In conjunction with the Ramadan season, Lotuss Stores (Malaysia) Sdn. Bhd. (Lotus’s Malaysia) is extending the spirit of giving beyond its retail outlets through the #KitakanJiran Juadah Pembawa Senyuman initiative. As part of its broader Senyuman Ekstra Bernilai campaign, the programme focuses on sharing iftar meals with gig riders who work tirelessly delivering groceries and daily essentials across the country. Rooted in the values of compassion, generosity and sharing rezeki, the initiative aims to recognise the dedication of these riders while strengthening community connections during the holy month of Ramadan.
According to Hanim Hamdan, Head of Communications and Sustainability at Lotus’s Malaysia, the initiative is a meaningful way for the company to show appreciation to gig riders who play an essential role in supporting communities every day. Through the programme, volunteers distribute freshly prepared iftar meal packs to riders who often spend long hours on the road. By delivering these meals, Lotus’s hopes to create small yet impactful moments of kindness while bringing the spirit of the Senyuman Ekstra Bernilai campaign to life.
The outreach began at the Lotus’s Kota Bharu outlet before expanding to several locations in Penang, including Lotus’s Penang E-Gate, Lotus’s Sungai Dua, Lotus’s Tanjung Pinang, Lotus’s Seberang Jaya and Lotus’s Bagan Ajam. The programme has since continued across the Klang Valley, where volunteers gather to prepare and distribute iftar meals to riders stopping by the participating stores. Altogether, Lotus’s Malaysia has distributed more than 1,400 meal packs to gig riders nationwide during this Ramadan.
The effort also saw strong participation from within the organisation, with over 100 volunteers from Lotus’s head office and 10 stores coming together to cook, prepare and pack the meals. For many employees, volunteering during Ramadan offers an opportunity to give back to society while practising the spirit of sadaqah. The initiative further strengthens Lotus’s ongoing partnership with Food Aid Foundation, marking their fifth year of collaboration. Since 2022, both organisations have contributed more than 6,000 meals to communities in need through various outreach programmes.
In addition, the programme receives support from several brand partners including Coca-Cola, Nestlé, Mondelez, F&N and All Kurma, reflecting a shared commitment to spreading festive goodwill during Ramadan and Hari Raya. The #KitakanJiran initiative forms part of the larger Senyuman Ekstra Bernilai campaign running across Lotus’s stores nationwide until 8 April 2026, offering festive promotions of up to 50 percent on more than 4,500 items, including essential goods under the Sumbangan Asas Rahmah programme. Through this campaign, Lotus’s Malaysia continues to celebrate the values of gratitude, generosity and togetherness while ensuring the joy of the festive season can be shared with families and communities alike.
| Appendix | Details | Notes / Locations |
|---|---|---|
| Appendix 1: Participating Partners | 1. Nestlé (Malaysia) Berhad | – |
| 2. Mondelez Malaysia Sales Sdn. Bhd. | – | |
| 3. Fraser & Neave Holdings Bhd. | – | |
| 4. All Kurma Sdn. Bhd. | – | |
| 5. Coca-Cola Refreshments (M) Sdn. Bhd. | Official Beverage Partner | |
| Appendix 2: Participating Stores | Klang Valley (4 Stores) | Semenyih, Kajang, Shah Alam, Ampang |
| Penang (5 Stores) | Penang E-Gate, Sungai Dua, Tanjung Pinang, Seberang Jaya, Bagan Ajam | |
| East Coast (1 Store) | Kota Bharu |