Huawei, together with key industry collaborators, has emerged as a major winner at the world’s first New Calling x AI Challenge, announced during the GTI Summit at MWC Shanghai 2025. Co-organized by the GSMA Foundry and GTI (Global TD-LTE Initiative), the challenge is the first global innovation competition focused on New Calling technology and its convergence with artificial intelligence. The competition received nearly 100 submissions from 16 universities and 58 enterprises worldwide, underlining the growing global interest in redefining voice communication through intelligent, next-generation technologies.
Among the top accolades, Huawei and China Mobile Jiangsu were awarded first prize for their “5G New Calling x AI In-Nanjing” project. Another first prize was awarded to Huawei and stc for their collaboration on “Exploring the New Paradigm of stc Bank’s Intelligent Customer Service by Deep Integration of New Calling and AI.” Huawei and China Mobile Henan jointly received second prize for the project “Service AI x Network AI Empowering the New Calling DC-based Customer Service.” Meanwhile, Huawei secured third prize with “A2A Intelligent Agent Interconnection Revolutionizing Communication Experience.”
These awards mark a significant step forward for 5G-A and AI integration, providing the telecom sector with real-world examples of how New Calling services can elevate customer experience and operational efficiency. With commercial applications already launched in regions including China, Europe, the Middle East, Asia Pacific, and Latin America, New Calling is emerging as a key technology in the mobile AI era. Services such as Visualized Voice Calling, Idol Calling, Real-Time Translation, and Simultaneous Interpretation are enabling operators to transform traditional voice services into dynamic content experiences, paving the way for a new era of intelligent communication.
Ma Peng, President of the CS&IMS Domain at Huawei Cloud Core Network Product Line, accepted the awards and emphasized the strategic importance of this evolution. According to Ma, integrating AI into voice services opens the door for operators to diversify their offerings and turn the dial pad into a gateway for a wide range of smart solutions. He added that the future of New Calling relies on collective industry collaboration and ongoing commitment from both technology providers and mobile operators.
MWC Shanghai 2025, held from 18 to 20 June, showcased the latest innovations in telecom and AI. Huawei’s participation at Hall N1 of the Shanghai New International Expo Center (SNIEC) highlighted its continued leadership in building a more intelligent, connected, and customer-centric future. As the commercial rollout of 5G-Advanced accelerates, Huawei remains committed to working closely with global industry players to unlock new revenue models and reimagine how AI can power the next generation of telecom services.
For further information, visit: https://carrier.huawei.com/en/events/mwcs2025