KUALA LUMPUR, Malaysia, 23 July 2026 — Samsung Malaysia Electronics once again pushed the boundaries of technology and creative storytelling by transforming CuBig @ KLCC Junction into an immersive digital spectacle to celebrate the global launch of the all-new Galaxy Z series.
Held in conjunction with Galaxy Unpacked on 22 July, Samsung took over the iconic digital out-of-home (DOOH) platform with a series of videos showcasing the latest Galaxy Z series, alongside a custom-built physical model of the Galaxy Z Fold8, a new form factor in Samsung’s foldable lineup. The larger-than-life installation created a seamless connection between the digital and physical worlds, reflecting the transformative experience offered by Samsung’s latest foldable innovation.
The newly revamped CuBig @ KLCC Junction, which wraps around the façade of Bangunan Getah Asli, features 984 Samsung LED display panels spanning an impressive 237.3 feet in width and 37.8 feet in height. The expansive display has become one of the most recognisable DOOH canvases in Kuala Lumpur’s city centre, providing Samsung with a prominent platform to showcase its latest innovations to audiences across the city.
Since its introduction in May 2021, CuBig @ KLCC Junction has established itself as a landmark destination for premium digital storytelling. Its large-scale format offers brands an opportunity to create impactful visual experiences, making it an ideal setting for Samsung to bring the Galaxy Unpacked experience beyond the conventional product launch.
The Galaxy Unpacked takeover also demonstrated Samsung’s approach to innovation beyond the device itself. By combining advanced technology, creative storytelling and one of Kuala Lumpur’s prominent digital landmarks, the campaign offered audiences a more immersive way to engage with the latest Galaxy Z series in the heart of the city.
As part of its Galaxy Z launch celebrations, Samsung also gave social media users the opportunity to win a pair of Galaxy Buds4 Pro. Participants were invited to answer a question in the contest post and include #MyFoldWish #GalaxyZFold8Ultra #GalaxyZFold8 in their entry. The contest ran until 13 August 2026, subject to the applicable terms and conditions.
To pre-order the new Samsung Galaxy devices, please visit the respective links below:
Samsung Galaxy Z Fold8 Ultra: https://www.samsung.com/my/smartphones/galaxy-z-fold8-ultra/buy
Samsung Galaxy Z Fold8: https://www.samsung.com/my/smartphones/galaxy-z-fold8/buy/
Samsung Galaxy Z Flip8: https://www.samsung.com/my/smartphones/galaxy-z-flip8/buy/
Samsung Galaxy Watch Ultra2: https://www.samsung.com/my/watches/galaxy-watch-ultra2/buy/
Samsung Galaxy Watch9: https://www.samsung.com/my/watches/galaxy-watch9/buy/