The ENCHANTING CULTURAL FESTIVAL 2025, themed “Embracing Malaysia Art, Heritage & Culture,” will take place on 15 and 16 November 2025 at the Main Atrium (Level 1), KLGCC Mall. Organized by Brand Media Group, this two-day celebration brings together traditional artistry, cultural craftsmanship and creative expressions that honour Malaysia’s rich textile heritage. Designed as an immersive experience, the festival highlights the nation’s cultural diversity through dynamic showcases, storytelling and hands-on engagement, uniting communities around the shared beauty of arts and heritage.
With a mission to preserve, empower and celebrate Malaysia’s cultural identity, the ENCHANTING CULTURAL FESTIVAL 2025 reflects themes of unity and cultural preservation. The initiative aligns closely with the Malaysia National Agenda MADANI, UNESCO cultural values and the United Nations Sustainable Development Goals, reinforcing the importance of education, heritage protection and sustainable cultural development. Through a combination of traditional and contemporary exhibits, the festival strengthens appreciation for local craftsmanship, supports creative communities and fosters youth engagement in the nation’s cultural legacy.
A key highlight of the festival is the heritage showcase dedicated to the timeless craftsmanship of Telepuk, Kelingkan and Batik. Once reserved for royalty and ceremonial occasions, these art forms are brought to life through archival displays, rare artifacts and live demonstrations. Telepuk, known for its delicate application of gold leaf on silk or songket, showcases the elegance of classical Malay traditions. Kelingkan embroidery, crafted using gold or silver threads, reflects the intricate artistry of traditional bridal attire. Batik, celebrated for its wax-resist dyeing techniques, stands as a symbol of Malaysia’s enduring creativity and evolving cultural identity. Together, these elements form a living archive that bridges past traditions with contemporary appreciation.
The festival is further distinguished by the presence of esteemed guests who champion cultural preservation efforts in Malaysia. Among them are Che Puan Datin Hezeita Mohd Hafidz as Guest of Honour, Datuk Dr. Ammar Ghapar, former Director General of Tourism Malaysia, and senior representatives from the Ministry of Tourism, the National Department for Culture and Arts (JKKN), Perbadanan Adat Melayu dan Warisan Negeri Selangor (PADAT), Jabatan Warisan Negara and the Ministry of Education Malaysia. Their participation underscores the shared commitment to elevating Malaysia’s cultural heritage on both national and global fronts.
Visitors can look forward to a variety of engaging showcases and activities. The Heritage Motifs & Pattern Showcase features Telepuk, Kelingkan and Batik artworks designed to deepen public appreciation of traditional crafts. The Arts & Cultural Showcase presents contemporary interpretations by local artisans, offering a fresh perspective on Malaysia’s diverse artistic expressions. Families and children can also enjoy Traditional Malaysian Games, reviving nostalgic pastimes that connect generations through play and shared memory. Hands-on demonstrations by renowned artisans and institutions provide visitors with the rare opportunity to observe and experience traditional craftsmanship up close.
The ENCHANTING CULTURAL FESTIVAL 2025 is supported by strong collaborative partnerships with KLGCC Mall, Jabatan Warisan Negara, Perbadanan Adat Melayu dan Warisan Negeri Selangor (PADAT), Kementerian Pendidikan Malaysia and creative organisations such as Langkasuka Movement, AFSM SewTech Academy, Pertubuhan Kelingkan D’Ehsan, Alina Batik and A&T Fashion Technology. These partnerships reinforce the festival’s mission to preserve Malaysia’s living heritage, empower local communities and promote cultural sustainability across generations.
Serving as a platform to bridge generations through arts and culture, the ENCHANTING CULTURAL FESTIVAL 2025 inspires Malaysians to appreciate, practice and safeguard the nation’s artistic traditions. Through collaboration among government bodies, NGOs and creative practitioners, the festival underscores the significance of culture as a cornerstone of national identity and social harmony. Its mission is rooted in the principles of Malaysia MADANI, UNESCO and the Sustainable Development Goals, championing education, inclusivity, sustainability and respect for cultural diversity as essential foundations for a progressive and compassionate society.