Herbalife Ltd. (NYSE: HLF), a leading health and wellness company and global platform, today announced that international sports icon Cristiano Ronaldo has acquired a 10% equity stake in HBL Pro2col Software, LLC, an indirect wholly-owned subsidiary of Herbalife that manages the Pro2col technology. Pro2col is Herbalife’s next-generation digital platform for personalised health and wellness, designed to promote daily engagement, sustainable behaviour change, and measurable outcomes through a structured, data-driven approach to wellbeing.
Ronaldo invested nearly RM30 million (USD7.5 million) and has also committed to provide services and sponsorship rights to Pro2col Software. This investment highlights his strong personal commitment to health and nutrition, as well as his confidence in the future of personalised wellness. It also aligns with Herbalife’s vision to make data-driven, personalised health solutions accessible to communities globally by combining innovative technology with the support of its distributor network.
Herbalife has been Ronaldo’s global nutrition partner since 2013, inspiring healthier lifestyles and improved athletic performance worldwide. The company and Ronaldo collaborated on the launch of Herbalife24® CR7 Drive, a sports drink developed to meet the nutritional and performance needs of the football superstar while benefiting athletes at all levels around the world.
“Cristiano has been a valued partner for over a decade, and his decision to take an ownership stake in Pro2col marks an important milestone in our relationship,” said Herbalife Chief Executive Officer Stephan Gratziani. “His investment reflects a shared belief in the power of nutrition, data, AI, and personalised insights to drive better health outcomes, and reinforces his confidence in the future impact of Pro2col.”
Pro2col uses an individual’s unique data to create a personalised wellness plan, incorporating daily habits and intelligent nutrition tracking. The platform adapts to each user’s lifestyle, making wellness simple and personal. At its core is Pro2Score, a proprietary wellness scoring system that tracks progress across key metrics, providing clarity, motivation, and actionable insights to support healthier living. Pro2col also equips Herbalife distributors with tools and insights to enhance customer engagement, making personalised nutrition and wellness more scalable and accessible.
“After more than a decade together, our relationship is built on trust and shared ambition. Investing in Pro2col felt like a natural evolution. Beyond representing Herbalife, it’s about helping shape and grow a platform that can truly change how people engage with their health and wellness,” said Cristiano Ronaldo. “I have seen firsthand how Herbalife combines science, innovation, and personal support to make health and wellness more accessible. Working together to create something with lasting impact is what motivates me at this stage of my career.”
Pro2col supports Herbalife’s long-term strategy to become a more connected, data-driven health and wellness platform by integrating products, community, AI, and digital capabilities to better serve customers globally. Herbalife has begun a strategic, phased beta rollout of Pro2col to gather in-market user insights that will inform a broader commercial release. Beta access is currently available to distributors and customers in the U.S., Canada, and Puerto Rico, with plans to expand to select international markets in the EMEA region in 2026.
For more information, visit www.herbalife.com.