MalaysianUpdates

Tag: #MideaMalaysia

  • Midea Achieves New Malaysia Book of Records Milestone with the Nationwide Simultaneous Launch of 18 First-Ever Midea Brand Stores

    Midea Achieves New Malaysia Book of Records Milestone with the Nationwide Simultaneous Launch of 18 First-Ever Midea Brand Stores

    Midea Malaysia has achieved a groundbreaking milestone with the simultaneous launch of 18 Midea brand stores nationwide, a first-of-its-kind event recognised by the Malaysia Book of Records for “Most Electrical Appliance Outlets Launching in an Event.” This national rollout includes 15 new Midea brand stores, two Midea Pro-Shops, and a refreshed Kuala Lumpur showroom, collectively transforming Midea’s retail footprint from zero to 18 stores in a single day. The event, celebrated with a nationwide synced countdown and live broadcasts across all locations, highlights Midea’s accelerated expansion in Malaysia and demonstrates the brand’s commitment to enhancing customer engagement by providing more touchpoints for Malaysians to experience smart home solutions, consult specialists, and access after-sales support closer to home.

    At the launch, Midea unveiled the SMART MASTER series, a new line of AI-powered appliances designed to deliver an intelligent, connected, and convenient home experience. The series incorporates smart sensors and IoT-enabled features, allowing appliances to respond intuitively to user needs. In addition to SMART MASTER, Midea showcased its latest innovations, including the Avigator series, Insta-Fit Master series, Laundry Suite, L-Shaped Cooker Hood MCH-90XS38 (RFID), Built-In Gas Hob MGH-2590GL (RFID), Robotic Vacuum Cleaner V12, and Bladeless Fan, reflecting the brand’s mission to elevate smart living through a fully connected ecosystem of energy-efficient and user-centric technologies.

    The launch event also recognised Midea’s commitment to customer experience, featuring plaque presentations, introductions of all 18 store owners, and a video presentation highlighting the SMART MASTER series. Mark Tam, Managing Director of Midea Malaysia, emphasised that the simultaneous store openings represent more than just an expansion—they redefine how customers interact with Midea, strengthening trust and convenience as Malaysia’s smart home partner of choice.

    To celebrate this historic achievement, Midea is offering exclusive promotions throughout December 2025. Customers can enjoy Gift with Purchase from 1–31 December, Spin & Win from 3–10 December for purchases of RM288 and above, and Spend & Win from 3–31 December for purchases of RM488 and above, with attractive prizes to be won.

    This nationwide expansion and the introduction of SMART MASTER underscore Midea’s ambition to solidify its position as one of Malaysia’s fastest-growing home appliance brands. Looking ahead to 2026, the company targets a growth trajectory of approximately 20%, driven by rising demand for smart, energy-efficient home solutions. With a robust product roadmap, expanded Brand Store network, strengthened dealer partnerships, and enhanced after-sales service, Midea is poised to deliver sustained growth and reinforce its leadership in the Malaysian home appliance market.

  • Midea Strengthens APAC Presence with “Power of One” Initiative in Malaysia

    Midea Strengthens APAC Presence with “Power of One” Initiative in Malaysia

    Midea, a leading global technology company and one of the world’s largest home appliance manufacturers, recently hosted its first-ever Asia-Pacific Dealer Conference in Bali. The event brought together 450 of its partners from across the region to celebrate innovation, collaboration, and growth under the theme “Power of One.” This landmark gathering showcased 150 products across five experiential innovation zones, underscoring Midea’s commitment to shaping a smarter, more sustainable way of living while reinforcing its local presence in markets such as Malaysia.

    According to Mr. Zeal Jiang, President of Midea Asia Pacific Region, the “Power of One” philosophy reflects three key pillars—technology leadership, local-for-local capabilities, and strong partnerships. Through continued investment in research and development, smart technologies, and regional production and service networks, Midea aims to build unstoppable momentum toward its ambition of becoming the world’s No.1 smart home appliance company. The company is targeting USD 1.5 billion in sales revenue across the Asia-Pacific region by 2028.

    During the conference, Midea showcased its latest innovations through five themed zones, each representing the brand’s vision for a connected and sustainable lifestyle. The Smart Master zone highlighted AI-powered home technologies, including smart cooling and real-time air purification systems that can be managed via the Midea SmartHome App. The AI Ecomaster zone demonstrated energy-saving solutions powered by artificial intelligence, capable of reducing energy consumption by up to 30 percent. The Space Master zone featured space-efficient home appliances such as refrigerators, dishwashers, and washer-dryers designed to maximize capacity without increasing footprint. Midea also presented its advanced residential air conditioners built with Prime Guard™ corrosion resistance for superior durability in humid climates, and its Midea Building Technologies (MBT) solutions, including the VC MAX VRF and Magboost Apex chiller systems designed for large-scale, energy-efficient applications.

    Midea’s innovation-driven growth is powered by a decade-long commitment to technological advancement. Over the past five years, the company has invested USD 10 billion in research and development, supported by a team of more than 23,000 professionals worldwide. With over 100,000 patents, 470 major technology awards, and contributions to 1,900 global technology standards, Midea continues to push the boundaries of smart home and industrial innovation. In the coming three years, the company plans to invest more than CNY 50 billion (USD 6.96 billion) into artificial intelligence, new energy, advanced robotics, and embodied intelligence. Among its recent milestones are the unveiling of the household humanoid robot MIRA at the 2025 World AI Conference and the establishment of a CNY 1.5 billion (USD 208.1 million) intelligence technology platform in Shanghai’s Qingpu district.

    Midea’s Asia-Pacific strategy focuses on local integration through manufacturing and service excellence. Operating 63 global production bases, including nine across Thailand, Vietnam, and Indonesia, Midea emphasizes regional self-reliance and sustainability. Its Thailand factory was recognized as a World Economic Forum Lighthouse Factory for Supply Chain Resilience—the first in Southeast Asia’s air-conditioning industry—achieving 40 percent energy savings per unit and a 68.3 percent reduction in carbon emissions. To enhance customer satisfaction, Midea has launched the Midea Club Application across APAC, streamlining product delivery, installation, training, and warranty management for service engineers. The company also hosts more than 200 training and service events annually, aiming to train 30,000 engineers in the next three years.

    In Malaysia, Midea continues to reinforce its commitment through quarterly technical training sessions to strengthen local expertise and uphold service excellence. These initiatives align with the company’s broader goal of combining global innovation with local relevance, ensuring that its technologies deliver tangible benefits to Malaysian homes and communities.

    Midea’s leadership also extends to environmental and social impact. Recognized by S&P Global’s Sustainability Yearbook (China Edition) 2025, Midea’s ESG initiatives span from coral restoration projects in Bali—where over 1,000 corals were planted in collaboration with the Mangrove Indonesia Lestari Foundation—to flood relief, youth development, and elderly care programs in Malaysia. In partnership with the Persatuan Badminton Negeri Kelantan, Midea actively supports youth empowerment through sports and community engagement.

    “Our ambition at Midea is to achieve world-leading innovation with local relevance. That means ensuring our appliances not only set new standards globally, but also deliver benefits to Malaysian families and communities,” said Mr. Mark Tam, Managing Director of Midea Malaysia.

    Strengthening its brand presence globally, Midea continues to engage audiences through major sports partnerships, including its upcoming role as Main Partner Sleeve Sponsor of FC Barcelona, alongside ongoing collaborations with the Asian Football Confederation (AFC) and Manchester City Football Club. Through its “Power of One” vision, Midea is uniting the Asia-Pacific region under a shared goal of innovation, sustainability, and growth—empowering both its partners and communities to build a smarter and more connected future together.