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Tag: #SamsungAI

  • Shaping the Future: Samsung SEAO’s President & CEO on AI and Innovation

    The rapid rise and popularity of artificial intelligence has seen many companies racing to join the movement. For Samsung, however, AI is not a sudden trend. It is a technology the company has been developing and integrating into its devices for more than a decade, with the aim of delivering meaningful benefits to users through innovation. Earlier this year at CES 2025, Samsung unveiled its “AI for All” vision, a mission to empower users through AI at every touchpoint.

    In a recent conversation with CU Kim, President and CEO of Southeast Asia and Oceania at Samsung Electronics, a clearer picture emerged of how Samsung is applying AI in one of the most diverse and dynamic regions in the world. At the heart of the discussion was the company’s focus on democratizing AI so that it provides genuine value across different price points and levels of technical literacy. According to Kim, 77 percent of Galaxy AI-powered device users in the region are actively engaging with Galaxy AI features. These features are not only available on the latest flagship devices but also on earlier models, the FE and Tab series, and even on the more affordable Galaxy A series. Popular features such as Circle to Search with Google and Best Face are already improving the everyday experiences of users.

    What sets Samsung’s approach apart is its emphasis on solving real challenges. In a region marked by extraordinary linguistic diversity, AI-powered translation features are breaking down communication barriers. At the same time, on-device AI capabilities mean that users are not entirely dependent on cloud connectivity, ensuring a reliable experience even in areas with uneven network infrastructure. Samsung is also extending intelligence beyond mobile into its wider ecosystem. With Home AI and the SmartThings platform, the company is creating hyper-personalized smart home environments that adapt to user habits and routines.

    Looking at the broader landscape, Kim explained that consumers now expect greater efficiency, seamlessness, and ease of use in their daily lives. Features such as the AI ProVisual Engine and Enhanced Search on the Galaxy S25 series have been particularly sought after. In the home, AI-enabled OLED and Neo QLED televisions are delivering personalized and advanced viewing experiences. Beyond personal use, Samsung is also tapping into the enthusiasm of younger generations. A recent Samsung survey revealed that nine out of ten youths in Southeast Asia already incorporate AI tools into their learning, creativity, and community projects. Many believe AI will create new opportunities, even as some traditional jobs fade, and are actively developing AI-related skills.

    For businesses and organizations in Southeast Asia and Oceania, Kim sees tremendous potential. With rapidly advancing digital infrastructure, companies in the region can leapfrog older systems and implement AI-driven solutions from the ground up. Samsung is enabling this shift through initiatives such as SmartThings Pro, a platform designed to create intelligent environments that boost efficiency and customer experiences. The company has already introduced AI solutions in industries ranging from hospitality to education, including the Samsung Digital Lighthouse School program in Indonesia, which is enhancing the learning experience of thousands of students through Galaxy Tab devices.

    Looking ahead, Kim expressed particular excitement about how Samsung’s innovations will empower communities. Gaming enthusiasts, for example, can look forward to console-quality visuals on the Galaxy S25 series with features like ProScaler and advanced Ray Tracing. The company has also partnered with Moonton Games to launch the first-ever MLBB Campus Series tournament for students in Southeast Asia, part of its Galaxy Gaming Academy initiative to support the next generation of esports players.

    In daily life, Samsung is moving beyond simple device control to create intelligent environments that anticipate user needs. Samsung Health and SmartThings are able to optimize sleep environments by adjusting temperature and humidity according to individual sleep patterns and environmental conditions. Upcoming innovations such as the Galaxy S25 Edge smartphone and the Bespoke AI home appliances with SmartThings will continue this focus on accessibility, personalization, and security.

    For Samsung, the future of AI is not about replacing human capability but enhancing it. As CU Kim emphasized, the company is committed to ensuring that AI remains a trusted companion that empowers rather than complicates daily life. In Southeast Asia and Oceania, Samsung is working closely with communities to build this future together.

    To learn more about Galaxy AI, visit www.samsung.com/my/galaxy-ai.

  • Samsung Galaxy Tab S11 Series: Redefining the Premium Tablet Experience

    Samsung Electronics Co., Ltd. today unveiled the Galaxy Tab S11 Ultra and Galaxy Tab S11, introducing its most advanced and intelligent tablet experience yet. The Galaxy Tab S11 Ultra stands out as the thinnest Galaxy Tab to date, powered by the latest Galaxy AI integrated with One UI 8 and enhanced multimodal capabilities. Despite its slim design, the tablet does not compromise on performance, instead redefining what a premium tablet can offer. Together, the Galaxy Tab S11 series is designed for effortless productivity on the go, combining professional-grade hardware with optimized large-screen experiences.

    With upgraded Samsung DeX and a newly redesigned S Pen, the Galaxy Tab S11 Ultra provides focused multitasking and streamlined workflows. At the same time, it opens up fresh possibilities for creative expression in a sleek and portable design. Whether capturing ideas during meetings, summarizing lecture notes, or sketching visual concepts, the device helps users achieve more with minimal friction.

    According to Jay Kim, Executive Vice President and Head of Customer Experience Office, Mobile eXperience Business at Samsung Electronics, the Galaxy Tab S11 series combines AI innovation with refined hardware to create a truly multitasking experience. With Galaxy AI and its new multimodal capabilities, the series delivers efficiency and allows users to work, create, and flow naturally across a versatile, large screen.

    The Galaxy Tab S11 series harnesses the power of Galaxy AI with One UI 8, which understands what users type, say, and see, responding in real time with intelligent suggestions. Gemini Live enables real-time screen sharing and visual input, allowing users to engage in natural conversations about what is on screen or captured through the camera. By simply pressing and holding the side button, Gemini can be activated to carry out complex commands across apps in a single step, such as summarizing lengthy articles and saving them directly to Samsung Notes.

    AI-driven creative tools further enhance the user experience. Drawing Assist can transform rough sketches into polished visuals, while Writing Assist helps refine tone and style to match the user’s intended meaning. Galaxy AI also functions as a compact overlay during multitasking, summarizing content without disrupting workflow. Circle to Search with Google has been improved for deeper contextual exploration, including real-time translation of text on screen.

    The redesigned S Pen plays a central role in this series, with a new cone-shaped pen tip that supports greater tilt angles and provides enhanced control. A hexagonal body ensures a natural and ergonomic grip, while features such as Quick Tools and Sticky Note make it easy to adjust settings or jot down thoughts without switching apps.

    Productivity is further elevated with enhancements to Samsung DeX. The upgraded Extended Mode transforms the Galaxy Tab S11 into a seamless dual-screen setup when paired with an external monitor. Users can drag and drop apps between displays, reference documents while presenting, or create up to four customized workspaces for different needs. Combined with the Book Cover Keyboard Slim, the Galaxy Tab S11 series transforms into a complete mobile workstation, supported by the dedicated Galaxy AI Key for instant access to AI-powered tools.

    Performance is another area where the Galaxy Tab S11 series shines. Samsung introduces its enhanced 3nm processor to the Galaxy Tab lineup for the first time, delivering faster processing, smoother multitasking, and more responsive AI features. The Galaxy Tab S11 Ultra boasts significant performance improvements compared to its predecessor, including a 33 percent increase in NPU, 24 percent in CPU, and 27 percent in GPU performance. Long-lasting battery life and efficient thermal management ensure that the tablets can handle intensive work, creative projects, and entertainment with ease.

    Design is equally purposeful. The Galaxy Tab S11 Ultra is only 5.1 mm thin with narrow bezels that maximize screen space while maintaining portability. Both models feature Dynamic AMOLED 2X displays with peak brightness of up to 1600 nits, ensuring vivid and clear visuals whether indoors or outdoors.

    The Galaxy Tab S11 series also comes with access to a suite of premium third-party apps tailored to productivity and creativity. Users can enjoy a one-year free version of Goodnotes, a six-month trial of Clip Studio Paint with discounts on subscription, a significant discount on LumaFusion with a free Creator Pass, and a trial of Notion Plus with Notion AI. Additional apps such as Noteshelf 3, ArcSite, Sketchbook, and Picsart expand creative and professional possibilities, offering tools for note-taking, illustration, CAD layouts, and AI-driven design.

    Launching as the first Galaxy tablet to feature One UI 8, the Galaxy Tab S11 series introduces a more seamless and intelligent AI experience. One UI 8 will also roll out to previous Galaxy devices, including the Tab S10 series, beginning in October.

    The Galaxy Tab S11 series will be available in Malaysia starting September 19, offered in two colors: Gray and Silver. Prices begin at RM3,899 for the Galaxy Tab S11 WiFi model with 12GB + 256GB. The Galaxy Tab S11 5G is priced at RM4,399. The Galaxy Tab S11 Ultra WiFi 12GB + 256GB is available for RM5,999, while the 512GB variant is priced at RM6,499. The Galaxy Tab S11 Ultra 5G 12GB + 256GB retails at RM6,499, and the top-end Galaxy Tab S11 Ultra 5G 12GB + 512GB is priced at RM6,999.

    For more details, visit Samsung’s official website at www.samsung.com/my/tablets/galaxy-tab-s11/buy.

  • AI Assistants for Everyone: Making Smartphones Smarter and More Accessible

    AI Assistants for Everyone: Making Smartphones Smarter and More Accessible

    Samsung Electronics is taking another significant step in democratizing AI with the introduction of Awesome Intelligence, which is now available on the latest Galaxy A series lineup. This platform brings a range of AI-powered features designed to make mobile experiences more accessible, creative, and productive for everyone. One of the standout capabilities of Awesome Intelligence is its ability to simplify multitasking. The Circle to Search with Google feature, for example, goes beyond just recognizing images and can now identify music as well. Additionally, AI Select offers contextual suggestions based on on-screen content, such as text, images, and videos. This allows users to easily perform actions like scanning QR codes or creating GIFs with a single tap. The new Read Aloud function enhances multitasking by converting online text into audio, making it easier for users to continue with tasks even while on the go.

    Awesome Intelligence also includes a suite of powerful, easy-to-use editing tools that help users unlock their creativity. For instance, the Object Eraser tool allows users to effortlessly remove unwanted objects from photos. The Edit Suggestion feature offers enhancements like background blur or erasing reflections, ensuring that images look cleaner and more refined. On the Galaxy A56 5G, exclusive tools give even more creative control. The Best Face feature allows users to choose the best facial expressions from motion photos of up to five people and merge them into a single group shot, ensuring everyone looks their best. Another feature, Auto Trim, analyzes multiple videos and extracts the best moments, compiling them into a ready-to-share highlight video. Additionally, the Filters feature enables users to create custom filters by extracting colors and styles from existing images, which adds a personal touch to portrait photos or selfies. With integrated Awesome Intelligence, the latest Galaxy A series sets a new standard for accessibility, enhanced productivity, and limitless creativity.

    For those interested in purchasing the Galaxy A series, Samsung is offering a special promotion until April 30, 2025. You can enjoy up to RM429 worth of rewards with the purchase of these devices. The Galaxy A26 5G is available in two configurations: the 6GB RAM + 128GB Storage model priced at RM1,199, and the 8GB RAM + 256GB Storage model priced at RM1,399. The device comes in three colors: Black, Mint, and Peach Pink, and includes an exclusive e-voucher worth RM100, double storage upgrade worth RM200, a 1-year extended warranty (up to RM129), and up to 30% off when purchasing selected Galaxy Watch, Buds, Tablet, or Accessories. The Galaxy A36 5G is also available in two models: the 6GB RAM + 128GB Storage for RM1,499, and the 12GB RAM + 256GB Storage for RM1,699. This model comes in four colors: Awesome Lavender, Awesome Black, Awesome White, and Awesome Lime. The Galaxy A56 5G, with 8GB RAM + 128GB Storage priced at RM1,999, and 12GB RAM + 256GB Storage priced at RM2,199, offers colors such as Awesome Lightgray, Awesome Graphite, Awesome Olive, and Awesome Pink.

    You can take advantage of this offer and purchase the devices online through the following links: Galaxy A56 5G – Awesome Lightgray, Galaxy A36 5G – Awesome Lavender, and Galaxy A26 5G – Peach Pink. Don’t miss out—purchase your Galaxy A Series today!

  • Embracing the Future of AI: A New Era of Mobile Innovation

    Embracing the Future of AI: A New Era of Mobile Innovation

    As we look toward the future of artificial intelligence, it’s clear that AI is not just a passing trend but a transformative force in how we live, work, and interact with technology. One of the most exciting frontiers of AI’s evolution is its integration into smartphones, and the upcoming Samsung Galaxy Unpacked event promises to unveil groundbreaking innovations that will redefine the role of AI in our daily lives.

    AI in smartphones has already revolutionized how we interact with our devices. Voice assistants, such as Samsung’s Bixby, have moved beyond simple tasks to offer personalized experiences, from setting reminders to answering questions and even managing home devices. But the next leap is even more extraordinary.

    Imagine a smartphone that doesn’t merely respond to your commands but proactively anticipates your needs based on your unique routines, preferences, and environment. In this vision of the future, AI is not just reactive, but predictive. Whether it’s suggesting a meeting time that fits seamlessly into your schedule or offering reminders based on the weather and your location, the possibilities for a smarter, more intuitive mobile experience are endless.

    The future of AI in smartphones is about context awareness. With advancements in AI, your smartphone will be able to understand not only what you’re doing but also how you’re feeling and what you may need next. Whether you’re preparing for a busy workday, heading out for a workout, or winding down for the evening, AI will offer real-time assistance tailored to each phase of your day.

    For example, your device could monitor your health metrics, like steps, heart rate, and sleep patterns, and offer advice or prompts to keep you on track with your fitness goals. Or, if you’re entering a stressful situation, the AI could suggest relaxation techniques, calming music, or a short walk to help you refocus. The goal is a seamless blend of technology into your lifestyle, offering you proactive, intelligent support whenever you need it most.

    The line between smartphone and personal assistant will continue to blur as AI becomes a central, indispensable part of your life. Imagine a world where your smartphone evolves from a passive tool into an active, insightful companion, offering suggestions and insights that anticipate your needs before you even think to ask.

    In the next few years, this vision of AI will be realized. From travel recommendations tailored to your preferences to personalized content on your social media feeds, smartphones will not just reflect who you are—they will help shape your day by understanding what you want, when you want it.

    Samsung’s upcoming Galaxy Unpacked event on January 23, 2025, is set to be a game-changer for mobile AI. This event promises to showcase the next generation of Galaxy devices, which will bring enhanced AI capabilities that seamlessly integrate into every moment of your day. Expect to see new features that make your device even more intuitive, faster, and smarter, anticipating your needs with greater precision.

    Stay tuned to the live stream on Samsung Malaysia’s official website, YouTube, Instagram, Facebook, and LinkedIn, and get a sneak peek into the next chapter of mobile innovation. Whether you’re a tech enthusiast or simply looking for smarter ways to navigate your day, Galaxy Unpacked 2025 is an event you won’t want to miss.

    To make this moment even more exciting, Samsung is offering an exclusive chance to win prizes and get a RM200 e-voucher for the next Galaxy device by registering your interest ahead of the event. Simply answer four quick survey questions by January 22, 2025, and you could be one of the lucky winners to experience the next evolution in mobile technology.

    Don’t miss out on this monumental leap in AI and mobile innovation—mark your calendars for Galaxy Unpacked 2025 and get ready to see the future unfold before your eyes.

    Stay connected and visit Samsung Malaysia’s Newsroom for more updates, teasers, and exclusive previews leading up to the big event.