MalaysianUpdates

Category: Technology

New HR-V Unleashed: Built for the Way You Move
Honda Malaysia today unveiled the New HR-V, an evolution of its best-selling compact SUV that has won the hearts of Malaysians for nearly a decade. With over 170,000 units sold since its local debut in 2015, the HR-V now returns with a refreshed design, smarter features, enhanced hybrid technology, and expanded safety offerings solidifying its position as the No.1 Non-National B-SUV in Malaysia with a commanding *41%1 market share.

Marking this momentous launch, Mr. Narushi Yazaki, Managing Director and Chief Executive Officer of Honda Malaysia, said:

“The New HR-V is more than just a facelift it’s a statement of how far we’ve come and where we’re headed. As we celebrate 21 years of Honda’s hybrid journey in Malaysia, this latest update reflects our commitment to sustainability, innovation, and customer satisfaction. Whether it’s the sporty exterior, refined cabin, or powerful e:HEV performance this SUV truly redefines the way Malaysians move.”

Refreshed Design & Modern Styling

The New HR-V now sports a redesigned front grille, full LED headlights with Active Cornering Light (RS variant), and a sleek LED rear taillight strip, projecting a stronger road presence. Complementing this bold exterior are 18-inch two-tone alloy wheels standard across all variants, while the RS trim adds a performance-inspired aesthetic through its exclusive RS body kit.

Elevated Interior & Everyday Practicality

Inside, the New HR-V delivers more comfort and sophistication, especially in the e:HEV RS, which introduces RS-embossed sporty seats and a new floating-style 8-inch Display Audio Unit. All variants now feature wireless Apple CarPlay™ and Android Auto™, USB-C ports, and a newly designed wireless charger for added convenience. The thoughtful Air Diffusion System ensures consistent cabin airflow, enhancing comfort for all passengers

Versatile Powertrains to Match Every Drive

The New HR-V is offered with three advanced powertrains to cater to different driver preferences:
1. 1.5L DOHC i-VTEC – 121PS / 145Nm (balanced and efficient for city driving)
2. 1.5L VTEC Turbo – 181PS / 240Nm (for those who crave sporty acceleration)
3. 1.5L e:HEV (Hybrid) – 131PS / 253Nm (for seamless, efficient, electrified driving)
Drivers can further personalise their experience with selectable ECON, Normal, and Sport modes, enabling the HR-V to effortlessly transition between urban agility and highway power.

Advanced Safety & Connected Technology

As part of Honda’s unwavering commitment to safety, Honda SENSING is now standard across all variants, featuring technologies like Adaptive Driving Beam (RS only), Collision Mitigation Braking System (CMBS), Lane Keeping Assist System (LKAS), and more.

For added convenience and peace of mind, Honda CONNECT is now expanded to the S and E variants, enabling more users to enjoy features like remote diagnostics, vehicle tracking, and emergency assistance.

Pricing & Availability

The New HR-V is now available at all authorised Honda dealerships nationwide, with prices starting at:

Variant Price (OTR without insurance)
S RM115,900.00
E RM130,900.00
V RM137,900.00
e:HEV RS RM143,900.00

New Colour Options:
- Phoenix Orange Pearl and Crystal Black Pearl (new)
- Platinum White Pearl, Meteoroid Gray Metallic, Stellar Diamond Pearl
(Note: Phoenix Orange Pearl and Platinum White Pearl incur an additional RM800.)

For more information or to schedule a test drive, visit any Honda authorised dealer, call Honda Malaysia’s Toll-Free number: 1-800-88-2020, or visit www.honda.com.my.

*1 Market share from January to May 2025
*2 Feature available in RS variant only
*3 All prices subject to change without prior notice
July 17, 2025
SONY REDEFINES COMPACT POWER WITH THE RX1R III: A FULL-FRAME REVOLUTION IN YOUR PALM
Sony Electronics is proud to unveil the RX1R III, a premium compact camera that marks a new chapter in high-end portable photography. Boasting a powerful 61-megapixel full-frame sensor, cutting-edge AI-driven autofocus, and a ZEISS® 35mm F2 fixed lens, the RX1R III is engineered to deliver flagship image performance in the most compact body Sony has ever produced.

The Heart of Professional Imaging, Now Pocket-Sized

At the core of the RX1R III is Sony’s latest 61MP back-illuminated Exmor R™ CMOS sensor, paired with the advanced BIONZ XR™ image processor. This duo produces exceptional detail, dynamic range, and low-light performance all without the need for an optical low-pass filter, ensuring sharp, uncompromised image quality.

Paired with a precisely engineered ZEISS® Sonnar T* 35mm F2 lens, the RX1R III delivers stunning edge-to-edge clarity. The lens and sensor are calibrated down to the micron for seamless integration, ensuring outstanding optical performance in an ultra-compact body.

AI That Understands What You See

Inheriting the intelligent AI autofocus technology from Sony’s acclaimed Alpha™ series, the RX1R III features real-time subject recognition and tracking. Whether it’s eyes, heads, or bodies even partially hidden faces — the RX1R III locks on with unmatched accuracy for both stills and video.

With 693 phase-detection AF points covering 78% of the image area, users can confidently capture fast-moving subjects in crystal-clear focus.

Three Perspectives in One Fixed Lens

While the RX1R III uses a fixed 35mm lens, it offers exceptional versatility with the new Step Crop Shooting feature. This allows photographers to seamlessly switch between virtual focal lengths of 35mm, 50mm, and 70mm, either during capture or in RAW post-production. The lens also includes a macro mode that enables shooting from just 20cm away, expanding creative possibilities even further.

Personalised Creative Control

Creators can easily achieve their desired look using 12 built-in Creative Looks, including cinematic profiles such as FL2 for nostalgic tones and FL3 for vibrant, punchy colors. These looks can be applied across stills and video, allowing photographers and content creators to express their style effortlessly.

Design that Balances Style, Comfort, and Functionality

Housed in a premium magnesium alloy body, the RX1R III maintains a sleek yet robust design. It features an upgraded grip, intuitive dial placement, and a flat-top surface for improved handling. A 2.36 million-dot OLED electronic viewfinder with 0.70x magnification ensures crystal-clear framing.

With USB-C PD support, the RX1R III offers fast charging and continuous power options for long shoots. Its NP-FW50 battery enables up to 300 still shots per charge.

Sustainable and Inclusive Innovation

Aligned with Sony’s “Road to Zero” sustainability initiative, the RX1R III is produced in facilities powered entirely by renewable energy and ships in Sony’s Original Blended Material packaging a plastic-free, eco-friendly alternative. The camera also includes accessibility features such as screen readers and menu magnification, supporting all creators regardless of visual ability.

Essential Accessories for the RX1R III
1. TG-2 Thumb Grip – Adds one-handed stability and tactile control.
2. LCS-RXL Body Case – Protects the camera while maintaining full access to ports and controls.
3. LHP-1 Lens Hood – Crafted from lightweight aluminum for durable lens protection.
Availability in Malaysia

The Sony RX1R III will be available in Malaysia starting September 2025.

📽️ Watch the RX1R III Concept Video: https://youtu.be/erVGQhslgBA
📸 Watch the RX1R III Product Video: https://youtu.be/8-wwnIp7tLs
🔗 Learn More: www.sony.com.my/electronics/cyber-shot-compact-cameras/dsc-rx1rm3
July 16, 2025
HONOR Magic V5 Launches in Malaysia with Premium Upgrades at Same RM6,999

Global technology brand HONOR today announced the arrival of its latest foldable flagship, the HONOR Magic V5, in Malaysia. Priced at RM6,999, the Magic V5 maintains the same retail price as its predecessor for the third year in a row, while introducing significant advancements in design, performance, and AI capabilities. At just 8.8mm thick when folded and 4.1mm unfolded, the HONOR Magic V5 is officially the world’s slimmest foldable phone, combining sleek aesthetics with powerful functionality.

The HONOR Magic V5 is now available for pre-order until 24 July 2025. Customers who pre-order will receive a free Harman Kardon Onyx Studio 9 speaker worth RM1,299, as well as additional benefits including a one-year crack protection plan and a two-year quality assurance plan. The total value of the pre-order gift bundle amounts to RM3,497.

To make the Magic V5 even more accessible, HONOR is offering a trade-in program that provides an additional RM400 rebate when customers trade in their old smartphones, tablets, or laptops. This offer is available at HONOR Experience Stores and selected outlets such as Maxis, Senheng, senQ, Urban Republic, and Harvey Norman. A 24-month 0% interest installment plan is also available, bringing the monthly payment down to just RM292.

Despite its ultra-thin frame, the Magic V5 is packed with flagship-level features. It houses a 5820mAh HONOR Silicon-Carbon Battery, currently the thinnest high-capacity battery in its class, ensuring long-lasting performance throughout the day. Powered by the Qualcomm Snapdragon 8 Elite processor, the Magic V5 delivers exceptional speed, efficiency, and AI enhancements.

Camera performance is another major highlight, featuring a 64MP Periscope Telephoto Camera with 100x zoom, making it the most powerful telephoto setup in any foldable smartphone to date. It also includes a 50MP main camera, a 50MP ultra-wide camera, and a 20MP front-facing camera. Advanced AI imaging tools such as AI Super Zoom, AI Enhanced Portrait, and AI Motion Sensing Capture help users take stunning photos and videos effortlessly. Editing tools like AI Outpainting, AI Eraser, AI Cutout, AI Upscale, and Live Photo make content creation simple and intuitive, directly within the gallery.

The device is built to withstand everyday use, featuring improved drop and scratch resistance. The outer display is protected by Anti-scratch NanoCrystal Shield, while the inner screen incorporates a triple-layer protection system that includes Non-Newtonian Fluid technology. The hinge mechanism is tested for durability over 500,000 folds, equivalent to more than 13 years of use. With IP58 and IP59 water and dust resistance ratings, the Magic V5 is ready for challenging environments.

For eye comfort, both displays feature 4320Hz PWM dimming, which significantly reduces eye strain during extended use. The screens also support peak brightness of up to 5,000 nits, ensuring excellent visibility even in bright outdoor conditions.

The 7.95-inch inner display offers a tablet-like experience, ideal for multitasking and productivity. The new Three Split Screen feature allows users to manage multiple apps simultaneously. Whether it’s attending a virtual meeting, managing emails, or planning a trip, the Magic V5 supports seamless task switching. Gemini Live integration adds smart capabilities like real-time screen sharing, live translation, and content suggestions, making daily tasks more efficient.

iPhone users will appreciate the enhanced compatibility features. The HONOR Connect app, available on the App Store, enables quick file sharing between iOS, macOS, and the HONOR Magic V5. Meanwhile, iCloud Cloning makes it easy to transfer messages, photos, contacts, and other data from an iPhone to the Magic V5 with just a few taps.

The HONOR Magic V5 is available in four elegant colors: Dawn Gold, Ivory White, Silk Brown, and Black. It comes with 16GB of RAM and 512GB of storage, offering ample space and speed for any task.

For more details or to pre-order the HONOR Magic V5, visit HONOR’s official website at www.honor.com/my.

July 15, 2025
Sony Unveils Next-Generation Coach’s Headsets for NFL 2025 Season

Sony and the National Football League have announced the launch of the new NFL Coach’s Headsets, designed specifically to meet the rigorous demands of NFL sideline communication. These custom-built headsets incorporate Sony’s leading sound quality and advanced noise-cancelling technology, developed with insights from Sony’s acclaimed 1000X headphone series.

The new headsets aim to provide coaches with crystal-clear communication even in the loudest and most challenging game day environments. Troy Vincent, senior executive vice president of football operations at the NFL, highlighted the importance of reliable communication for coaches and players, describing the headset as a fusion of football innovation and game day excellence.

Matt LaFleur, head coach of the Green Bay Packers, praised Sony’s coach-first design approach, noting the headset’s clarity in noisy conditions, comfort, and durability. He expressed confidence that the headset will be a reliable tool throughout the season.

Sony Electronics president and COO Neal Manowitz shared that the development process focused heavily on listening to coaches’ needs and applying decades of audio innovation to create a product capable of delivering performance and focus under intense pressure. The headset builds upon Sony’s expertise with products like the WH-1000XM6 headphones, translating advanced noise cancellation into a practical solution for sideline use.

The headset’s noise-cancelling system was optimized through testing with crowd noise levels exceeding 100 decibels to ensure outstanding in-stadium accuracy. Additionally, a specially engineered microphone isolates and enhances the coach’s voice for clear, consistent communication.

Designed to withstand the demanding conditions of NFL sidelines, the headset is weather-resistant, able to handle rain, snow, extreme heat, and cold. It also underwent rigorous drop testing and features ergonomic design to ensure comfort during long hours and stability during intense movements.

For the 2025 NFL season, all 32 teams will be equipped with these new headsets. They will connect via Verizon Business’ Managed Private Wireless Solution through a belt pack, facilitating seamless and secure real-time communication.

This launch represents the next milestone in the longstanding collaboration between Sony and the NFL, combining cutting-edge engineering with practical, on-field insights to advance technology innovation in professional football.

July 15, 2025
HONOR Magic V5 Tampil dengan Hadiah Eksklusif: Pembesar Suara Premium Harman Kardon Onyx Studio 9 Menanti Anda!

Debaran pelancaran telefon boleh lipat paling dinanti-nantikan, HONOR Magic V5, semakin terasa. Hanya berbaki lima hari sebelum acara besar tersebut, HONOR Malaysia mengumumkan satu tawaran eksklusif yang pasti mengujakan peminat teknologi dan pencinta muzik: pembeli awal Magic V5 akan menerima pembesar suara premium Harman Kardon Onyx Studio 9 bernilai RM1,299 secara percuma!

Pra-tempahan akan dibuka bermula 15 Julai, dan pelanggan yang membuat tempahan awal bakal menikmati bukan sahaja sebuah telefon pintar dengan reka bentuk lipat paling nipis dan kukuh, tetapi juga sistem audio berprestasi tinggi yang menjadikan Magic V5 pusat hiburan mudah alih peribadi anda.

Bunyi Hebat, Hiburan Maksima

Hadiah istimewa ini bukan calang-calang. Harman Kardon Onyx Studio 9 dikenali dengan bunyi yang lantang, jernih dan penuh kedalaman – sesuai untuk streaming drama, mendengar muzik atau sesi karaoke di rumah. Dipadankan pula dengan bateri besar 5820mAh dan prestasi tahan lama Magic V5, pengguna dapat menikmati maraton hiburan tanpa gangguan, di mana-mana sahaja.

Perlindungan Lebih, Keyakinan Berganda

HONOR turut memperkenalkan jaminan perlindungan yang dipertingkatkan, menjadikan Magic V5 bukan sahaja canggih dari segi teknologi tetapi juga dari aspek penjagaan selepas jualan. Tawaran ini mencerminkan komitmen HONOR untuk memastikan setiap pembelian hadir bersama ketenangan fikiran buat pengguna.

Tandakan 15 Julai – Pelancaran Rasmi Magic V5

Jangan lepaskan peluang menyaksikan pelancaran rasmi HONOR Magic V5 secara langsung pada 15 Julai jam 2 petang di Facebook HONOR Malaysia. Tempah lebih awal untuk jadi antara yang pertama memiliki telefon lipat revolusioner ini beserta hadiah audio premium eksklusif.

Untuk maklumat lanjut, layari laman rasmi HONOR Malaysia di www.honor.com/my atau ikuti perkembangan di Facebook rasmi HONOR Malaysia.

July 11, 2025
Samsung Unveils Galaxy Z Flip7: Pocket-Sized AI Powerhouse with Edge-to-Edge FlexWindow

Samsung Electronics today introduced the Galaxy Z Flip7, a compact yet powerful folding smartphone that brings a new level of intelligence, versatility, and design to users on the go. With a stunning 4.1-inch edge-to-edge FlexWindow display, flagship-grade camera, and full Galaxy AI integration, the Z Flip7 offers a smart, one-handed experience that fits comfortably in any pocket.

According to TM Roh, President and Acting Head of Device eXperience at Samsung Electronics, the Galaxy Z Flip7 demonstrates that “big intelligence can come in a small, pocket-sized form factor.” Its enhanced FlexWindow display allows users to send quick messages, check their schedule, or snap selfies without ever unfolding the phone. The screen boasts a peak brightness of 2,600 nits, a smooth 120Hz refresh rate, and outdoor visibility enhanced by Vision Booster.

When opened, the main 6.9-inch Dynamic AMOLED 2X display delivers an immersive experience, while a newly upgraded 4,300mAh battery the largest yet in the series offers up to 31 hours of video playback on a single charge. Powering all this is Samsung’s latest 3nm processor, delivering improved performance across CPU, GPU, and AI tasks compared to its predecessor. For the first time on this format, Samsung DeX is available, turning the Z Flip7 into a portable workstation when connected to an external screen.

Durability remains a core strength. The device is thinner and lighter at just 188 grams and 13.7 mm when folded. Its Armor FlexHinge, reinforced Armor Aluminum frame, and Corning® Gorilla® Glass Victus® 2 back and cover ensure everyday resilience.

On the AI front, the Z Flip7 brings Galaxy AI and One UI 8 to the FlexWindow. Users can speak voice commands to Gemini Live for real-time assistance from retrieving travel plans to previewing outfit choices using camera sharing. The Now Bar delivers live updates on notifications, ride arrivals, and music playback, while Now Brief provides personalized daily insights and reminders. The clock on the FlexWindow adapts poetically to wallpaper designs, wrapping around objects and faces to stay legible.

Photography gets a boost as well. A dual rear camera setup includes a 50MP wide and 12MP ultra-wide lens. Enhanced Nightography, 10-bit HDR video, FlexCam for cover-screen selfies, and features like Zoom Slider and Dual Preview make it easier than ever to deliver polished, shareable shots.

Samsung also introduced the Galaxy Z Flip7 FE model, featuring a 6.7-inch display and the same 50MP FlexCam. It is offered in simple black or white finishes with a compact form ideal for casual users.

The Galaxy Z Flip7 and Z Flip7 FE will be available for pre-order in Malaysia from 10 PM on 9 July 2025 until 31 July 2025. General sales will begin on 1 August 2025. The Flip7 is available in Jetblack, Blue Shadow, Coralred, and Mint (online exclusive), while the FE comes in Black and White variants.

For more information and to pre-order, visit the Galaxy Z Flip7 page at Samsung Malaysia’s official site or authorized stores.

July 11, 2025
Samsung Unveils Galaxy Z Fold7, Z Flip7 & Galaxy Watch Series: Pre-Order Now with Exclusive Rebates, Perks & Freebies

Samsung Malaysia has officially opened pre-orders for its much-anticipated Galaxy Z Fold7, Galaxy Z Flip7, and the latest Galaxy Watch Series. Running from 9 to 31 July 2025, this limited-time campaign invites customers to secure the most powerful Galaxy devices to date with attractive rebates and premium gifts.

The Galaxy Z Fold7 and Galaxy Z Flip7 mark the next step in Samsung’s foldable innovation, combining performance, style, and functionality. Customers can pre-order these foldables from as low as RM3,999. Each pre-order comes with added value, including e-voucher rebates of up to RM390 for those who complete both the Registration of Interest and Samsung Reservation+ voucher. Those opting to upgrade their storage from 256GB to 512GB can enjoy a rebate worth RM600. Meanwhile, CIMB Bank credit and debit cardholders will receive up to RM400 in e-vouchers, applicable for use online or at authorized Samsung retailers. Buyers can also opt for a 0% instalment plan of up to 36 months through participating banks.

For those looking for a more budget-friendly entry into the foldable experience, the Galaxy Z Flip7 FE is available from RM3,999. All models are offered in an array of colours, including Mint (online exclusive), Jetblack, Coralred, Silver Shadow, and Blue Shadow, with memory configurations reaching up to 1TB.

Alongside the foldables, Samsung is also launching its new Galaxy Watch Series, featuring the Galaxy Watch8, Watch8 Classic, and the all-new Galaxy Watch Ultra. The Galaxy Watch8 lineup brings sleek design and enhanced health-tracking capabilities, while the Watch Ultra offers rugged durability and performance tailored for active lifestyles. Customers who pre-order these watches will receive added value, including complimentary straps worth up to RM159 and enhanced trade-in rebates of up to RM200. For the Galaxy Watch Ultra, the pre-order package also includes premium items such as a Trail Band, Galaxy SmartTag2, a 15W Power Adapter, and a 10,000mAh battery pack, amounting to savings worth RM766.

To explore the full range and pre-order, customers can visit Samsung Malaysia’s official website or authorized Samsung Experience Stores. The promotion is also available through Samsung’s online platform and selected partner retailers.

This pre-order window offers a great opportunity for fans of the Galaxy ecosystem to upgrade or expand their devices, all while enjoying exclusive perks that combine value and performance.

For more details or to place your order, visit samsung.com/my.

July 11, 2025
Sony Debuts ECM-778 Shotgun Mic and Ultra-Fast CFexpress 4.0 Media for Pro Creators

Sony today announced two powerful additions to its professional production lineup: the ECM-778 shotgun microphone, a high-resolution mono microphone designed for film, TV, and documentary production, and new CFexpress Type A memory cards and reader compatible with the CFexpress 4.0 standard.

The ECM-778 delivers precise, high-fidelity audio in a compact 176 mm, 102 g design. It features a newly developed microphone capsule, brass acoustic tube, and purpose-built circuitry to ensure clarity across high and mid-low frequencies. With sharp forward directivity and reduced side and rear pickup, it excels in complex recording environments and tight spaces. The microphone supports versatile mounting options, including boom poles and on-camera setups, and works seamlessly with XLR-compatible devices such as Sony’s Cinema Line and Alpha cameras.

Designed in collaboration with sound engineers from the film industry, the ECM-778 prioritizes both sound quality and real-world usability. Renowned sound engineer Kenichi Fujimoto praised it as the new standard for cinematic audio, citing its exceptional clarity, weight balance, and tonal character.

Sony is also introducing the CEA-G1920T (1920 GB) and CEA-G960T (960 GB) CFexpress Type A memory cards, along with the MRW-G3 card reader. These new products support CFexpress 4.0 and deliver read speeds up to 1800 MB/s and write speeds up to 1700 MB/s, significantly improving workflow efficiency for professional creators. Both cards support the VPG400 standard for stable video recording and are built to Sony’s TOUGH specification, offering high resistance to drops, bending, dust, water, and extreme temperatures.

The MRW-G3 reader is optimized for fast data transfers with CFexpress 4.0 and USB 40 Gbps support, allowing quick import to computers, tablets, and smartphones. Its heat-dissipating design ensures reliability during large file transfers.

The ECM-778 shotgun microphone will be available in Malaysia starting August 2025. The CFexpress Type A memory cards and MRW-G3 reader will also be available in Malaysia from August 2025.

Sony remains committed to supporting professional and high-end amateur creators with advanced tools that enhance both creative expression and operational efficiency across diverse production environments.

July 11, 2025
Sony Enhances BURANO Camera Performance with Complimentary IR Cut Filter Upgrade for Improved Color Accuracy

Sony today announces a proactive service initiative for BURANO digital cinema camera users: the introduction of a newly engineered Infrared (IR) Cut Filter designed to significantly improve color accuracy during shoots in high-intensity lighting environments, such as direct sunlight.

This IR Cut Filter enhancement addresses color shift challenges some users may experience when filming in outdoor or strong lighting conditions. To support creators, Sony is offering the filter replacement service free of charge, inclusive of both parts and labor. The program is available immediately and will continue through 30 June 2026, with replacements handled on a first come, first served basis.

Owners of the Sony BURANO who wish to benefit from this upgrade can book a service appointment through their nearest authorized Sony service center.

Identify If Your BURANO Needs the Upgrade

BURANO units already equipped with the updated IR Cut Filter can be identified by a small protrusion on the upper part of the front optical filter component. These units do not require any replacement at this time.

Sony remains committed to refining the Cinema Line experience for professionals by providing ongoing updates and hardware enhancements that meet the real-world needs of cinematographers and production teams globally.

For more information on Sony’s BURANO and other Cinema Line cameras, please visit:
🔗 https://pro.sony/en_MY/products/digital-cinema-cameras/burano

July 9, 2025
Sime Motors Drives Green Innovation with Nationwide Zero Waste Tyre Recycling Initiative

Sime Motors is steering the Malaysian automotive industry toward a more sustainable future with the launch of its Zero Waste* Tyre Recycling Programme in collaboration with green tech leader Evergreen Corporate Sdn. Bhd. The initiative, which began on 1 July 2025, is now live across all Sime Motors dealerships in Peninsular Malaysia, setting a new benchmark for responsible end-of-life tyre management.

This first-of-its-kind programme by a Malaysian automotive retail group represents a major step in reducing the environmental impact of used tyres. By introducing a fully closed-loop recycling process, Sime Motors reaffirms its position as a pioneer in sustainable automotive practices throughout the Asia Pacific region.

“This initiative showcases our long-term commitment to sustainability and innovation in waste management,” said Jeffrey Gan, Managing Director of Southeast Asia, Sime Motors. “We’re proud to partner with Evergreen Corporate to lead the way in zero waste* tyre recycling in the automotive retail sector.”

The programme will see tyres from all Sime Motors service centres including brands like BMW, MINI, Ford, Hyundai, Jaguar Land Rover, Volvo, BYD, Denza, Drivecare, and Auto Selection transported to Evergreen’s advanced recycling facility. Using Advanced Thermal Recovery Green Technology, Evergreen is able to convert tyres into industrial-grade carbon black, fuel oil, and recovered steel with 100% material recovery and low emissions.

Evergreen Corporate is also recognised for its leadership in environmental responsibility, having received the ESG Gold rating from the Malaysian Rating Corporation Berhad (MARC). This underscores its position as one of the country’s leading players in green innovation.

Wan Afif Azizul, CEO of Evergreen Corporate, said, “This partnership with Sime Motors is not only a proud moment for us but also a key step in driving green technology adoption nationwide.” Co-Founder Kwang Meng Kian added, “We’re constantly working to scale our solutions, and this collaboration proves that sustainable tyre recycling is not only viable but essential for Malaysia’s environmental goals.”

The initiative adheres to guidelines set by the Department of Environment (DOE) and complements broader national objectives around ESG and circular economy implementation. Sime Motors remains committed to embedding sustainability into every aspect of its business, not just as a corporate responsibility but as a promise to customers and communities.

For customers, the programme means peace of mind knowing that every tyre replaced during service or after a vehicle purchase will be recycled through a clean, future-ready process. Choosing Sime Motors now also means contributing to a cleaner, greener tomorrow one tyre at a time.

*Definition of “Zero Waste” as provided by Zero Waste International Alliance (ZWIA).

July 8, 2025