MalaysianUpdates

Category: Lifestyle

  • Hock Kee Kopitiam and NASOM’s Charity Art Initiative Honors 810 Aspiring Young Creators

    Hock Kee Kopitiam and NASOM’s Charity Art Initiative Honors 810 Aspiring Young Creators

    Hock Kee Kopitiam has officially announced the successful conclusion of its nationwide art initiative, “Happy New Year 2026 with Hock Kee Kopitiam: The Most Joyful Wins.” The competition, which took place from 1 December to 31 December 2025, attracted a total of 810 young participants aged between 4 and 12 years. This initiative was designed to foster creative expression and youthful imagination among the younger generation, culminating in a diverse collection of artworks that celebrate cultural joy and community spirit.

    (From right to left) Nick Ng, Founder of Hock Kee Kopitiam presented a token of appreciation to Isaac from Two Creative Art & Design.

    In a strategic effort to integrate corporate social responsibility with artistic recognition, Hock Kee Kopitiam has launched an online exhibition and charity sale via its official website. The public is invited to purchase these children’s creations, with the organization committing 100% of all proceeds to the National Autism Society of Malaysia (NASOM). This initiative reflects Hock Kee Kopitiam’s commitment to utilizing its platform for significant social impact, ensuring that the creative efforts of young Malaysians contribute directly to the support and development of programs for the autism community.

    The selection of winners was conducted through a rigorous adjudication process, resulting in the recognition of 13 awardees each from Group A (4–6 years old) and Group B (7–9 years old), alongside 14 winners from Group C (10–12 years old). The judging panel comprised esteemed representatives from the creative and media sectors, including Hock Kee Brand Ambassador Bella Astillah, management executives from Hock Kee, and representatives from Two Creative Art & Design. The participation of media partners from Oriental Daily and Utusan Malaysia further underscored the transparency and prestige of the evaluation process.

    (From right to left) Nick Ng, Founder of Hock Kee Kopitiam, and Isaac from Two Creative Art & Design, in a group photo with the Group A (ages 4–6) winners of the “Happy New Year 2026 with Hock Kee Kopitiam: The Most Joyful Wins” nationwide colouring and drawing contest.

    Mr. Nick Ng, Chief Executive Officer of Hock Kee Kopitiam, stated that the initiative extends beyond mere artistic recognition, aiming to transform child-led creativity into a meaningful instrument for community welfare. By facilitating this charity sale, the organization seeks to provide a tangible contribution to NASOM while encouraging public engagement with a noble cause. This sentiment was echoed by Julian Wong, Chairman of NASOM, who emphasized that such collaborations are instrumental in fostering inclusivity and enhancing public awareness regarding the autism spectrum in Malaysia.

    Moving forward, Hock Kee Kopitiam continues to reinforce its dedication to community enrichment across its extensive network of outlets in Kuala Lumpur, Selangor, Johor, Perak, and Kelantan. The “Most Joyful Wins” initiative serves as a benchmark for how corporate entities can effectively mobilize local talent to address pressing social needs. For those interested in supporting the charity art sale, further details and the digital gallery are accessible through Hock Kee Kopitiam’s official online platforms.

  • Enhanced Race Experience Unveiled for Special Commemorative Edition, Featuring RM20,000 Prize Pool and Limited Collectibles

    Enhanced Race Experience Unveiled for Special Commemorative Edition, Featuring RM20,000 Prize Pool and Limited Collectibles

    Alliance Bank Malaysia Berhad (“Alliance Bank”) has officially announced the return of its flagship community event, the Heritage Run 2026. This fourth edition is designated as a special commemorative event, strategically timed to coincide with Visit Malaysia Year 2026. Scheduled to take place on 12 July 2026 at the historic Padang Kota Lama, the event serves as a key initiative in the Bank’s ongoing commitment to community engagement, cultural preservation, and environmental sustainability.

    Building upon the momentum of the 2025 edition, which successfully engaged 5,500 participants, the 2026 Heritage Run has been evolved into a comprehensive cultural tourism showcase. By highlighting Penang’s unique landmarks and multicultural heritage, the event supports United Nations Sustainable Development Goal 11.4 regarding the protection of cultural and natural heritage. Group Chief Executive Officer of Alliance Bank, Kellee Kam, emphasized that the Run has transitioned into a meaningful tradition that fosters national unity and reinforces the Bank’s role as “The Bank for Life” within the communities it serves.

    In a move to integrate ESG (Environmental, Social, and Governance) values into the event’s core, Alliance Bank has introduced several sustainable initiatives. Finisher medals for the 2026 edition are manufactured from sustainably sourced bamboo, while event memorabilia—including batik-inspired lanyards and category-specific T-shirts—reflect Penang’s cultural identity through motifs such as the kebaya and manik shoes. Furthermore, the event continues to empower local entrepreneurs through the reimagined #SupportLokal bazaar, which provides a dedicated marketplace for small businesses to showcase artisanal products and traditional crafts.

    Technical Race Categories and Prize Structure

    The 2026 edition introduces a “level up” framework, offering diversified categories to accommodate various fitness levels while providing a competitive platform for professional runners. A total prize pool of RM20,000 in cash will be awarded to top performers in the competitive divisions.

    • 21 km Half Marathon: A premier category designed for seasoned marathoners and long-distance athletes.
    • 10 km Competitive Race: A newly introduced tier aimed at motivating intermediate runners to achieve new personal milestones.
    • 3 km Fun Run: A family-oriented category featuring the “Best Dressed Family” challenge, encouraging participants to compete in traditional Malaysian attire.

    Registration and Tiered Pricing Schedule

    Registration for the Heritage Run 2026 is open from 24 April until 30 June 2026, or until the participation quota is met. Alliance Bank cardholders are entitled to a 20% discount on registration fees beginning 1 May 2026.

    Launch Sale Phase (24 – 30 April 2026) The introductory rates are set at RM39 for the 3 km category, RM55 for the 10 km category, and RM85 for the 21 km category.

    Early Bird Phase (1 – 31 May 2026) During this period, fees are adjusted to RM55 for 3 km, RM75 for 10 km, and RM115 for 21 km.

    Standard Registration Phase (1 – 30 June 2026) The final registration tier is priced at RM65 for 3 km, RM85 for 10 km, and RM125 for 21 km.

    For official registration and further technical details, please visit the dedicated portal at www.alliancebank.com.my/Alliance-Heritage-Run.

  • Ahmad Syafiq & Wawa Shazwa Hayati Rintihan Jiwa Menerusi ‘Menduakan Cinta’

    Pasangan duet serasi Ahmad Syafiq dan Wawa Shazwa kembali mewarnai persada muzik tanah air dengan taruhan terbaharu mereka berjudul ‘Menduakan Cinta’. Single ini tampil dengan nuansa emosi yang lebih mendalam, sekali gus menonjolkan kematangan vokal dan sisi puitis kedua-dua penyanyi tersebut. Menerusi lagu ini, mereka meneroka genre balada yang lebih menyentuh perasaan, berbeza daripada karya terdahulu.

    Sebelum ini, Ahmad Syafiq dan Wawa Shazwa pernah bekerjasama merakamkan semula lagu ‘Buat Insan Tersayang’ yang pernah dipopularkan oleh Eddie Hamid dan Ashira, dan versi tersebut berjaya meraih lebih daripada satu juta tontonan di YouTube. Di bawah bimbingan komposer tersohor Eddie Hamid, mereka sekali lagi diberikan kepercayaan penuh untuk menterjemahkan rintihan jiwa yang terpendam ke dalam melodi ‘Menduakan Cinta’.

    Menurut Ahmad Syafiq, kali ini mereka menguji keserasian dalam genre yang berbeza dan menganggap lagu tersebut bukan sekadar sebuah karya biasa, sebaliknya sebuah rintihan jiwa yang menuntut komitmen sepenuhnya agar dapat sampai ke hati pendengar. Selain Eddie Hamid, lagu ini turut dicipta bersama komposer Barr Hadif dan Aiman Zaidi, manakala liriknya dihasilkan secara kolaboratif oleh mereka bertiga bersama Hakim Hakimi dan Jaju.

    Lagu ini membawa pendengar menyelami konflik dua insan yang masih saling mencintai namun terpaksa akur pada takdir. Ia bukan sekadar kisah perpisahan, tetapi menggambarkan realiti pahit apabila cinta lama tidak lagi dapat diselamatkan. Wawa Shazwa menjelaskan bahawa lagu ini menyentuh perasaan bersalah seolah-olah ‘menduakan cinta’ yang pernah dibina, walaupun kasih sayang masih kuat, perpisahan terpaksa dipilih demi kebaikan semua pihak. Beliau juga tetap memberikan komitmen vokal terbaik meskipun sedang hamil lima bulan ketika proses rakaman dijalankan.

    Proses rakaman dilakukan sebanyak dua kali bagi memastikan kualiti dan emosi yang disampaikan berada pada tahap terbaik. Keakraban pasukan produksi serta arahan jelas daripada Eddie Hamid turut memudahkan perjalanan sesi rakaman, sekali gus membantu kedua-dua penyanyi menghayati sepenuhnya rintihan jiwa dalam lagu ini.

    Menariknya, ‘Menduakan Cinta’ turut dijadikan lagu runut bunyi bagi drama bersiri terbaharu ‘Bayangan Lelaki Sempurna’ yang disiarkan dalam slot Akasia di TV3 pada jam 7 malam. Drama 28 episod ini dibintangi oleh Adam Lee, Sweet Qismina dan Nadia Brian. Lagu terbitan Nova Music Malaysia ini kini boleh distrim di semua platform penstriman muzik digital utama, manakala video muzik rasminya boleh ditonton di saluran YouTube Nova Music Videos melalui pautan https://youtu.be/xBFCFkMKEsE?si=zkDgvXbs9Dj4cm1C.

  • Demam BYON COMBAT SHOWBIZ 7 Kini Di Malaysia: Kuala Lumpur Catat Sejarah Sebagai Destinasi Debut Global.

    Demam BYON COMBAT SHOWBIZ 7 Kini Di Malaysia: Kuala Lumpur Catat Sejarah Sebagai Destinasi Debut Global.

    Ibu negara Malaysia kini bersedia menjadi pusat tumpuan dunia sukan tempur apabila BYON COMBAT SHOWBIZ 7 secara rasmi melancarkan kemunculan sulungnya di peringkat antarabangsa melalui kerjasama strategik bersama penganjur tempatan, Kharisma Music International. Selepas mencetuskan fenomena luar biasa di Indonesia, kehadiran BYON ke Kuala Lumpur membawa dimensi baharu yang menggabungkan intensiti sukan fizikal dengan skala hiburan moden bertaraf premium. Acara yang dijadualkan berlangsung pada 25 April 2026 di World Trade Centre (WTC) Kuala Lumpur ini menyasarkan kehadiran lebih 3,000 penonton, sekali gus membuktikan keyakinan tinggi terhadap pertumbuhan pesat komuniti peminat sukan tempur di Malaysia.

    Sebagai platform sukan tempur 360 darjah yang komprehensif, BYON bukan sekadar mengetengahkan disiplin seperti tinju dan “kickstriking,” malah memperkasakan keseluruhan pengalaman penonton melalui kualiti produksi visual yang sofistikated. Rekod kecemerlangan edisi terdahulu yang mencatatkan lebih 536,000 pembelian Pay-Per-View (PPV) serta ratusan juta tontonan di platform digital telah mengukuhkan kedudukan BYON sebagai kuasa besar dalam industri sukan rantau ini. Kini, berbekalkan momentum tersebut, peminat tempatan berpeluang merasai sendiri evolusi “showbiz” yang membawa aksi dari gelanggang ke tahap yang lebih dramatik dan bertenaga.

    Antara daya tarikan utama edisi kali ini adalah pertembungan berprofil tinggi yang menyaksikan barisan petarung elit dari Malaysia dan Indonesia berkongsi satu pentas. Pertarungan rentas sempadan ini dijangka bakal memberikan saingan sengit dan aksi berintensiti tinggi yang sememangnya dinantikan oleh peminat setia kedua-dua negara. Selari dengan konsep hiburan yang diangkat, BYON COMBAT SHOWBIZ 7 turut menghidupkan keterlibatan peminat melalui pelbagai aktiviti eksklusif termasuk sidang media rasmi, sesi “face-off,” upacara “weigh-in,” serta rangkaian promosi yang dirancang rapi menjelang hari kemuncak.

    Penganjuran mega ini turut diperkukuhkan lagi menerusi kerjasama strategik antara Media Prima dan Vidio dalam usaha memperluas capaian kandungan kepada penonton serantau. Kerjasama ini membolehkan peminat yang tidak berpeluang ke lokasi untuk menyaksikan setiap detik perlawanan secara eksklusif menerusi penstriman di aplikasi Vidio. Dengan tawaran harga serendah RM17 bagi pasaran Malaysia, kehangatan adrenalin BYON7 kini boleh diakses secara terus ke skrin peranti masing-masing, sekali gus menetapkan standard baharu bagi penyiaran sukan tempur di rantau Asia Tenggara.

  • Unit Reggae Dirty Heads Lancar “One of Those Days”, Bayangan Awal Album “7 Seas”.

    Unit Reggae Dirty Heads Lancar “One of Those Days”, Bayangan Awal Album “7 Seas”.

    Unit muzik prolifik dari California Selatan, Dirty Heads, secara rasmi mengumumkan pelancaran album studio kesembilan mereka yang diberi judul “7 Seas”, dijadualkan untuk pasaran global pada 12 Jun 2026. Sebagai naskhah pengenalan kepada fasa terbaharu ini, kumpulan tersebut turut meluncurkan single utama berjudul ‘One of Those Days’. Karya ini membawakan nuansa santai yang mengangkat tema kebersamaan serta penghargaan terhadap detik-detik sederhana dalam kehidupan. Melalui integrasi genre reggae, hip-hop, alternatif, dan pop, single ini menampilkan komposisi yang harmoni, menjadikannya sebuah naskhah kontemporari yang sesuai bagi tujuan relaksasi.

    Dustin “Duddy B” Bushnell, selaku ahli kumpulan, menyatakan bahawa ‘One of Those Days’ berfungsi sebagai satu manifestasi untuk menghargai setiap aspek kehidupan dengan penuh kegembiraan. Pandangan tersebut diperkukuhkan oleh Jon Olazabal yang menyifatkan lagu berkenaan sebagai sebuah karya kolektif yang mampu menghubungkan pendengar, terutamanya selepas mengharungi rutin mingguan yang mencabar. Album “7 Seas” bakal menyajikan kepelbagaian tekstur muzik, merangkumi ritma santai berinspirasikan pesisir pantai sehingga kepada gubahan yang lebih dinamik, sekali gus mencerminkan evolusi seni dan refleksi perjalanan kerjaya Dirty Heads sepanjang dua dekad yang lalu.

    Sejak penubuhannya pada tahun 2000, Dirty Heads telah berjaya mengekalkan konsistensi dalam industri muzik antarabangsa dengan mencatatkan berbilion penstriman secara global. Selari dengan pelancaran album ini, Dirty Heads turut memperlihatkan komitmen sosial mereka melalui kolaborasi strategik bersama organisasi 4Ocean. Inisiatif murni ini memfokuskan kepada usaha mengurangkan pencemaran sisa plastik di lautan, selain menggalakkan komuniti peminat untuk terlibat secara aktif dalam program pemuliharaan alam sekitar. Gabungan kualiti produksi muzik dan tanggungjawab korporat ini meletakkan era “7 Seas” sebagai salah satu pencapaian paling signifikan bagi kumpulan tersebut pada tahun ini.

  • Pertembungan Dua Karakter Hebat: Amir Nafis Sedia Berdepan Dato’ Adi Putra Dalam Proyek Terbaru

    Pertembungan Dua Karakter Hebat: Amir Nafis Sedia Berdepan Dato’ Adi Putra Dalam Proyek Terbaru

    Industri perfileman tanah air terus menyaksikan kebangkitan bakat versatil Amir Nafis yang kini semakin mengukuhkan profil kerjayanya menerusi deretan naskhah berkualiti tinggi. Bakal menemui penonton pada 21 Mei 2026, beliau sekali lagi diberi kepercayaan untuk menggalas tanggungjawab besar dalam filem aksi thriller “Konspirasi”. Naskhah ini merupakan satu lagi manifestasi kemampuan beliau dalam menghidupkan karakter antagonis yang kompleks, menggabungkan elemen intensiti dan kestabilan emosi yang menjadi identiti lakonannya. Reputasi Amir yang semakin meningkat ini merupakan kesinambungan daripada kecemerlangan beliau sebelum ini menerusi filem Blood Brothers, di mana beliau berjaya berdiri sebaris dengan pelakon-pelakon mapan seperti Sharnaaz Ahmad, Syafiq Kyle, dan Syukri Yahya.

    Menerusi naskhah “Konspirasi”, Amir Nafis memperlihatkan evolusi lakonan yang lebih matang dan berwibawa. Keupayaannya untuk memberikan dimensi baharu kepada watak antagonis dilihat sebagai satu nilai tambah yang signifikan kepada filem ini, terutamanya apabila beliau digandingkan bersama barisan pelakon elit termasuk Dato’ Adi Putra, Hisyam Hamid, Alicia Amin, Shiqin Kamal, dan Che Puan Sarimah Ibrahim. Pertembungan karakter antara Amir dan barisan pelakon utama ini dijangka akan memberikan impak sinematik yang luar biasa kepada para penonton. Di bawah arahan Ghaz Abu Bakar, filem ini membawakan naratif yang berisiko tinggi mengenai misi sekumpulan ejen Suruhanjaya Pencegahan Rasuah Malaysia (SPRM) dalam menumpaskan ancaman pengganas siber yang menggugat keselamatan negara.

    Filem ini bukan sekadar menawarkan babak aksi yang dinamik, malah turut mengetengahkan isu-isu integriti, nilai murni, serta perspektif mendalam mengenai tanggungjawab sosial. Dengan sokongan padu daripada Primeworks Studios selaku rakan pemasaran rasmi, “Konspirasi” dijangka akan menjadi antara naskhah paling berimpak bagi tahun 2026. Para peminat dan penonton disarankan untuk menyaksikan keberhasilan seni ini di pawagam seluruh negara bermula 21 Mei depan. Untuk maklumat terperinci serta kemas kini rasmi mengenai tayangan dan aktiviti promosi, orang awam boleh melayari platform media sosial Primeworks Studios merangkumi Facebook, X, Instagram, dan saluran YouTube rasmi mereka.

  • Atilia Haron and Jinx Chin Debut “Dimanakah Kamu Sore Ini?”—A Modern Pop Reflection on Distance and Memory

    Atilia Haron and Jinx Chin Debut “Dimanakah Kamu Sore Ini?”—A Modern Pop Reflection on Distance and Memory

    Celebrated songstress Atilia Haron returns to the music scene with her latest single, “Dimanakah Kamu Sore Ini?”, a tender pop ballad that delves into the delicate complexities of longing and memory. Composed by Atilia Haron and Jinx Chin, with lyrics penned by Atilia herself, the track serves as a poignant exploration of the quiet ache that remains when two souls are separated by distance. Built upon a sophisticated modern pop soundscape, the song offers a breathing space for its lyrical depth, allowing Atilia’s signature emotive vocals to lead the narrative.

    Written from a place of profound emotional honesty, the song utilizes the setting of dusk as a metaphor for the “in-between” states of the heart—those fleeting moments of reflection where one is caught between the desire to hold on and the necessity of letting go. At its core, “Dimanakah Kamu Sore Ini?” speaks to a love that endures beyond physical presence, addressing the unspoken conversations and silent questions we carry through life. It touches on the universal truth that while people may move apart, the invisible threads that bind them often remain intact, fueled by the hope that a shared feeling still exists somewhere in the distance.

    More than just a melody, the track is an invitation for listeners to sit with their own emotions and find solace in their memories. It suggests that distance does not always equate to disconnection, but rather a different form of existence for love and affection. With its minimalist yet evocative arrangement, the single showcases Atilia’s ability to turn deeply personal experiences into a shared experience for her audience. “Dimanakah Kamu Sore Ini?” is now available on all major digital streaming platforms, offering a comforting companion for those quiet, reflective moments at the end of the day.

  • Pitahati Kembali Dengan “Inchek Karma!”: Sebuah Sindiran Tajam Tentang Kuasa dan Pembalasan

    Pitahati Kembali Dengan “Inchek Karma!”: Sebuah Sindiran Tajam Tentang Kuasa dan Pembalasan

    Kumpulan muzik alternatif berprestij, Pitahati, bakal melancarkan karya terbaharu mereka berjudul “Inchek Karma!” pada 24 April 2026. Single di bawah naungan label Luncai Emas ini merupakan kesinambungan artistik daripada naskhah terdahulu, “Ana Yang Punya (1 Ringgit 2 Ringgit)”, yang kini dikembangkan dengan naratif yang lebih mendalam, tajam, serta reflektif terhadap dinamika sosiopolitik semasa.

    Naskhah ini mengangkat tema karma sebagai subjek utama, membedah perilaku individu yang bertindak tanpa memikirkan implikasi terhadap persekitaran sosial mereka. Walaupun liriknya bersifat umum dan tidak merujuk kepada mana-mana pihak secara spesifik, ia menawarkan kritikan terhadap penyalahgunaan kuasa dan ketiadaan empati dalam kepimpinan. Mesej universal yang ingin disampaikan adalah jelas: setiap tindakan mempunyai konsekuensi, dan prinsip pembalasan tetap menjadi satu ketetapan yang berlaku merentas pelbagai sistem kepercayaan.

    Keberanian Pitahati dalam menyentuh isu-isu sensitif ini dipengaruhi secara langsung oleh realiti global masa kini, yang menuntut karya seni berperanan sebagai suara kesedaran. Dari perspektif teknikal, penggunaan bunyi ayam berkokok di permulaan lagu merupakan satu elemen simbolisme yang strategik. Ia melambangkan ketibaan waktu pembalasan yang tepat, sekaligus bertindak sebagai metafora sindiran terhadap situasi di mana masyarakat mungkin sedang dimanipulasi oleh pihak berkepentingan tanpa disedari.

    Pelancaran digital lagu ini akan turut disertakan dengan tayangan video muzik rasmi yang bertujuan untuk memberikan dimensi visual kepada naratif audio yang disampaikan. Melalui “Inchek Karma!”, Pitahati berhasrat untuk menyediakan satu platform renungan buat masyarakat, menggesa setiap individu agar lebih bertanggungjawab terhadap tindakan masing-masing serta memahami impak jangka panjang terhadap kesejahteraan sosial sejagat.

  • A Royal Pairing: Hock Kee Kopitiam Partners with D.Masking for the Ultimate Musang King Experience

    A Royal Pairing: Hock Kee Kopitiam Partners with D.Masking for the Ultimate Musang King Experience

    Two standard-bearers of Malaysian heritage, Hock Kee Kopitiam and D.MasKing by DSR Taiko Berhad, have formalized a Memorandum of Understanding (MoU) to launch an innovative “orchard-to-kopitiam” dining concept. This partnership marks a pivotal shift in the local food and beverage landscape, merging the luxury of authentic Musang King durian with the enduring appeal of traditional kopitiam culture. By utilizing certified premium fruits from the orchards of Raub, Pahang, the collaboration offers an elevated experience that bridges the gap between rural agricultural excellence and urban lifestyle dining.

    The collaboration introduces an exclusive suite of durian-based retail and menu products, meticulously crafted to complement the existing favorites at Hock Kee Kopitiam. Diners can expect a refined twist on local staples, featuring Roti Bakar with Durian Kaya and butter, alongside specialized beverages including Durian-infused Coffee and Durian Teh Tarik. The dessert portfolio is further enhanced by three distinct durian ice cream formats—soft serve, gelato, and sticks—while a range of take-home products such as Durian Dark Chocolate and Durian Chips allows customers to enjoy the collaboration beyond the restaurant walls. These offerings will be rolled out across high-traffic locations including Bukit Bintang City Centre (BBCC), Bangsar South, The Gardens, and key outlets in Johor Bahru.

    (Middle left) Nick Ng, Founder of Hock Kee Kopitiam and YBhg. Dato” Ng Lian Poh, CEO of DSR Taiko Berhad (Middle right) officiate the New Range of Durian-based Products launching.

    At the core of this partnership is a shared commitment to quality and provenance. DSR Taiko Berhad enters the agreement as Malaysia’s first and only company capable of certifying the authentic source of Musang King durians. This level of transparency is achieved through the proprietary Musang King Integrated Traceability System (MKITS)® and a rigorous Standard of Quality (SOQ) protocol, ensuring every fruit used is fully authenticated from the orchard to the consumer’s table. This focus on traceability provides a new benchmark for trust within the industry, ensuring that the “King of Fruits” maintains its premium status in every application.

    Guests and media enjoyed premium Musang King, reimagined into familiar local flavours by Hock Kee Kopitiam and D.Masking.

    Dato’ Ng Lian Poh, CEO of DSR Taiko Berhad, emphasized that the collaboration is a vehicle for innovation that stays true to Malaysian roots, making premium durians accessible in a way that feels both modern and authentic. Nick Ng, Founder of Hock Kee Kopitiam, noted that the partnership aligns perfectly with the brand’s mission to champion the spirit of Muhibbah and comfort. He stated that the introduction of Musang King is a strategic move to elevate the familiar kopitiam experience, offering customers a premium touch that honors the rich flavors of Malaysia. Together, Hock Kee and D.MasKing aim to create a dining narrative that celebrates the journey of local produce and the artistry of homegrown recipes.

  • Nestlé Malaysia Goes Fully Local with 100% Homegrown Chillies for MAGGI

    Nestlé Malaysia Goes Fully Local with 100% Homegrown Chillies for MAGGI

    Nestlé Malaysia has officially achieved a landmark milestone in its sustainability journey, announcing that 100% of the fresh chillies used in the production of its iconic MAGGI Chilli Sauce are now sourced entirely from local Malaysian farmers.

    This achievement was highlighted during an official working visit by the Minister of Economy, YB Tuan Haji Akmal Nasrullah Bin Haji Mohd Nasir, to the IPRINTAN Putrajaya Project. The visit showcased the success of well-structured farmer partnerships in strengthening national food security while simultaneously providing sustainable livelihoods for B40 communities.

    A Milestone in Self-Sufficiency and Economic Empowerment

    The project is powered by the Nestlé Chilli Club (NCC), a contract farming program established in 1995. Today, the initiative supports farmers across 12 strategic sites in Kelantan, Selangor, Putrajaya, and Johor, spanning 146 acres of farmland.

    During the briefing, the Minister was updated on the high-yield farming initiative’s socio-economic impact. Key highlights include:

    • Income Security: Participating farmers in the IPRINTAN Putrajaya project now earn an average monthly income of approximately RM3,000.
    • Economic Contribution: The current 2026 cycle (the project’s fifth) has yielded over 200 tonnes of chillies, with an estimated market value of RM1.5 million.
    • Traceability: By sourcing directly, Nestlé ensures a fully traceable and high-quality supply chain for its locally produced MAGGI products.

    Building a Resilient Food System

    Mr. Juan Aranols, Chief Executive Officer of Nestlé Malaysia, emphasized that the company’s “Creating Shared Value” (CSV) approach is the driving force behind these partnerships.

    “Supporting the livelihoods of local farmers is integral to both our value chain and the nation’s food security agenda. Long-term partnerships with farming communities and government stakeholders, such as our collaboration with IPRINTAN, reflect our shared responsibility to build a more resilient and self-sufficient food system while empowering B40 households,” said Aranols.

    Expansion and Regenerative Agriculture

    Nestlé Malaysia provides participating farmers with specialized training in eco-friendly regenerative agricultural practices. This modern approach focuses on soil health and farm productivity, ensuring sustainable yields for generations to come.

    Originally established in Kelantan in partnership with Pertubuhan Peladang Kawasan (PPK) Bukit Awang, the program expanded to Selangor in 2021 via PPK Kuala Langat. In 2025, the initiative advanced further with a specialized greenhouse project in collaboration with Chin Siam Chiap (CSS) Johor, ensuring a stable, year-round supply of fresh chillies.

    Broader Impact: The Farmer Connect Programme

    The success of the Nestlé Chilli Club is a cornerstone of the broader Farmer Connect initiative. This program supports hundreds of farmers across various commodities nationwide:

    • Kedah and Perlis: Sustainable rice cultivation and agronomy support.
    • Sabah and Sarawak: Responsible cocoa sourcing in collaboration with the Malaysian Cocoa Board.
    • Kelantan and Kedah: Dedicated coffee farming programs in Gua Musang and surrounding areas.

    By integrating locally grown ingredients directly into its manufacturing value chain, Nestlé Malaysia continues to provide consistent market access and long-term capacity building for Malaysian smallholders, paving the way for a more sustainable and food-secure future.