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Tag: #pceb

  • Penang Convention & Exhibition Bureau (PCEB) Introduces the “Penang Inspiring Meetings x Visit Malaysia 2026” Campaign to Promote the State as a Premier Meetings Destination

    Penang Convention & Exhibition Bureau (PCEB) Introduces the “Penang Inspiring Meetings x Visit Malaysia 2026” Campaign to Promote the State as a Premier Meetings Destination

    The Penang Convention & Exhibition Bureau (PCEB) has officially launched its latest business events initiative, “Penang Inspiring Meetings x Visit Malaysia 2026,” at the Penang Waterfront Convention Centre (PWCC) on 24 November 2025. The event, fully hosted by PWCC, underscored the venue’s strong support and partnership in promoting Penang as a premier destination for business events. This campaign aims to elevate Penang’s status as a leading hub for conferences, incentive groups, and other business gatherings, while aligning with the national Visit Malaysia 2026 initiative to attract international visitors and showcase the state’s unique offerings.

    Through the “Penang Inspiring Meetings” campaign, PCEB seeks to highlight Penang’s vibrant business events ecosystem spanning both the island and mainland. CEO of PCEB, Mr. Ashwin Gunasekeran, emphasized that the initiative reflects Penang’s readiness to welcome the world and aims to create meaningful connections while generating sustainable impact. “We aim to elevate Penang’s reputation not only as a premier meetings and incentives destination but also as a hub where meaningful connections and sustainable impact are created,” he said.

    A key element of the campaign is its focus on sustainability and corporate social responsibility. PCEB has chosen to spotlight the Penang Turtle Sanctuary in Pantai Kerachut, highlighting turtle conservation efforts as a symbol of endurance, balance, and harmony with nature. The turtle represents values that resonate with PCEB’s commitment to developing the business events industry responsibly. “This collaboration demonstrates how business events can deliver not just economic benefits but also positive contributions to Penang’s environment and community,” added Ashwin, underlining the bureau’s dedication to blending economic growth with environmental stewardship.

    Looking ahead, PCEB plans to expand its support to new sectors in 2026, fostering diverse, high-impact business events that align with Penang’s vision for sustainable and inclusive growth. This includes implementing enhanced mechanisms for meetings, conferences, and exhibitions that encourage innovation, knowledge exchange, and social responsibility. By doing so, PCEB seeks to create an ecosystem where business events not only stimulate the local economy but also contribute to community development and environmental conservation.

    The launch of Penang Inspiring Meetings x Visit Malaysia 2026 reaffirms PCEB’s mission to position Penang as Malaysia’s leading hub for high-value, high-impact business events. Through strategic initiatives, sustainability-focused programs, and collaboration with key stakeholders like PWCC, PCEB continues to drive Penang’s economic growth while promoting a responsible and inclusive approach to the development of the state’s business events industry. With the campaign, Penang is set to welcome international business visitors with world-class facilities, culturally rich experiences, and a commitment to leaving a positive legacy for both the community and the environment.

  • Annual Review Launch Showcases Penang’s Remarkable Growth in Business Events Industries

    The stage is set for the Launch of Annual Review 2023, scheduled on February 19th, 2024, at the prestigious Penang Marriott Hotel. This event serves as a significant milestone, spotlighting the remarkable progress achieved by Business Events industries throughout the vibrant state of Penang in the year 2023.

    The Business Events Penang 2023 Annual Review stands as a pivotal occasion, encapsulating the extensive array of events hosted in Penang over the past year. From bustling conferences to impactful exhibitions, the evening promises to offer a comprehensive summary of the diverse range of events that graced the state, showcasing their profound impact and outcomes.

    Highlighted in the review will be the substantial growth witnessed in Penang’s Business Events sector, exemplified by staggering statistics and insightful analyses. Key figures from various sectors and government bodies, including the Chief Minister of Penang, YAB Chow Kon Yeow, the Penang State Exco for Tourism & Creative Economy (PETACE), YB Wong Hon Wai, and the Chief Executive Officer of Penang Convention & Exhibition Bureau (PCEB), Mr. Ashwin Gunasekeran, are set to provide invaluable insights into the state’s burgeoning Business Events landscape.

    Penang’s success in 2023 was evident as it successfully hosted a record-breaking 604 events, marking a nearly three-fold increase from the previous year. These events contributed significantly to the state’s economy, with an estimated economic impact of RM1,033,856,600.

    The Annual Review aims not only to celebrate past achievements but also to provide foresight into the exciting prospects awaiting Penang in the future. It will offer a glimpse into the sectors expected to thrive in Penang, paving the way for continued growth and innovation in the Business Events industries.

    This exclusive event brings together industry leaders, stakeholders, and government officials, fostering collaboration and synergy to propel Penang’s Business Events sector to new heights. With a focus on sustainability, diversity, and excellence, the Annual Review sets the stage for a year of continued growth and positive experiences for Penang’s Business Events industries.

    About Penang Convention & Exhibition Bureau (PCEB)

    Penang Convention & Exhibition Bureau (PCEB) is a state bureau established to develop the Business Events and meetings, incentives, conventions and exhibitions (MICE) industry in Penang. PCEB aims to position Penang as the preferred location for Business Events activities in the region. With its rich UNESCO heritage, thriving multicultural society, state-of-the-art facilities and vibrant natural attractions, Penang offers a truly eclectic tropical experience.

    In line with its mission to incubate the growth of Business Events in Penang, PCEB serves as Penang’s focal point for the coordination of all Business Events activities, providing expert assistance to organisations and Business Events planners at every step of the planning. PCEB’s team of industry experts work hand-in-hand with professional service providers and world-class hotels, convention centres and unique venues to ensure the smoothness and success of each event organised. PCEB’s goal is to enhance our Business Events clients’ experience and at the same time to expand the beneficial economic impact of local MICE businesses.

  • Northern International Audio & Visual Show Penang 2024

    The highly anticipated Northern International Audio & Visual Show, Penang, is back for its second edition, promising an unforgettable weekend of high-end audio-visual experiences. Scheduled to take place on the 26th to 28th of April 2024 at the Amari SPICE Penang, this premier event is supported by the Penang Convention & Exhibition Bureau (PCEB).

    With the event tagline “Visual Voyage, Sonic Story,” this year’s show is set to elevate the sensory experience of attendees to new heights. The Northern International Audio & Visual Show, Penang, is the region’s foremost high-end audio-visual exhibition, showcasing the latest innovations and cutting-edge technologies in the audio-visual industry. After the tremendous success of its inaugural edition, the second edition promises to be even more impressive, attracting audiophiles, tech enthusiasts, industry professionals, and young entrepreneurs, sharing their knowledge on this field.

    This year’s expo approximately features 25 unique exhibits covering various aspects of audio and visual. Among them are home theatre systems designed to enhance your movie-watching experience, portable music equipment for high-quality tunes on the go, a thrilling car audio show that will rev up your audio experience, and the vibrant performances of a local live band. These exhibits will be presented by industry leaders and innovators in the field. The organizers anticipate the inclusion of additional exhibitors, enhancing the diversity and excitement of the event.

    One of the most exciting aspects of this event is the representation of exhibitors from various regions across Malaysia and around the globe. Regions such as Penang, Perak, Kuala Lumpur, Selangor, Singapore, Indonesia and the United States of America, will all be represented, showcasing the nation’s prowess in the audio-visual industry. This collaborative effort highlights the growth and development of Penang as a key player in this dynamic industry.

    As Penang takes center stage for this grand audio-visual extravaganza, it not only promotes high-end technology but also showcases Penang’s progress in this industry. The region’s commitment to fostering innovation, creativity, and excellence in audio-visual experiences is evident through this event.

    In line with the commitment to fostering innovation and excellence, the Penang Convention & Exhibition Bureau (PCEB) is now placing a heightened focus on organizing more exhibitions and expanding the exhibition’s scale and scope this year. By doing so, PCEB aims to create a robust platform that not only showcases the latest advancements in various industries but also attracts a diverse range of participants, fostering collaboration, knowledge exchange, and economic growth within the region.

  • PCEB HOSTS NIMO REPRESENTATIVES AT THE SETIA SPICE CONVENTION CENTER FOR NETWORKING WITH PENANG PARTNERS.

    The Network of Indian MICE Agents (NIMA) visited Penang on August 8, 2023, and was hosted by the Penang Convention & Exhibition Bureau (PCEB), concluding in a productive networking brunch at the SPICE Convention Centre. Leveraging India’s importance in Penang’s commercial, tourism, and events sectors, this event aims to strengthen business ties between Penang and India.

    The day commenced with an engaging opening ceremony, setting the stage for the activities that followed. Leading the NIMA team were Gajesh Girdhar, National Coordinator of NIMA, and Rakesh Arora, Convention Chairman of NIMA.

    NIMA agents enjoyed a networking session and brunch, featuring a delightful spread of Indian cuisine. Penang partners and NIMA agents seized the opportunity to exchange name cards, establishing valuable connections that promised mutual benefit. This gathering facilitated valuable connections and collaborations within the MICE industry,  aligning effortlessly with the goals of Penang 2030 to enhance the city’s reputation as a premier business destination.

    A comprehensive SPICE tour then showcased the Convention Centre’s versatile facilities, encompassing expansive convention spaces, meeting rooms, and a multi purpose arena. NIMA agents gained valuable insights into Setia SPICE’s capabilities for hosting global events.

    The event ended on a cultural note, as NIMA agents embarked on a trishaw tour around George Town, immersing themselves in Penang’s rich cultural heritage. This delightful experience revealed the city’s captivating stories through its architecture, mesmerizing street art, and vibrant local life.

    The collaboration between NIMA and PCEB underlines a shared commitment to elevate Penang’s appeal to the Indian market. This networking brunch exemplifies the partnership’s dedication to maintaining Penang’s MICE ecosystem and fostering stronger ties between Penang and India.

    NIMA and PCEB anticipate further collaboration to continue promoting Penang as a premier business destination.