Category: Activity

  • LAZBEAUTY BY LAZADA ENTERTAINED 18,000 BEAUTY ENTHUSIASTS DURING KL INTERNATIONAL BEAUTY WEEK

    Lazada Brand Ambassadors, Anna Jobling and Nora Danish, alongside Lazada Malaysia Chief Marketing Officer, Irene Cheah; Emcee Hunny Madu; Co-Founder of KLIBW, Lira Jamaluddin and CEO of KLIBW, Zaid Zahari

    The KL International Beauty Week (KLIBW) 2023, powered by LazBeauty by Lazada and Tourism Malaysia, welcomed nearly 18,000 beauty enthusiasts, content creators, beauty and lifestyle media, and celebrity VIPs, including Lazada Brand Ambassadors Nora Danish and Anna Jobling, as well as Marion Caunter, Amber Chia, and many more. The two-day event, which featured over 150 international and local homegrown businesses, enchanted beauty aficionados both on-ground at the Mid Valley Exhibition Center (MVEC) and electronically via LazBeauty – Lazada’s in-app destination for all-things-beauty.

    Speaking at the event, Irene Cheah, Chief Marketing Officer of Lazada Malaysia shared, “Lazada is honoured to be the official partner of KL International Beauty Week and this partnership is a wonderful opportunity to engage our LazBeauty Club members and the public at large, while showcasing LazMall’s beauty brand partners that have won the hearts of many Malaysians. It is more than just an event, this is an opportunity to bring together the vibrant beauty community, while empowering everyone to embrace their unique beauty and accentuate their personal style with beauty inspiration, interactive engagement and curated products showcased via LazBeauty. My heartfelt gratitude to all the international and homegrown LazMall brand partners and sponsors for partnering with LazBeauty at KLIBW.”

    LazBeauty Club Main Page

    On top of that, Lazada is revolutionizing the online shopping experience for beauty fans with innovative AI- and AR-powered in-app tools and features such as My Beauty Profile, Skin Test and Virtual Try-On. These features enable consumers to find beauty products suited for their skin type and concerns. Lazada has also the Try & Buy option available, making it possible for customers to try their wishlist products in sample size before getting a full size product.

    Lazada AI Skin Test Technology
    Lazada AI Skin test Diagnose

    Furthermore, Lazada’s beauty brand partners that participated in KLIBW 2023 experienced a significant sales uplift up to 2x throughout the event, with many brands recording an increase in basket size and greater brand visibility and higher engagement rate, thanks to redemption of LazBeauty vouchers, special discounts, gift with purchase and on-ground activities by LazMall’s international and homegrown brand partners such as; Beauty of Joseon, Kate Tokyo, Hada Labo, Allie & Suisai, Clef Skincare, Mikaseries, Laifen Beauty, The Colorist, Lavojoy, Cosmoderm, YOU Beauty, Emina Cosmetics, Handmade Heroes and many more.

    During the event day on 18 – 19 November 2023, beauty fans were excited by the engagement with their favourite skincare and cosmetics brands — which included lucky draws and sessions with beauty experts. One of the main highlights was The Beauty Stage where event attendees had a meet-and-greet session with celebrities and top models, while discovering beauty secrets and participating in makeup demonstration and skincare clinic conducted by Kate Tokyo, Allie, Artisan Professionel, Sarra Brows, Shero Global and RC Clinic. On top of that, the first 400 visitors also earned the exclusive Beauty Passport and collected at least six stamps to win exciting prizes. Meanwhile, digital content creators and beauty fans had fun striking their best poses at themed photo booths for their social media accounts, driving the excitement on multiple social platforms.

    LazBeauty x KLIBW 2023

    For beauty enthusiasts that were not able to join the on-ground event, click on this link or scan the QR code below to land on the LazBeauty paradise and discover your beauty inspiration, explore coveted luxury skincare and cosmetics, as well as affordable beauty products from international and homegrown brands, all conveniently available on the Lazada app.

  • KEMUNCULAN ‘GINGERBREAD CHRISTMAS VILLAGE’ MEWARNAI SURIA KLCC

    Kuala Lumpur, 28 November 2023 – Suria KLCC memberikan sambutan yang penuh meriah dengan kilauan cahaya Hari Krismas bertemakan ‘Gingerbread Christmas Village’. Ini inspirasi dari tradisi membuat biskut “Gingerbread” dan rumah “Gingerbread” sepanjang perayaan krismas. Tema sambutan krismas tahun ini bakal mewarnai Suria KLCC dari 24 November 2023 sehingga 1 January 2024. Acara ini agar dapat memeriahkan lagi sambutan krismas tahun 2023 dan menarik ramai pengunjung pusat beli belah KLCC untuk hadir melihat sendiri sambutan krismas yang menarik dan unik.

     

    Para pengunjung dijemput untuk melangkah ke dunia magis ‘Gingerbread Christmas Village’ di perkarangan Centre Court yang membawakan pelbagai binaan yang mempesonakan inspirasi dari ‘icing’ dan gula-gula yang berwarna-warni. Sebuah air terjun cokelat ‘Gingerbread’ ditampilkan untuk menyerikan lagi suasana sambutan perayaan Krismas.

     

    Dekorasi utama dilihat membawakan sebuah menara jam ‘Gingerbread Clock Tower’ interaktif dimana ‘Gingerbread Man’ akan menari apabila musik perayaan Krismas dimainkan pada setiap jam. Pengembaraan kampung Gingerbread diteruskan dengan ‘Gingerbread Toyshop’ yang dilengkapi ‘photobooth’ selain daripada pelbagai hadiah yang menarik buat para pengunjung untuk mencipta kenangan yang indah.

     

    Pengalaman tidak terhenti disitu apabila para pengunjung berpeluang untuk menyampaikan mesej bermakna buat yang tersayang melalui pengeposan poskad. Poskad Krismas ini akan dilengkapi dengan setem istimewa Suria KLCC yang boleh didapati melalui pembelian Pin Suria KLCC. Sumbangan para pelanggan juga akan disalurkan kepada Pertubuhan Badan Bukan Kerajaan yang memperjuangkan isu-isu kesihatan mental.

     

    Selaras dengan sambutan Krismas kali ini, Suria KLCC juga telah menderma RM3,000 kepada Yayasan ‘Dignity for Children’ yang dilihat sebagai salah satu inisiatif murni untuk tanggungjawab sosial dan korporat.

     

    Sepanjang sambutan perayaan kali ini, para pengunjung berpeluang untuk menyertai Kuiz ‘Gingerbread Man Personality’ bagi merungkai persona mereka selain menerima pin edisi terhad ‘Gingerbread Man’.

     

    Sambutan di Suria KLCC disasarkan akan lebih meriah pada hujung minggu dan juga pada Hari Krismas dengan kemunculan ‘Santa Claus’ dan ‘Ms. Claus’. Sementara itu, ‘Gingerbread Bakery & Candy Shop’ juga menjemput para pengunjung untuk mendekorasi biskut Krismas yang menarik untuk dibawa pulang.

     

    Di Esplanade KLCC, para pengunjung sekali lagi akan dipukau dengan kehadiran Pokok Krismas ikonik yang tertinggi di Malaysia yang dilengkapi dengan perhiasan yang bertemakan ‘Gingerbread’.

     

    Untuk keriangan berganda, para pengunjung yang berbelanja RM 1,500 ke atas melalui 2 resit akan menerima sekeping e-baucar Suria KLCC yang bernilai RM100.

    “Di Suria KLCC, semangat perayaan bukan lah hanya dengan membeli-belah; tetapi ianya adalah sambutan yang melambangkan kegembiraan serta semangat kekeluaragaan pada setiap saat. Berdiri megah setinggi 100 kaki, Pokok Krimas ini melambangkan komitmen kami untuk memupuk keceriaan di seluruh bandar Kuala Lumpur,” ucap Andrew Brien, Ketua Pegawai Eksekutif, Suria KLCC Sdn Bhd.

     

    Pusat Beli-Belah Alamanda, Putrajaya

    Tema “Gingerbread Christmas Village’ juga membuat penampilan buat sambutan hujung tahun di Alamanda Putrajaya. Perkarangan ‘Centre Court’ ditransformasikan dengan hiasan dan dekorasi perayaan yang memukau bermula dari 24 November 2023 sehingga 1 Januari 2024. Tidak kurang dari itu, para pengunjung berpeluang untuk menonton persembahan dan juga menyertai aktiviti hiburan yang dilihat bakal menggamit lagi kemeriahan sambutan cuti akhir tahun.

     

    Dalam tempoh keberlangsungan perayaan ini, pelbagai aktiviti akan diadakan untuk pengunjung dewasa dan kanak-kanak pada hujung minggu dan Hari Krismas. Persembahan tarian, persembahan silap mata, persembahan kawad pancaragam adalah antara pelbagai aktiviti menarik selain daripada persembahan joget dan berbasikal oleh Santa. Sesi beramah mesra bersama Santa Claus akan diadakan pada ambang malam Hari Krismas selain dari Hari Krismas tersebut. Bagi menyerlahkan bakat pengunjung kanak-kanak yang terdiri daripada ahli VIKids, mereka berpeluang untuk menyertai aktiviti istimewa dekorasi rumah ‘Gingerbread’ menggunakan ‘popsicle’.

     

    Pelanggan yang berbelanja RM500 dan ke atas dalam dua resit di mana-mana kedai terpilih akan menerima baucar beli-belah Alamanda yang bernilai RM30 melalui ‘Shoppers Rewards Programme’. Sementara itu, pembeli yang mencatat rekod tinggi dengan jumlah pembelian RM1,500 dan ke atas akan menerima baucar bernilai RM80.

    Mesra Mall, Terengganu

    Keindahan sambutan Krismas bakal dirasai dan dilihat di Pusat Beli-Belah Mesra, Kemaman, Terenggan bermula dari 1 sehingga 31 Disember 2023. Dalam tempoh ini, para pembeli yang berbelanja RM350 dan ke atas dalam dua resit di mana-mana kedai terpilih berpeluang menebus ‘Mesra Mall 2024 Planner’ yang terhad untuk 500 tebusan sahaja.

     

    Berikutan sambutan cuti akhir tahun, Pusat Beli-Belah Mesra juga akan mengadakan Bengkel Sains VIKids bermula dari 21 sehingga 25 Disember. Bengkel yang berkonsepkan makmal mini ini akan menampilkan enam aktiviti interaktif. Peserta yang berjaya menyertai keseluruh aktiviti akan menerima Kit Eksperimen Sains yang dilihat akan memberikan sentuhan pendidikan untuk sambutan cuti akhir tahun mereka.

     

    Untuk ahli VIKids dan juga ibu-bapa mereka, bengkel tanah liat ‘Gingerbread’ yang akan diadakan pada 16 dan 17 Disember ini akan menghalusi sudut kreativiti mereka bersama. Pada Hari Krismas, Santa Claus akan membuat penampilan istimewa dengan memberikan gula-gula secara percuma untuk mengimarahkan semarak sambutan cuti akhir tahun di Pusat Beli-Belah Mesra.

     

    Untuk info lanjut, layari:

    1. Suria KLCC – www.suriaklcc.com.my / www.facebook.com/SuriaKLCCMall
    2. Alamanda – www.alamanda.com.my / www.facebook.com/AlamandaShoppingCentre
    3. iii. Mesra Mall – www.mesramall.com / www.facebook.com/MyMesraMall
  • THE PORTRAIT PHOTOGRAPHY WORKSHOP TAKES THE SPOTLIGHT WITH VIVO V29 5G AURA LIGHT 2.0

    Kuala Lumpur, 16 November 2023 -In celebration of the recent 11.11 celebration, vivo Malaysia invites Malaysians to dive into the world of photography with an exclusive focus the innovative capabilities of Aura Light 2.0 vivo V29 5G and its captivating aura portrait feature. This time vivo made something interesting with vivo V29 5G Aura Light 2.0 for their fans.

     

    During the event, over 30 participants enthusiastically engaged in a hands-on session to master the art of portrait photography. Under the expert guidance of renowned photographer June Lim, attendees delved into the nuances of capturing striking portraits, exploring the unique potential offered by the vivo V29 5G.

    This occasion signifies a significant moment in demonstrating how the Aura Light 2.0 and aura portrait features of the vivo V29 5G empower users to unleash their creativity, providing a fresh perspective on portrait photography.

     

    vivo Malaysia consistently fuels its passion for delivering photography insights to their users that seamlessly align with the exceptional features of the phones. Stay engaged for compelling updates on the official vivo Malaysia Facebook page and website.

     

  • CAPTURE THE ESSENCE OF KUALA LUMPUR: UTAR COLLABORATE WITH VIVO V29 5G TO UNBREAK THE ART OF SMARTPHONE PHOTOGRAPHY

    Kuala Lumpur, 15 November 2023 – Charming smartphone photography workshop on November 10, signified the partnership between vivo Malaysia and Universiti Tunku Abdul Rahman (UTAR). The collaboration aims to immerse students into the art of smartphones photography while immersing yourself in the vibrant world of Kuala Lumpur’s iconic landmarks. They will learn about capturing the essence of Kuala Lumpur with smartphone brand vivo Malaysia.

     

    Guided by an expert photographer, Hamster Low, students from UTAR embarked on a visual journey through the heart of Kuala Lumpur, capturing the essence and beauty of renowned locations such as Rex KL, Kwai Chai Hong, Petaling Street, and Kuala Lumpur City Gallery.

     

    Through this experiential workshop, participants were given an opportunity to enhance their smartphone photography skills as well as. expertise while acquiring a deeper understanding of the cultural and historical importance associated with these landmarks. The innovative feature of vivo V29 5G, the Aura Light 2.0, empowers students to unleash their creative potential as they explore unique perspectives at each location.

     

    Here at vivo Malaysia, we invite all Malaysians to celebrate the art of photography and the cultural richness of Kuala Lumpur through their smartphone’s lenses. Stay tuned for more updates on vivo official Facebook page and vivo Malaysia official Websitefor the latest updates.

     

  • KEMPEN ‘BERSAMA DEMI SEMUA UNTUK TABUNG BANTUAN MANGSA BANJIR DI MALAYSIA

    SUBANG JAYA, 7 November 2023 – Procter & Gamble (P&G) dan MYDIN melancarkan kempen “BERSAMA DEMI SEMUA”  untuk dana bantuan banjir masa musim tengkujuh. Syarikat barangan pengguna global dan syarikat borong dan runcit tempatan bersama menjayakan kempen untuk tabung bantuan mangsa banjir. Hal ini, untuk memberikan bantuan kepada masyarakat yang terlibat dengan banjir pada musim tengkujuh pada setiap tahun yang berlaku di Malaysia. Bantuan ini dapat meringankan beban masyarakat yang terkesan dengan banjir.

     

    Bermula 1 November, 2023 hingga 6 Januari, 2024, setiap pembelian produk P&G bernilai RM10 dari mana-mana pasar raya MYDIN, 5 sen akan disumbangkan kepada tabung bermakna ini. Ketika tempoh kempen berakhir, pasar raya MYDIN akan menjadi pusat perolehan barangan keperluan yang akan diagihkan kepada mangsa banjir.

     

    Tahun lepas menyaksikan Malaysia berdepan banjir paling teruk dalam sejarah, yang turut menjejaskan ribuan orang di seluruh negara. Sebagai langkah menangani situasi yang buruk ini  kerajaan Malaysia telah memperuntukkan belanjawan yang besar untuk bantuan banjir dan pengurusan bencana pada tahun 2024. Langkah proaktif sebegini sejajar dengan misi P&G yang telah lama wujud untuk meningkatkan kualiti kehidupan pengguna dan komitmen MYDIN yang tidak berbelah bahagi terhadap kebajikan masyarakat.

    Nantha Kumaran Kalimuthu, Pengurus Serantau, P&G Malaysia dan Singapura berkata, “Di P&G, warga kerja kami dan semua jenama kami sangat komited dalam melakukan kebaikan setiap hari, sekaligus menjadi pemangkin kepada komuniti untuk turut mengamalkan nilai memberi dan menyumbang. Kerjasama murni bersama MYDIN ini menjadi bukti iltizam kami untuk menyumbang kepada komuniti.”

     

    Pengarah Urusan MYDIN, Datuk Wira (Dr) Hj. Ameer Ali Mydin berkata, “Berikutan kejayaan kempen ‘Ourdin’ yang mendapat sambutan sejak beberapa tahun kebelakangan ini, kami berasa bangga dan teruja dapat memberi sokongan kepada kempen dana bantuan banjir ini. Ia juga satu penghormatan buat kami kerana dapat bersama-sama dengan syarikat berpengaruh antarabangsa seperti P&G. Perkongsian ini bukan sahaja mencerminkan nilai teras MYDIN iaitu khidmat masyarakat dan integriti tetapi juga mengukuhkan ikrar kami untuk terus menyumbang tanpa mengira batas usia dan kaum.”

     

    Kerjasama seperti ini menekankan kepentingan penglibatan komuniti dan meletakkan asas untuk pembangunan mampan yang lebih memberi impak. Dengan bekerjasama, syarikat korporat boleh meluaskan keberkesanan bantuan mereka serta menjamin ianya dapat dinikmati oleh golongan tumpuan dengan segera dan berkesan.

    “Kami menyeru pengguna untuk menyokong usaha yang mulia ini. Setiap pembelian melambangkan langkah ke arah mengurangkan kesusahan mereka yang memerlukan. Bersama-sama, mari kita menempa masa depan yang lebih cerah,” ujar Kalimuthu.

     

    Untuk mendapatkan maklumat terperinci dan kemas kini mengenai inisiatif ini, layari www.procterandgamble.com atau hubungi mereka melalui Instagram, Twitter, TikTok dan Facebook.

     

  • GOOD ENVIRONMENT WITH COMMUNITY EFFORT

    Johor Bahru, November 10, 2023 – In a modest but meaningful effort to give back to society and environment, Sun Bus Tech Sdn Bhd, part of the Sun Wah Group, recently engaged in a clean-up drive at Sungai Temon. This initiative is a key component of the company’s broader Corporate Social Responsibility (CSR) strategy, focuses on environmental care and community Well-being.

     

    Led by CEO Ms. Shyan Phang, who deeply believes in making a positive impact through CSR, the Sun Bus Tech team initiated a clean-up in the Sungai Temon area. Their presence and dedication quickly caught the attention of local children, who were delighted to see a group committed to caring for their environment. The children’s joy turned into action as they eagerly joined in, following the team’s example.

     

    Ms. Phang observed, “It was a beautiful sight to see – our team’s efforts sparking a wave of enthusiasm among the children. They willingly followed our lead, creating a perfect synergy of care and responsibility. This initiative became a powerful demonstration of leading by example, igniting a passion for environmental stewardship in the younger generation.”

     

    In addition to the clean-up activity, Sun Bus Tech extended its CSR efforts by providing essential grocery needs and mechanic tools to local residents, aiming to empower them to maintain and improve their surroundings. “By providing these tools and resources, we hope to uplift the community’s quality of life and help them care for their environment.” Ms. Phang added.

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    Recently, Sun Bus Tech also played a supportive role as a platinum sponsor at the Volvo Charity Golf & Dinner 2023, aligning with Pelita’s mission to ensure accessible quality education for children. “Supporting education is crucial for empowering communities and unlocking their potential. Our involvement in this event is a small part of our broader commitment to societal development,” Ms. Phang emphasized.

     

    Sun Bus Tech is dedicated to weaving social responsibility into the fabric of its business philosophy, prioritizing sustainable environmental practices, community engagement, and long-term commitment to societal betterment. The company humbly invites partners, customers, and community members to join in these efforts, working together to make a lasting, positive impact on the planet.

     

  • JOIN INFINIX AT MALAYSIA ALL STAR ESPORTS TOURNAMENT 2023 SO GET READY FOR THE EPIC SHOWDOWN!

    KUALA LUMPUR, 21 NOVEMBER 2023 – Infinix Malaysia, a leading mobile smartphone brand that has been propelling the gaming community. They are thrilled to announce its sponsorship of the Malaysia All Star Esports Tournament 2023. This tournament, organized by Mega Raya Sdn. Bhd. They are set to take place on the 25th and 26th November 2023 at Melawati Mall Kuala Lumpur. Join us for more fun at the tournament 2023.

     

    The Malaysia All Star Esports Tournament is a celebration of the gaming culture, providing gamers and fans the opportunity to explore a multitude of vendor booths, partake in free-play gaming sessions, and immerse in the captivating world of gaming. With a plethora of activities and surprises in store, it caters to both gamers and spectators alike, aiming to empower and inspire Malaysia esports community. The championship assembles elite gaming teams by offering a dynamic platform for these teams to showcase their exceptional skills and strategic teamwork, catapulting their esports journey to the next level.

     

    As the driving force behind the Malaysia All Star Esports Tournament, we at Mega Raya are thrilled to welcome Infinix Malaysia as a key sponsor for this grand celebration of gaming culture. This tournament is not just about competition; it's a platform that unites gamers, fans, and enthusiasts, providing an immersive experience that goes beyond the games themselves. Infinix ;s commitment to actively support and engage with the gaming community aligns seamlessly with our vision to empower and inspire Malaysias esports community. Together, we aim to elevate the esports landscape, fostering a community where passion, skill, and camaraderie thrive, said Faridz Fadzil, Managing Director of Mega Raya Sdn. Bhd.

     

    Infinix will be showcasing its latest product offerings in an enticing booth, providing XFans with the opportunity to participate in engaging activities and a chance to win exclusive merchandise. With that, this collaboration underscores Infinix Malaysia's dedication to actively support and engage with the gaming community as well as to cherished XFans.

     

    Infinix Malaysia is thrilled to be a part of the Malaysia All Star Esports Tournament 2023. By supporting local tournaments, we believe to empower mobile gamers and provide them a platform to establish themself in the gaming arena. We look forward to connecting with the gaming community and supporting the growth of esports in Malaysia, said Carmen Yong, Marketing and GTM Director of Infinix Malaysia.

     

    The tournament features three blockbuster games including Mobile Legends Bang Bang, EAFC 24, and Tekken 7, catering to a diverse audience of gaming enthusiasts. Each game will take centre stage, providing players with a dedicated platform to showcase their skills and compete at the highest level. Here are the prize pools for each game:

    • Mobile Legends Bang Bang : RM14,500 PRIZE POOL
    • Tekken 7 : RM5,500 PRIZE POOL
    • EAFC 24 : RM5,500 PRIZE POOL

    Infinix Malaysia invites the gaming community and all XFans in Malaysia to experience the spectacular gaming skills showcased by the regions pro teams at the Malaysia All Star Esports Tournament 2023, which will be held at Melawati Mall, Kuala Lumpur.

    For the latest updates on upcoming events, Infinix Malaysia’s Official Facebook, Instagram, TikTok and check out Infinix Malaysia’s Official website for the latest product details.

     

  • Making a Grand Return with Penang International Travel Exchange (PITE) 2023

    7 November 2023 Penang, Malaysia: The Penang International Travel Exchange (PITE), an event organized by Ace Conferences and supported by Penang Convention & Exhibition Bureau (PCEB), is set to return with more grandeur as it embarks on its sixth edition, scheduled to run from 7th to 9th November 2023. This remarkable travel trade event promises to enchance Penang’s status as the premier Business Events and Travel Destination in the Asia Pacific region.

    PITE 2023 is gearing up to be an unforgettable experience, gathering over 80 distinguished international buyers from across the globe, including Brunei, Indonesia, Singapore, Thailand, Philippines, Vietnam, China, Hong Kong, Taiwan, South Korea, India, Sri Lanka, Australia, Germany, Latvia, the United Kingdom, the United Arab Emirates, and the United States. Alongside them, 42 top-notch exhibitors from Malaysia will showcase their latest offerings, fostering fruitful collaborations and showcasing the best the region has to offer.

    Launched in 2018, Penang International Travel Exchange (PITE) has consistently strived to enhance Penang’s position on the global stage. It serves as a homegrown platform for travel trade professionals to forge valuable connections and explore the unique allure of Penang as a thriving Business Events and Travel Destination.

    PITE 2023 boasts an impressive itinerary that includes dynamic B2B sessions, enlightening site inspections, educational workshops, and engaging networking events. What sets this edition apart is the introduction of an exciting ‘expedition’ experience, designed to offer a fresh perspective on exploring the exquisite city of Penang.

    Attendees will have the opportunity to embark on familiarization trips to Penang’s latest attractions, ensuring a comprehensive and immersive experience of everything this vibrant destination has to offer. From its rich cultural heritage to its culinary delights and scenic beauty, Penang has something for every traveler.

    Penang International Travel Exchange (PITE) 2023 is the ultimate platform for sourcing the latest products and services through robust business networking and appointments.

  • RM1 THIRST QUENCHER CAMPAIGN THROUGH ATLAS VENDING EMPOWERS LOWER INCOME GROUPS, PARTNERS WITH MINISTRY OF ECONOMY

    KUALA LUMPUR, 15 NOVEMBER 2023 – ATLAS Vending Sdn Bhd, the vending machine branch of  Etika Sdn Bhd, the beverage producer for well known brands announced the launch of its collaboration with Ministry of Economy for Kempen Penyegar Dahaga RM1, part of the ongoing initiative by the government under Inisiatif Pendapatan Rakyat (IPR) or the People’s Income Initiative.

     

    As the largest food and beverage (F&B) vending machine operator, ATLAS Vending sets out on a mission to empower low-income earners through the use of its vending Machines available nationwide. Aligning its corporate social responsibility (CSR) commitment with the Ministry’s vision of helping over 130,000 hardcore poor Malaysians, the initiative between these two parties is also aimed at tackling inflation and purchasing parity of the country in support of the circular economy.

     

    ATLAS Vending stands as the largest F&B vending operator across Malaysia & Singapore, with reach across every state. Their impact is felt through the 3,210 machines under the IPR RM1 initiative nationwide, a testament to their commitment towards extending to people across the country. 

     

    Announcing the partnership and launch of the vending machines at KL Sentral today with YB Rafizi Ramli, Minister of Economy in attendance, ATLAS Vending is introducing its first vending machine under the IPR initiative for beverages. Available for purchase at RM1 are three beverages under the Etika Group; Pepsi Black, bottled mineral water and Revive Isotonic, all of which are healthy refreshments that fulfil government guidelines, bearing the Healthier Choice logo.

     

    Etika’s Chief Executive Officer, Santharuban Thurai Sundaram said “We believe that every small step can lead to significant change. With this, we embark on a journey to empower communities, one refreshing sip at a time. Today marks a significant milestone in our journey towards making a positive impact on the lives of Malaysians.”

     

    He also said “ATLAS Vending is proud to introduce the RM1 drink vending machine, collaboration with the Ministry of Economy Malaysia, a testament to our commitment to the People Income Initiative. We hope to truly make a difference for our people and the country of Malaysia, which is now made possible through our efforts in providing affordable refreshments to all Malaysians.”

     

    Minister of Economy, Yang Berhormat Tuan Rafizi Ramli said, “Our goal is to provide affordable options to all Malaysians, ensuring that everyone can enjoy a moment o f respite without stretching their wallets. This initiative doesn’t just quench your thirst; it nourishes the spirit of unity and shared prosperity. Since the launch of the vending machine initiative under IPR, many Malaysians from the low income group have been able to benefit from the affordable meal options provided by the vendors operating these vending machines.

     

    He also said “We believe that the initiative is not just about the RM1 drink; it is also about working together with partners and stakeholders to focus on the social inclusivity and welfare of Malaysians, one of the aspects under the 12th Malaysian Plan. We are certainly pleased to have partners such as ATLAS Vending coming in to take the lead in this initiative, enabling the ministry to realise the shared vision of equitable distribution of benefits, and this initiative is a step in that direction.”

    Rafizi Wujudkan Inisiatif Minuman RM1, Vending Machine Seluruh Negara
    The People Income Initiative or Inisiatif Pendapatan Rakyat (IPR) was launched in February 2023 and focuses on a two-pronged strategy to increase the income of resilient poor families and the B40 while simultaneously addressing daily economic issues through its initiatives. IPR concentrates on eradicating poverty and increasing people’s income through initiatives in agriculture, food businesses, and service providers.

     

    Under IPR, the Ministry is focusing on three key modules to eradicate poverty amongst the low-income group. This comprises Agro Entrepreneur Initiative (Intan), Food Entrepreneur Initiative (Insan) and Services Operator Initiative (Ikhsan).

     

    With the partnership announcement between ATLAS and the Ministry of Economy, the RM1 drinks will be made available nationwide across 3,210 vending machines.

     

    ATLAS Vending’s expertise extends beyond food and beverage vending solutions. They also empower retail brands through their vending machine automation as seen through their partnership with Siti Khadijah, enhancing accessibility and convenience for the ibadah needs of Malaysians. Brands interested in exploring a partnership with ATLAS Vending can contact them at customercarelineMY@atlasasia.co

    For more information on this collaboration, check out ATLAS Vending’s Facebook page at https://www.facebook.com/atlasasia.co/. For more information on the People’s Income Initiative, please visit https://ipr.epu.gov.my/about

     

  • THE SONY WORLD PHOTOGRAPHY AWARDS 2024

    NEW CHAIR, JUDGES AND UPCOMING EXHIBITION DATES ANNOUNCED

    The World Photography Organisation is pleased to announce Monica Allende as the new Chair of the Professional Competition jury. The judging panel for the Sony World Photography Awards 2024 has also been confirmed, as have future dates for the exhibition, which will return to Somerset House in London from 19 April to 6 May 2024.

    Now in its 17th year, the Sony World Photography Awards are one of the world’s largest and most prestigious photography competitions, championing the best contemporary photography from across the world and providing participating photographers with important international exposure and career-building opportunities.

    Sony supports the Awards to help with the continued development of photographic culture by offering a global platform to the talent of today. Entry to the Awards is completely free and photographers are judged anonymously by a panel of industry-leading judges.

    2024 JUDGES

    This year, esteemed Independent Curator and Photography Consultant Monica Allende is appointed as the new Chair of the Jury for the Professional Competition and curator of the Sony World Photography Awards 2024 exhibition at Somerset House, London. Bringing her wealth of experience in the photography world, Allende has previously held numerous high-profile positions across the industry including as Artistic Director of both the Landskrona Foto Festival and the GetxoPhoto International Image Festival, and as former Photo Editor at the Sunday Times Magazine, where she launched the award-winning photography section Spectrum. Allende is curator of the Blues Skies Project, which was shortlisted for the Deutsche Börse Photography Foundation Prize 2019 and lectures at the London College of Communication and EFTI (Centro Internacional de Fotografía y Cine) in Madrid.

    Commenting on her appointment, Monica Allende says: ‘I feel very honoured to chair the jury of such internationally renowned Awards and excited to enter into meaningful discussions about photography with expert jurors from around the globe. I hope to engage with varied perspectives in an innovative and collaborative process, and I look forward to seeing works that inspire me to pause, think and consider.’

    This year’s judges bring a breadth of knowledge and expertise from varied photographic backgrounds:

    Professional Competition

    • Elena Navarro, Photo Curator, Producer, and Consultant, Mexico
    • Mutsuko Ota, Editorial Director, IMA Magazine, Japan
    • Elisabeth Sherman, Senior Curator, Direction of Exhibitions and Collections, International Center of Photography (ICP), United States
    • Tanzim Wahab, Curator, Spore Initiative, Germany and Festival Director, Chobi Mela, Bangladesh
    • Monica Allende, Independent Curator, Photography Consultant and Chair of the Jury

    Open and Youth Competitions

    Daniel Blochwitz, Curator, Foto Festival Lenzburg, Switzerland

    Student Competition

    Ravi Ghosh, Deputy Editor, British Journal of Photography, UK

    2024 EXHIBITION DATES AND 2023 INTERNATIONAL TOUR DATES

    In 2024, the Sony World Photography Awards exhibition opens at Somerset House, London from 19 April – 6 May.

    Following the London exhibition and subsequent presentations in Tokyo, Ho Chi Minh City and Milan, the Sony World Photography Awards 2023 exhibition travels next to Berlin where it will be on view at the Willy-Brandt-Haus, 17 November 2023 – 28 January 2024.

    For more details, please visit worldphoto.org.

    2024 PRIZES AND DEADLINES

    The Sony World Photography Awards opened on 1 June 2023. Full competition and categories descriptions can be found at www.worldphoto.org/sony-world-photography-awards

    Deadlines for submission across the Awards’ four competitions are:

    Professional: 12 January 2024, 13:00 GMT

    Open: 5 January 2024, 13:00 GMT

    Student: 30 November 2023, 13:00 GMT

    Youth: 5 January 2024, 13:00 GMT

    All category winners of the Professional, Open, Youth and Student competitions will receive digital imaging equipment from Sony. In addition, cash prizes of $25,000 (USD) will be presented to the Photographer of the Year, $5,000 (USD) to the Open Photographer of the Year and $5,000 (USD) to the winner of the Sustainability Prize. The winner of the Photographer of the Year title will also be rewarded with a solo presentation of their work as part of the Sony World Photography London exhibition the following year. All winning and shortlisted photographers’ works will be exhibited at the annual Sony World Photography Awards exhibition in London and will then be toured internationally. The winning images will also be published in the annual Awards’ book.

    PRESS CONTACTS

    FOR FURTHER INFORMATION, PLEASE CONTACT:

    Polly Brock / Vanda Ivančić on media@creoarts.com