-day free trial; Samsung Rewards Points Booster worth up to RM200; Registration of Interest voucher worth up to RM120; 10% PWP discount with selected Galaxy Z or S Series; 30% PWP discount on selected Galaxy Watch straps
Galaxy Watch9 40mm LTE
RM1,799
Graphite, Cream
Strava 60-day free trial; Samsung Rewards Points Booster worth up to RM200; Registration of Interest voucher worth up to RM120; 10% PWP discount with selected Galaxy Z or S Series; 30% PWP discount on selected Galaxy Watch straps
Galaxy Watch9 40mm Bluetooth
RM1,499
Graphite, Cream
Strava 60-day free trial; Samsung Rewards Points Booster worth up to RM200; Registration of Interest voucher worth up to RM120; 10% PWP discount with selected Galaxy Z or S Series; 30% PWP discount on selected Galaxy Watch straps
The Galaxy Watch Ultra2 and Galaxy Watch9 are available for pre-order in select markets from 22 July 2026, with general availability beginning 14 August 2026. Together with Samsung’s latest Galaxy Z series, the new smartwatches expand the company’s AI ecosystem across different form factors, connecting health, wellness and personalised intelligence from the wrist to other Galaxy devices.
KUALA LUMPUR, 22 JULY 2026 – Samsung Electronics Co., Ltd. has unveiled its latest Galaxy Z series, introducing the Galaxy Z Fold8 Ultra, Galaxy Z Fold8 and Galaxy Z Flip8 as its most complete foldable lineup yet. Built on seven generations of foldable innovation and consumer insights, the new series offers three distinct experiences designed around different lifestyles, from immersive entertainment and productivity to personal expression and quick interactions on the go.
At the centre of the new lineup is Galaxy Z Fold8, a new foldable experience designed for users who want to move seamlessly between everyday interactions and deeper content consumption. Weighing just 201g, it is Samsung’s lightest Galaxy Z Fold yet and features a larger 4,800mAh battery, powered by the Snapdragon® 8 Elite Gen 5 Mobile Platform for Galaxy. Its 10:16 cover display is suited to everyday tasks such as messaging, browsing and social media, while the 4:3 main display provides a larger canvas for gaming, movies, reading and other long-form content.
Samsung has also enhanced the display engineering across the new Galaxy Z series with its Flex Titanium technology. Combining a titanium-alloy film with an enhanced titanium plate, the structure is designed to strengthen display support, absorb pressure and impact, and reduce crease visibility over time. The main display can reach up to 3,000 nits of brightness and features Vision Booster and a low-reflection finish for clearer viewing in outdoor environments.
For photography, Galaxy Z Fold8 features dual 50MP cameras, while Dual Recording allows users to capture both sides of a moment while previewing themselves through the cover screen. The My FanCam feature can automatically track a selected subject and reframe footage into a preferred aspect ratio, making it easier to create social-ready videos.
Meanwhile, the Galaxy Z Fold8 Ultra brings Samsung’s Ultra standard to the foldable category, combining a larger workspace with enhanced performance and professional-grade creative tools. Featuring an 8-inch main display, the Fold8 Ultra measures just 4.1mm when unfolded and weighs 215g, making it Samsung’s slimmest Z Fold design yet.
The Fold8 Ultra is equipped with a 200MP main camera enhanced with HDR capability, a new 50MP ultra-wide camera, and improved Nightography for clearer photos and videos in low-light conditions. For advanced creators, the device supports 8K video recording through the APV codec, while Cine LUT provides cinematic colour and tone control directly from the device.
Under the hood, the Fold8 Ultra features the Snapdragon® 8 Elite Gen 5 Mobile Platform for Galaxy and a 5,000mAh battery designed to support demanding productivity and creative workloads throughout the day. Its new dual-path charging architecture supports 45W fast charging, while an expanded graphite cooling structure helps manage heat during intensive use.
Completing the lineup, the Galaxy Z Flip8 is Samsung’s slimmest and lightest Flip yet, weighing 180g and measuring just 6.1mm thick. Designed around personal expression and quick interactions, the Flip8 features an AI-native FlexWindow that brings apps, information and actions closer to users without requiring them to open the device.
The FlexWindow introduces features such as Now Brief, which provides personalised insights and recommendations, while Gemini Intelligence enables users to access connected actions through natural voice requests or side-key activation. The Flip8 also enhances Samsung’s FlexCam experience with a 50MP camera and ProVisual Engine, Flex Mode for hands-free shooting, Camcorder Grip with Zoom Rocker and Super Steady with Horizontal Lock.
Across all three models, Samsung has further integrated Galaxy AI to provide more personalised and proactive experiences. Features including Now Brief, Now Nudge and Gemini Intelligence are designed to help users move from information to action with fewer steps. Gemini Intelligence can also automate tasks across more than 40 supported apps and services, while Gemini Notebook allows users to bring together notes, images, recordings, files and documents in one workspace.
Samsung is also placing a strong emphasis on privacy and security as AI becomes increasingly integrated into everyday mobile experiences. The new Galaxy Z series incorporates Samsung Knox, Personal Data Engine, Knox Enhanced Encrypted Protection and Knox Vault, alongside user-controlled cloud processing. One UI 9 introduces an AI Assistant Activity dashboard that allows users to review AI automations in one place, while enhanced Privacy Alerts can notify users about potential privacy risks.
For Malaysian consumers, the new Galaxy Z series is available for pre-order with several storage configurations, colour options and promotional benefits. The lineup will also include a six-month free trial of Google AI Pro, which comes with 5TB of cloud storage, giving users additional tools for productivity and creativity on their foldable devices.
Malaysia Pricing and Promotional Details
Participating Models
Storage
RRP
Colour
Availability Promo
Galaxy Z Fold8 Ultra
1TB
RM10,499
Graphite, Cream, Violet Shadow, Green Shadow (Online Exclusive)
Exclusive rebate up to RM800; Samsung Rewards Points Booster worth up to RM400; RM500 instant rebate with selected bank cards; Samsung Reservation+ Voucher worth RM250; 0% instalment up to 36 months at participating banks; selected Galaxy accessories up to 30% off
Galaxy Z Fold8 Ultra
512GB
RM8,899
Graphite, Cream, Violet Shadow, Green Shadow (Online Exclusive)
Same promotional benefits
Galaxy Z Fold8 Ultra
256GB
RM8,099
Graphite, Cream, Violet Shadow, Green Shadow (Online Exclusive)
Samsung is also making it easier for users to switch to Galaxy with an updated Smart Switch experience. iOS users can scan a QR code to transfer data wirelessly without downloading additional apps, while supported data transfers now include passwords and passkeys, call history, accessibility settings and eSIM data. Quick Share also introduces compatibility with AirDrop, enabling file sharing between iOS and Galaxy devices in both directions.
For additional peace of mind, Samsung Care+ provides protection for accidental damage, extended warranty coverage and expert support. Customers purchasing a new Galaxy foldable through Samsung.com and enrolling in a monthly Samsung Care+ plan can receive the first three months of coverage at no cost.
The new Galaxy Z Fold8 Ultra, Galaxy Z Fold8 and Galaxy Z Flip8 are positioned as three distinct foldable experiences, giving users greater choice across productivity, entertainment, creativity and everyday interaction while bringing Samsung’s latest AI capabilities to a more personal and connected mobile experience.
In conjunction with the Merdeka celebrations, Samsung Malaysia Electronics is rewarding Malaysians with one of its biggest consumer appreciation campaigns of the year, offering rewards and savings worth up to RM2,600. The campaign serves as a gesture of gratitude to customers whose continued trust and support have helped Samsung achieve several significant milestones, including being recognised as the Global No. 1 TV Brand, Global No. 1 Soundbar Brand, and Malaysia’s Most Preferred Washer and Refrigerator Brand. By combining exclusive rewards with its latest smart home innovations, Samsung aims to make this year’s Merdeka celebrations even more meaningful for households across the country.
Running from 1 July to 30 September 2026, the nationwide campaign gives customers the opportunity to enjoy a range of exclusive promotions when purchasing selected Samsung televisions and home appliances. Depending on the products purchased, shoppers can receive Touch ‘n Go eWallet rewards, exclusive gifts and additional bonus incentives, making it an ideal time for families to upgrade their homes while enjoying greater value. The initiative reflects Samsung’s commitment to delivering not only cutting-edge technology but also meaningful benefits that enhance everyday living.
As more Malaysian households embrace connected living, Samsung continues to expand its ecosystem of smart home solutions that seamlessly integrate entertainment, convenience and energy efficiency. Whether customers are looking to transform their living rooms with immersive television and audio experiences, modernise their kitchens with intelligent appliances, or improve everyday household routines through innovative technologies, the Merdeka campaign provides an attractive opportunity to invest in the latest products at greater value.
The campaign also highlights Samsung’s continued leadership in the home entertainment and home appliance segments. Its televisions have consistently been recognised globally for delivering exceptional picture quality, advanced display technologies and intuitive smart features, while its soundbars offer immersive audio experiences designed to complement modern lifestyles. Meanwhile, Samsung’s washers and refrigerators have earned the confidence of Malaysian consumers by combining intelligent features, energy efficiency and stylish designs that meet the evolving needs of contemporary homes.
Beyond celebrating its achievements, Samsung’s Merdeka campaign reflects the spirit of appreciation and togetherness that defines the national celebration. As families gather to celebrate Merdeka with loved ones, the company hopes its latest innovations will help create more meaningful moments, whether through movie nights, festive gatherings or everyday family activities. By making smart home technologies more accessible through exclusive rewards and savings, Samsung continues to support Malaysians in building homes that are more connected, comfortable and future-ready.
Customers can enjoy these exclusive Merdeka offers by visiting Samsung Experience Stores, authorised retailers nationwide or Samsung’s official online store throughout the campaign period. With attractive incentives available for a limited time, the campaign offers an ideal opportunity for consumers to upgrade their homes while celebrating the Merdeka spirit with one of Samsung Malaysia’s biggest appreciation initiatives to date.
Here are the Merdeka promo highlights:
Promotion Highlights (1 July – 30 September 2026)
Gift with Purchase
Touch ‘n Go eWallet credits worth up to RM1,600
Slim Fit Camera (worth RM499)
Customizable Bezel (worth up to RM899)
Buy More, Get More
Receive up to RM500 in Touch ‘n Go eWallet credits with cross-category purchases
No. of items
TNG Value
2 categories
RM200
3 categories
RM300
4 categories
RM400
5 categories or more
RM500
Additional Bonus
Enjoy up to RM500 in Touch ‘n Go eWallet credits on selected Samsung best-pairing purchases
Football season is all about the excitement of roaring crowds, last-minute goals, and unforgettable shared moments. This mid-year, Samsung is elevating that experience by bringing the stadium atmosphere directly into living rooms through its Mid-Year Football Campaign 2026. Running from 1 to 30 June 2026, the campaign offers Malaysians exclusive deals on selected 2026 Samsung AI TV models, designed to enhance every football match with cinematic clarity and immersive sound.
Timed perfectly for the biggest matches of the season, the campaign encourages fans to upgrade their home entertainment systems and enjoy football like never before—whether watching alone or hosting a lively watch party with family and friends.
Beyond cutting-edge technology, Samsung is also rewarding customers with attractive gift-with-purchase benefits. Selected TV buyers can enjoy Touch ‘n Go eWallet credits worth up to RM1,300, a Slim Fit Camera valued at RM499, and a customizable bezel worth up to RM899. These perks add significant value for those looking to upgrade their entertainment setup this season.
In addition, customers who pair selected Samsung soundbars with their TV purchase can receive extra Touch ‘n Go eWallet rewards of up to RM300, further enhancing the home cinema experience. Together, these offers make it an ideal time for fans to invest in a more immersive and connected viewing environment.
At the heart of the campaign are Samsung’s latest 2026 AI TV models, including Micro RGB TVs and Mini LED TVs, both engineered for next-level sports viewing. With AI Football Mode Pro, Micro RGB TVs automatically detect live football matches and optimize both picture and sound, delivering vibrant colors, sharper details, and enhanced audio that captures the energy of the stadium.
Complementing this, AI Sound Controller Pro intelligently separates dialogue, crowd noise, and background effects, allowing viewers to customize audio for a more personalized experience. Mini LED TVs also feature AI Football Mode and AI Sound Controller, ensuring optimized visuals and sound tailored specifically for live sports and entertainment content.
Adding to the innovation, Samsung’s Vision AI Companion allows users to interact with their TV using voice commands, making entertainment more intuitive and accessible than ever.
Samsung’s latest TVs are designed to keep pace with every critical moment on the pitch—from dramatic penalty shootouts to fast-paced counterattacks. Enhanced motion clarity, vivid color reproduction, and immersive audio ensure that no detail is missed, no matter how intense the game becomes.
For football enthusiasts who enjoy hosting match nights, larger screen sizes and powerful audio systems transform ordinary viewing into a shared stadium-like celebration at home. Every match becomes an experience filled with energy, emotion, and connection.
The Samsung Mid-Year Football Campaign 2026 combines cutting-edge AI TV technology with attractive rewards to redefine how fans experience football. With immersive visuals, intelligent sound optimization, and valuable purchase incentives, Samsung is making it easier than ever for Malaysians to turn every match into a front-row stadium experience from the comfort of home.
Don’t Miss Out
The Samsung Mid-Year Football Campaign runs from 1 to 30 June 2026 and is available for these selected 2026 models:
