The Taiwan IP Expo 2026 has officially arrived at Sunway Pyramid, and it is unleashing a vibrant new wave of creative energy across the region. Organised by the Taiwan Creative Content Agency (TAICCA) in close partnership with the Malaysia Creative Intellectual Property Association (MYCIP), this high-octane, five-day event at the Oasis Foyer and Lobby is far more than a typical exhibition.
It represents a dynamic cultural and economic convergence, utilizing Malaysia’s unique position as the ultimate regional gateway to propel Taiwanese original intellectual properties (IPs) into the fast-growing Southeast Asian market.
Stepping onto the expo floor, visitors are instantly immersed in a world where imagination meets commercial power. This year’s showcase brings 12 of Taiwan’s most celebrated original character IPs straight to Malaysian fans and industry leaders. The lineup features major international success stories, including Kittensisland—the pet-inspired breakout star that dominated sales at last year’s Malaysian debut—alongside Takokuma, an animated property that has already successfully penetrated the competitive markets of Japan and South Korea. Also anchoring the event is the Kuroro Space Exploration Team, a brand that has built a massive, loyal fan base through books and merchandise spanning Singapore, Thailand, and Australia.
The true catalyst for this year’s fresh wave of collaboration is the debut of the Taiwan–Malaysia Crossover Art Exhibition. In a groundbreaking move, 12 Taiwanese original characters have been handed over to 12 of Malaysia’s finest creative minds to be completely reinterpreted through a local, cross-cultural lens. Renowned Malaysian creators like Bichi Mao, the team behind the popular Relaxed Comics, and designer Jefferson Ng have fused their distinct styles with Taiwan’s top IPs.
This cross-border synergy highlights the deep cultural compatibility between the two nations, with TAICCA Deputy CEO Yang Chung-Tian and MYCIP President Lau Shaw Ming both emphasizing that this initiative lays the groundwork for a two-way creative highway, opening doors for Malaysian IPs to scale up in Taiwan in the near future.
Behind the colorful character meet-and-greets and exclusive merchandise lines, a sophisticated business ecosystem is hard at work. The 2026 expo has significantly expanded its B2B business matching sessions, drawing a record number of regional stakeholders from the retail, licensing, publishing, and digital media sectors.
The narrative this year has shifted decisively from simple brand showcases to deep market localization. A prime example is Kittensisland, which is actively developing region-specific products inspired by Malaysia’s rich, multicultural festive traditions, proving that character IPs are evolving into multi-dimensional lifestyle brands that drive genuine consumer loyalty.
For the public, Sunway Pyramid has been transformed into an interactive playground open daily until May 24, 2026. Visitors can dive into cutting-edge AR-powered games, catch lively mascot appearances, attend insightful creator sharing panels, and participate in a special spend-and-redeem campaign hosted alongside the mall. Whether you are a business enthusiast tracking the next big licensing trend or a fan of world-class design, the Taiwan IP Expo 2026 is a thrilling testament to what happens when two creative powerhouses join forces to redefine the regional creative economy.