Sime Motors continues to drive innovation forward with the launch of its flagship DENZA showroom, a purpose-built, stand-alone facility designed to embody the brand’s commitment to premium mobility. Strategically located on Old Klang Road, the new showroom reflects Sime Motors’ vision of redefining the customer experience through seamless integration of technology, design, and hospitality.
Spanning 8,165 square feet, the DENZA Sime Motors showroom presents six premium display vehicles, a refined customer lounge, and five advanced service work bays. The facility was meticulously designed to offer an immersive environment where visitors can connect with the future of electric mobility in a sophisticated and comfortable setting.

To mark this milestone, Sime Motors hosted an exclusive Gala Night to unveil the showroom. Attendees enjoyed a curated evening featuring elegant dining, live entertainment, and a first look at the innovative space that sets a new standard for automotive retail experiences in Malaysia.
Jeffrey Gan, Managing Director of Sime Motors, Southeast Asia, shared, “This showroom is more than a retail outlet — it’s a symbol of our commitment to progress and quality. At Sime Motors, we strive to deliver not just vehicles, but experiences. The DENZA showroom reflects that philosophy, where every detail has been curated for excellence.”
The public is invited to experience the new showroom during its open weekend on 7 and 8 June, from 9:00 am to 6:00 pm. Visitors can explore the brand’s cutting-edge offerings, enjoy family-friendly activities, and take advantage of exclusive promotions available only during this launch weekend.
As part of its customer-first approach, DENZA Sime Motors also introduces a new ownership convenience: starting 1 July 2025, the first scheduled maintenance is extended to 20,000 km or one year, whichever comes first. This extended interval reflects DENZA’s engineering strength and dedication to customer satisfaction.
Whether you’re looking for your next vehicle or simply exploring new automotive experiences, DENZA Sime Motors invites all to discover a new standard of mobility at its flagship showroom on Old Klang Road.
For more information, call DENZA Customer Service at 1300 13 1188 or visit https://denza.simemotors.my/.