The launch of the Galaxy Z Fold7 and Galaxy Z Flip7 represents yet another milestone for Samsung, reaffirming its relentless pursuit of refining artificial intelligence experiences not only for bar-type smartphones but also for foldable devices in ways that are both novel and deeply meaningful. To share more about Samsung’s vision for intuitive, seamless, and human-centered AI, Matthew Ng, Head of Mobile eXperience Business at Samsung Malaysia Electronics, elaborates on the thinking behind the quintessential Galaxy AI experience.
According to Ng, Galaxy AI is not simply a collection of features but a philosophy that places AI at the heart of the user interface. Samsung believes AI is the new UI, one that should be ambient, discreet, and essential, working quietly in the background so users can focus on what matters most. The company’s approach is to continually evolve by identifying services and experiences that can be amplified by AI, integrating them directly into the device ecosystem. This vision extends far beyond smartphones, as AI is becoming a core part of the Galaxy ecosystem, enabling effortless and boundaryless interactions across devices. A long-standing partnership with Google strengthens this foundation, with Gemini deeply integrated at the hardware level through intuitive tools like Circle to Search and side-button activation. AI on Galaxy devices is not an isolated app but embedded into the way users capture, create, and communicate across any form factor within the Galaxy universe.
At the core of the Galaxy AI experience is the goal of elevating human creativity and productivity. In Malaysia, features such as Photo Assist, Transcript Assist, and Writing Assist have been warmly received, bringing capabilities once confined to advanced desktop software into the palm of the user’s hand. These features empower anyone to instantly shape their ideal content. Productivity is also enhanced through Gemini Live, which connects actions across applications, from scheduling meetings to syncing calendars and delivering updates to the right people seamlessly and intelligently. On the Galaxy Z Flip7, convenience is the defining experience. Its new FlexWindow, coupled with the ability to fully engage with Gemini Live, has proven particularly valuable to Malaysians who are constantly on the go. With One UI 8 on Android 16, multimodal AI is now woven into every layer of the user experience, making every action more convenient, personal, and connected, whether on a Galaxy phone, tablet, or foldable. Samsung is not just delivering technology but crafting experiences that adapt to lifestyles and scale with ambitions.
For Samsung, foldables are not merely a technological achievement but a design canvas for personalized experiences. While the Galaxy Z Fold7 and Galaxy Z Flip7 share the same advanced foundation of hardware, software, and AI, each is optimized for a distinct user journey. In Malaysia, users are increasingly discovering personal ways to make the most of these devices, with Galaxy Z Series owners actively using Galaxy AI features nearly three-quarters of the time. This indicates that the form factor itself is a vital conduit for enabling AI-driven experiences that adapt to different lifestyles. The Galaxy Z Flip7 delivers a compact and expressive experience built for spontaneity and one-handed use. Its expanded FlexWindow brings features such as Now Bar and Now Brief to life, allowing users to preview their day or capture the perfect shot without unfolding the device. Meanwhile, the Galaxy Z Fold7 is positioned as a productivity powerhouse with its expansive display. It enables users to conduct deep research in Split View, reference multiple sources without breaking workflow, and enhance it all with tools like Gemini and Circle to Search, helping them remain in the creative flow without interruption.
Samsung envisions Galaxy AI not simply as a tool but as a true companion that feels intuitive, ever-present, and never intrusive. On the Galaxy Z Flip7, AI transforms the cover screen into an intelligent dashboard that delivers relevant updates at a glance without demanding full attention. On the Galaxy Z Fold7, unfolding the screen reveals the complete suite of Galaxy AI tools, including Writing Assist, Drawing Assist, Split Screen workflows, and Gemini Live, all available precisely when needed. This adaptability makes Galaxy AI a genuine companion, one that anticipates, assists, and adapts naturally to the way users work and create.
Samsung’s vision for Galaxy AI is not fixed. While the current iteration is powerful, refined, and ready for users, it is only the beginning. The company will continue to innovate, evolve, and redefine what mobile AI can achieve, shaping new possibilities as both technology and user needs grow. To ensure that customers are always future-ready, Samsung provides seven years of software upgrades, continuously enhancing One UI 8 and Galaxy AI with subtle but meaningful improvements. The company recognizes that the future will bring new habits, tools, and expectations, and Samsung is not only prepared for that future but actively building it. Just as foldables once redefined mobile innovation, Samsung continues to explore bold new frontiers in artificial intelligence and mobile experiences.
For more information about the latest Galaxy Z Series, visit www.samsung.com/my/smartphones/galaxy-z.
