MalaysianUpdates

Tag: #RealEstateMalaysia

  • Accor Expands Malaysia Hospitality Portfolio with Mercure Living Genting Highlands Partnership with Tropicana

    Accor Expands Malaysia Hospitality Portfolio with Mercure Living Genting Highlands Partnership with Tropicana

    A new chapter in highland living is set to begin as Accor and Tropicana Corporation Berhad introduce Mercure Living Genting Highlands, a development that combines the comfort of residential living with the services of a globally recognised hospitality brand.

    The partnership brings together two industry leaders with a shared vision of creating a lifestyle destination that meets the changing needs of modern travellers and homeowners. Through this collaboration, Mercure Living Genting Highlands will offer a unique extended-stay experience surrounded by the cool and refreshing environment of Genting Highlands.

    Part of Tropicana WindCity, the 596-acre integrated township, the development will be located within TwinPines Serviced Suites at Tropicana Grandhill. Scheduled for completion in 2028, the project will feature 1,443 fully furnished suites designed for families, leisure travellers, investors and long-stay guests.

    More than just a place to stay, Mercure Living Genting Highlands is designed to provide a complete lifestyle experience. Residents and guests will enjoy the convenience of modern facilities while having easy access to the attractions, natural surroundings and cultural experiences that make Genting Highlands unique.

    The development reflects the growing popularity of extended-stay accommodation, where travellers are looking for spaces that offer more freedom, comfort and flexibility compared with traditional hotel stays.

    With Accor’s global hospitality standards and Tropicana’s expertise in creating integrated communities, Mercure Living Genting Highlands aims to deliver a branded residence experience that combines convenience, quality and long-term value.

    Facilities within the development will include an all-day dining restaurant, executive lounge, multipurpose hall, heated swimming pool, fitness centre and lifestyle spaces created to support a comfortable and enjoyable stay.

    According to both companies, the collaboration represents a shared commitment to sustainable growth while strengthening Genting Highlands as a destination for leisure, investment and modern living.

    Mercure Living Genting Highlands is expected to become a key addition to Tropicana WindCity, supporting the township’s vision of creating a vibrant community where wellness, hospitality and lifestyle come together.

  • PHB Adopts GROW with SAP to Accelerate Its Digital Transformation Journey

    PHB Adopts GROW with SAP to Accelerate Its Digital Transformation Journey

    Pelaburan Hartanah Berhad (PHB), a prominent real estate investment holding company in Malaysia, has embarked on a significant digital transformation journey through its adoption of GROW with SAP, a comprehensive solution by SAP SE designed to modernize core business operations using a standardized, cloud-based framework. Established in 2006 under Yayasan Pelaburan Bumiputra, PHB plays a key national role in expanding Bumiputera ownership of prime commercial real estate via its shariah-compliant unit trust fund, Amanah Hartanah Bumiputera (AHB). Today, the company oversees a portfolio exceeding MYR 11 billion, covering commercial, retail, healthcare, logistics, and education assets across Malaysia’s major urban regions. As PHB expands and strengthens its strategic business growth, it has consistently delivered stable returns to AHB unitholders. However, its rapid expansion also highlighted digital gaps, including outdated, fragmented systems that posed operational challenges. Recognizing the need for a unified, intelligent digital backbone, PHB selected GROW with SAP to streamline operations, enhance compliance, and increase efficiency.

    Through this transition, PHB will migrate its finance, contract administration, and lease management functions into a single cloud-based ERP platform, creating an integrated digital environment that delivers real-time data visibility and automated workflows. This transformation is expected to eliminate data silos, improve accuracy, reduce compliance risks, and drive faster, more informed decision-making across the organization. PHB Group Managing Director/Chief Executive Officer, Mohamad Damshal Awang Damit, emphasized that this move is a strategic investment aimed at future-proofing the organization and ensuring operational agility in an increasingly complex property market. SAP Malaysia Managing Director, Vipin Chandran, also noted that PHB’s adoption reflects a rising trend among Malaysian companies leveraging cloud innovation to stay competitive and resilient. With plans to go live by January 2026, PHB is also exploring future enhancements, including AI-driven insights and automation of key processes such as Procure-to-Pay, positioning the company for sustainable, technology-enabled growth in the years ahead.