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Tag: #GalaxyAI

  • Samsung Elevates Galaxy S26 Ultra with Global Collaboration for The Devil Wears Prada 2 Premiere

    Samsung Elevates Galaxy S26 Ultra with Global Collaboration for The Devil Wears Prada 2 Premiere

    Jin, played by actress Helen J. Shen, uses Galaxy S26 Ultra in the movie “The Devil Wears Prada 2”

    Haley Kalil brings a personal and relatable dimension to Samsung’s global collaboration with The Devil Wears Prada 2. As a Galaxy S26 Ultra user and influencer, Haley played an active role in showcasing how the device enhances real-life experiences, particularly in high-profile settings like a global film premiere.

    Galaxy S26 ultra powers the first-ever Runway Cam #withGalaxy, capturing red carpet moments in cinematic quality

    Attending the premiere, Haley documented her entire journey using the Galaxy S26 Ultra, from preparation to red carpet moments. Through features like Circle to Search with Google, she demonstrated how the device supports quick decision-making, styling inspiration, and real-time problem solving. Her content offered followers an authentic behind-the-scenes look at how technology integrates into everyday routines.

    Haley Kalil attends the world premiere of The Devil Wears Prada 2 at Lincoln Center in New York, New York on April 20, 2026. (Photo by Jamie McCarthy/Getty Images for 20th Century Studios)

    Beyond the red carpet, Haley took to social media to share her excitement about the collaboration, expressing her love for both the film franchise and her Galaxy device. Her posts resonated strongly with audiences, bridging the gap between aspirational celebrity culture and relatable user experiences.

    NEW YORK, NEW YORK – April 20:(L-R) Anne Hathwat, Stanley Tucci, Meryl Streeo and Emily Blunt attend the world premiere of The Devil Wears Prada 2 at Lincoln Centre in New York, New York on April 20, 2026 (Photo by Jamie McCarthy/Getty Images for 20th Century Studios)

    This influencer-driven approach reflects Samsung’s strategy to connect with digitally savvy audiences through real voices and lived experiences. By empowering creators like Haley, Samsung amplifies the Galaxy S26 Ultra’s capabilities in a way that feels genuine and engaging, reinforcing its position as a lifestyle essential in today’s connected world.

  • Elevate Your Daily Life with Samsung’s Galaxy S25 FE

    Elevate Your Daily Life with Samsung’s Galaxy S25 FE

    If you’re the kind of person who loves discovering new cafés, indulging in decadent desserts, and sipping on endless cups of coffee, you know that capturing the perfect moment matters just as much as living it. That’s where the Samsung Galaxy S25 FE comes in the ultimate companion to elevate your café-hopping adventures and make every snapshot effortlessly aesthetic.

    Whether it’s a cozy brunch spot bathed in warm sunlight or a midnight coffee run with friends, the Galaxy S25 FE ensures your memories look as good as they feel. Just ask creators like @nuwairah, who spends her days exploring the café scene with the Galaxy S25 FE in hand. Thanks to Galaxy AI features like Generative Edit, getting that picture-perfect shot is easier than ever. Gone are the days of asking your friend to retake your selfie over and over now it’s as simple as snap, adjust, and post.

    For coffee lovers who appreciate both the aroma and artistry of a good latte, @instagraeme_tj brings the fun home as he attempts to craft ‘world class’ latte art in his kitchen. While the results may not be café-worthy, the laughter certainly is. With the Galaxy S25 FE capturing every swirl, spill, and smile in stunning detail, even coffee fails turn out picture-perfect.

    Foodies, you’re in for a treat too. With Gemini Live on the Galaxy S25 FE, @jom_shaun dives into the kitchen to cook up his first-ever tempoyak dish, guided step-by-step by AI. It’s innovation meeting tradition, and the result is both delicious and delightfully fun.

    Meanwhile, @lawcombe takes her Galaxy S25 FE wherever she goes, breathing life into her outfits and café adventures. Every meal, every outfit, every moment shines through the device’s powerful camera system, turning everyday scenes into cinematic memories.

    The Samsung Galaxy S25 FE delivers everything you want in one sleek, stylish package power, creativity, and unbeatable value. It’s a flagship experience without the flagship price tag. Whether you’re creating content, experimenting with new recipes, or simply living your best café life, the Galaxy S25 FE ensures every moment looks effortlessly beautiful.

    Your next great moment is just one tap away. Explore the Samsung Galaxy S25 FE today: https://www.samsung.com/my/smartphones/galaxy-s/galaxy-s25-fe-navy-256gb-sm-s731bdbcxme/

  • Can Your Phone Keep Up? Galaxy AI Redefines What’s Possible

    Can Your Phone Keep Up? Galaxy AI Redefines What’s Possible

    Phones today can do just about anything, but when you compare them to Samsung Galaxy devices, you’ll quickly realize there’s still a lot more to be impressed by. From enhancing your photos to helping you organize your entire day, Samsung Galaxy devices take everyday convenience to a whole new level. The secret behind this seamless experience isn’t magic, though it might feel like it. It’s Galaxy AI — an innovation that brings intelligence and creativity into everything Samsung builds.

    Owning a Samsung Galaxy flagship device like the Galaxy S or Z Series isn’t just about having a phone; it’s a statement. It’s about having the power of Galaxy AI right at your fingertips, letting you do things that once seemed impossible. Take Generative Edit, for example. This incredible suite of AI tools lets you transform your photos and videos effortlessly. You can remove unwanted objects, bring your sketches to life with Sketch to Image, or even reposition yourself in a shot to get that perfect frame. You’ve probably heard about these features — but have you truly experienced them? Can your phone do this?

    Beyond editing, Samsung takes AI integration to another level with Gemini Live. In today’s world, we constantly hear about AI this and AI that, but few experiences are as naturally integrated as this one. Gemini Live works hand in hand with Samsung applications, making your phone feel like a true assistant. You can ask it to search for information and save it to your Notes, find out the best time to leave home, plan your routes, or even get fashion advice when you’re getting ready for your next shoot. It’s not just smart — it’s intuitive. Watch @Deadpudds explore the beauty of nature while using Gemini Live, and see how effortless AI can truly be.

    And then, there’s the camera — the crown jewel of every Samsung device. Known for producing breathtakingly crisp and detailed photos, the latest Galaxy S25 Ultra takes mobile photography to museum-worthy levels. With its powerful 50MP Ultra-Wide and 200MP main cameras, every shot bursts with clarity and brilliance. Every zoom, every detail — it’s all picture-perfect.

    A Galaxy device doesn’t just keep up with your lifestyle; it enhances it. Whether you’re creating, exploring, or simply living your day-to-day, Galaxy AI makes it all easier and more exciting. So, if you’re thinking about making the switch, ask yourself: can my phone do everything a Samsung Galaxy can? If your answer is yes, you already know Galaxy is cooler. If it’s no, then maybe it’s time to join the Galaxy family and experience the future today.

    The Galaxy Z Series and S25 Series are available in a range of stunning colors and storage options to suit every lifestyle. From the versatile Galaxy Z Fold7 to the stylish Galaxy Z Flip7 and the powerful Galaxy S25 Ultra, there’s a Galaxy for everyone. You can explore the Galaxy Z Series at www.samsung.com/my/smartphones/galaxy-z/ or discover the Galaxy S25 lineup at www.samsung.com/my/smartphones/galaxy-s25-ultra/buy/.

    If you’re looking for a device that combines style, performance, and intelligence, check out the Galaxy S25 FE. With its sleek design, AI-powered features, and exclusive promotions like double storage upgrades and Samsung Reservation+ vouchers, it’s your chance to own an AI companion that fits your lifestyle perfectly. Visit www.samsung.com/my/smartphones/galaxy-s/galaxy-s25-fe-navy-512gb-sm-s731bdbhxme to find out more.

    Galaxy AI isn’t just the next step in smartphone evolution — it’s the beginning of something extraordinary. Experience it today and see why a Galaxy device truly does everything.

  • Mastering Visuals with Galaxy AI: How to Perfect Every Image

    Mastering Visuals with Galaxy AI: How to Perfect Every Image

    In the rhythm of daily life, moments pass by in the blink of an eye, often leaving us with the desire to capture the beauty, emotions, and essence of these experiences in a photograph to look back on in the future. In the first installment of a three-part series on how Galaxy AI transforms everyday life, we explore how Samsung’s advanced camera technology combines with intelligent processing to turn ordinary shots into stunning masterpieces. Whether you are exploring the outdoors, attending a family gathering, or simply taking quick photos to share online, Galaxy AI serves as a creative companion, allowing you to enhance your images effortlessly and add a touch of magic.

    Flipping through vacation photos with friends, there is always that one shot that perfectly captures the fun and excitement of the moment. When you want to make the photo even more special, perhaps as a keepsake or gift, you can add personal touches with Galaxy AI’s Drawing Assist. This feature allows you to bring ideas to life through sketches, text, or image prompts, adding crowns, balloons, or other playful elements in various artistic styles, including watercolor, illustrations, sketch, pop art, or 3D cartoon.

    Capturing a beautiful moment can sometimes be interrupted by distracting elements in the frame, such as passersby or clutter that draws attention away from the main subject. Editing these distractions used to be a complicated task, often resulting in blurry or unnatural images. Galaxy AI’s Photo Assist makes this process simple, enabling you to move, erase, or enlarge objects while regenerating backgrounds seamlessly with Generative Edit. This technology analyzes the image and rebuilds removed areas naturally, creating an edited photo that looks flawless. The new Suggest Erases feature further enhances editing by automatically identifying and suggesting elements to remove, ensuring that your shots remain perfectly refined.

    For those looking to elevate portraits or profile images, Portrait Studio offers an array of AI-generated styles that can transform a standard headshot or pet photo into a frame-worthy creation. With artistic painting effects, 3D cartoon transformations, fisheye lenses, or professional-quality portrait enhancements, this tool allows anyone to create striking visuals with a single tap. The Galaxy Z Fold7 and Z Flip7 provide additional flexibility, offering large screens for side-by-side editing, real-time comparison of original and edited versions, and compact selfie-focused features that make capturing and refining images easier than ever.

    Galaxy AI brings studio-quality enhancements to the palm of your hand, enabling you to transform everyday photos and videos into next-level content without the need for additional tools. To experience the full capabilities of Galaxy AI, visit Samsung’s website or explore the Galaxy Z Series, including the Z Fold7 and Z Flip7 models, each designed to elevate your creative photography experience.

  • Boosting Productivity with Ease: Unlocking the Power of Galaxy AI

    Boosting Productivity with Ease: Unlocking the Power of Galaxy AI

    In today’s fast-paced world, balancing a demanding work schedule or intensive study sessions often requires juggling countless tasks and adapting to unexpected challenges. True productivity, however, is not about working longer hours but about working smarter so that you can focus on what really matters.

    This is the second part of a three-part series on how Galaxy AI transforms everyday life. Here, we explore how Galaxy AI becomes an intuitive ally, empowering you to handle each task with greater ease and efficiency while reducing stress.

    One of the most time-consuming parts of work and study life has always been taking notes or transcribing conversations. Whether in the office, the classroom, or even while planning a trip with friends, the process of manually writing down everything that was said can be exhausting. With Transcript Assist, that challenge is eliminated. The feature can transcribe recordings and transform them into smart summaries, creating concise notes that are easier to review. It can also suggest reminders and schedules based on the content of your conversations so that you and your collaborators stay perfectly aligned. Complementing this is Note Assist, which helps distill large amounts of information into clear insights, offering condensed summaries and even translations into different languages. Notes can also be reformatted according to personal preference, ensuring a seamless workflow across teams and individuals.

    Staying focused throughout the day can be difficult when your phone constantly bombards you with notifications. Galaxy AI addresses this with Now Brief, which provides a personalized rundown of your day in a clean, contextual snapshot. Instead of being overwhelmed by fragmented alerts, you can glance at your device and see a thoughtful briefing tailored to your location, calendar, and priorities. With this feature, you gain the clarity needed to cut through distractions, focus on important tasks, and make better decisions.

    Daily life is full of small decisions that, when combined, can drain your energy. Something as simple as choosing an outfit can become a distraction when your mind is busy with more pressing concerns. Galaxy AI makes this easier through Gemini Live. By scanning your wardrobe with your camera, the feature can suggest ways to organize clothing, optimize space, or even provide style advice while shopping online. Since Gemini Live responds in real time and can see what you see, it feels like a helpful friend who is always ready to assist.

    These tools come together seamlessly on the latest Galaxy devices. The Galaxy Z Fold7 introduces One UI 8 on Android 16, designed to provide an expansive and immersive way to interact with Galaxy AI across its foldable display. Meanwhile, the Galaxy Z Flip7 offers a more compact experience, delivering convenient access to features like Gemini Live and Now Brief directly on the FlexWindow, perfect for one-handed use.

    With Galaxy AI, productivity becomes effortless. From transcribing important discussions to managing your schedule, from cutting through distractions to simplifying everyday choices, the experience of getting things done becomes smoother and smarter. By pairing advanced AI with innovative hardware, the Galaxy Z Series offers a true companion for modern life.

    To learn more about Galaxy AI, visit https://www.samsung.com/my/galaxy-ai/ or purchase the Galaxy Z Series today to experience the future of productivity in your hands.

  • Galaxy AI: Putting You in Charge of Your Privacy

    Technology is evolving at high speed, becoming more intelligent with every passing moment. These rapid advancements have brought Galaxy AI to life, unlocking new levels of productivity, creativity, and communication. Yet, as mobile AI becomes more capable, it also raises important questions about privacy and control.

    Samsung is addressing these concerns through two key approaches. First, Galaxy AI is designed with built-in safeguards that protect user data from the ground up. Second, AI itself is being applied to strengthen mobile security and privacy protections. Both approaches are crucial, but ensuring AI handles data responsibly remains the most urgent priority.

    At the heart of this effort are transparency and choice. Galaxy devices offer intuitive privacy settings that make it easier to understand what data is used in AI processing, how it is handled, and how users can control it. These protections empower people to make their own rules for a safer, more personalized mobile experience.

    Advanced settings play a central role in enabling these protections. As AI becomes more integrated into daily life, it is natural to want greater control over how personal data is used. Galaxy AI safeguards respond to this need by providing policies and tools that go beyond standard protections. Many Galaxy AI features operate directly on the device, keeping data securely in the user’s hands. Communication tools such as Live Translate and Interpreter, or creative tools like Audio Eraser, run safely on the phone itself. This ensures that inputs remain private while delivering a fast, responsive experience.

    Since the launch of Galaxy AI, Samsung’s vision has been driven by openness and user choice. To achieve this, a hybrid approach was adopted, combining both on-device and cloud-based AI. This ensures seamless usability and the flexibility to tackle even the most complex tasks. For example, Generative Edit can work on-device for certain capabilities while also tapping into cloud-based AI when additional processing power is needed. Regardless of where data is processed, personal information is never stored long-term or used for AI training. Users can also manage their privacy through Advanced Intelligence settings, which allow them to decide how data is processed, including the option to disable online processing for AI features entirely.

    Galaxy AI is built on a foundation of privacy, supported by an expanding range of on-device features and powerful settings that give users control. Beyond AI-specific tools, Galaxy devices also provide intuitive ways to manage broader privacy and security needs. The Security and Privacy dashboard offers a clear and simple interface for viewing and updating permissions, controlling data-sharing functions, and identifying which data might be at risk. With Permission Usage, users can see which apps have recently accessed their data, providing a level of visibility that is unique to Galaxy.

    Additional protections further strengthen this control. Auto Blocker enhances device security by checking for malware, blocking unauthorized app installations, preventing harmful commands via USB, and defending against zero-click attacks with Message Guard. For those seeking stronger defenses, Maximum Restrictions introduce extra measures such as blocking 2G services, preventing unsafe Wi-Fi reconnections, and protecting data from interception on untrusted networks.

    All of these safeguards are supported by Samsung Knox, which ensures that every Galaxy device is secured from the inside out. Looking ahead, Samsung will continue to advance AI-powered security technologies to make privacy protections even smarter, more adaptive, and seamless. As AI evolves, Samsung’s commitment remains clear: to deliver secure experiences rooted in transparency and user choice, now and into the future.

  • Shaping the Future: Samsung SEAO’s President & CEO on AI and Innovation

    The rapid rise and popularity of artificial intelligence has seen many companies racing to join the movement. For Samsung, however, AI is not a sudden trend. It is a technology the company has been developing and integrating into its devices for more than a decade, with the aim of delivering meaningful benefits to users through innovation. Earlier this year at CES 2025, Samsung unveiled its “AI for All” vision, a mission to empower users through AI at every touchpoint.

    In a recent conversation with CU Kim, President and CEO of Southeast Asia and Oceania at Samsung Electronics, a clearer picture emerged of how Samsung is applying AI in one of the most diverse and dynamic regions in the world. At the heart of the discussion was the company’s focus on democratizing AI so that it provides genuine value across different price points and levels of technical literacy. According to Kim, 77 percent of Galaxy AI-powered device users in the region are actively engaging with Galaxy AI features. These features are not only available on the latest flagship devices but also on earlier models, the FE and Tab series, and even on the more affordable Galaxy A series. Popular features such as Circle to Search with Google and Best Face are already improving the everyday experiences of users.

    What sets Samsung’s approach apart is its emphasis on solving real challenges. In a region marked by extraordinary linguistic diversity, AI-powered translation features are breaking down communication barriers. At the same time, on-device AI capabilities mean that users are not entirely dependent on cloud connectivity, ensuring a reliable experience even in areas with uneven network infrastructure. Samsung is also extending intelligence beyond mobile into its wider ecosystem. With Home AI and the SmartThings platform, the company is creating hyper-personalized smart home environments that adapt to user habits and routines.

    Looking at the broader landscape, Kim explained that consumers now expect greater efficiency, seamlessness, and ease of use in their daily lives. Features such as the AI ProVisual Engine and Enhanced Search on the Galaxy S25 series have been particularly sought after. In the home, AI-enabled OLED and Neo QLED televisions are delivering personalized and advanced viewing experiences. Beyond personal use, Samsung is also tapping into the enthusiasm of younger generations. A recent Samsung survey revealed that nine out of ten youths in Southeast Asia already incorporate AI tools into their learning, creativity, and community projects. Many believe AI will create new opportunities, even as some traditional jobs fade, and are actively developing AI-related skills.

    For businesses and organizations in Southeast Asia and Oceania, Kim sees tremendous potential. With rapidly advancing digital infrastructure, companies in the region can leapfrog older systems and implement AI-driven solutions from the ground up. Samsung is enabling this shift through initiatives such as SmartThings Pro, a platform designed to create intelligent environments that boost efficiency and customer experiences. The company has already introduced AI solutions in industries ranging from hospitality to education, including the Samsung Digital Lighthouse School program in Indonesia, which is enhancing the learning experience of thousands of students through Galaxy Tab devices.

    Looking ahead, Kim expressed particular excitement about how Samsung’s innovations will empower communities. Gaming enthusiasts, for example, can look forward to console-quality visuals on the Galaxy S25 series with features like ProScaler and advanced Ray Tracing. The company has also partnered with Moonton Games to launch the first-ever MLBB Campus Series tournament for students in Southeast Asia, part of its Galaxy Gaming Academy initiative to support the next generation of esports players.

    In daily life, Samsung is moving beyond simple device control to create intelligent environments that anticipate user needs. Samsung Health and SmartThings are able to optimize sleep environments by adjusting temperature and humidity according to individual sleep patterns and environmental conditions. Upcoming innovations such as the Galaxy S25 Edge smartphone and the Bespoke AI home appliances with SmartThings will continue this focus on accessibility, personalization, and security.

    For Samsung, the future of AI is not about replacing human capability but enhancing it. As CU Kim emphasized, the company is committed to ensuring that AI remains a trusted companion that empowers rather than complicates daily life. In Southeast Asia and Oceania, Samsung is working closely with communities to build this future together.

    To learn more about Galaxy AI, visit www.samsung.com/my/galaxy-ai.

  • Samsung Kicks Off Global Rollout of One UI 8 for Galaxy Users

    Samsung Electronics Co., Ltd. today announced the official rollout of One UI 8, the latest version of its user experience platform. This update brings advanced multimodal AI capabilities, a refined interface optimized for different device form factors, and personalized suggestions designed to make everyday life smarter and more convenient. The rollout begins this week with the Galaxy S25 series and will extend to the Galaxy S24 series, Galaxy Z Fold6, Galaxy Z Flip6, Galaxy S24 FE, and additional eligible Galaxy models later this year.

    One UI 8 introduces a smarter and more personal Galaxy experience, recognizing the user’s context and offering proactive recommendations tailored to individual daily routines. Enhanced by Galaxy AI, the system delivers meaningful personalization while maintaining a strong commitment to privacy. At its core is a combination of advanced personalization features and upgraded security tools that work together to anticipate user needs without compromising sensitive information.

    Among the new additions are improvements to the FlexWindow on the Galaxy Z Flip, which now displays real-time app activity and media player progress with integration across a broader selection of third-party apps. Daily updates are also enhanced through Now Brief, which provides personalized traffic alerts, important reminders, and Samsung Moments that help users reflect on daily activities. Recommendations for music, video, and health insights from the Galaxy Watch are now easily accessible, creating a more connected ecosystem.

    Security is also at the forefront of One UI 8. The new Knox Enhanced Encrypted Protection, or KEEP, introduces a security architecture that creates app-specific encrypted storage environments, ensuring each app has access only to its own sensitive information. Knox Matrix extends protection further by automatically signing devices out of the Samsung Account when high-risk activity is detected, sending alerts across connected Galaxy devices, and offering guidance to protect user data. In addition, Secure Wi-Fi has been upgraded with post-quantum cryptography, designed to defend against emerging threats and ensure stronger privacy even when connected to public networks.

    With its multimodal AI, One UI 8 transforms how users interact with Galaxy devices by combining visual, auditory, and contextual intelligence. Gemini Live allows seamless communication with AI that can interpret what the user is seeing or watching in real-time, while Circle to Search with Google expands gaming support by providing instant strategies, character details, and real-time translations directly on screen without switching apps. These tools make tasks more intuitive and efficient, blending AI assistance naturally into everyday use.

    The interface has also been optimized to suit multiple form factors across smartphones and tablets. AI Results View enables multitasking by displaying AI outputs in separate floating or split views while keeping original content visible. With Galaxy AI tailored for larger screens, users can easily drag and drop AI-generated text and images into their workflow, streamlining productivity. Creative tools such as Drawing Assist and Writing Assist further support smoother idea development. On the Galaxy Z Flip, Gemini Live now operates directly on the FlexWindow, allowing hands-free voice assistance. Other additions include Audio Eraser, which removes background noise with a single tap, and a new adaptive clock design that adjusts dynamically around photos without obscuring key details. FlexWindow customization has also been expanded with curated wallpapers, emoji themes, and personalized background colors.

    One UI 8 enhances communication and creativity through AI-powered tools such as Portrait Studio, which generates artistic pet portraits, Call Captions that convert voices into text during calls, and Interpreter with keyboard input for quick translations. Together, these features deliver a versatile experience that is both intelligent and personalized.

    In Malaysia, the rollout of One UI 8 will begin on September 18, 2025, with the Galaxy S25 series, followed by the Galaxy S24 series, Galaxy Z Fold6, and Galaxy Z Flip6 on September 25. The Galaxy S23 series and Galaxy Z Fold5 and Z Flip5 will receive the update on October 2, while the Galaxy S22 series and Galaxy Z Fold4 and Z Flip4 will be updated on October 6. The Galaxy S21 FE will receive the update on October 16.

    To mark the arrival of One UI 8, Samsung is offering a promotion for the latest Galaxy Z Series. Until September 30, customers in Malaysia can experience One UI 8 on the Galaxy Z Fold7 and Z Flip7 with a special double storage upgrade. The Galaxy Z Fold7 is available in Silver Shadow, Blue Shadow, Jetblack, and Mint at prices starting from RM7,799, while the Galaxy Z Flip7 is offered in Blue Shadow, Coral Red, Jetblack, and Mint at prices starting from RM4,999. An exclusive online-only Galaxy Z Flip7 FE is also available in Black or White with prices starting at RM3,999.

    For more details on One UI 8 and the latest Galaxy devices, customers can visit the official Samsung Malaysia newsroom at news.samsung.com/my or explore the product lineup at samsung.com/my/smartphones/galaxy-z.

  • The Human Side of Innovation: Samsung’s AI Integration Story

    The launch of the Galaxy Z Fold7 and Galaxy Z Flip7 represents yet another milestone for Samsung, reaffirming its relentless pursuit of refining artificial intelligence experiences not only for bar-type smartphones but also for foldable devices in ways that are both novel and deeply meaningful. To share more about Samsung’s vision for intuitive, seamless, and human-centered AI, Matthew Ng, Head of Mobile eXperience Business at Samsung Malaysia Electronics, elaborates on the thinking behind the quintessential Galaxy AI experience.

    According to Ng, Galaxy AI is not simply a collection of features but a philosophy that places AI at the heart of the user interface. Samsung believes AI is the new UI, one that should be ambient, discreet, and essential, working quietly in the background so users can focus on what matters most. The company’s approach is to continually evolve by identifying services and experiences that can be amplified by AI, integrating them directly into the device ecosystem. This vision extends far beyond smartphones, as AI is becoming a core part of the Galaxy ecosystem, enabling effortless and boundaryless interactions across devices. A long-standing partnership with Google strengthens this foundation, with Gemini deeply integrated at the hardware level through intuitive tools like Circle to Search and side-button activation. AI on Galaxy devices is not an isolated app but embedded into the way users capture, create, and communicate across any form factor within the Galaxy universe.

    At the core of the Galaxy AI experience is the goal of elevating human creativity and productivity. In Malaysia, features such as Photo Assist, Transcript Assist, and Writing Assist have been warmly received, bringing capabilities once confined to advanced desktop software into the palm of the user’s hand. These features empower anyone to instantly shape their ideal content. Productivity is also enhanced through Gemini Live, which connects actions across applications, from scheduling meetings to syncing calendars and delivering updates to the right people seamlessly and intelligently. On the Galaxy Z Flip7, convenience is the defining experience. Its new FlexWindow, coupled with the ability to fully engage with Gemini Live, has proven particularly valuable to Malaysians who are constantly on the go. With One UI 8 on Android 16, multimodal AI is now woven into every layer of the user experience, making every action more convenient, personal, and connected, whether on a Galaxy phone, tablet, or foldable. Samsung is not just delivering technology but crafting experiences that adapt to lifestyles and scale with ambitions.

    For Samsung, foldables are not merely a technological achievement but a design canvas for personalized experiences. While the Galaxy Z Fold7 and Galaxy Z Flip7 share the same advanced foundation of hardware, software, and AI, each is optimized for a distinct user journey. In Malaysia, users are increasingly discovering personal ways to make the most of these devices, with Galaxy Z Series owners actively using Galaxy AI features nearly three-quarters of the time. This indicates that the form factor itself is a vital conduit for enabling AI-driven experiences that adapt to different lifestyles. The Galaxy Z Flip7 delivers a compact and expressive experience built for spontaneity and one-handed use. Its expanded FlexWindow brings features such as Now Bar and Now Brief to life, allowing users to preview their day or capture the perfect shot without unfolding the device. Meanwhile, the Galaxy Z Fold7 is positioned as a productivity powerhouse with its expansive display. It enables users to conduct deep research in Split View, reference multiple sources without breaking workflow, and enhance it all with tools like Gemini and Circle to Search, helping them remain in the creative flow without interruption.

    Samsung envisions Galaxy AI not simply as a tool but as a true companion that feels intuitive, ever-present, and never intrusive. On the Galaxy Z Flip7, AI transforms the cover screen into an intelligent dashboard that delivers relevant updates at a glance without demanding full attention. On the Galaxy Z Fold7, unfolding the screen reveals the complete suite of Galaxy AI tools, including Writing Assist, Drawing Assist, Split Screen workflows, and Gemini Live, all available precisely when needed. This adaptability makes Galaxy AI a genuine companion, one that anticipates, assists, and adapts naturally to the way users work and create.

    Samsung’s vision for Galaxy AI is not fixed. While the current iteration is powerful, refined, and ready for users, it is only the beginning. The company will continue to innovate, evolve, and redefine what mobile AI can achieve, shaping new possibilities as both technology and user needs grow. To ensure that customers are always future-ready, Samsung provides seven years of software upgrades, continuously enhancing One UI 8 and Galaxy AI with subtle but meaningful improvements. The company recognizes that the future will bring new habits, tools, and expectations, and Samsung is not only prepared for that future but actively building it. Just as foldables once redefined mobile innovation, Samsung continues to explore bold new frontiers in artificial intelligence and mobile experiences.

    For more information about the latest Galaxy Z Series, visit www.samsung.com/my/smartphones/galaxy-z.

  • Samsung Galaxy S25 FE: Affordable Flagship with Galaxy AI Power

    Samsung Electronics Co., Ltd. has officially unveiled the Galaxy S25 FE, the newest and most accessible member of the Galaxy S25 lineup. The device is equipped with One UI 8 and the latest Galaxy AI features, offering users a personalized AI companion with advanced multimodal capabilities. Positioned as a gateway to the Galaxy AI ecosystem, the Galaxy S25 FE combines premium essentials with next-generation intelligence, making these experiences attainable for a broader audience.

    The Galaxy S25 FE introduces powerful AI-driven creativity tools such as Generative Edit and Instant Slow-mo. These features allow users to transform and refine their photos and videos effortlessly. An upgraded 12MP front-facing camera, powered by the ProVisual Engine, enhances selfie clarity and overall photography performance. A 4,900mAh battery paired with a more than 10 percent larger vapor chamber ensures smooth, responsive performance, supported by 45W wired charging for extended use and quicker recharging.

    “Galaxy S25 FE plays an important role as a gateway into the broader Galaxy AI ecosystem, making these experiences more attainable for a wider range of users,” said Jay Kim, Executive Vice President and Head of Customer Experience Office, Mobile eXperience Business at Samsung Electronics. “With expanded personalized AI experiences and AI-powered photography and editing tools, Galaxy S25 FE empowers more people to bring greater convenience and creativity into their everyday lives.”

    The device integrates Galaxy AI into everyday tasks through One UI 8 and multimodal agents, enabling users to interact more naturally using voice, touch, and visual input. Gemini Live allows real-time visual conversations by letting the device see what the user sees, providing contextual answers such as travel outfit suggestions. Now Bar surfaces timely updates and notifications directly on the lock screen, while Now Brief provides personalized daily summaries including reminders, fitness tracking, and traffic updates. Circle to Search with Google enhances gaming and browsing by delivering contextual tips and information on screen without interrupting the user experience.

    Security and privacy remain central to the device, with Knox Enhanced Encrypted Protection (KEEP) creating app-specific storage environments secured by Knox Vault. The Galaxy S25 FE also supports Galaxy’s Personal Data Engine, ensuring user data remains protected on-device.

    In terms of creativity, the Galaxy S25 FE leverages the ProVisual Engine’s AI features to deliver a premium camera experience. Nightography reduces noise in low-light shots while Super HDR produces lifelike video colors and contrast. Features like Generative Edit remove unwanted elements in photos automatically, Portrait Studio enables the creation of personalized avatars, Instant Slow-mo converts any clip into smooth slow-motion playback, and Audio Eraser isolates or removes background noise from videos. Auto Trim further simplifies editing by selecting the best moments from recordings.

    Performance is optimized through the Exynos 2400 processor, efficient AI processing, and improved thermal management. The 6.7-inch Dynamic AMOLED 2X display offers FHD+ resolution and a 120Hz refresh rate for immersive visuals. The device’s slim, lightweight build features a new Armor Aluminum frame for durability, while playful color options such as Navy, Jetblack, Icyblue, and White add to its appeal.

    Battery life is reliable with the 4,900mAh capacity, delivering long-lasting performance supported by 45W wired charging and fast wireless charging options. Wireless PowerShare is also included, enabling users to charge other devices on the go. The phone offers IP68 water and dust resistance, Wi-Fi 6E, Bluetooth 5.4, and full 5G support.

    Samsung has committed to long-term support for the Galaxy S25 FE, providing seven generations of OS upgrades and seven years of security updates. The device runs on Android 16 with One UI 8 and is available in storage options of 256GB and 512GB, both paired with 8GB of RAM.

    The Galaxy S25 FE will officially be available in Malaysia starting September 19, 2025. The 256GB model will retail for RM3,099, while the 512GB model will be priced at RM3,699.

    For more details, visit Samsung’s official website or Samsung Mobile Press.